Gaining Consensus with a Cross-Functional Buying Group

PROGRAM DESCRIPTION

Join Sales Assembly and Jen Allen-Knuth, Founder of DemandJen, for Gaining Consensus with a Cross-Functional Buying Group, part of the Complex Selling certification.

This program focuses on how to build alignment across multiple stakeholders in complex sales, where differing priorities and perspectives often stall decisions. Participants will explore how to move beyond individual buy-in and instead help buying groups reach a shared understanding of the problem and its urgency.

Designed for revenue teams navigating multi-threaded deals, this session helps participants work more effectively with internal champions, surface and address misalignment early, and guide groups toward clearer, more confident decision-making.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.