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DTSTART;TZID=America/Chicago:20261006T110000
DTEND;TZID=America/Chicago:20261006T115000
DTSTAMP:20260430T062503
CREATED:20250923T121841Z
LAST-MODIFIED:20251124T152837Z
UID:10002333-1791284400-1791287400@members.salesassembly.com
SUMMARY:Renewal Strategy
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh\, Director of Strategic Sales at Udemy\, for this program titled Renewal Strategy – part of the Strategic Account Management skill certification.    \n\n\n\nThis program focuses on managing renewals as a strategic continuation of success\, not a transactional checkpoint. Participants learn to time renewal conversations effectively\, align stakeholders\, and position renewals around value delivery and engagement that reinforces long-term customer impact. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/renewal-strategy-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Renewal-Strategy.png
LOCATION:https://members.salesassembly.com/member-event/renewal-strategy-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261006T120000
DTEND;TZID=America/Chicago:20261006T125000
DTSTAMP:20260430T062503
CREATED:20250923T121854Z
LAST-MODIFIED:20251124T153029Z
UID:10002331-1791288000-1791291000@members.salesassembly.com
SUMMARY:Customer Health & Churn Mitigation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh\, Director of Strategic Sales at Udemy\, for this program titled Customer Health & Churn Mitigation – part of the Strategic Account Management skill certification.    \n\n\n\nThis program focuses on assessing and improving account health through structured frameworks and scorecards. Participants learn to monitor the right signals\, build engagement plans\, and act on early warning signs. The emphasis is on reducing churn risk and driving stronger customer retention outcomes. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-health-churn-mitigation-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Customer-Health-Churn-Mitigation.png
LOCATION:https://members.salesassembly.com/member-event/customer-health-churn-mitigation-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261007T110000
DTEND;TZID=America/Chicago:20261007T115000
DTSTAMP:20260430T062503
CREATED:20250923T121854Z
LAST-MODIFIED:20251124T153212Z
UID:10002301-1791370800-1791373800@members.salesassembly.com
SUMMARY:Getting Clarity: Budget\, Timeline\, and Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Founder & Principal of Align Advisory Group\, for this program titled Getting Clarity: Budget\, Timeline\, and Pain – part of the Qualification skill certification.    \n\n\n\nThis program teaches how to run discovery conversations that surface the most critical qualification factors. Participants learn to ask direct\, high-value questions that reveal timing constraints\, available budget\, and urgent pain points. The session helps sellers structure conversations that result in a clear path forward. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-8/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Getting-Clarity_-Budget-Timeline-and-Pain.png
LOCATION:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261007T120000
DTEND;TZID=America/Chicago:20261007T125000
DTSTAMP:20260430T062503
CREATED:20250923T121854Z
LAST-MODIFIED:20251124T153435Z
UID:10002304-1791374400-1791377400@members.salesassembly.com
SUMMARY:Listening for Buyer Signals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Founder & Principal of Align Advisory Group\, for this program titled Listening for Buyer Signals – part of the Qualification skill certification.    \n\n\n\nParticipants learn how to pick up on both verbal and non-verbal signals that indicate real interest or disengagement. The session includes techniques for reading between the lines\, clarifying ambiguous responses\, and distinguishing curiosity from intent. The goal is to qualify based on behavior\, not just what is said. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/listening-for-buyer-signals-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Listening-for-Buyer-Signals.png
LOCATION:https://members.salesassembly.com/member-event/listening-for-buyer-signals-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261008T100000
DTEND;TZID=America/Chicago:20261008T105000
DTSTAMP:20260430T062503
CREATED:20250923T121854Z
LAST-MODIFIED:20251111T101300Z
UID:10002432-1791453600-1791456600@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-34/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Operations-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-operations-peer-group-34/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261008T110000
DTEND;TZID=America/Chicago:20261008T115000
DTSTAMP:20260430T062503
CREATED:20250923T121854Z
LAST-MODIFIED:20251111T120211Z
UID:10002439-1791457200-1791460200@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-34/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/XDRs-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/xdrs-peer-group-34/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T110000
DTEND;TZID=America/Chicago:20261013T115000
DTSTAMP:20260430T062503
CREATED:20250923T121854Z
LAST-MODIFIED:20251124T153603Z
UID:10002325-1791889200-1791892200@members.salesassembly.com
SUMMARY:Segmentation and Engagement Models
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, VP of Account Management at Actabl\, for this program titled Segmentation and Engagement Models – part of the Risk Mitigation skill certification.    \n\n\n\nThis program focuses on prioritizing customer accounts based on both risk and potential. Participants learn to apply segmentation strategies and tailor engagement models to each segment’s needs. The emphasis is on proactive touchpoints and tiered support approaches that maximize retention and growth. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Segmentation-and-Engagement-Models.png
LOCATION:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T120000
DTEND;TZID=America/Chicago:20261013T125000
DTSTAMP:20260430T062503
CREATED:20250923T121854Z
LAST-MODIFIED:20251124T154128Z
UID:10002319-1791892800-1791895800@members.salesassembly.com
SUMMARY:Creating and Utilizing Account Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, VP of Account Management at Actabl\, for this program titled Creating and Utilizing Account Plans – part of the Risk Mitigation skill certification.    \n\n\n\nThis program focuses on co-creating measurable success plans that align customer and seller goals. Participants learn to structure plans\, define milestones\, and ensure accountability on both sides. The emphasis is on using success planning templates to drive adoption\, retention\, and long-term growth. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Creating-and-Utilizing-Account-Plans.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261014T110000
DTEND;TZID=America/Chicago:20261014T115000
DTSTAMP:20260430T062503
CREATED:20250923T121854Z
LAST-MODIFIED:20251124T154258Z
UID:10002283-1791975600-1791978600@members.salesassembly.com
SUMMARY:Account Research & Territory Planning
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson\, Founder & CEO of Sales Rep Accelerator\, for this program titled Account Research & Territory Planning – part of the Pipeline Planning skill certification.    \n\n\n\nThis program focuses on researching accounts efficiently by uncovering triggers\, intent\, and strategic priorities. Participants learn a system to prioritize based on fit\, engagement\, and whitespace. The emphasis is on turning insights into outreach that resonates and building consistent pipeline through structured planning. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-research-territory-planning-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Account-Research-Territory-Planning.png
LOCATION:https://members.salesassembly.com/member-event/account-research-territory-planning-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261014T120000
DTEND;TZID=America/Chicago:20261014T125000
DTSTAMP:20260430T062503
CREATED:20250923T121854Z
LAST-MODIFIED:20251124T154454Z
UID:10002289-1791979200-1791982200@members.salesassembly.com
SUMMARY:Persona-Centric Messaging
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson\, Founder & CEO of Sales Rep Accelerator\, for this program titled Persona-Centric Messaging – part of the Pipeline Planning skill certification.    \n\n\n\nThis program focuses on researching accounts efficiently by uncovering triggers\, intent\, and strategic priorities. Participants learn a system to prioritize based on fit\, engagement\, and whitespace. The emphasis is on turning insights into outreach that resonates and building consistent pipeline through structured planning. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/persona-centric-messaging-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Persona-Centric-Messaging.png
LOCATION:https://members.salesassembly.com/member-event/persona-centric-messaging-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261015T100000
DTEND;TZID=America/Chicago:20261015T105000
DTSTAMP:20260430T062503
CREATED:20250923T121908Z
LAST-MODIFIED:20260422T152614Z
UID:10002426-1792058400-1792061400@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-10/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Executive-Revenue-Leaders-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261015T110000
DTEND;TZID=America/Chicago:20261015T115000
DTSTAMP:20260430T062503
CREATED:20250923T121908Z
LAST-MODIFIED:20251108T180443Z
UID:10002412-1792062000-1792065000@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-33/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Account-Executives-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/account-executives-peer-group-33/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261015T120000
DTEND;TZID=America/Chicago:20261015T125000
DTSTAMP:20260430T062503
CREATED:20250923T121908Z
LAST-MODIFIED:20251110T103604Z
UID:10002418-1792065600-1792068600@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-34/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Customer-Success-Managers-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-34/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261020T110000
DTEND;TZID=America/Chicago:20261020T115000
DTSTAMP:20260430T062503
CREATED:20250923T121908Z
LAST-MODIFIED:20251124T154628Z
UID:10002328-1792494000-1792497000@members.salesassembly.com
SUMMARY:Change Management
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh\, Director of Strategic Sales at Udemy\, for this program titled Change Management – part of the Strategic Account Management skill certification.    \n\n\n\nThis program focuses on preparing CSMs and AMs to guide customers through product\, organizational\, or personnel changes. Participants learn tools for managing transitions with clarity and minimizing disruption. The emphasis is on keeping customers focused on long-term value and sustaining adoption during change. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/change-management-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Change-Management.png
LOCATION:https://members.salesassembly.com/member-event/change-management-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261020T120000
DTEND;TZID=America/Chicago:20261020T125000
DTSTAMP:20260430T062503
CREATED:20250923T121908Z
LAST-MODIFIED:20251124T154914Z
UID:10002337-1792497600-1792500600@members.salesassembly.com
SUMMARY:Running Business Reviews That Deliver Value
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh\, Director of Strategic Sales at Udemy\, for this program titled Running Business Reviews That Deliver Value – part of the Strategic Account Management skill certification.    \n\n\n\nThis program focuses on turning QBRs and EBRs into strategic conversations that deepen customer commitment. Participants learn planning\, facilitation\, and storytelling techniques that bring insight\, strengthen alignment\, and uncover new growth opportunities during reviews. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/trategic-Account-Management_-Running-Business-Reviews-That-Deliver-Value.png
LOCATION:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261021T110000
DTEND;TZID=America/Chicago:20261021T115000
DTSTAMP:20260430T062503
CREATED:20250923T121908Z
LAST-MODIFIED:20251124T155103Z
UID:10002295-1792580400-1792583400@members.salesassembly.com
SUMMARY:Discovering Buyer Motivation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Founder & Principal of Align Advisory Group\, for this program titled Discovering Buyer Motivation – part of the Qualification skill certification.    \n\n\n\nThis program equips sellers with strategies to uncover what is driving a buyer’s interest and urgency. Participants learn how to explore emotional motivators\, internal pressures\, and business goals. The session includes motivational frameworks that support value-based selling and opportunity prioritization. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/discovering-buyer-motivation-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Discovering-Buyer-Motivation.png
LOCATION:https://members.salesassembly.com/member-event/discovering-buyer-motivation-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261021T120000
DTEND;TZID=America/Chicago:20261021T125000
DTSTAMP:20260430T062503
CREATED:20250923T121908Z
LAST-MODIFIED:20251124T155233Z
UID:10002298-1792584000-1792587000@members.salesassembly.com
SUMMARY:Disqualification with Confidence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Founder & Principal of Align Advisory Group\, for this program titled Disqualification with Confidence – part of the Qualification skill certification.    \n\n\n\nSellers learn when and how to exit deals that are unlikely to convert. This session includes language for professional disengagement\, how to preserve future opportunity\, and how to free up time to focus on high-probability prospects. It helps reps gain confidence in saying no\, while maintaining credibility and respect. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/disqualification-with-confidence-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Disqualification-with-Confidence.png
LOCATION:https://members.salesassembly.com/member-event/disqualification-with-confidence-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261022T110000
DTEND;TZID=America/Chicago:20261022T115000
DTSTAMP:20260430T062503
CREATED:20250923T121908Z
LAST-MODIFIED:20251111T144840Z
UID:10002454-1792666800-1792669800@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-34/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Enablement-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-34/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261027T110000
DTEND;TZID=America/Chicago:20261027T115000
DTSTAMP:20260430T062503
CREATED:20250923T121908Z
LAST-MODIFIED:20251124T155358Z
UID:10002201-1793098800-1793101800@members.salesassembly.com
SUMMARY:Account Alignment with Execs\, Champions & Owners
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, VP of Account Management at Actabl\, for this program titled Account Alignment with Execs\, Champions & Owners – part of the Risk Mitigation skill certification.    \n\n\n\nThis program focuses on strengthening internal networks within customer accounts. Participants learn to identify key stakeholders\, build executive relationships\, and avoid over-reliance on a single contact. The emphasis is on establishing broad coverage that ensures long-term account stability and sustained business outcomes. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Account-Alignment-with-Execs-Champions-Owners.png
LOCATION:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261027T120000
DTEND;TZID=America/Chicago:20261027T125000
DTSTAMP:20260430T062503
CREATED:20250923T121908Z
LAST-MODIFIED:20251124T155540Z
UID:10002322-1793102400-1793105400@members.salesassembly.com
SUMMARY:Navigating Common Customer Stumbling Blocks
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, VP of Account Management at Actabl\, for this program titled Navigating Common Customer Stumbling Blocks – part of the Risk Mitigation skill certification.    \n\n\n\nThis program focuses on addressing the challenges that often lead to churn. Participants learn warning signs to monitor\, frameworks for difficult conversations\, and corrective actions when engagement drops. The emphasis is on early intervention to protect account value and strengthen customer retention. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Navigating-Common-Customer-Stumbling-Blocks.png
LOCATION:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261028T110000
DTEND;TZID=America/Chicago:20261028T115000
DTSTAMP:20260430T062503
CREATED:20250923T121921Z
LAST-MODIFIED:20251124T155713Z
UID:10002292-1793185200-1793188200@members.salesassembly.com
SUMMARY:Territory Exhaustion
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson\, Founder & CEO of Sales Rep Accelerator\, for this program titled Territory Exhaustion – part of the Pipeline Planning skill certification.    \n\n\n\nThis program focuses on maximizing results within a territory before expanding to new accounts. Participants learn strategies to fully engage existing prospects\, deepen penetration into target accounts\, and identify overlooked opportunities. The emphasis is on disciplined execution that ensures no potential revenue is left behind. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/territory-exhaustion-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Territory-Exhaustion.png
LOCATION:https://members.salesassembly.com/member-event/territory-exhaustion-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261028T120000
DTEND;TZID=America/Chicago:20261028T125000
DTSTAMP:20260430T062503
CREATED:20250923T121921Z
LAST-MODIFIED:20251124T155829Z
UID:10002286-1793188800-1793191800@members.salesassembly.com
SUMMARY:Co-Selling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson\, Founder & CEO of Sales Rep Accelerator\, for this program titled Co-Selling – part of the Pipeline Planning skill certification.    \n\n\n\nThis program focuses on researching accounts efficiently by uncovering triggers\, intent\, and strategic priorities. Participants learn a system to prioritize based on fit\, engagement\, and whitespace. The emphasis is on turning insights into outreach that resonates and building consistent pipeline through structured planning. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/co-selling-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Co-Selling.png
LOCATION:https://members.salesassembly.com/member-event/co-selling-3/
END:VEVENT
END:VCALENDAR