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DTSTART;TZID=America/Chicago:20260908T110000
DTEND;TZID=America/Chicago:20260908T115000
DTSTAMP:20260616T055340
CREATED:20250923T121816Z
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UID:10002366-1788865200-1788868200@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Email and Social Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Anatomy of Effective Cold Email and Social Outreach\, part of the Prospecting certification. \n\n\n\nThis program focuses on how to create more effective outbound by cutting through the noise with relevant\, personalized\, and engaging communication. Participants will explore how to approach email and social outreach in a way that captures attention\, drives responses\, and opens meaningful conversations. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond high-volume\, generic outreach and instead build a more intentional approach that increases engagement\, improves reply rates\, and generates more consistent pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Prospecting_-Anatomy-of-Effective-Cold-Email-and-Social-Outreach-2.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260908T120000
DTEND;TZID=America/Chicago:20260908T125000
DTSTAMP:20260616T055340
CREATED:20250923T121816Z
LAST-MODIFIED:20260514T222214Z
UID:10002368-1788868800-1788871800@members.salesassembly.com
SUMMARY:Creating Awareness
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Creating Awareness\, part of the Prospecting certification. \n\n\n\nThis program focuses on how to stay top of mind with prospects through consistent\, thoughtful outreach that builds familiarity and engagement over time. Participants will explore how to approach follow-up in a way that adds value\, maintains relevance\, and keeps conversations moving forward without creating friction. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond repetitive “check-ins” and instead develop a more intentional approach to outreach—enabling them to re-engage prospects\, strengthen relationships\, and generate more opportunities through sustained awareness. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-awareness-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Prospecting_-Creating-Awareness-2.png
LOCATION:https://members.salesassembly.com/member-event/creating-awareness-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260909T110000
DTEND;TZID=America/Chicago:20260909T115000
DTSTAMP:20260616T055340
CREATED:20250923T121816Z
LAST-MODIFIED:20260514T222344Z
UID:10002308-1788951600-1788954600@members.salesassembly.com
SUMMARY:Creating and Utilizing Mutual Success Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves for Creating and Utilizing Mutual Success Plans\, part of the Relationship Management certification. \n\n\n\nThis program focuses on how to align with customers through shared plans that connect their goals to measurable outcomes. Participants will explore how to establish clear expectations\, define responsibilities\, and maintain alignment throughout the customer lifecycle. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive relationship management and instead take a more structured\, proactive approach—driving adoption\, strengthening partnerships\, and increasing long-term customer value. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-9/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Relationship-Management_-Creating-and-Utilizing-Mutual-Success-Plans.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260909T120000
DTEND;TZID=America/Chicago:20260909T125000
DTSTAMP:20260616T055340
CREATED:20250923T121816Z
LAST-MODIFIED:20260514T222539Z
UID:10002310-1788955200-1788958200@members.salesassembly.com
SUMMARY:Leading Organized and Productive Customer Meetings
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves for Leading Organized and Productive Customer Meetings\, part of the Relationship Management certification. \n\n\n\nThis program focuses on how to lead more effective customer meetings by creating clear structure\, aligning on outcomes\, and driving actionable next steps. Participants will explore how to make each interaction more purposeful\, ensuring time is used effectively and conversations lead to meaningful progress. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond routine check-ins and instead use meetings as a tool to strengthen alignment\, improve accountability\, and maintain momentum across customer relationships. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leading-organized-and-productive-customer-meetings-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Relationship-Management_-Leading-Organized-and-Productive-Customer-Meetings.png
LOCATION:https://members.salesassembly.com/member-event/leading-organized-and-productive-customer-meetings-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260910T100000
DTEND;TZID=America/Chicago:20260910T105000
DTSTAMP:20260616T055340
CREATED:20250923T121828Z
LAST-MODIFIED:20251111T100905Z
UID:10002431-1789034400-1789037400@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-33/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Operations-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-operations-peer-group-33/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260910T110000
DTEND;TZID=America/Chicago:20260910T115000
DTSTAMP:20260616T055340
CREATED:20250923T121828Z
LAST-MODIFIED:20251111T115213Z
UID:10002438-1789038000-1789041000@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-33/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/XDRs-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/xdrs-peer-group-33/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260911T110000
DTEND;TZID=America/Chicago:20260911T115000
DTSTAMP:20260616T055340
CREATED:20260504T131454Z
LAST-MODIFIED:20260504T131458Z
UID:10002474-1789124400-1789127400@members.salesassembly.com
SUMMARY:How Top Reps Are Using AI to Manage Their Pipeline
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Olivia Wainhouse\, Head of Business Development at Sybill\, for this program titled How Top Reps Are Using AI to Manage Their Pipeline – part of the GTM Brew series. \n\n\n\nThis session is designed to help sellers adopt the AI-driven pipeline habits that top performers are already using to forecast more accurately\, prioritize ruthlessly\, and catch slippage earlier. Participants will learn how to use AI to run faster and smarter deal inspection\, identify at-risk opportunities before the slip\, generate next-step plans for every deal in the forecast\, and build a weekly pipeline cadence that scales with rep quota. Applies across any CRM or sales stack. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/how-top-reps-are-using-ai-to-manage-their-pipeline/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/How-Top-Reps-Are-Using-AI-to-Manage-Their-Pipeline-1.png
LOCATION:https://members.salesassembly.com/member-event/how-top-reps-are-using-ai-to-manage-their-pipeline/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260915T110000
DTEND;TZID=America/Chicago:20260915T115000
DTSTAMP:20260616T055340
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T222642Z
UID:10002229-1789470000-1789473000@members.salesassembly.com
SUMMARY:Prospecting the C-Suite
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Prospecting the C-Suite\, part of the Complex Selling certification. \n\n\n\nThis program focuses on how to earn executive attention in a crowded\, high-noise environment by shifting from seller-led outreach to a more buyer-centric approach. You’ll learn how to better understand executive priorities\, identify what matters most to them\, and craft messaging that is relevant\, thoughtful\, and grounded in a real business context. \n\n\n\nDesigned for revenue teams looking to improve outbound effectiveness\, this session helps participants build stronger connections with senior decision-makers and increase their ability to generate meaningful conversations with the C-suite. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/prospecting-the-c-suite-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Prospecting-the-C-Suite.png
LOCATION:https://members.salesassembly.com/member-event/prospecting-the-c-suite-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260915T120000
DTEND;TZID=America/Chicago:20260915T125000
DTSTAMP:20260616T055340
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T222837Z
UID:10002233-1789473600-1789476600@members.salesassembly.com
SUMMARY:Building the Case for Change
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Building the Case for Change\, part of the Complex Selling certification. \n\n\n\nThis program focuses on how to create urgency in the sales process by helping buyers recognize when their current approach is no longer sufficient. Participants will explore how to shift away from pitching solutions and instead identify the real business problems\, risks\, and missed opportunities that make change necessary. \n\n\n\nDesigned for revenue teams navigating complex deals\, this session helps participants more effectively challenge the status quo\, build stronger internal alignment with buyers\, and move opportunities forward with greater clarity and momentum. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-the-case-for-change-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Building-the-Case-for-Change.png
LOCATION:https://members.salesassembly.com/member-event/building-the-case-for-change-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260916T110000
DTEND;TZID=America/Chicago:20260916T115000
DTSTAMP:20260616T055340
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T222946Z
UID:10002352-1789556400-1789559400@members.salesassembly.com
SUMMARY:Building Credibility with Research & Social Proof
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Building Credibility with Research & Social Proof\, part of the Positioning certification. \n\n\n\nThis program focuses on how to establish credibility early in the sales process by using research and real-world proof points to create more meaningful\, insight-driven conversations. Participants will explore how to move beyond surface-level information and instead demonstrate a clear understanding of the buyer’s context\, priorities\, and challenges. \n\n\n\nDesigned for revenue teams\, this session helps participants earn attention\, build trust more quickly\, and create stronger engagement by positioning themselves as credible\, relevant partners—making it easier for buyers to listen\, align\, and move forward. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-credibility-with-research-social-proof-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Building-Credibility-with-Research-Social-Proof-1.png
LOCATION:https://members.salesassembly.com/member-event/building-credibility-with-research-social-proof-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260916T120000
DTEND;TZID=America/Chicago:20260916T125000
DTSTAMP:20260616T055340
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T223055Z
UID:10002355-1789560000-1789563000@members.salesassembly.com
SUMMARY:Positioning Through Value Delivery
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Positioning Through Value Delivery\, part of the Positioning certification. \n\n\n\nThis program focuses on how to communicate value in a way that drives clarity and momentum throughout the sales process. Participants will explore how to connect product capabilities to meaningful business outcomes\, making it easier for buyers to understand impact\, prioritize decisions\, and advocate internally. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond feature-focused conversations and instead deliver clear\, outcome-driven messaging that resonates with stakeholders\, strengthens alignment\, and increases the likelihood of moving deals forward. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/positioning-through-value-delivery-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Positioning-Through-Value-Delivery-1.png
LOCATION:https://members.salesassembly.com/member-event/positioning-through-value-delivery-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T100000
DTEND;TZID=America/Chicago:20260917T105000
DTSTAMP:20260616T055340
CREATED:20250923T121841Z
LAST-MODIFIED:20260422T151645Z
UID:10002425-1789639200-1789642200@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-9/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Executive-Revenue-Leaders-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T110000
DTEND;TZID=America/Chicago:20260917T115000
DTSTAMP:20260616T055340
CREATED:20250923T121828Z
LAST-MODIFIED:20251108T175345Z
UID:10002210-1789642800-1789645800@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-32/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Account-Executives-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/account-executives-peer-group-32/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T120000
DTEND;TZID=America/Chicago:20260917T125000
DTSTAMP:20260616T055340
CREATED:20250923T121828Z
LAST-MODIFIED:20251110T103109Z
UID:10002417-1789646400-1789649400@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-33/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Customer-Success-Managers-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-33/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260922T110000
DTEND;TZID=America/Chicago:20260922T115000
DTSTAMP:20260616T055340
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T223232Z
UID:10002371-1790074800-1790077800@members.salesassembly.com
SUMMARY:Strategies for Multi-Channel Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Strategies for Multi-Channel Outreach\, part of the Prospecting certification. \n\n\n\nThis program focuses on how to approach outbound as a coordinated\, multi-channel strategy that increases visibility and engagement across the sales process. Participants will explore how to use different channels together more effectively\, adapt outreach based on buyer signals\, and create a more consistent presence that drives stronger response and conversion. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond single-channel prospecting and instead build a more intentional\, integrated approach that improves connection rates\, strengthens engagement\, and generates more consistent pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Prospecting_-Strategies-for-Multi-Channel-Outreach-2.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260922T120000
DTEND;TZID=America/Chicago:20260922T125000
DTSTAMP:20260616T055340
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T223402Z
UID:10002363-1790078400-1790081400@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Calling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Anatomy of Effective Cold Calling\, part of the Prospecting certification. \n\n\n\nThis program focuses on how to approach cold calling with greater structure and confidence\, helping sellers navigate conversations more effectively from start to finish. Participants will explore how to frame calls\, guide discussions\, and respond to common objections in a way that keeps conversations moving forward. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond rigid scripts and instead develop a more consistent\, adaptable approach to cold calling—improving connection rates\, strengthening conversations\, and increasing overall conversion. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-calling-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Prospecting_-Anatomy-of-Effective-Cold-Calling-2.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-calling-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260923T110000
DTEND;TZID=America/Chicago:20260923T115000
DTSTAMP:20260616T055340
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T223737Z
UID:10002316-1790161200-1790164200@members.salesassembly.com
SUMMARY:Positioning Yourself as a Partner
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves for Positioning Yourself as a Partner\, part of the Relationship Management certification. \n\n\n\nThis program focuses on how to evolve from a reactive vendor to a trusted partner by bringing greater context\, insight\, and perspective into every customer interaction. Participants will explore how to better understand customer priorities\, contribute more strategically\, and influence decisions in a meaningful way. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond task-based engagement and instead build stronger\, more impactful relationships—earning trust\, increasing influence\, and driving better long-term outcomes with their customers. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/positioning-yourself-as-a-partner-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Relationship-Management_-Positioning-Yourself-as-a-Partner.png
LOCATION:https://members.salesassembly.com/member-event/positioning-yourself-as-a-partner-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260923T120000
DTEND;TZID=America/Chicago:20260923T125000
DTSTAMP:20260616T055340
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T223829Z
UID:10002313-1790164800-1790167800@members.salesassembly.com
SUMMARY:Mapping and Growing Customer Relationships
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves for Mapping and Growing Customer Relationships\, part of the Relationship Management certification. \n\n\n\nThis program focuses on how to evaluate and strengthen customer relationships to drive retention and expansion. Participants will explore how to identify key stakeholders\, assess relationship strength\, and uncover areas of risk and opportunity within an account. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond intuition and instead take a more structured approach to relationship management—enabling them to build stronger alignment\, reduce risk\, and unlock new growth opportunities across their accounts. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/mapping-and-growing-customer-relationships-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Relationship-Management_-Mapping-and-Growing-Customer-Relationships.png
LOCATION:https://members.salesassembly.com/member-event/mapping-and-growing-customer-relationships-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260924T110000
DTEND;TZID=America/Chicago:20260924T115000
DTSTAMP:20260616T055340
CREATED:20250923T121841Z
LAST-MODIFIED:20251111T143430Z
UID:10002453-1790247600-1790250600@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-33/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Enablement-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-33/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260925T110000
DTEND;TZID=America/Chicago:20260925T115000
DTSTAMP:20260616T055340
CREATED:20260504T141153Z
LAST-MODIFIED:20260504T141157Z
UID:10002475-1790334000-1790337000@members.salesassembly.com
SUMMARY:Claude for Business Cases & QBR Prep
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Nick Turnbull\, Founder of GrowthBoost\, for this program titled Claude for Business Cases & QBR Prep – part of the GTM Brew series. \n\n\n\nThis session is designed to help sellers adopt the AI-driven pipeline habits that top performers are already using to forecast more accurately\, prioritize ruthlessly\, and catch slippage earlier. Participants will learn how to use AI to run faster and smarter deal inspection\, identify at-risk opportunities before the slip\, generate next-step plans for every deal in the forecast\, and build a weekly pipeline cadence that scales with rep quota. Applies across any CRM or sales stack. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/claude-for-business-cases-qbr-prep/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/How-Top-Reps-Are-Using-AI-to-Manage-Their-Pipeline-1-1.png
LOCATION:https://members.salesassembly.com/member-event/claude-for-business-cases-qbr-prep/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260929T110000
DTEND;TZID=America/Chicago:20260929T115000
DTSTAMP:20260616T055340
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224104Z
UID:10002226-1790679600-1790682600@members.salesassembly.com
SUMMARY:Facilitating Status-Quo-Busting Discovery
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Facilitating Status-Quo-Busting Discovery\, part of the Complex Selling certification. \n\n\n\nThis program focuses on how to lead more effective discovery conversations by moving beyond surface-level questions and guiding buyers toward a clearer understanding of their business challenges. Participants will explore how to approach discovery with a stronger point of view\, connect conversations to executive priorities\, and uncover the risks of maintaining the status quo. \n\n\n\nDesigned for revenue teams working complex deals\, this session helps participants run more strategic\, insight-driven conversations that build trust\, surface real urgency\, and increase the likelihood of advancing opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/facilitating-status-quo-busting-discovery-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Facilitating-Status-Quo-Busting-Discovery.png
LOCATION:https://members.salesassembly.com/member-event/facilitating-status-quo-busting-discovery-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260929T120000
DTEND;TZID=America/Chicago:20260929T125000
DTSTAMP:20260616T055340
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224214Z
UID:10002235-1790683200-1790686200@members.salesassembly.com
SUMMARY:Gaining Consensus with a Cross-Functional Buying Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Gaining Consensus with a Cross-Functional Buying Group\, part of the Complex Selling certification. \n\n\n\nThis program focuses on how to build alignment across multiple stakeholders in complex sales\, where differing priorities and perspectives often stall decisions. Participants will explore how to move beyond individual buy-in and instead help buying groups reach a shared understanding of the problem and its urgency. \n\n\n\nDesigned for revenue teams navigating multi-threaded deals\, this session helps participants work more effectively with internal champions\, surface and address misalignment early\, and guide groups toward clearer\, more confident decision-making. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/gaining-consensus-with-a-cross-functional-buying-group-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Gaining-Consensus-with-a-Cross-Functional-Buying-Group.png
LOCATION:https://members.salesassembly.com/member-event/gaining-consensus-with-a-cross-functional-buying-group-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260930T110000
DTEND;TZID=America/Chicago:20260930T115000
DTSTAMP:20260616T055340
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224346Z
UID:10002361-1790766000-1790769000@members.salesassembly.com
SUMMARY:Tying Value Proposition to Prospect Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Tying Value Proposition to Prospect Pain\, part of the Positioning certification. \n\n\n\nThis program focuses on how to connect your solution’s value directly to the buyer’s most relevant challenges\, making it clear why change matters. Participants will explore how to align value with real business pain\, highlight the consequences of inaction\, and create stronger urgency within the sales process. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond generic value statements and instead deliver more targeted\, impactful messaging that resonates with buyers\, strengthens prioritization\, and drives more decisive action. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Tying-Value-Proposition-to-Prospect-Pain-1.png
LOCATION:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260930T120000
DTEND;TZID=America/Chicago:20260930T125000
DTSTAMP:20260616T055340
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224528Z
UID:10002358-1790769600-1790772600@members.salesassembly.com
SUMMARY:Strategies to Differentiate from the Competition
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Strategies to Differentiate from the Competition\, part of the Positioning certification. \n\n\n\nThis program focuses on how to stand out in competitive deals by aligning your solution’s strengths to what matters most to the buyer. Participants will explore how to identify true differentiation\, connect it to customer priorities\, and position their solution in a way that is both relevant and compelling. \n\n\n\nDesigned for revenue teams\, this session helps participants avoid feature-heavy comparisons and instead drive more effective conversations that highlight meaningful value\, build trust\, and increase their ability to win in competitive sales scenarios. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Strategies-to-Differentiate-from-the-Competition-1.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-7/
END:VEVENT
END:VCALENDAR