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DTSTART;TZID=America/Chicago:20261103T110000
DTEND;TZID=America/Chicago:20261103T115000
DTSTAMP:20260613T001808
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T231421Z
UID:10002256-1793703600-1793706600@members.salesassembly.com
SUMMARY:Top Discovery Questions that Get Deals Done
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Top Discovery Questions that Get Deals Done\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to run more effective discovery by asking questions that go beyond surface-level information and uncover what is actually driving a deal. Participants will explore how to gain visibility into internal decision-making\, better understand buyer priorities\, and guide conversations in a way that builds clarity and alignment. \n\n\n\nDesigned for revenue teams\, this session helps participants move from simply gathering information to shaping how buyers think about their challenges\, strengthening their ability to influence decisions and drive deals forward. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Top-Discovery-Questions-that-Get-Deals-Done.png
LOCATION:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261103T120000
DTEND;TZID=America/Chicago:20261103T125000
DTSTAMP:20260613T001808
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T231624Z
UID:10002250-1793707200-1793710200@members.salesassembly.com
SUMMARY:Cutting Slipped Deals with Mutual Action Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Cutting Slipped Deals with Mutual Action Plans\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to prevent deals from stalling by turning mutual action plans into active\, collaborative tools that guide the buying process. Participants will explore how to build alignment with buyers\, create shared accountability\, and ensure momentum by anchoring plans in real business priorities. \n\n\n\nDesigned for revenue teams managing complex deals\, this session helps participants drive stronger follow-through\, maintain deal velocity\, and reduce the risk of late-stage slippage by keeping both sellers and buyers aligned from start to finish. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Cutting-Slipped-Deals-with-Mutual-Action-Plans.png
LOCATION:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261104T110000
DTEND;TZID=America/Chicago:20261104T115000
DTSTAMP:20260613T001808
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T231841Z
UID:10002347-1793790000-1793793000@members.salesassembly.com
SUMMARY:Relevant Storytelling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Relevant Storytelling\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to communicate more effectively by using structured storytelling to create clarity\, build trust\, and drive action. Participants will explore how to frame conversations around customer goals and challenges\, and translate information into compelling\, outcome-driven narratives. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond delivering information and instead communicate in a way that is more relatable\, memorable\, and impactful—enabling them to better influence decisions and advance conversations. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/relevant-storytelling-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Relevant-Storytelling.png
LOCATION:https://members.salesassembly.com/member-event/relevant-storytelling-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261104T120000
DTEND;TZID=America/Chicago:20261104T125000
DTSTAMP:20260613T001808
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T232419Z
UID:10002340-1793793600-1793796600@members.salesassembly.com
SUMMARY:Effective Demo Strategies
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Effective Demo Strategies\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to deliver more impactful demos by shifting from feature-driven walkthroughs to outcome-based storytelling. Participants will explore how to align demos to customer goals\, highlight what truly matters\, and clearly demonstrate how their solution improves the customer’s current state. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond generic product tours and instead create more engaging\, relevant demos—enabling them to build stronger alignment\, increase buyer confidence\, and drive more meaningful next steps. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/effective-demo-strategies-11/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Effective-Demo-Strategies.png
LOCATION:https://members.salesassembly.com/member-event/effective-demo-strategies-11/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261105T100000
DTEND;TZID=America/Chicago:20261105T105000
DTSTAMP:20260613T001808
CREATED:20250923T121921Z
LAST-MODIFIED:20251125T225242Z
UID:10002440-1793872800-1793875800@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-35/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/XDRs-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/xdrs-peer-group-35/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261105T100000
DTEND;TZID=America/Chicago:20261105T105000
DTSTAMP:20260613T001808
CREATED:20250923T121921Z
LAST-MODIFIED:20251111T102808Z
UID:10002433-1793872800-1793875800@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-35/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Operations-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-operations-peer-group-35/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261105T110000
DTEND;TZID=America/Chicago:20261105T115000
DTSTAMP:20260613T001808
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T232558Z
UID:10002259-1793876400-1793879400@members.salesassembly.com
SUMMARY:Expansion Planning & Execution
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps for Expansion Planning & Execution\, part of the Expansion Selling certification. \n\n\n\nThis program focuses on how to approach account growth with a structured\, proactive plan rather than relying on reactive opportunities. Participants will explore how to assess an account’s current state\, identify where meaningful expansion exists\, and align their approach to customer priorities and business objectives. \n\n\n\nDesigned for customer-facing teams\, this session helps participants build more intentional expansion strategies\, improve internal alignment\, and drive consistent growth by focusing on the right opportunities at the right time. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/expansion-planning-execution-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Expansion-Planning-Execution.png
LOCATION:https://members.salesassembly.com/member-event/expansion-planning-execution-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261105T120000
DTEND;TZID=America/Chicago:20261105T125000
DTSTAMP:20260613T001808
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T232729Z
UID:10002262-1793880000-1793883000@members.salesassembly.com
SUMMARY:Internal Champion Development
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps for Internal Champion Development\, part of the Expansion Selling certification. \n\n\n\nThis program focuses on how to identify and develop internal champions who can effectively advocate on your behalf throughout the buying process. Participants will explore how to distinguish true champions from supportive contacts\, build stronger strategic relationships\, and align with individuals who have both influence and motivation to drive change. \n\n\n\nDesigned for revenue teams managing complex accounts\, this session helps participants strengthen internal alignment within customer organizations\, sustain deal momentum\, and increase their ability to move opportunities forward—even when they are not directly involved in every conversation. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/internal-champion-development-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Internal-Champion-Development.png
LOCATION:https://members.salesassembly.com/member-event/internal-champion-development-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261110T110000
DTEND;TZID=America/Chicago:20261110T115000
DTSTAMP:20260613T001808
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T233005Z
UID:10002280-1794308400-1794311400@members.salesassembly.com
SUMMARY:Understanding the Objection
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz for Understanding the Objection\, part of the Objection Handling certification. \n\n\n\nThis program focuses on how to rethink objections by understanding what they actually represent in the buying process. Participants will explore why objections arise\, what they reveal about buyer priorities and concerns\, and how to approach them with curiosity instead of immediate response. \n\n\n\nDesigned for customer-facing teams\, this session helps participants shift from reactive objection handling to more thoughtful\, conversation-driven engagement\, enabling them to build trust\, uncover real challenges\, and create more productive interactions throughout the sales process. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/understanding-the-objection-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Objection-Handling_-Understanding-the-Objection.png
LOCATION:https://members.salesassembly.com/member-event/understanding-the-objection-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261110T120000
DTEND;TZID=America/Chicago:20261110T125000
DTSTAMP:20260613T001808
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T233246Z
UID:10002272-1794312000-1794315000@members.salesassembly.com
SUMMARY:Developing Confidence and Trust
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz for Developing Confidence and Trust\, part of the Objection Handling certification. \n\n\n\nThis program focuses on how to build confidence and trust in conversations where objections arise. Participants will explore how curiosity\, active listening\, and thoughtful questioning create stronger engagement and help uncover what truly matters to the buyer. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive responses to objections and instead build more meaningful\, trust-driven interactions\, enabling them to better understand concerns\, strengthen relationships\, and guide conversations more effectively. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-confidence-and-trust-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Objection-Handling_-Developing-Confidence-and-Trust.png
LOCATION:https://members.salesassembly.com/member-event/developing-confidence-and-trust-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261112T110000
DTEND;TZID=America/Chicago:20261112T115000
DTSTAMP:20260613T001808
CREATED:20250923T121933Z
LAST-MODIFIED:20251108T190238Z
UID:10002211-1794481200-1794484200@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-34/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Account-Executives-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/account-executives-peer-group-34/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261112T120000
DTEND;TZID=America/Chicago:20261112T125000
DTSTAMP:20260613T001808
CREATED:20250923T121933Z
LAST-MODIFIED:20251110T105210Z
UID:10002419-1794484800-1794487800@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-35/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Customer-Success-Managers-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-35/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261113T110000
DTEND;TZID=America/Chicago:20261113T115000
DTSTAMP:20260613T001808
CREATED:20260504T143355Z
LAST-MODIFIED:20260504T143359Z
UID:10002477-1794567600-1794570600@members.salesassembly.com
SUMMARY:Signal-Based Selling — Reading the Room Before You're In It
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Chris Nethercote\, Head of Commercial Sales at Common Room\, for this program titled Signal-Based Selling — Reading the Room Before You’re In It – part of the GTM Brew series. \n\n\n\nThis session is designed to help reps take ownership of their own development by using AI and other modern tools + strategies.  Participants will learn how to use AI to debrief their own calls\, pressure-test discovery and demo approaches\, role-play tough objections\, build skill-development plans tied to their quota\, and track progress over time. Reps will leave with a self-coaching routine they can run on their own schedule — one that compounds into better performance without waiting on someone else to make time for them. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/signal-based-selling-reading-the-room-before-youre-in-it/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/Signal-Based-Selling-—-Reading-the-Room-Before-Youre-In-It-1.png
LOCATION:https://members.salesassembly.com/member-event/signal-based-selling-reading-the-room-before-youre-in-it/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261117T110000
DTEND;TZID=America/Chicago:20261117T115000
DTSTAMP:20260613T001808
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T233427Z
UID:10002247-1794913200-1794916200@members.salesassembly.com
SUMMARY:Creating and Sustaining Authentic Buying Urgency
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Creating and Sustaining Authentic Buying Urgency\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to create real urgency in deals by aligning buyers around a meaningful problem\, a clear business priority\, and a defined path forward. Participants will explore how to move beyond artificial pressure and instead build momentum by helping customers recognize why change is necessary now. \n\n\n\nDesigned for revenue teams managing active opportunities\, this session helps participants keep deals from stalling\, strengthen alignment across stakeholders\, and maintain consistent progress by grounding urgency in a real business context. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Creating-and-Sustaining-Authentic-Buying-Urgency.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261117T120000
DTEND;TZID=America/Chicago:20261117T125000
DTSTAMP:20260613T001808
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T233555Z
UID:10002253-1794916800-1794919800@members.salesassembly.com
SUMMARY:Going wide Early: Multithreading in the Mid-Funnel
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Going Wide Early: Multithreading in the Mid-Funnel\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to effectively multithread deals by engaging the right stakeholders without adding unnecessary complexity. Participants will explore how to identify key decision-makers and influencers\, expand relationships strategically\, and avoid common pitfalls that slow deals down. \n\n\n\nDesigned for revenue teams managing multi-stakeholder opportunities\, this session helps participants build stronger internal alignment\, reduce deal risk\, and drive more efficient progress by connecting with the people who matter most. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Going-wide-Early_-Multithreading-in-the-Mid-Funnel.png
LOCATION:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261118T110000
DTEND;TZID=America/Chicago:20261118T115000
DTSTAMP:20260613T001808
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T233823Z
UID:10002349-1794999600-1795002600@members.salesassembly.com
SUMMARY:Telling Your Differentiation Story: People Product & Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Telling Your Differentiation Story: People\, Product & Process\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to clearly differentiate your solution by aligning your message to what matters most to buyers. Participants will explore how to frame their value through the customer’s goals and challenges\, highlight meaningful differences\, and communicate why their approach stands out. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond generic positioning and instead deliver more relevant\, compelling differentiation—enabling them to build trust\, reduce buyer uncertainty\, and increase confidence in their solution. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/telling-your-differentiation-story-people-product-process-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Telling-Your-Differentiation-Story_-People-Product-Process.png
LOCATION:https://members.salesassembly.com/member-event/telling-your-differentiation-story-people-product-process-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261118T120000
DTEND;TZID=America/Chicago:20261118T125000
DTSTAMP:20260613T001808
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T234122Z
UID:10002343-1795003200-1795006200@members.salesassembly.com
SUMMARY:Inspiring Action with Impact
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Inspiring Action with Impact\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to turn value into action by making the impact of a decision clear and compelling. Participants will explore how to highlight the cost of inaction\, connect their solution to meaningful business outcomes\, and create urgency that drives forward momentum. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond explaining value and instead communicate it in a way that prompts action—enabling them to reduce stalled deals\, increase urgency\, and move opportunities forward with greater confidence. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/inspiring-action-with-impact-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Telling-Your-Differentiation-Story_-Inspiring-Action-with-Impact.png
LOCATION:https://members.salesassembly.com/member-event/inspiring-action-with-impact-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261119T100000
DTEND;TZID=America/Chicago:20261119T105000
DTSTAMP:20260613T001808
CREATED:20250923T121933Z
LAST-MODIFIED:20260323T200848Z
UID:10002427-1795082400-1795085400@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-11/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Executive-Revenue-Leaders-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-11/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261119T110000
DTEND;TZID=America/Chicago:20261119T115000
DTSTAMP:20260613T001808
CREATED:20250923T121944Z
LAST-MODIFIED:20251111T145210Z
UID:10002455-1795086000-1795089000@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-35/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Enablement-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-35/
END:VEVENT
END:VCALENDAR