BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Sales Assembly - ECPv6.18.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Sales Assembly
X-ORIGINAL-URL:https://members.salesassembly.com
X-WR-CALDESC:Events for Sales Assembly
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261006T110000
DTEND;TZID=America/Chicago:20261006T115000
DTSTAMP:20260514T224651Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224651Z
UID:10002333-1791284400-1791287400@members.salesassembly.com
SUMMARY:Renewal Strategy
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Renewal Strategy\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to approach renewals as an ongoing\, strategic process aligned to the customer’s business priorities and buying cycle. Participants will explore how to build alignment early\, reinforce value consistently\, and position renewals as a natural continuation of impact rather than a last-minute negotiation. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive renewal motions and instead adopt a more proactive\, customer-aligned approach—improving retention\, reducing friction\, and creating stronger opportunities for long-term growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/renewal-strategy-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Renewal-Strategy.png
LOCATION:https://members.salesassembly.com/member-event/renewal-strategy-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261006T120000
DTEND;TZID=America/Chicago:20261006T125000
DTSTAMP:20260924T173409Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260924T173409Z
UID:10002331-1791288000-1791291000@members.salesassembly.com
SUMMARY:Customer Health & Churn Mitigation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Customer Health & Churn Mitigation\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to assess and manage customer health by looking beyond traditional metrics and identifying the signals that truly drive retention and growth. Participants will explore how to recognize early indicators of risk\, strengthen strategic alignment\, and maintain momentum across their accounts. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move from reactive monitoring to a more proactive\, insight-driven approach—enabling them to address risks earlier\, build stronger relationships\, and improve long-term customer outcomes. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-health-churn-mitigation-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Customer-Health-Churn-Mitigation.png
LOCATION:https://members.salesassembly.com/member-event/customer-health-churn-mitigation-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261007T110000
DTEND;TZID=America/Chicago:20261007T115000
DTSTAMP:20260514T224948Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T224948Z
UID:10002301-1791370800-1791373800@members.salesassembly.com
SUMMARY:Getting Clarity: Budget\, Timeline\, and Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Getting Clarity: Budget\, Timeline\, and Pain\, part of the Qualification certification. \n\n\n\nThis program focuses on how to create early clarity in the sales process by understanding what truly drives a deal forward. Participants will explore how to uncover key factors such as priorities\, urgency\, and decision dynamics to determine whether an opportunity is worth pursuing. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level discovery and instead lead more structured\, effective conversations that reduce wasted effort\, improve deal quality\, and increase the likelihood of closing the right opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-8/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Getting-Clarity_-Budget-Timeline-and-Pain.png
LOCATION:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261007T120000
DTEND;TZID=America/Chicago:20261007T125000
DTSTAMP:20260514T225109Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225109Z
UID:10002304-1791374400-1791377400@members.salesassembly.com
SUMMARY:Listening for Buyer Signals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Listening for Buyer Signals\, part of the Qualification certification. \n\n\n\nThis program focuses on how to identify real buying intent by interpreting what buyers say\, how they behave\, and how they engage throughout the sales process. Participants will explore how to distinguish between curiosity and commitment\, recognize key signals that indicate momentum or risk\, and adjust their approach accordingly. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond assumptions and instead make more informed decisions based on buyer behavior—improving deal qualification\, reducing wasted effort\, and increasing the likelihood of progressing the right opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/listening-for-buyer-signals-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Listening-for-Buyer-Signals.png
LOCATION:https://members.salesassembly.com/member-event/listening-for-buyer-signals-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261009T110000
DTEND;TZID=America/Chicago:20261009T115000
DTSTAMP:20260504T142601Z
CREATED:20260504T142557Z
LAST-MODIFIED:20260504T142601Z
UID:10002476-1791543600-1791546600@members.salesassembly.com
SUMMARY:Getting More From Your Conversational Intelligence Tool
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Sriharsha Guduguntla\, Co-Founder and CEO of Hyperbound\, for this program titled Getting More From Your Conversational Intelligence Tool – part of the GTM Brew series. \n\n\n\nThis session is designed to help reps take ownership of their own development by using AI and other modern tools + strategies.  Participants will learn how to use AI to debrief their own calls\, pressure-test discovery and demo approaches\, role-play tough objections\, build skill-development plans tied to their quota\, and track progress over time. Reps will leave with a self-coaching routine they can run on their own schedule — one that compounds into better performance without waiting on someone else to make time for them. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-more-from-your-conversational-intelligence-tool/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/Getting-More-From-Your-Conversational-Intelligence-Tool-1.png
LOCATION:https://members.salesassembly.com/member-event/getting-more-from-your-conversational-intelligence-tool/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T110000
DTEND;TZID=America/Chicago:20261013T115000
DTSTAMP:20260514T225230Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225230Z
UID:10002325-1791889200-1791892200@members.salesassembly.com
SUMMARY:Segmentation and Engagement Models
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Segmentation and Engagement Models\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to prioritize accounts and allocate time more effectively by using signal-based segmentation. Participants will explore how to evaluate risk\, growth potential\, and strategic value to determine the right level of engagement across their portfolio. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond one-size-fits-all approaches and instead adopt a more intentional strategy—enabling them to reduce churn risk\, improve efficiency\, and focus their efforts where they can drive the greatest impact. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Segmentation-and-Engagement-Models.png
LOCATION:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T120000
DTEND;TZID=America/Chicago:20261013T125000
DTSTAMP:20260514T225417Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225417Z
UID:10002319-1791892800-1791895800@members.salesassembly.com
SUMMARY:Creating and Utilizing Account Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Creating and Utilizing Account Plans\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to transform traditional account plans into collaborative\, outcome-driven tools that align teams and customers around shared goals. Participants will explore how to define success from the customer’s perspective\, establish clear accountability\, and proactively identify risks that could impact progress. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond static planning and instead build more dynamic\, customer-aligned approaches that improve visibility\, strengthen alignment\, and drive more consistent retention and growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Creating-and-Utilizing-Account-Plans.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261014T110000
DTEND;TZID=America/Chicago:20261014T115000
DTSTAMP:20260514T225559Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225559Z
UID:10002283-1791975600-1791978600@members.salesassembly.com
SUMMARY:Account Research & Territory Planning
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Account Research & Territory Planning\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to approach account planning as a strategic decision-making process rather than a static exercise. Participants will explore how to identify high-impact accounts\, uncover meaningful business triggers\, and prioritize where to invest time and effort to drive pipeline growth. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level research and instead build more targeted\, insight-driven approaches that improve relevance\, increase efficiency\, and create stronger opportunities within their territories. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-research-territory-planning-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Account-Research-Territory-Planning.png
LOCATION:https://members.salesassembly.com/member-event/account-research-territory-planning-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261014T120000
DTEND;TZID=America/Chicago:20261014T125000
DTSTAMP:20260514T225739Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225739Z
UID:10002289-1791979200-1791982200@members.salesassembly.com
SUMMARY:Persona-Centric Messaging
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Persona-Centric Messaging\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to tailor messaging to the different stakeholders involved in a deal\, recognizing that each individual has unique priorities\, concerns\, and motivations. Participants will explore how to identify key personas within an account and better understand what drives their decision-making. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond generic messaging and instead create more relevant\, targeted communication that builds trust\, improves alignment across stakeholders\, and increases the likelihood of deal progression. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/persona-centric-messaging-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Persona-Centric-Messaging.png
LOCATION:https://members.salesassembly.com/member-event/persona-centric-messaging-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261015T100000
DTEND;TZID=America/Chicago:20261015T105000
DTSTAMP:20260813T192437Z
CREATED:20250923T121908Z
LAST-MODIFIED:20260813T192437Z
UID:10002426-1792058400-1792061400@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-10/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/ERL-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261020T110000
DTEND;TZID=America/Chicago:20261020T115000
DTSTAMP:20261019T150043Z
CREATED:20250923T121908Z
LAST-MODIFIED:20261019T150043Z
UID:10002328-1792494000-1792497000@members.salesassembly.com
SUMMARY:Change Management
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Change Management\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on preparing CSMs and AMs to guide customers through product\, organizational\, or personnel changes. Participants learn tools for managing transitions with clarity and minimizing disruption. Emphasis is on keeping customers focused on long-term value and sustaining adoption during change. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nAnchor\, adapt\, accelerate: a repeatable play for leadership changes\, reorgs\, priority shifts and vendor consolidation.\n\n\n\nAnchor first: restate why they bought you and one result you’ve delivered\, in their words.\n\n\n\nAdapt to the new priority: learn what the new leader is measured on in their first 90 days.\n\n\n\nAccelerate with a small win: propose one low-risk next step to turn change into growth.\n\n\n\nLean in\, don’t wait: waiting isn’t neutral\, so send something useful while others go quiet.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n88 attended ◦ 4.69/5 average rating \n\n\n\n“This was so incredibly actionable! I loved all the positioning tactics and ideas.” Strategic Accounts Director \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/change-management-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Change-Management.png
LOCATION:https://members.salesassembly.com/member-event/change-management-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261020T120000
DTEND;TZID=America/Chicago:20261020T125000
DTSTAMP:20261019T152226Z
CREATED:20250923T121908Z
LAST-MODIFIED:20261019T152226Z
UID:10002337-1792497600-1792500600@members.salesassembly.com
SUMMARY:Running Business Reviews That Deliver Value
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Running Business Reviews That Deliver Value\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on turning QBRs and EBRs into strategic conversations that deepen customer commitment. Participants learn planning\, facilitation\, and storytelling techniques that bring insight\, strengthen alignment\, and uncover new growth opportunities during reviews. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nCurrent state\, ideal state\, action: spend about 20% looking back and the rest on what’s next.\n\n\n\nBring a point of view: recommend what to measure next\, then ask the customer to stack-rank it.\n\n\n\nOne outcome\, not 20 KPIs: lead every chart with an insight headline and put the extra data in an appendix.\n\n\n\nCo-build it live: put discussion prompts on the slides and capture the customer’s words in edit mode.\n\n\n\nA deck that walks the halls: a QBR the customer can forward to their execs and have it land without you.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n145 attended ◦ 4.71/5 average rating \n\n\n\n“Love the reminder to not put yourself in the vendor bucket!” Client Success Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/trategic-Account-Management_-Running-Business-Reviews-That-Deliver-Value.png
LOCATION:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261023T110000
DTEND;TZID=America/Chicago:20261023T115000
DTSTAMP:20261023T162437Z
CREATED:20260513T144220Z
LAST-MODIFIED:20261023T162437Z
UID:10002478-1792753200-1792756200@members.salesassembly.com
SUMMARY:Speaking with Confidence and Clarity Under Pressure
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Aman Chopra\, Public Speaking Coach at Ultraspeaking\, for this program titled Speaking with Confidence and Clarity Under Pressure – part of the GTM Brew series.    \n\n\n\nIn this session\, you’ll learn three immediately actionable techniques to project confidence\, recover fast when you stumble\, and deliver a clear\, concise message — even when stakes are high and prospects are tough. These are the real-world moments that separate good reps from the ones who hit their quota. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/speaking-with-confidence-and-clarity-under-pressure-2/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/10/Speaking-with-Confidence-and-Clarity-Under-Pressure-1.png
LOCATION:https://members.salesassembly.com/member-event/speaking-with-confidence-and-clarity-under-pressure-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261027T110000
DTEND;TZID=America/Chicago:20261027T115000
DTSTAMP:20260514T230726Z
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230726Z
UID:10002201-1793098800-1793101800@members.salesassembly.com
SUMMARY:Account Alignment with Execs\, Champions & Owners
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Account Alignment with Execs\, Champions & Owners\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to build stronger alignment across key stakeholders within an account to reduce risk and improve retention. Participants will explore how to identify gaps in relationship coverage\, engage different personas effectively\, and ensure alignment extends beyond a single point of contact. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond single-threaded relationships and instead develop a more intentional\, multi-stakeholder approach—strengthening influence\, increasing visibility\, and reducing the likelihood of unexpected churn. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Account-Alignment-with-Execs-Champions-Owners.png
LOCATION:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261027T120000
DTEND;TZID=America/Chicago:20261027T125000
DTSTAMP:20260514T230859Z
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230859Z
UID:10002322-1793102400-1793105400@members.salesassembly.com
SUMMARY:Navigating Common Customer Stumbling Blocks
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Navigating Common Customer Stumbling Blocks\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to identify and respond to common risk signals that can impact retention and growth. Participants will explore how to recognize early signs of disengagement\, budget pressure\, and hidden challenges—and take action before they escalate. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive problem-solving and instead adopt a more proactive approach—enabling them to address risk earlier\, communicate value more effectively\, and maintain stronger momentum across their accounts. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Navigating-Common-Customer-Stumbling-Blocks.png
LOCATION:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261028T110000
DTEND;TZID=America/Chicago:20261028T115000
DTSTAMP:20261019T154539Z
CREATED:20250923T121921Z
LAST-MODIFIED:20261019T154539Z
UID:10002292-1793185200-1793188200@members.salesassembly.com
SUMMARY:Territory Exhaustion
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Territory Exhaustion\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on maximizing results within a territory before expanding to new accounts. Participants learn strategies to fully engage existing prospects\, deepen penetration into target accounts\, and identify overlooked opportunities. Emphasis is on disciplined execution that ensures no potential revenue is left behind. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nExhaust before you expand: get the most out of your territory before adding new accounts.\n\n\n\nFully engage existing prospects: work the accounts you already have before chasing new ones.\n\n\n\nGo deeper in target accounts: increase penetration instead of skimming the surface.\n\n\n\nFind overlooked opportunities: disciplined execution so no potential revenue is left behind.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n46 attended ◦ 4.62/5 average rating \n\n\n\n“Good reminder to keep it simple and understand how you get paid out at the end of the day to motivate your outreach strategy/desired metrics.” Customer Relationship Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/territory-exhaustion-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Territory-Exhaustion.png
LOCATION:https://members.salesassembly.com/member-event/territory-exhaustion-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261028T120000
DTEND;TZID=America/Chicago:20261028T125000
DTSTAMP:20261019T160034Z
CREATED:20250923T121921Z
LAST-MODIFIED:20261019T160034Z
UID:10002286-1793188800-1793191800@members.salesassembly.com
SUMMARY:Co-Selling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Co-Selling\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on collaborating across sales\, marketing\, customer success\, and leadership to engage complex accounts. Participants learn how to align goals\, divide responsibilities\, and execute coordinated strategies. Emphasis is on partnership-driven execution that accelerates deal success and pipeline velocity. \n\n\n\nWHAT YOU’LL WALK AWAY WITH \n\n\n\n\nSell as a team: bring in marketing\, customer success and leadership on complex accounts.\n\n\n\nAlign goals up front: get everyone working the account toward the same outcome.\n\n\n\nDivide responsibilities: clear roles so each person knows their part of the play.\n\n\n\nCoordinated execution: run a joint strategy that moves deals and pipeline faster.\n\n\n\nA learner takeaway guide with two exercises for that week and ready-to-use AI prompts.\n\n\n\n\nFROM A PREVIOUS SESSION \n\n\n\n74 attended ◦ 4.38/5 average rating \n\n\n\n“Really impactful for my team\, we have varied sales experiences among the team\, so this hit on multiple levels with them. Thank you!” Sales Enablement Manager \n\n\n\nWatch a clip from the last session \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program was built in collaboration with one of our Executives-in-Residence. To earn the certification\, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help\, email support@salesassembly.com)\, and all registrants comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/co-selling-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Co-Selling.png
LOCATION:https://members.salesassembly.com/member-event/co-selling-3/
END:VEVENT
END:VCALENDAR