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DTSTART;TZID=America/Chicago:20261006T110000
DTEND;TZID=America/Chicago:20261006T115000
DTSTAMP:20260716T052413
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224651Z
UID:10002333-1791284400-1791287400@members.salesassembly.com
SUMMARY:Renewal Strategy
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Renewal Strategy\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to approach renewals as an ongoing\, strategic process aligned to the customer’s business priorities and buying cycle. Participants will explore how to build alignment early\, reinforce value consistently\, and position renewals as a natural continuation of impact rather than a last-minute negotiation. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive renewal motions and instead adopt a more proactive\, customer-aligned approach—improving retention\, reducing friction\, and creating stronger opportunities for long-term growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/renewal-strategy-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Renewal-Strategy.png
LOCATION:https://members.salesassembly.com/member-event/renewal-strategy-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261006T120000
DTEND;TZID=America/Chicago:20261006T125000
DTSTAMP:20260716T052413
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T224825Z
UID:10002331-1791288000-1791291000@members.salesassembly.com
SUMMARY:Customer Health & Churn Mitigation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Customer Health & Churn Mitigation\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to assess and manage customer health by looking beyond traditional metrics and identifying the signals that truly drive retention and growth. Participants will explore how to recognize early indicators of risk\, strengthen strategic alignment\, and maintain momentum across their accounts.\n\n\n\nDesigned for customer-facing teams\, this session helps participants move from reactive monitoring to a more proactive\, insight-driven approach—enabling them to address risks earlier\, build stronger relationships\, and improve long-term customer outcomes. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-health-churn-mitigation-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Customer-Health-Churn-Mitigation.png
LOCATION:https://members.salesassembly.com/member-event/customer-health-churn-mitigation-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261007T110000
DTEND;TZID=America/Chicago:20261007T115000
DTSTAMP:20260716T052413
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T224948Z
UID:10002301-1791370800-1791373800@members.salesassembly.com
SUMMARY:Getting Clarity: Budget\, Timeline\, and Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Getting Clarity: Budget\, Timeline\, and Pain\, part of the Qualification certification. \n\n\n\nThis program focuses on how to create early clarity in the sales process by understanding what truly drives a deal forward. Participants will explore how to uncover key factors such as priorities\, urgency\, and decision dynamics to determine whether an opportunity is worth pursuing. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level discovery and instead lead more structured\, effective conversations that reduce wasted effort\, improve deal quality\, and increase the likelihood of closing the right opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-8/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Getting-Clarity_-Budget-Timeline-and-Pain.png
LOCATION:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261007T120000
DTEND;TZID=America/Chicago:20261007T125000
DTSTAMP:20260716T052413
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225109Z
UID:10002304-1791374400-1791377400@members.salesassembly.com
SUMMARY:Listening for Buyer Signals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Listening for Buyer Signals\, part of the Qualification certification. \n\n\n\nThis program focuses on how to identify real buying intent by interpreting what buyers say\, how they behave\, and how they engage throughout the sales process. Participants will explore how to distinguish between curiosity and commitment\, recognize key signals that indicate momentum or risk\, and adjust their approach accordingly. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond assumptions and instead make more informed decisions based on buyer behavior—improving deal qualification\, reducing wasted effort\, and increasing the likelihood of progressing the right opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/listening-for-buyer-signals-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Listening-for-Buyer-Signals.png
LOCATION:https://members.salesassembly.com/member-event/listening-for-buyer-signals-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261008T100000
DTEND;TZID=America/Chicago:20261008T105000
DTSTAMP:20260716T052413
CREATED:20250923T121854Z
LAST-MODIFIED:20251111T101300Z
UID:10002432-1791453600-1791456600@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-34/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Operations-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-operations-peer-group-34/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261009T110000
DTEND;TZID=America/Chicago:20261009T115000
DTSTAMP:20260716T052413
CREATED:20260504T142557Z
LAST-MODIFIED:20260504T142601Z
UID:10002476-1791543600-1791546600@members.salesassembly.com
SUMMARY:Getting More From Your Conversational Intelligence Tool
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Sriharsha Guduguntla\, Co-Founder and CEO of Hyperbound\, for this program titled Getting More From Your Conversational Intelligence Tool – part of the GTM Brew series. \n\n\n\nThis session is designed to help reps take ownership of their own development by using AI and other modern tools + strategies.  Participants will learn how to use AI to debrief their own calls\, pressure-test discovery and demo approaches\, role-play tough objections\, build skill-development plans tied to their quota\, and track progress over time. Reps will leave with a self-coaching routine they can run on their own schedule — one that compounds into better performance without waiting on someone else to make time for them. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-more-from-your-conversational-intelligence-tool/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/Getting-More-From-Your-Conversational-Intelligence-Tool-1.png
LOCATION:https://members.salesassembly.com/member-event/getting-more-from-your-conversational-intelligence-tool/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T110000
DTEND;TZID=America/Chicago:20261013T115000
DTSTAMP:20260716T052413
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225230Z
UID:10002325-1791889200-1791892200@members.salesassembly.com
SUMMARY:Segmentation and Engagement Models
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Segmentation and Engagement Models\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to prioritize accounts and allocate time more effectively by using signal-based segmentation. Participants will explore how to evaluate risk\, growth potential\, and strategic value to determine the right level of engagement across their portfolio. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond one-size-fits-all approaches and instead adopt a more intentional strategy—enabling them to reduce churn risk\, improve efficiency\, and focus their efforts where they can drive the greatest impact. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Segmentation-and-Engagement-Models.png
LOCATION:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T120000
DTEND;TZID=America/Chicago:20261013T125000
DTSTAMP:20260716T052413
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225417Z
UID:10002319-1791892800-1791895800@members.salesassembly.com
SUMMARY:Creating and Utilizing Account Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Creating and Utilizing Account Plans\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to transform traditional account plans into collaborative\, outcome-driven tools that align teams and customers around shared goals. Participants will explore how to define success from the customer’s perspective\, establish clear accountability\, and proactively identify risks that could impact progress. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond static planning and instead build more dynamic\, customer-aligned approaches that improve visibility\, strengthen alignment\, and drive more consistent retention and growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Creating-and-Utilizing-Account-Plans.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261014T110000
DTEND;TZID=America/Chicago:20261014T115000
DTSTAMP:20260716T052413
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225559Z
UID:10002283-1791975600-1791978600@members.salesassembly.com
SUMMARY:Account Research & Territory Planning
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Account Research & Territory Planning\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to approach account planning as a strategic decision-making process rather than a static exercise. Participants will explore how to identify high-impact accounts\, uncover meaningful business triggers\, and prioritize where to invest time and effort to drive pipeline growth. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level research and instead build more targeted\, insight-driven approaches that improve relevance\, increase efficiency\, and create stronger opportunities within their territories. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-research-territory-planning-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Account-Research-Territory-Planning.png
LOCATION:https://members.salesassembly.com/member-event/account-research-territory-planning-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261014T120000
DTEND;TZID=America/Chicago:20261014T125000
DTSTAMP:20260716T052413
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225739Z
UID:10002289-1791979200-1791982200@members.salesassembly.com
SUMMARY:Persona-Centric Messaging
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Persona-Centric Messaging\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to tailor messaging to the different stakeholders involved in a deal\, recognizing that each individual has unique priorities\, concerns\, and motivations. Participants will explore how to identify key personas within an account and better understand what drives their decision-making. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond generic messaging and instead create more relevant\, targeted communication that builds trust\, improves alignment across stakeholders\, and increases the likelihood of deal progression. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/persona-centric-messaging-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Persona-Centric-Messaging.png
LOCATION:https://members.salesassembly.com/member-event/persona-centric-messaging-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261015T100000
DTEND;TZID=America/Chicago:20261015T105000
DTSTAMP:20260716T052413
CREATED:20250923T121908Z
LAST-MODIFIED:20260422T152614Z
UID:10002426-1792058400-1792061400@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-10/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Executive-Revenue-Leaders-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261020T110000
DTEND;TZID=America/Chicago:20261020T115000
DTSTAMP:20260716T052413
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T225912Z
UID:10002328-1792494000-1792497000@members.salesassembly.com
SUMMARY:Change Management
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Change Management\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to stay aligned and maintain momentum as customers navigate leadership changes\, shifting priorities\, and organizational restructuring. Participants will explore how to reposition their value\, adapt to new stakeholder dynamics\, and remain relevant during periods of uncertainty. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive approaches and instead take a more proactive role—enabling them to strengthen relationships\, uncover new opportunities\, and drive continued impact even as their customers evolve. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/change-management-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Change-Management.png
LOCATION:https://members.salesassembly.com/member-event/change-management-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261020T120000
DTEND;TZID=America/Chicago:20261020T125000
DTSTAMP:20260716T052413
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230132Z
UID:10002337-1792497600-1792500600@members.salesassembly.com
SUMMARY:Running Business Reviews That Deliver Value
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Running Business Reviews That Deliver Value\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to transform business reviews into strategic conversations that reinforce value and drive alignment with customer priorities. Participants will explore how to connect performance to business outcomes\, create more engaging and insight-driven discussions\, and position themselves as trusted advisors. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reporting and instead use business reviews as a tool to strengthen relationships\, uncover new opportunities\, and drive continued growth across their accounts. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/trategic-Account-Management_-Running-Business-Reviews-That-Deliver-Value.png
LOCATION:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261021T110000
DTEND;TZID=America/Chicago:20261021T115000
DTSTAMP:20260716T052413
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230402Z
UID:10002295-1792580400-1792583400@members.salesassembly.com
SUMMARY:Discovering Buyer Motivation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Discovering Buyer Motivation\, part of the Qualification certification. \n\n\n\nThis program focuses on how to uncover the real drivers behind buyer action by identifying the business and personal motivations that influence decision-making. Participants will explore how to distinguish between pain\, gain\, and risk\, and better understand the emotional factors that create urgency within a deal. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level discovery and instead identify what truly matters to buyers—enabling them to prioritize the right opportunities\, build stronger champions\, and drive more consistent deal progression. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/discovering-buyer-motivation-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Discovering-Buyer-Motivation.png
LOCATION:https://members.salesassembly.com/member-event/discovering-buyer-motivation-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261021T120000
DTEND;TZID=America/Chicago:20261021T125000
DTSTAMP:20260716T052413
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230559Z
UID:10002298-1792584000-1792587000@members.salesassembly.com
SUMMARY:Disqualification with Confidence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Disqualification with Confidence\, part of the Qualification certification. \n\n\n\nThis program focuses on how to evaluate opportunities more objectively and determine which deals are truly worth pursuing. Participants will explore how to identify gaps in qualification\, recognize when deals lack real momentum\, and use clear criteria to decide whether to move forward or disengage. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond optimism and instead take a more disciplined approach to pipeline management—improving forecast accuracy\, protecting time\, and increasing focus on high-probability opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/disqualification-with-confidence-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Disqualification-with-Confidence.png
LOCATION:https://members.salesassembly.com/member-event/disqualification-with-confidence-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261022T110000
DTEND;TZID=America/Chicago:20261022T115000
DTSTAMP:20260716T052413
CREATED:20250923T121908Z
LAST-MODIFIED:20251111T144840Z
UID:10002454-1792666800-1792669800@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-34/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Enablement-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-34/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261023T110000
DTEND;TZID=America/Chicago:20261023T115000
DTSTAMP:20260716T052414
CREATED:20260513T144220Z
LAST-MODIFIED:20260513T144832Z
UID:10002478-1792753200-1792756200@members.salesassembly.com
SUMMARY:Speaking with Confidence and Clarity Under Pressure
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Aman Chopra\, Public Speaking Coach at Ultraspeaking\, for this program titled Speaking with Confidence and Clarity Under Pressure – part of the GTM Brew series.    \n\n\n\nIn this session\, you’ll learn three immediately actionable techniques to project confidence\, recover fast when you stumble\, and deliver a clear\, concise message — even when stakes are high and prospects are tough. These are the real-world moments that separate good reps from the ones who hit their quota. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/speaking-with-confidence-and-clarity-under-pressure-2/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/10/Speaking-with-Confidence-and-Clarity-Under-Pressure-1.png
LOCATION:https://members.salesassembly.com/member-event/speaking-with-confidence-and-clarity-under-pressure-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261027T110000
DTEND;TZID=America/Chicago:20261027T115000
DTSTAMP:20260716T052414
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230726Z
UID:10002201-1793098800-1793101800@members.salesassembly.com
SUMMARY:Account Alignment with Execs\, Champions & Owners
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Account Alignment with Execs\, Champions & Owners\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to build stronger alignment across key stakeholders within an account to reduce risk and improve retention. Participants will explore how to identify gaps in relationship coverage\, engage different personas effectively\, and ensure alignment extends beyond a single point of contact. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond single-threaded relationships and instead develop a more intentional\, multi-stakeholder approach—strengthening influence\, increasing visibility\, and reducing the likelihood of unexpected churn. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Account-Alignment-with-Execs-Champions-Owners.png
LOCATION:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261027T120000
DTEND;TZID=America/Chicago:20261027T125000
DTSTAMP:20260716T052414
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230859Z
UID:10002322-1793102400-1793105400@members.salesassembly.com
SUMMARY:Navigating Common Customer Stumbling Blocks
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Navigating Common Customer Stumbling Blocks\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to identify and respond to common risk signals that can impact retention and growth. Participants will explore how to recognize early signs of disengagement\, budget pressure\, and hidden challenges—and take action before they escalate. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive problem-solving and instead adopt a more proactive approach—enabling them to address risk earlier\, communicate value more effectively\, and maintain stronger momentum across their accounts. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Navigating-Common-Customer-Stumbling-Blocks.png
LOCATION:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261028T110000
DTEND;TZID=America/Chicago:20261028T115000
DTSTAMP:20260716T052414
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T231038Z
UID:10002292-1793185200-1793188200@members.salesassembly.com
SUMMARY:Territory Exhaustion
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Territory Exhaustion\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to build pipeline more effectively by applying a structured\, repeatable approach to prospecting. Participants will explore how to prioritize accounts\, maintain consistent outreach\, and ensure no opportunity within their territory is overlooked. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond inconsistent prospecting habits and instead develop a more disciplined system that improves efficiency\, increases account penetration\, and drives more predictable pipeline growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/territory-exhaustion-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Territory-Exhaustion.png
LOCATION:https://members.salesassembly.com/member-event/territory-exhaustion-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261028T120000
DTEND;TZID=America/Chicago:20261028T125000
DTSTAMP:20260716T052414
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T231238Z
UID:10002286-1793188800-1793191800@members.salesassembly.com
SUMMARY:Co-Selling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Co-Selling & Resource Orchestration\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to effectively leverage internal resources to drive better outcomes across accounts and opportunities. Participants will explore how to align with key stakeholders\, clarify roles and responsibilities\, and create stronger collaboration across teams. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond working independently and instead operate as the orchestrator of their deals—maximizing the impact of every resource available to increase efficiency\, strengthen execution\, and drive more successful outcomes. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/co-selling-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Co-Selling.png
LOCATION:https://members.salesassembly.com/member-event/co-selling-3/
END:VEVENT
END:VCALENDAR