Communicating Hard Value: Cost of Inaction and ROI

PROGRAM DESCRIPTION

Join Sales Assembly and Jen Allen, Founder of DemandJen, as we hone into Value Articulation as a skill. In this program, you will master the art of articulating the tangible costs of inaction and return on investment, strategically empowering you to influence both win rates and expansion revenue positively for business growth.

PROGRAM TAKEAWAYS

1. Stop leading with ROI and value propositions; first, uncover the buyer’s cost of inaction.
2. Guide the buyer to quantify their risks and costs of maintaining the status quo themselves. 
3. You should discuss your solution’s value only after the buyer agrees there is a problem worth solving.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.