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DTSTART;TZID=America/Chicago:20270113T110000
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CREATED:20260928T074406Z
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UID:10002657-1799838000-1799841000@members.salesassembly.com
SUMMARY:Building a Multi-Channel Sequence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Building a Multi-Channel Sequence\, part of the Multi-Channel Prospecting certification. \n\n\n\nThis program focuses on running a coordinated outreach sequence rather than scattered touches across channels. Participants learn which channel to use in what order\, at what cadence\, and how to time outreach to buying signals like job changes\, funding rounds\, and hiring. Emphasis is on turning multi-channel from a vague idea into a repeatable\, day-by-day play. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nSurround sound prospecting: 11 to 12 touches over about 20 days\, 3 to 4 per channel\, because you don’t know which channel your buyer prefers.\n\n\n\nThe reverse voicemail: give the reason and one value point\, then say “no need to call me back” and point them to your email.\n\n\n\nRule of three for email: keep subjects under five words and cap each thread at three messages\, then start fresh with a new angle.\n\n\n\nVideo as a trailer: send a written message first\, then a 35 to 45 second video with one reason\, one value point and one ask.\n\n\n\nBeyond the big three: events\, direct mail\, referrals and webinars are often what actually breaks an account open.\n\n\n\nA learner takeaway guide with two exercises for that week: rebuild one sequence as surround sound and write a one-question email.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n111 attended ◦ 4.68/5 average rating \n\n\n\n“No need to call me back and referencing email is gold.” Account Executive \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-a-multi-channel-sequence/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Multi-Channel-Prospecting_-Building-a-Multi-Channel-Sequence.png
LOCATION:https://members.salesassembly.com/member-event/building-a-multi-channel-sequence/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270113T120000
DTEND;TZID=America/Chicago:20270113T125000
DTSTAMP:20261021T172536Z
CREATED:20260928T172708Z
LAST-MODIFIED:20261021T172536Z
UID:10002669-1799841600-1799844600@members.salesassembly.com
SUMMARY:Social Selling and LinkedIn Prospecting
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Social Selling and LinkedIn Prospecting\, part of the Multi-Channel Prospecting certification. \n\n\n\nThis program focuses on using LinkedIn presence and engagement to open warm conversations at scale. Participants learn to build credibility through visible activity\, use personalized video and voice messages where text falls flat\, and apply research and tools to personalize quickly. Emphasis is on relevance at volume\, without spending an hour per prospect. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nCurator over creator: you don’t need original posts; share articles\, comment and send insights the way you already do in real life.\n\n\n\nFind active buyers: use the Sales Nav “Posted in Last 30 Days” filter with your target titles instead of scrolling.\n\n\n\nLike now\, comment later: like target posts through the week\, then batch thoughtful comments from your Reactions feed in one blocked hour.\n\n\n\nNon-pitch touchpoints: send a podcast\, an article or a job-change congrats instead of “just checking in.”\n\n\n\nLinkedIn Groups as a DM channel: message group members directly with insights\, no InMail credits needed.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n104 attended ◦ 4.62/5 average rating \n\n\n\n“This is the first session I attended with Morgan and I was so engaged and attentive. He knows how to keep the attention of an audience making you crave the knowledge he shares.” Territory Sales Representative \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/social-selling-and-linkedin-prospecting/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Multi-Channel-Prospecting_-Social-Selling-and-LinkedIn-Prospecting.png
LOCATION:https://members.salesassembly.com/member-event/social-selling-and-linkedin-prospecting/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270114T100000
DTEND;TZID=America/Chicago:20270114T105000
DTSTAMP:20261026T205511Z
CREATED:20260917T144452Z
LAST-MODIFIED:20261026T205511Z
UID:10002502-1799920800-1799923800@members.salesassembly.com
SUMMARY:Top Discovery Questions that Get Deals Done
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Top Discovery Questions that Get Deals Done\, part of the Deal Management certification. \n\n\n\nThis program focuses on mastering discovery strategies that uncover deal gaps and align buyers to fill them. Participants learn how to transform prospects into problem-solving partners by deploying a Discovery Roadmap\, asking curiosity-driven questions\, and quantifying outcomes to build urgency and trust. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nA three-stage discovery road map: find and frame the problem\, build consensus\, then paint the future state.\n\n\n\nNumbers\, names and dates: don’t leave a problem until you have a cost\, their internal project name and a deadline.\n\n\n\nInvite the skeptic early: ask who might disagree so your champion isn’t fighting the friction alone.\n\n\n\nDirected\, not leading questions: let buyers reach your value themselves\, because they believe what they tell themselves.\n\n\n\nA problem statement built live: draft it on screen with the buyer and fill in their numbers as they react.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n124 attended ◦ 4.56/5 average rating \n\n\n\n“Great discovery questions shared and loved the Discovery Scorecard. Going to review to see if we should add anything from this resource to our current company Discovery scorecard.” Director of Sales \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Top-Discovery-Questions-that-Get-Deals-Done.png
LOCATION:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270114T110000
DTEND;TZID=America/Chicago:20270114T115000
DTSTAMP:20261026T205940Z
CREATED:20260917T153314Z
LAST-MODIFIED:20261026T205940Z
UID:10002508-1799924400-1799927400@members.salesassembly.com
SUMMARY:Cutting Slipped Deals with Mutual Action Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Cutting Slipped Deals with Mutual Action Plans\, part of the Deal Management certification. \n\n\n\nThis program focuses on why deals stall and how to prevent it with a simple yet powerful tool. Participants learn to replace vague “next steps” with clear\, actionable plans buyers commit to\, guiding them from first call through go-live while eliminating friction points that derail 80% of deals before signing. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nA five-step mutual action plan: map the buying process\, roll tasks into epics\, adapt it live\, anchor and backdate\, then run it like an exec.\n\n\n\nWhy before how: sell the business case first\, because buyers won’t take a plan seriously until they’re sold on the why.\n\n\n\nRun a pre-mortem: list how you’d lose the deal\, then turn each answer into a step in the plan.\n\n\n\nAnchor to their date\, not yours: find the event that already exists in the buyer’s world and backdate every step from it.\n\n\n\nEdit the plan live with your champion: commitment comes from co-authoring it\, not presenting it.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n158 attended ◦ 4.72/5 average rating \n\n\n\n“Really liked the “How to Lose a Deal” and then the following slide… to contrast the difference and make it easy to understand what you need to focus on.” Senior Director of Global Sales Enablement \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Cutting-Slipped-Deals-with-Mutual-Action-Plans.png
LOCATION:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270115T110000
DTEND;TZID=America/Chicago:20270115T115000
DTSTAMP:20260930T132121Z
CREATED:20260928T183720Z
LAST-MODIFIED:20260930T132121Z
UID:10002678-1800010800-1800013800@members.salesassembly.com
SUMMARY:AI for Territory Planning and Prospecting
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nick Turnbull for AI for Territory Planning and Prospecting\, part of the AI Brew series. \n\n\n\nThis program focuses on to follow \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is part of Sales Assembly’s AI Brew series. Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/ai-for-territory-planning-and-prospecting/
CATEGORIES:AI Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/AI-Brew_-AI-for-Territory-Planning-and-Prospecting.png
LOCATION:https://members.salesassembly.com/member-event/ai-for-territory-planning-and-prospecting/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270119T110000
DTEND;TZID=America/Chicago:20270119T115000
DTSTAMP:20261021T180031Z
CREATED:20260918T202656Z
LAST-MODIFIED:20261021T180031Z
UID:10002526-1800356400-1800359400@members.salesassembly.com
SUMMARY:Understanding the Customer Behind the Deal
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Krista Milam for Understanding the Customer Behind the Deal\, part of the Onboarding and Activation certification. \n\n\n\nThis program focuses on building a deep understanding of why the customer bought\, what they are trying to accomplish\, who matters to their success\, and what could get in the way before onboarding begins. Participants will explore how to uncover the job the customer hired your solution to do and ensure the context\, expectations\, and relationships built during the sales process carry into the post-sale experience. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/de-risking-the-sales-to-success-handoff/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Onboarding-and-Activation_-Understanding-the-Customer-Behind-the-Deal.png
LOCATION:https://members.salesassembly.com/member-event/de-risking-the-sales-to-success-handoff/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270119T120000
DTEND;TZID=America/Chicago:20270119T125000
DTSTAMP:20261021T180016Z
CREATED:20260918T215933Z
LAST-MODIFIED:20261021T180016Z
UID:10002529-1800360000-1800363000@members.salesassembly.com
SUMMARY:From Customer Goals to Measurable Value
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Krista Milam for From Customer Goals to Measurable Value\, part of the Onboarding and Activation certification. \n\n\n\nThis program focuses on translating what the customer is trying to accomplish into a clear definition of value that can guide the onboarding and activation experience. Participants will explore how to define what needs to be true for the customer to consider the purchase successful\, identify meaningful evidence of progress\, and work backward from those outcomes to determine what must happen along the way. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anchoring-onboarding-to-business-outcomes/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Onboarding-and-Activation_-From-Customer-Goals-to-Measurable-Value.png
LOCATION:https://members.salesassembly.com/member-event/anchoring-onboarding-to-business-outcomes/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270120T110000
DTEND;TZID=America/Chicago:20270120T115000
DTSTAMP:20261021T180544Z
CREATED:20260921T021321Z
LAST-MODIFIED:20261021T180544Z
UID:10002538-1800442800-1800445800@members.salesassembly.com
SUMMARY:Account Research and Territory Planning
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and David Weiss for Account Research and Territory Planning\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on researching accounts efficiently by uncovering triggers\, intent\, and strategic priorities. Participants learn a system to prioritize based on fit\, engagement\, and whitespace. Emphasis is on turning insights into outreach that resonates and building consistent pipeline through structured planning. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nResearch accounts efficiently: uncover the triggers\, intent and strategic priorities behind each account.\n\n\n\nA system to prioritize: rank accounts on fit\, engagement and whitespace.\n\n\n\nTurn insights into outreach: use what the research turns up to write outreach that resonates.\n\n\n\nStructured planning: build pipeline consistently instead of in bursts.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n72 attended ◦ 4.45/5 average rating \n\n\n\n“Loved the supplied prompt document \, An amazing takeaway!” Sales Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-research-and-territory-planning/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Pipeline-Planning_-Account-Research-and-Territory-Planning.png
LOCATION:https://members.salesassembly.com/member-event/account-research-and-territory-planning/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270120T120000
DTEND;TZID=America/Chicago:20270120T125000
DTSTAMP:20261021T203255Z
CREATED:20260922T111620Z
LAST-MODIFIED:20261021T203255Z
UID:10002544-1800446400-1800449400@members.salesassembly.com
SUMMARY:Persona-Centric Messaging
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and David Weiss for Persona-Centric Messaging\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on crafting tailored messages that align with the goals and challenges of executives\, managers\, and key influencers. Participants learn practical frameworks and templates to personalize at scale without losing efficiency. Emphasis is on creating relevant\, compelling outreach that resonates across buyer personas. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nMessage by persona: match outreach to the goals and challenges of executives\, managers and key influencers.\n\n\n\nPractical frameworks and templates: tools for writing tailored messages without starting from scratch.\n\n\n\nPersonalize at scale: tailor outreach without losing efficiency.\n\n\n\nRelevant across the buying group: write outreach that lands with each buyer persona.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n98 attended ◦ 4.76/5 average rating \n\n\n\n“The training and tools are actionable\, appreciate the time dedicated to building persona driven messages.” Account Executive \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/persona-centric-messaging-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Pipeline-Planning_-Persona-Centric-Messaging.png
LOCATION:https://members.salesassembly.com/member-event/persona-centric-messaging-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270127T110000
DTEND;TZID=America/Chicago:20270127T115000
DTSTAMP:20261021T203721Z
CREATED:20260928T174315Z
LAST-MODIFIED:20261021T203721Z
UID:10002672-1801047600-1801050600@members.salesassembly.com
SUMMARY:Strategic Prospecting Into Target Accounts
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Strategic Prospecting Into Target Accounts\, part of the Multi-Channel Prospecting certification. \n\n\n\nThis program focuses on getting into priority named accounts that have not responded to single-threaded outreach. Participants learn to find the right entry points\, reach several contacts at once with a coherent story\, and build momentum across an account. Emphasis is on prospecting-stage account entry\, distinct from mid-deal multithreading. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nPriority accounts that went quiet: get into named accounts that haven’t responded to single-threaded outreach.\n\n\n\nThe right entry points: find who to approach first inside the account.\n\n\n\nSeveral contacts\, one story: reach multiple people at once with a message that hangs together.\n\n\n\nMomentum before the deal: build traction across the account at the prospecting stage\, not mid-deal.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategic-prospecting-into-target-accounts/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Multi-Channel-Prospecting_-Strategic-Prospecting-Into-Target-Accounts.png
LOCATION:https://members.salesassembly.com/member-event/strategic-prospecting-into-target-accounts/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270127T120000
DTEND;TZID=America/Chicago:20270127T125000
DTSTAMP:20261021T204138Z
CREATED:20260928T180321Z
LAST-MODIFIED:20261021T204138Z
UID:10002675-1801051200-1801054200@members.salesassembly.com
SUMMARY:Warm and Referral-Sourced Prospecting
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Warm and Referral-Sourced Prospecting\, part of the Multi-Channel Prospecting certification. \n\n\n\nThis program focuses on the warmest pipeline available and most often ignored — referrals\, introductions\, and past relationships. Participants learn to generate referrals systematically\, re-engage former champions who have moved roles\, and revisit closed- lost deals and dormant prospects. Emphasis is on working the warmest paths in before going cold. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nWarm paths first: work referrals\, introductions and past relationships before going cold.\n\n\n\nReferrals on purpose: generate referrals systematically instead of waiting for them.\n\n\n\nFormer champions: re-engage past champions who have moved to new roles.\n\n\n\nClosed-lost and dormant deals: revisit old opportunities and quiet prospects as a pipeline source.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/warm-and-referral-sourced-prospecting/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/09/Multi-Channel-Prospecting_-Warm-and-Referral-Sourced-Prospecting.png
LOCATION:https://members.salesassembly.com/member-event/warm-and-referral-sourced-prospecting/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270128T100000
DTEND;TZID=America/Chicago:20270128T105000
DTSTAMP:20261021T223033Z
CREATED:20260917T151145Z
LAST-MODIFIED:20261021T223033Z
UID:10002505-1801130400-1801133400@members.salesassembly.com
SUMMARY:Creating and Sustaining Authentic Buying Urgency
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Creating and Sustaining Authentic Buying Urgency\, part of the Deal Management certification. \n\n\n\nThis program focuses on replacing artificial deadlines with urgency that executives respect. Participants learn to uncover compelling events\, calculate cost-of-delay scenarios\, and craft magnetic messaging that reframes long-standing pains. The emphasis is on building urgency that feels natural and motivates buyers to act. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nThe urgency formula: dissatisfaction\, vision and a clear path\, divided by priority\, where any zero kills the deal.\n\n\n\nA problem statement in their words: put estimated numbers in brackets so the buyer corrects you with real data.\n\n\n\nTie to a top priority: use the exact words leadership already uses for their number one initiative.\n\n\n\nFollow-ups that pull\, not push: “you’re ahead of schedule\, 3 items left” beats “just checking in.”\n\n\n\nA sound bite your champion can repeat: because of the change\, now is the time to act\, so they get the upside and avoid the downside.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n102 attended ◦ 4.75/5 average rating \n\n\n\n“Love the formula\, the movie soundbite analogies and the problem statement framework!” Director of Sales \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Creating-and-Sustaining-Authentic-Buying-Urgency.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency-4/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20270128T110000
DTEND;TZID=America/Chicago:20270128T115000
DTSTAMP:20261026T212547Z
CREATED:20260918T151344Z
LAST-MODIFIED:20261026T212547Z
UID:10002511-1801134000-1801137000@members.salesassembly.com
SUMMARY:Going wide Early: Multithreading in the Mid-Funnel
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Going Wide Early: Multithreading in the Mid-Funnel\, part of the Deal Management certification. \n\n\n\nThis program focuses on navigating complex buying committees and aligning competing priorities. Participants learn to connect stakeholder goals\, leverage the “Three T’s” to empower champions as internal sellers\, and identify the right contacts to engage — ensuring influence expands without overwhelming the buying process. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nA Minimum Viable Committee: just enough influence to move the deal\, because more contacts means more ways to stall.\n\n\n\nThe four threads in order: problem owner\, then the influencer\, then the skeptic\, then security\, legal\, IT and procurement.\n\n\n\nFind the real influencer: ask “on your last important project\, who did you turn to first?” and match the answers.\n\n\n\nDraw skeptics in early: name their concern and ask for their input before they work against you behind the scenes.\n\n\n\nForwardable emails: write short notes your champion can send\, because people answer people they know.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n183 attended ◦ 4.60/5 average rating \n\n\n\n“Love the templates and angles for addressing skeptics/detractors.” Strategic Accounts Director \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Going-wide-Early_-Multithreading-in-the-Mid-Funnel.png
LOCATION:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel-4/
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