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SUMMARY:Prospecting the C-Suite
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Prospecting the C-Suite\, part of the Complex Selling certification. \n\n\n\nThis program focuses on earning executive attention through relevant\, high-impact outreach. Participants learn how to craft concise\, insight-driven messages\, use AI to uncover account triggers\, and apply a repeatable framework for C-suite engagement. Emphasis is on credibility\, personalization\, and precision that breaks through inbox noise. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nFour research prompts\, in order: the CEO’s objectives\, your buyer’s problem\, their status quo and the cost of inaction.\n\n\n\nStart at the CEO: anchor outreach to what the executive publicly committed to this year.\n\n\n\nBeat the mental spam filter: 1 to 2 word subject lines\, 5th-grade reading level and preview text about them.\n\n\n\nCount your we’s: every I\, we and company name is another reason to delete.\n\n\n\nThe Problem Prompter email: Saw\, not sure if\, another customer story\, open to hearing how?\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n274 attended ◦ 4.81/5 average rating \n\n\n\n“She was absolutely brilliant. I will be in every one of Jen’s sessions going forward.” Account Executive \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/prospecting-the-c-suite-4/
CATEGORIES:Certifications
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