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UID:10002604-1807009200-1807012200@members.salesassembly.com
SUMMARY:Change Management
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Change Management\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on preparing CSMs and AMs to guide customers through product\, organizational\, or personnel changes. Participants learn tools for managing transitions with clarity and minimizing disruption. Emphasis is on keeping customers focused on long-term value and sustaining adoption during change. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nAnchor\, adapt\, accelerate: a repeatable play for leadership changes\, reorgs\, priority shifts and vendor consolidation.\n\n\n\nAnchor first: restate why they bought you and one result you’ve delivered\, in their words.\n\n\n\nAdapt to the new priority: learn what the new leader is measured on in their first 90 days.\n\n\n\nAccelerate with a small win: propose one low-risk next step to turn change into growth.\n\n\n\nLean in\, don’t wait: waiting isn’t neutral\, so send something useful while others go quiet.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n94 attended ◦ 4.69/5 average rating \n\n\n\n“This was so incredibly actionable! I loved all the positioning tactics and ideas.” Strategic Accounts Director \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/change-management-5/
CATEGORIES:Certifications
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CREATED:20260924T181136Z
LAST-MODIFIED:20261027T165447Z
UID:10002607-1807012800-1807015800@members.salesassembly.com
SUMMARY:Running Business Reviews That Deliver Value
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Running Business Reviews That Deliver Value\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on turning QBRs and EBRs into strategic conversations that deepen customer commitment. Participants learn planning\, facilitation\, and storytelling techniques that bring insight\, strengthen alignment\, and uncover new growth opportunities during reviews. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nCurrent state\, ideal state\, action: spend about 20% looking back and the rest on what’s next.\n\n\n\nBring a point of view: recommend what to measure next\, then ask the customer to stack-rank it.\n\n\n\nOne outcome\, not 20 KPIs: lead every chart with an insight headline and put the extra data in an appendix.\n\n\n\nCo-build it live: put discussion prompts on the slides and capture the customer’s words in edit mode.\n\n\n\nA deck that walks the halls: a QBR the customer can forward to their execs and have it land without you.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n116 attended ◦ 4.56/5 average rating \n\n\n\n“The speaker was very clear and gave really good real world examples.” Customer Success Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-8/
CATEGORIES:Certifications
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