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UID:10002598-1805799600-1805802600@members.salesassembly.com
SUMMARY:Renewal Strategy
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Renewal Strategy\, part of the Strategic Account Management certification. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nAlign to their buying cycle: know when they build budget and evaluate vendors\, not just when your contract ends.\n\n\n\nEquip your champion: make sure the person in the budget room can explain your value in their own words and metrics.\n\n\n\nAlways-on value: report the outcomes that matter to their business all year\, not a recap three months out.\n\n\n\nSay this\, not that: “As you plan next year’s roadmap” instead of “your contract is up.”\n\n\n\nA customer buying calendar: map budget\, funding and decision windows so you know which one to influence now.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n94 attended ◦ 4.56/5 average rating \n\n\n\n“The content Pam provided is SO RICH! The framework\, the timeline and Say This Not That is something I’d hang on my wall even in the age of AI!” Revenue Enablement Program Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/renewal-strategy-4/
CATEGORIES:Certifications
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LAST-MODIFIED:20261027T164158Z
UID:10002601-1805803200-1805806200@members.salesassembly.com
SUMMARY:Customer Health and Churn Mitigation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Customer Health and Churn Mitigation\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on assessing and improving account health through structured frameworks and scorecards. Participants learn to monitor the right signals\, build engagement plans\, and act on early warning signs. Emphasis is on reducing churn risk and driving stronger customer retention outcomes. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nFour dimensions of account health: score every account 1 to 5 on strategic altitude\, engagement\, integration and velocity.\n\n\n\nStop trusting the green dashboard: usage and NPS lag\, while sponsor engagement and budget ownership move first.\n\n\n\nCan your champion defend the spend: a happy user without authority won’t save you in a budget meeting.\n\n\n\nTreat external shocks as risk: earnings\, layoffs\, M&A and budget freezes mean you lean in now.\n\n\n\nRe-anchor on a business outcome: tie your value to a priority leadership has declared\, in their language.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n86 attended ◦ 4.71/5 average rating \n\n\n\n“Loved the external factors piece – not something we actively track today from the sales side and will bring this in.” Key Accounts Director \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-health-and-churn-mitigation/
CATEGORIES:Certifications
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