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UID:10002282-1782295200-1782298200@members.salesassembly.com
SUMMARY:Account Research & Territory Planning
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Account Research & Territory Planning\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to approach account planning as a strategic decision-making process rather than a static exercise. Participants will explore how to identify high-impact accounts\, uncover meaningful business triggers\, and prioritize where to invest time and effort to drive pipeline growth. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level research and instead build more targeted\, insight-driven approaches that improve relevance\, increase efficiency\, and create stronger opportunities within their territories. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-research-territory-planning-2/
CATEGORIES:Certifications
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UID:10002288-1782298800-1782301800@members.salesassembly.com
SUMMARY:Persona-Centric Messaging
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Persona-Centric Messaging\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to tailor messaging to the different stakeholders involved in a deal\, recognizing that each individual has unique priorities\, concerns\, and motivations. Participants will explore how to identify key personas within an account and better understand what drives their decision-making. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond generic messaging and instead create more relevant\, targeted communication that builds trust\, improves alignment across stakeholders\, and increases the likelihood of deal progression. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/persona-centric-messaging-2/
CATEGORIES:Certifications
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