Listening for Buyer Signals

PROGRAM DESCRIPTION

Join Sales Assembly and Jon Rydberg for Listening for Buyer Signals, part of the Qualification certification.

This program focuses on how to identify real buying intent by interpreting what buyers say, how they behave, and how they engage throughout the sales process. Participants will explore how to distinguish between curiosity and commitment, recognize key signals that indicate momentum or risk, and adjust their approach accordingly.

Designed for revenue teams, this session helps participants move beyond assumptions and instead make more informed decisions based on buyer behavior—improving deal qualification, reducing wasted effort, and increasing the likelihood of progressing the right opportunities.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.