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UID:10002347-1793790000-1793793000@members.salesassembly.com
SUMMARY:Relevant Storytelling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Relevant Storytelling\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to communicate more effectively by using structured storytelling to create clarity\, build trust\, and drive action. Participants will explore how to frame conversations around customer goals and challenges\, and translate information into compelling\, outcome-driven narratives. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond delivering information and instead communicate in a way that is more relatable\, memorable\, and impactful—enabling them to better influence decisions and advance conversations. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/relevant-storytelling-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Relevant-Storytelling.png
LOCATION:https://members.salesassembly.com/member-event/relevant-storytelling-10/
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DTSTART;TZID=America/Chicago:20261104T120000
DTEND;TZID=America/Chicago:20261104T125000
DTSTAMP:20260629T014155
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T232419Z
UID:10002340-1793793600-1793796600@members.salesassembly.com
SUMMARY:Effective Demo Strategies
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Effective Demo Strategies\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to deliver more impactful demos by shifting from feature-driven walkthroughs to outcome-based storytelling. Participants will explore how to align demos to customer goals\, highlight what truly matters\, and clearly demonstrate how their solution improves the customer’s current state. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond generic product tours and instead create more engaging\, relevant demos—enabling them to build stronger alignment\, increase buyer confidence\, and drive more meaningful next steps. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/effective-demo-strategies-11/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Effective-Demo-Strategies.png
LOCATION:https://members.salesassembly.com/member-event/effective-demo-strategies-11/
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DTSTART;TZID=America/Chicago:20261118T110000
DTEND;TZID=America/Chicago:20261118T115000
DTSTAMP:20260629T014155
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T233823Z
UID:10002349-1794999600-1795002600@members.salesassembly.com
SUMMARY:Telling Your Differentiation Story: People Product & Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Telling Your Differentiation Story: People\, Product & Process\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to clearly differentiate your solution by aligning your message to what matters most to buyers. Participants will explore how to frame their value through the customer’s goals and challenges\, highlight meaningful differences\, and communicate why their approach stands out. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond generic positioning and instead deliver more relevant\, compelling differentiation—enabling them to build trust\, reduce buyer uncertainty\, and increase confidence in their solution. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/telling-your-differentiation-story-people-product-process-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Telling-Your-Differentiation-Story_-People-Product-Process.png
LOCATION:https://members.salesassembly.com/member-event/telling-your-differentiation-story-people-product-process-3/
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DTSTART;TZID=America/Chicago:20261118T120000
DTEND;TZID=America/Chicago:20261118T125000
DTSTAMP:20260629T014155
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T234122Z
UID:10002343-1795003200-1795006200@members.salesassembly.com
SUMMARY:Inspiring Action with Impact
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Inspiring Action with Impact\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to turn value into action by making the impact of a decision clear and compelling. Participants will explore how to highlight the cost of inaction\, connect their solution to meaningful business outcomes\, and create urgency that drives forward momentum. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond explaining value and instead communicate it in a way that prompts action—enabling them to reduce stalled deals\, increase urgency\, and move opportunities forward with greater confidence. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/inspiring-action-with-impact-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Telling-Your-Differentiation-Story_-Inspiring-Action-with-Impact.png
LOCATION:https://members.salesassembly.com/member-event/inspiring-action-with-impact-3/
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