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DTSTART;TZID=America/Chicago:20270302T110000
DTEND;TZID=America/Chicago:20270302T115000
DTSTAMP:20261027T161016Z
CREATED:20260924T124857Z
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UID:10002565-1803985200-1803988200@members.salesassembly.com
SUMMARY:Listening for Buyer Signals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Listening for Buyer Signals\, part of the Qualification certification. \n\n\n\nParticipants learn how to pick up on both verbal and non-verbal signals that indicate real interest or disengagement. Includes techniques for reading between the lines\, clarifying ambiguous responses\, and distinguishing curiosity from intent. The goal is to qualify based on behavior\, not just what is said. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nFour signal types: verbal\, emotional\, behavioral and risk\, each read as positive or negative.\n\n\n\nWatch what they do: catch the places where a buyer’s words and actions don’t match.\n\n\n\nRespond to the signal: build momentum on positive signals and re-diagnose instead of pitching on negative ones.\n\n\n\nFour champion tests: access\, influence\, commitment and personal win show whether you have a coach or a champion.\n\n\n\nListen like Grandma\, verify like Larry David: stay curious enough to be trusted and skeptical enough to avoid happy ears.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n115 attended ◦ 4.61/5 average rating \n\n\n\n“Great speaker\, content\, pace and tone. Really enjoyed the session” VP\, Local Commercial (B2B) \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/listening-for-buyer-signals-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Qualification_-Listening-for-Buyer-Signals.png
LOCATION:https://members.salesassembly.com/member-event/listening-for-buyer-signals-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270302T120000
DTEND;TZID=America/Chicago:20270302T125000
DTSTAMP:20261027T160251Z
CREATED:20260924T135809Z
LAST-MODIFIED:20261027T160251Z
UID:10002571-1803988800-1803991800@members.salesassembly.com
SUMMARY:Disqualification with Confidence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Disqualification with Confidence\, part of the Qualification certification. \n\n\n\nSellers learn when and how to exit deals that are unlikely to convert. Includes language for professional disengagement\, how to preserve future opportunity\, and how to free up time to focus on high-probability prospects. Helps reps gain confidence in saying no\, while maintaining credibility and respect. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nOpinion vs. evidence: score deals on what the buyer has done\, not what they said.\n\n\n\nDisqualifying is a skill: qualifying out protects the time that wins your real deals.\n\n\n\nFour failure points: no economic buyer access\, a coach instead of a champion\, pain without a number\, and silence.\n\n\n\nPain without a number is just a complaint: quantify the cost of doing nothing and tie it to a deadline.\n\n\n\nThe force-clarity talk: five steps to drive a stalled deal to a clean yes or no.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n102 attended ◦ 4.56/5 average rating \n\n\n\n“I liked the “forcing clarity” section. Good\, practical advice for finding out where things stand.” Territory Sales Representative \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/disqualification-with-confidence-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Qualification_-Disqualification-with-Confidence.png
LOCATION:https://members.salesassembly.com/member-event/disqualification-with-confidence-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270303T110000
DTEND;TZID=America/Chicago:20270303T115000
DTSTAMP:20261027T170241Z
CREATED:20260924T150435Z
LAST-MODIFIED:20261027T170241Z
UID:10002580-1804071600-1804074600@members.salesassembly.com
SUMMARY:Telling Your Differentiation Story: People\, Product and Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Telling Your Differentiation Story: People\, Product & Process\, part of the Value Articulation certification. \n\n\n\nThis module helps sellers develop a compelling narrative around what sets their organization apart. Participants learn how to articulate competitive advantages across their team\, technology\, and methodology\, and how to tailor that message to specific prospect concerns. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nA three-part differentiation story: their world\, the tension in the way\, then how your people\, product and process resolve it.\n\n\n\nClaims into transformations: if a competitor can say the same thing\, it isn’t a differentiator yet.\n\n\n\nWrite your Frodo: one sentence from the painful “from” to a better “to” that only you deliver.\n\n\n\nOpen with pattern recognition: “What we’re seeing across [role or industry] is…” before you mention your company.\n\n\n\nUnder 30 seconds: a three-sentence story that opens a deeper conversation\, not a product demo.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n115 attended ◦ 4.55/5 average rating \n\n\n\n“Really great presentation that provides a powerful framework to tell our differentiation story.” Business Development Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/telling-your-differentiation-story-people-product-and-process/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Value-Articulation_-Telling-Your-Differentiation-Story_-People-Product-Process-1.png
LOCATION:https://members.salesassembly.com/member-event/telling-your-differentiation-story-people-product-and-process/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270303T120000
DTEND;TZID=America/Chicago:20270303T125000
DTSTAMP:20261027T170424Z
CREATED:20260924T152254Z
LAST-MODIFIED:20261027T170424Z
UID:10002583-1804075200-1804078200@members.salesassembly.com
SUMMARY:Inspiring Action with Impact
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Inspiring Action with Impact\, part of the Value Articulation certification. \n\n\n\nThis module focuses on making a strong business case through quantifiable outcomes. Participants learn how to present cost-of-inaction scenarios\, estimate return on investment\, and deliver compelling financial justifications that move buyers forward with confidence. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nThe pain-to-value model: work through the problem\, the consequence\, the scale and the change before you talk money.\n\n\n\nTip the teeter-totter: deals stall when change feels riskier than staying the same\, so make the cost of doing nothing visible.\n\n\n\nFind the hidden consequences: what gets delayed\, lost or exposed\, and who else feels it.\n\n\n\nSize it with fuzzy math: how many people\, how often and how long turns a nuisance into a business case.\n\n\n\nBuild ROI with the buyer: use their numbers\, keep them conservative\, then validate with finance together.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n67 attended ◦ 4.57/5 average rating \n\n\n\n“I liked picking an issue and going through each of the steps to build the story WITHOUT money being the focus.” Solutions Consultant \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/inspiring-action-with-impact-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Value-Articulation_-Telling-Your-Differentiation-Story_-Inspiring-Action-with-Impact.png
LOCATION:https://members.salesassembly.com/member-event/inspiring-action-with-impact-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270310T110000
DTEND;TZID=America/Chicago:20270310T115000
DTSTAMP:20261027T154333Z
CREATED:20260925T183132Z
LAST-MODIFIED:20261027T154333Z
UID:10002610-1804676400-1804679400@members.salesassembly.com
SUMMARY:Building Credibility with Research and Social Proof
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Building Credibility with Research and Social Proof\, part of the Positioning certification. \n\n\n\nThis program focuses on establishing trust early by reinforcing messages with third-party validation. Participants learn to integrate industry insights\, case studies\, and customer proof points into their positioning. Emphasis is on creating authority and relevance that buyers recognize as credible and persuasive. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nThree layers of research: company triggers\, persona drivers and context clues that show what broke or got riskier.\n\n\n\nUse their exact words: a phrase a buyer keeps repeating is internal language\, so use it back with them.\n\n\n\nTransparency beats perfection: be upfront on pricing\, tradeoffs and competitors so buyers trust they’re getting the full story.\n\n\n\nAn executive POV that ends in a question: close with “Does this track with what you’re seeing internally?” so even a wrong guess starts a conversation.\n\n\n\nA micro-story library: a sortable sheet of 30-second customer stories reps can pull by problem mid-call.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n117 attended ◦ 4.66/5 average rating \n\n\n\n“Implementing the micro story repository for the sales team to pull from in real time. This is something we chat about and use day to day\, but having that centralized so we’re all learning and pulling from the same source would be more impactful.” Sales Director \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-credibility-with-research-and-social-proof/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Positioning_-Building-Credibility-with-Research-and-Social-Proof.png
LOCATION:https://members.salesassembly.com/member-event/building-credibility-with-research-and-social-proof/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270310T120000
DTEND;TZID=America/Chicago:20270310T125000
DTSTAMP:20261027T154703Z
CREATED:20260925T190505Z
LAST-MODIFIED:20261027T154703Z
UID:10002613-1804680000-1804683000@members.salesassembly.com
SUMMARY:Tying Value to Prospect Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Tying Value to Prospect Pain\, part of the Positioning certification. \n\n\n\nThis program focuses on connecting messages directly to a prospect’s challenges. Participants learn to uncover and validate pain points\, then position their solution as the most relevant path forward. Emphasis is on clarity\, empathy\, and tailoring value to ensure buyers see the solution as both urgent and essential. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nThe pain-to-priority ladder: four questions that climb from a workflow complaint to a priority leadership has already named.\n\n\n\nAsk the priority question directly: if you soften it\, you get vague answers you can’t take to an executive.\n\n\n\nName what you’re skipping: tell executives which capabilities you won’t cover because they don’t support their goal.\n\n\n\nTranslate features into business change: talk about what changes for the business\, not what the product does.\n\n\n\nA forwardable problem page: bottleneck\, ripple\, consequence and priority on one page your champion can share without you.\n\n\n\nA learner takeaway guide with two exercises to run on a live deal that week.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n156 attended ◦ 4.79/5 average rating \n\n\n\n“The last part about keeping the solution to the pain point relevant past initial sale and creating narratives that are easily shared amongst stakeholders was really great!” Account Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/tying-value-to-prospect-pain/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Positioning-Tying-Value-to-Prospect-Pain.png
LOCATION:https://members.salesassembly.com/member-event/tying-value-to-prospect-pain/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270311T110000
DTEND;TZID=America/Chicago:20270311T115000
DTSTAMP:20261026T193831Z
CREATED:20260912T165850Z
LAST-MODIFIED:20261026T193831Z
UID:10002490-1804762800-1804765800@members.salesassembly.com
SUMMARY:Prospecting the C-Suite
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Prospecting the C-Suite\, part of the Complex Selling certification. \n\n\n\nThis program focuses on earning executive attention through relevant\, high-impact outreach. Participants learn how to craft concise\, insight-driven messages\, use AI to uncover account triggers\, and apply a repeatable framework for C-suite engagement. Emphasis is on credibility\, personalization\, and precision that breaks through inbox noise. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nFour research prompts\, in order: the CEO’s objectives\, your buyer’s problem\, their status quo and the cost of inaction.\n\n\n\nStart at the CEO: anchor outreach to what the executive publicly committed to this year.\n\n\n\nBeat the mental spam filter: 1 to 2 word subject lines\, 5th-grade reading level and preview text about them.\n\n\n\nCount your we’s: every I\, we and company name is another reason to delete.\n\n\n\nThe Problem Prompter email: Saw\, not sure if\, another customer story\, open to hearing how?\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n274 attended ◦ 4.81/5 average rating \n\n\n\n“She was absolutely brilliant. I will be in every one of Jen’s sessions going forward.” Account Executive \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/prospecting-the-c-suite-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Prospecting-the-C-Suite.png
LOCATION:https://members.salesassembly.com/member-event/prospecting-the-c-suite-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270311T120000
DTEND;TZID=America/Chicago:20270311T125000
DTSTAMP:20261026T195206Z
CREATED:20260912T171642Z
LAST-MODIFIED:20261026T195206Z
UID:10002493-1804766400-1804769400@members.salesassembly.com
SUMMARY:Building the Case for Change
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Building the Case for Change\, part of the Complex Selling certification. \n\n\n\nThis program focuses on helping executives connect inaction to business risk. Participants learn to identify cost-of-inaction drivers\, quantify lost opportunity\, and construct a narrative that motivates change. Emphasis is on creating urgency rooted in data and insight — not pressure — so decisions feel both logical and necessary. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nCost of inaction\, not ROI: show what their current approach is quietly costing them.\n\n\n\nFour ingredients: problem propensity\, alternatives without you\, why their status quo made sense\, and the unintended consequence.\n\n\n\nMake the case for their status quo first: then show what changed that broke the original math.\n\n\n\nLet them size it: when the buyer runs the math\, they own the number.\n\n\n\nTwo jobs\, in order: buyers decide the problem is worth solving now before they pick a partner.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n225 attended ◦ 4.63/5 average rating \n\n\n\n“The cost of inaction through AI was very cool.” Mid-Market Account Executive \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-the-case-for-change-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Complex-Selling_-Building-the-Case-for-Change.png
LOCATION:https://members.salesassembly.com/member-event/building-the-case-for-change-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270312T110000
DTEND;TZID=America/Chicago:20270312T115000
DTSTAMP:20261008T131337Z
CREATED:20260928T184755Z
LAST-MODIFIED:20261008T131337Z
UID:10002680-1804849200-1804852200@members.salesassembly.com
SUMMARY:AI for Competitive Deals and Objection Handling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nick Turnbull for AI for Competitive Deals and Objection Handling\, part of the AI Brew series. \n\n\n\nCompetitive losses usually trace back to a battlecard that was written last year and never read. We build a live competitive brief for a real deal\, pressure-test the positioning\, and prep for the three objections most likely to surface on the next call. Sales leaders get a way to keep battlecards current without anyone owning the document. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is part of Sales Assembly’s AI Brew series. Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/ai-for-competitive-deals-and-objection-handling/
CATEGORIES:AI Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/AI-Brew_-AI-for-Competitive-Deals-and-Objection-Handling.png
LOCATION:https://members.salesassembly.com/member-event/ai-for-competitive-deals-and-objection-handling/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270316T110000
DTEND;TZID=America/Chicago:20270316T115000
DTSTAMP:20261027T143650Z
CREATED:20260924T154033Z
LAST-MODIFIED:20261027T143650Z
UID:10002586-1805194800-1805197800@members.salesassembly.com
SUMMARY:Pricing Integrity and the 4 Levers
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Todd Caponi for Pricing Integrity & The 4 Levers\, part of the Negotiation certification. \n\n\n\nThis program focuses on why traditional pricing tactics fail and how to adopt a more sustainable approach. Participants learn a simple method to present\, propose\, and negotiate terms that build trust at the deal’s goal line\, reduce discounting\, and improve forecasting accuracy by anchoring negotiations in transparency. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nThe four levers: volume\, timing of cash\, length of commitment and timing of the deal drive every price.\n\n\n\nTrade\, don’t give: “The more you’re willing to commit to\, the more we’ll pay you in the form of a discount.”\n\n\n\nBe a human first: ask where the discount request came from before you defend your price.\n\n\n\nKeep it simple: value each lever in fives and tens so you can say it in one breath.\n\n\n\nRetire the fake deadline: replace end-of-quarter discounts with a close date the customer chooses and holds to.\n\n\n\nA learner takeaway guide with two exercises for that week\, ready-to-use AI prompts and Todd’s four levers worksheet.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n157 attended ◦ 4.83/5 average rating \n\n\n\n“LOVE this. Haven’t heard of this concept before but it definitely makes the negotiation feel more collaborative and less awkward.” Senior Business Development Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions. \n\n\n\nPlease submit your RSVP information.
URL:https://members.salesassembly.com/member-event/pricing-integrity-and-the-4-levers/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Negotiation_-Pricing-Integrity-The-4-Levers.png
LOCATION:https://members.salesassembly.com/member-event/pricing-integrity-and-the-4-levers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270316T120000
DTEND;TZID=America/Chicago:20270316T125000
DTSTAMP:20261027T150025Z
CREATED:20260924T161945Z
LAST-MODIFIED:20261027T150025Z
UID:10002589-1805198400-1805201400@members.salesassembly.com
SUMMARY:Addressing Common Concession Requests
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Todd Caponi for Addressing Common Concession Requests\, part of the Negotiation certification. \n\n\n\nThis program focuses on handling the most frequent concession requests with confidence and trust. Participants learn to apply negotiation levers to address discounts\, payment terms\, and timing requests in ways that strengthen credibility\, protect value\, and maintain momentum without eroding deal integrity. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nOne response for every request: be a human\, play all four levers\, then trade.\n\n\n\nScripts for the big three: price cuts\, monthly payments and termination for convenience.\n\n\n\nNever give it away free: say yes for nothing and you’ve told them the price isn’t the price.\n\n\n\nLet them pick the lever: name all four and let the customer negotiate their own deal.\n\n\n\nPrice to the real commitment: a three-year deal with an opt-out after year one is a one-year deal.\n\n\n\nA learner takeaway guide with two exercises for that week\, ready-to-use AI prompts and Todd’s four levers worksheet.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n179 attended ◦ 4.77/5 average rating \n\n\n\n“I sincerely wish I had heard this years ago. Thank you Todd!” VP of Sales \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/addressing-common-concession-requests-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Negotiation_-Addressing-Common-Concession-Requests.png
LOCATION:https://members.salesassembly.com/member-event/addressing-common-concession-requests-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270318T110000
DTEND;TZID=America/Chicago:20270318T115000
DTSTAMP:20261019T190723Z
CREATED:20261019T190720Z
LAST-MODIFIED:20261019T190723Z
UID:10002682-1805367600-1805370600@members.salesassembly.com
SUMMARY:Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nSales Assembly Peer Groups are interactive discussions designed for members serving in similar roles across revenue organizations. These sessions provide a space to share challenges\, exchange ideas\, and learn from peers who understand the realities of your day-to-day work. \n\n\n\nEach Peer Group features a dedicated thought leader and subject matter expert who helps guide the discussion and answer questions from participants. \n\n\n\nABOUT THIS SESSION \n\n\n\nJoin other Enablement professionals and featured expert Bethanni Buikema for an interactive discussion on Proving Impact Beyond Completion. \n\n\n\nWhether you’re stuck reporting completion rates and attendance\, struggling to connect your programs to revenue outcomes\, or under pressure to show leadership what enablement delivers\, this session is designed to give you practical ideas you can apply right away to measure and communicate your real impact on the business. \n\n\n\nCOME PREPARED WITH: \n\n\n\n\nThe metrics you track today\, and where they fall short of showing business impact\n\n\n\nPrograms or initiatives you’re trying to tie to outcomes like ramp time\, win rates\, or pipeline\n\n\n\nQuestions you’d like feedback on\, such as how to get access to the right data\, how to work with RevOps on attribution\, or how to present results to leadership\n\n\n\nIdeas and best practices to share with the group about how you prove and communicate enablement’s value\n\n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/enablement-peer-group-2/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/10/Enablement-Peer-Group-3.18.2026.png
LOCATION:https://members.salesassembly.com/member-event/enablement-peer-group-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270323T110000
DTEND;TZID=America/Chicago:20270323T115000
DTSTAMP:20261027T163631Z
CREATED:20260924T171550Z
LAST-MODIFIED:20261027T163631Z
UID:10002598-1805799600-1805802600@members.salesassembly.com
SUMMARY:Renewal Strategy
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Renewal Strategy\, part of the Strategic Account Management certification. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nAlign to their buying cycle: know when they build budget and evaluate vendors\, not just when your contract ends.\n\n\n\nEquip your champion: make sure the person in the budget room can explain your value in their own words and metrics.\n\n\n\nAlways-on value: report the outcomes that matter to their business all year\, not a recap three months out.\n\n\n\nSay this\, not that: “As you plan next year’s roadmap” instead of “your contract is up.”\n\n\n\nA customer buying calendar: map budget\, funding and decision windows so you know which one to influence now.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n94 attended ◦ 4.56/5 average rating \n\n\n\n“The content Pam provided is SO RICH! The framework\, the timeline and Say This Not That is something I’d hang on my wall even in the age of AI!” Revenue Enablement Program Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/renewal-strategy-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Strategic-Account-Management_-Renewal-Strategy.png
LOCATION:https://members.salesassembly.com/member-event/renewal-strategy-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270323T120000
DTEND;TZID=America/Chicago:20270323T125000
DTSTAMP:20261027T164158Z
CREATED:20260924T173600Z
LAST-MODIFIED:20261027T164158Z
UID:10002601-1805803200-1805806200@members.salesassembly.com
SUMMARY:Customer Health and Churn Mitigation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Customer Health and Churn Mitigation\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on assessing and improving account health through structured frameworks and scorecards. Participants learn to monitor the right signals\, build engagement plans\, and act on early warning signs. Emphasis is on reducing churn risk and driving stronger customer retention outcomes. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nFour dimensions of account health: score every account 1 to 5 on strategic altitude\, engagement\, integration and velocity.\n\n\n\nStop trusting the green dashboard: usage and NPS lag\, while sponsor engagement and budget ownership move first.\n\n\n\nCan your champion defend the spend: a happy user without authority won’t save you in a budget meeting.\n\n\n\nTreat external shocks as risk: earnings\, layoffs\, M&A and budget freezes mean you lean in now.\n\n\n\nRe-anchor on a business outcome: tie your value to a priority leadership has declared\, in their language.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n86 attended ◦ 4.71/5 average rating \n\n\n\n“Loved the external factors piece – not something we actively track today from the sales side and will bring this in.” Key Accounts Director \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-health-and-churn-mitigation/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Strategic-Account-Management_-Customer-Health-and-Churn-Mitigation.png
LOCATION:https://members.salesassembly.com/member-event/customer-health-and-churn-mitigation/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270324T110000
DTEND;TZID=America/Chicago:20270324T115000
DTSTAMP:20261027T155143Z
CREATED:20260925T192930Z
LAST-MODIFIED:20261027T155143Z
UID:10002616-1805886000-1805889000@members.salesassembly.com
SUMMARY:Positioning Through Value Delivery
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Positioning Through Value Delivery\, part of the Positioning certification. \n\n\n\nThis program focuses on framing solutions around the tangible outcomes they create for customers. Participants learn to lead with impact and results instead of features\, using frameworks that align product capabilities to buyer priorities. Emphasis is on positioning value in a way that directly connects to business objectives. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nThe “So What?” ladder: walk any feature up from operational change to business outcome to strategic impact.\n\n\n\nThree languages for one value: write internal\, user and executive versions\, and know which room you’re in.\n\n\n\nSpot the tell: “streamline workflows” or “improve efficiency” means you’re still in product language.\n\n\n\nAnchor to dollars\, not time saved: tie value to revenue protected\, revenue gained or risk reduced.\n\n\n\nMake the first two minutes count: build the story bottom-up and deliver it top-down to executives.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n104 attended ◦ 4.79/5 average rating \n\n\n\n“I thought the whole session was helpful and showed me I was stuck in the process of how I was selling my product this was a great learning experience for me. One of the best classes I’ve take so far!” Senior Business Development Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/positioning-through-value-delivery-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Positioning_-Positioning-Through-Value-Delivery.png
LOCATION:https://members.salesassembly.com/member-event/positioning-through-value-delivery-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270324T120000
DTEND;TZID=America/Chicago:20270324T125000
DTSTAMP:20261027T155641Z
CREATED:20260925T211018Z
LAST-MODIFIED:20261027T155641Z
UID:10002619-1805889600-1805892600@members.salesassembly.com
SUMMARY:Strategies to Differentiate from the Competition
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Strategies to Differentiate from the Competition\, part of the Positioning certification. \n\n\n\nThis program focuses on crafting messages that make solutions stand out in competitive markets. Participants learn to compare against alternatives without negative selling and highlight unique advantages in people\, product\, and process. The emphasis is on creating distinction that resonates with buyers and reinforces why your solution wins. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nThe trade-off formula: situation\, two real paths\, what each costs\, then a recommendation tied to their priorities.\n\n\n\nStop making claims: “we’re better because” turns into noise. Buyers want help defending a decision.\n\n\n\nNarrow on purpose: good differentiation should make some prospects think “that’s not for me.”\n\n\n\nQuestions that surface the real trade-off: ask what would make this decision feel risky internally.\n\n\n\nStatus quo counts as a competitor: run a trade-off audit on a live deal\, including the option to do nothing.\n\n\n\nA learner takeaway guide with two exercises to run on a live deal that week.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n92 attended ◦ 4.93/5 average rating \n\n\n\n“Liked the framing – simple and memorable to implement.” Director of Frontline Engagement \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-8/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Positioning_-Strategies-to-Differentiate-from-the-Competition.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270325T110000
DTEND;TZID=America/Chicago:20270325T115000
DTSTAMP:20261026T200817Z
CREATED:20260912T173209Z
LAST-MODIFIED:20261026T200817Z
UID:10002496-1805972400-1805975400@members.salesassembly.com
SUMMARY:Facilitating Status-Quo-Busting Discovery
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Facilitating Status-Quo-Busting Discovery\, part of the Complex Selling certification. \n\n\n\nThis program focuses on leading discovery that challenges current assumptions and reveals unseen risks. Participants learn to develop a point of view that provokes thought\, structure a two-way conversation that builds trust\, and uncover insights that reframe the problem. Emphasis is on influence through curiosity\, not presentation. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nDiscovery before discovery: five AI prompts to prep a VP+ call the way an executive thinks.\n\n\n\nSpeak at their elevation: tie the call to what the company committed to this year.\n\n\n\nName the real status quo: it’s usually a spreadsheet\, a reorg or someone on payroll\, not a competitor.\n\n\n\nInvite the correction: share what you learned\, then ask “What did I get wrong?”\n\n\n\nClose with two questions: is this worth exploring\, and is it worth exploring right now?\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n209 attended ◦ 4.77/5 average rating \n\n\n\n“This was the single best distillation of the discovery process I have yet heard – it is far better than the onboarding instruction I was given when joining my organization.” Territory Sales Representative \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/facilitating-status-quo-busting-discovery-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Facilitating-Status-Quo-Busting-Discovery.png
LOCATION:https://members.salesassembly.com/member-event/facilitating-status-quo-busting-discovery-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270325T120000
DTEND;TZID=America/Chicago:20270325T125000
DTSTAMP:20261026T202900Z
CREATED:20260912T175738Z
LAST-MODIFIED:20261026T202900Z
UID:10002499-1805976000-1805979000@members.salesassembly.com
SUMMARY:Gaining Consensus with a Cross-Functional Buying Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Gaining Consensus with a Cross-Functional Buying Group\, part of the Complex Selling certification. \n\n\n\nThis program focuses on equipping sellers to guide multi-stakeholder alignment in complex deals. Participants learn to collaborate with champions\, secure time with diverse decision-makers\, and facilitate structured discussions that surface shared priorities. Emphasis is on orchestrating agreement that accelerates both buy-in and momentum. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nSeven champion profiles: spot who will actually move the group and who just likes talking to you.\n\n\n\nTalk vs. do: look for evidence your champion has rallied someone\, not just that they take your calls.\n\n\n\nBetter qualifying questions: ask who is most skeptical of this problem and what they’d prioritize above it.\n\n\n\nGo around blockers: find a teacher who can reach them instead of pushing through.\n\n\n\nWrite the problem statement: a one-page case for change with your solution nowhere on it.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.(Source: learner takeaway)\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n171 attended ◦ 4.82/5 average rating \n\n\n\n“I am thinking through all the deals I have lost that were “heart break”… this framework gives me more answers and insights than any of the peer/management feedback I have received.” Account Executive \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/gaining-consensus-with-a-cross-functional-buying-group-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Complex-Selling_-Gaining-Consensus-with-a-Cross-Functional-Buying-Group.png
LOCATION:https://members.salesassembly.com/member-event/gaining-consensus-with-a-cross-functional-buying-group-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270330T110000
DTEND;TZID=America/Chicago:20270330T115000
DTSTAMP:20261027T150519Z
CREATED:20260924T165436Z
LAST-MODIFIED:20261027T150519Z
UID:10002595-1806404400-1806407400@members.salesassembly.com
SUMMARY:Addressing Advanced Concession Requests
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Todd Caponi for Addressing Advanced Concession Requests\, part of the Negotiation certification. \n\n\n\nThis program focuses on navigating high-stakes concession requests. Participants learn how to respond to extreme discount demands\, pilot proposals\, and tough contractual terms like liability\, service levels\, or insurance. Emphasis is on applying levers strategically to balance client needs with sustainable outcomes. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nReprice\, don’t refuse: termination for convenience\, pilots and liability asks get a different price\, not a no.\n\n\n\nThen stop talking: deliver the trade and let the silence sit.\n\n\n\nCharge for the pilot: first ask what concepts still need proving\, because most POCs are a sales issue.\n\n\n\nKnow your walk-away line: when a competitor is 50 to 75% cheaper\, wish them well and leave the door open.\n\n\n\nYou earn case studies: don’t trade references or logos for discount.\n\n\n\nA learner takeaway guide with two exercises for that week\, ready-to-use AI prompts and Todd’s four levers worksheet.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n146 attended ◦ 4.75/5 average rating \n\n\n\n“Really like Todd – he’s very engaging and love all this stories/examples!” Senior Account Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/addressing-advanced-concession-requests-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Negotiation_-Addressing-Advanced-Concession-Requests.png
LOCATION:https://members.salesassembly.com/member-event/addressing-advanced-concession-requests-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270330T120000
DTEND;TZID=America/Chicago:20270330T125000
DTSTAMP:20261027T150246Z
CREATED:20260924T163722Z
LAST-MODIFIED:20261027T150246Z
UID:10002592-1806408000-1806411000@members.salesassembly.com
SUMMARY:The Foundation for Successful Outcomes
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Todd Caponi for The Foundation for Successful Outcomes\, part of the Negotiation certification. \n\n\n\nThis program focuses on treating negotiation as a process\, not an event. Participants learn how to introduce pricing early\, position and propose with clarity\, and manage elements like price increases and lever values. Emphasis is on building a foundation that consistently leads to stronger\, more predictable outcomes. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nA process\, not an event: lay your levers face up from the first pricing call so negotiation is the last mile.\n\n\n\nShare a real price range early: “You’re probably between X and Y. If that’s way off\, can we talk now?”\n\n\n\nNo fake expiry dates: put the levers in the proposal instead of a discount that teaches buyers to wait.\n\n\n\nCollaborative wins bigger: the most collaborative negotiators closed the largest deals.\n\n\n\nSend a video proposal: a 3 to 5 minute walkthrough lets buyers build consensus when you’re not in the room.\n\n\n\nA learner takeaway guide with two exercises for that week\, ready-to-use AI prompts and Todd’s four levers worksheet.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n141 attended ◦ 4.68/5 average rating \n\n\n\n“Honestly\, this presentation gave me ideas that I don’t hear from my own executives. Executing those ideas will help me be seen as a thought leader internally. Thanks\, Todd!” Account Executive \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/the-foundation-for-successful-outcomes-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Negotiation_-The-Foundation-for-Successful-Outcomes.png
LOCATION:https://members.salesassembly.com/member-event/the-foundation-for-successful-outcomes-4/
END:VEVENT
END:VCALENDAR