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UID:10002493-1804766400-1804769400@members.salesassembly.com
SUMMARY:Building the Case for Change
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Building the Case for Change\, part of the Complex Selling certification. \n\n\n\nThis program focuses on helping executives connect inaction to business risk. Participants learn to identify cost-of-inaction drivers\, quantify lost opportunity\, and construct a narrative that motivates change. Emphasis is on creating urgency rooted in data and insight — not pressure — so decisions feel both logical and necessary. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nCost of inaction\, not ROI: show what their current approach is quietly costing them.\n\n\n\nFour ingredients: problem propensity\, alternatives without you\, why their status quo made sense\, and the unintended consequence.\n\n\n\nMake the case for their status quo first: then show what changed that broke the original math.\n\n\n\nLet them size it: when the buyer runs the math\, they own the number.\n\n\n\nTwo jobs\, in order: buyers decide the problem is worth solving now before they pick a partner.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n225 attended ◦ 4.63/5 average rating \n\n\n\n“The cost of inaction through AI was very cool.” Mid-Market Account Executive \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-the-case-for-change-4/
CATEGORIES:Certifications
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