Account Research & Territory Planning

PROGRAM DESCRIPTION

Join Sales Assembly and Justin Jay Johnson for Account Research & Territory Planning, part of the Pipeline Planning certification.

This program focuses on how to approach account planning as a strategic decision-making process rather than a static exercise. Participants will explore how to identify high-impact accounts, uncover meaningful business triggers, and prioritize where to invest time and effort to drive pipeline growth.

Designed for revenue teams, this session helps participants move beyond surface-level research and instead build more targeted, insight-driven approaches that improve relevance, increase efficiency, and create stronger opportunities within their territories.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.