Attending this Program will help you get closer to achieving this Skill badge.
Relevant Storytelling
Join Sales Assembly and Mark Smyth for Relevant Storytelling, part of the Value Articulation certification.
PROGRAM DESCRIPTION
Join Sales Assembly and Mark Smyth for Relevant Storytelling, part of the Value Articulation certification.
Teaches how to craft and deliver stories that speak directly to the buyer’s industry, priorities, and role. Participants learn to use storytelling as a trust-building tool, linking real-world outcomes to the prospect’s own goals. Covers tone, structure, and pacing for effective narrative delivery.
Designed for customer-facing teams, this session helps participants move beyond delivering information and instead communicate in a way that is more relatable, memorable, and impactful—enabling them to better influence decisions and advance conversations.
GENERAL PROGRAM INFO
The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.
To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.
ADDITIONAL INFO TO KNOW
This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.
All registrants of this program comply with our Terms and Conditions.
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