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CREATED:20250923T121828Z
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UID:10002352-1789556400-1789559400@members.salesassembly.com
SUMMARY:Building Credibility with Research & Social Proof
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Building Credibility with Research & Social Proof\, part of the Positioning certification. \n\n\n\nThis program focuses on how to establish credibility early in the sales process by using research and real-world proof points to create more meaningful\, insight-driven conversations. Participants will explore how to move beyond surface-level information and instead demonstrate a clear understanding of the buyer’s context\, priorities\, and challenges. \n\n\n\nDesigned for revenue teams\, this session helps participants earn attention\, build trust more quickly\, and create stronger engagement by positioning themselves as credible\, relevant partners—making it easier for buyers to listen\, align\, and move forward. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-credibility-with-research-social-proof-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Building-Credibility-with-Research-Social-Proof-1.png
LOCATION:https://members.salesassembly.com/member-event/building-credibility-with-research-social-proof-3/
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DTSTART;TZID=America/Chicago:20260916T120000
DTEND;TZID=America/Chicago:20260916T125000
DTSTAMP:20260514T223055Z
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T223055Z
UID:10002355-1789560000-1789563000@members.salesassembly.com
SUMMARY:Positioning Through Value Delivery
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Positioning Through Value Delivery\, part of the Positioning certification. \n\n\n\nThis program focuses on how to communicate value in a way that drives clarity and momentum throughout the sales process. Participants will explore how to connect product capabilities to meaningful business outcomes\, making it easier for buyers to understand impact\, prioritize decisions\, and advocate internally. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond feature-focused conversations and instead deliver clear\, outcome-driven messaging that resonates with stakeholders\, strengthens alignment\, and increases the likelihood of moving deals forward. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/positioning-through-value-delivery-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Positioning-Through-Value-Delivery-1.png
LOCATION:https://members.salesassembly.com/member-event/positioning-through-value-delivery-3/
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DTSTART;TZID=America/Chicago:20260930T110000
DTEND;TZID=America/Chicago:20260930T115000
DTSTAMP:20260514T224346Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224346Z
UID:10002361-1790766000-1790769000@members.salesassembly.com
SUMMARY:Tying Value Proposition to Prospect Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Tying Value Proposition to Prospect Pain\, part of the Positioning certification. \n\n\n\nThis program focuses on how to connect your solution’s value directly to the buyer’s most relevant challenges\, making it clear why change matters. Participants will explore how to align value with real business pain\, highlight the consequences of inaction\, and create stronger urgency within the sales process. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond generic value statements and instead deliver more targeted\, impactful messaging that resonates with buyers\, strengthens prioritization\, and drives more decisive action. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Tying-Value-Proposition-to-Prospect-Pain-1.png
LOCATION:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260930T120000
DTEND;TZID=America/Chicago:20260930T125000
DTSTAMP:20260514T224528Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224528Z
UID:10002358-1790769600-1790772600@members.salesassembly.com
SUMMARY:Strategies to Differentiate from the Competition
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Strategies to Differentiate from the Competition\, part of the Positioning certification. \n\n\n\nThis program focuses on how to stand out in competitive deals by aligning your solution’s strengths to what matters most to the buyer. Participants will explore how to identify true differentiation\, connect it to customer priorities\, and position their solution in a way that is both relevant and compelling. \n\n\n\nDesigned for revenue teams\, this session helps participants avoid feature-heavy comparisons and instead drive more effective conversations that highlight meaningful value\, build trust\, and increase their ability to win in competitive sales scenarios. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Strategies-to-Differentiate-from-the-Competition-1.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-7/
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