BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Sales Assembly - ECPv6.18.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Sales Assembly
X-ORIGINAL-URL:https://members.salesassembly.com
X-WR-CALDESC:Events for Sales Assembly
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261117T110000
DTEND;TZID=America/Chicago:20261117T115000
DTSTAMP:20261019T200130Z
CREATED:20250923T121933Z
LAST-MODIFIED:20261019T200130Z
UID:10002247-1794913200-1794916200@members.salesassembly.com
SUMMARY:Creating and Sustaining Authentic Buying Urgency
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Creating and Sustaining Authentic Buying Urgency\, part of the Deal Management certification. \n\n\n\nThis program focuses on replacing artificial deadlines with urgency that executives respect. Participants learn to uncover compelling events\, calculate cost-of-delay scenarios\, and craft magnetic messaging that reframes long-standing pains. The emphasis is on building urgency that feels natural and motivates buyers to act. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nThe urgency formula: dissatisfaction\, vision and a clear path\, divided by priority\, where any zero kills the deal.\n\n\n\nA problem statement in their words: put estimated numbers in brackets so the buyer corrects you with real data.\n\n\n\nTie to a top priority: use the exact words leadership already uses for their number one initiative.\n\n\n\nFollow-ups that pull\, not push: “you’re ahead of schedule\, 3 items left” beats “just checking in.”\n\n\n\nA sound bite your champion can repeat: because of the change\, now is the time to act\, so they get the upside and avoid the downside.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n102 attended ◦ 4.75/5 average rating \n\n\n\n“Love the formula\, the movie soundbite analogies and the problem statement framework!” Director of Sales \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Creating-and-Sustaining-Authentic-Buying-Urgency.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261117T120000
DTEND;TZID=America/Chicago:20261117T125000
DTSTAMP:20261020T150745Z
CREATED:20250923T121933Z
LAST-MODIFIED:20261020T150745Z
UID:10002253-1794916800-1794919800@members.salesassembly.com
SUMMARY:Going wide Early: Multithreading in the Mid-Funnel
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Going Wide Early: Multithreading in the Mid-Funnel\, part of the Deal Management certification. \n\n\n\nThis program focuses on navigating complex buying committees and aligning competing priorities. Participants learn to connect stakeholder goals\, leverage the “Three T’s” to empower champions as internal sellers\, and identify the right contacts to engage — ensuring influence expands without overwhelming the buying process. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nA Minimum Viable Committee: just enough influence to move the deal\, because more contacts means more ways to stall.\n\n\n\nThe four threads in order: problem owner\, then the influencer\, then the skeptic\, then security\, legal\, IT and procurement.\n\n\n\nFind the real influencer: ask “on your last important project\, who did you turn to first?” and match the answers.\n\n\n\nDraw skeptics in early: name their concern and ask for their input before they work against you behind the scenes.\n\n\n\nForwardable emails: write short notes your champion can send\, because people answer people they know.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n183 attended ◦ 4.60/5 average rating \n\n\n\n“Love the templates and angles for addressing skeptics/detractors.” Strategic Accounts Director \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Going-wide-Early_-Multithreading-in-the-Mid-Funnel.png
LOCATION:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel-3/
END:VEVENT
END:VCALENDAR