BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Sales Assembly - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://members.salesassembly.com
X-WR-CALDESC:Events for Sales Assembly
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260303T110000
DTEND;TZID=America/Chicago:20260303T115000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T161731Z
UID:10002199-1772535600-1772538600@members.salesassembly.com
SUMMARY:Account Alignment with Execs\, Champions & Owners
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, VP of Account Management at Actabl\, for this program titled Account Alignment with Execs\, Champions & Owners – part of the Risk Mitigation skill certification.    \n\n\n\nThis program focuses on strengthening internal networks within customer accounts. Participants learn to identify key stakeholders\, build executive relationships\, and avoid over-reliance on a single contact. The emphasis is on establishing broad coverage that ensures long-term account stability and sustained business outcomes. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Account-Alignment-with-Execs-Champions-Owners.png
LOCATION:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260303T120000
DTEND;TZID=America/Chicago:20260303T125000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T161848Z
UID:10002320-1772539200-1772542200@members.salesassembly.com
SUMMARY:Navigating Common Customer Stumbling Blocks
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, VP of Account Management at Actabl\, for this program titled Navigating Common Customer Stumbling Blocks – part of the Risk Mitigation skill certification.    \n\n\n\nThis program focuses on addressing the challenges that often lead to churn. Participants learn warning signs to monitor\, frameworks for difficult conversations\, and corrective actions when engagement drops. The emphasis is on early intervention to protect account value and strengthen customer retention. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Navigating-Common-Customer-Stumbling-Blocks.png
LOCATION:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260304T110000
DTEND;TZID=America/Chicago:20260304T115000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T162027Z
UID:10002227-1772622000-1772625000@members.salesassembly.com
SUMMARY:Prospecting the C-Suite
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for this program titled Prospecting the C-Suite – part of the Complex Selling skill certification.    \n\n\n\nThis program focuses on earning executive attention through relevant\, high-impact outreach. Participants learn how to craft concise\, insight-driven messages\, use AI to uncover account triggers\, and apply a repeatable framework for C-suite engagement. The emphasis is on credibility\, personalization\, and precision that breaks through inbox noise. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/prospecting-the-c-suite/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Prospecting-the-C-Suite.png
LOCATION:https://members.salesassembly.com/member-event/prospecting-the-c-suite/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260304T120000
DTEND;TZID=America/Chicago:20260304T125000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T162335Z
UID:10002230-1772625600-1772628600@members.salesassembly.com
SUMMARY:Building the Case for Change
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for this program titled Building the Case for Change – part of the Complex Selling skill certification.    \n\n\n\nThis program focuses on helping executives connect inaction to business risk. Participants learn to identify cost-of-inaction drivers\, quantify lost opportunity\, and construct a narrative that motivates change. The emphasis is on creating urgency rooted in data and insight—not pressure—so decisions feel both logical and necessary. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-the-case-for-change/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Building-the-Case-for-Change.png
LOCATION:https://members.salesassembly.com/member-event/building-the-case-for-change/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260305T100000
DTEND;TZID=America/Chicago:20260305T105000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251110T121749Z
UID:10002386-1772704800-1772707800@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-27/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Operations-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-operations-peer-group-27/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260305T110000
DTEND;TZID=America/Chicago:20260305T115000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T111251Z
UID:10002387-1772708400-1772711400@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-27/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/XDRs-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/xdrs-peer-group-27/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260306T110000
DTEND;TZID=America/Chicago:20260306T115000
DTSTAMP:20260613T075117
CREATED:20251105T200846Z
LAST-MODIFIED:20251215T095543Z
UID:10002411-1772794800-1772797800@members.salesassembly.com
SUMMARY:Unlocking Hidden Value: 8 High-Impact Sales Plays
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mason Cosby\, CEO and Founder of Scrappy ABM\, for this program titled Unlocking Hidden Value: 8 High-Impact Sales Plays – part of the GTM Brew series.    \n\n\n\nYour next best prospects are likely already in your ecosystem – you just aren’t tapping into them yet. In this session\, we’ll show you how to unlock eight hidden opportunity playbooks that generate pipeline quickly and efficiently. Stop boiling the ocean looking for new business and instead start activating the goldmine you already have. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/unlocking-hidden-value-8-high-impact-sales-plays/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/11/Unlocking-Hidden-Value-8-High-Impact-Sales-Plays.png
LOCATION:https://members.salesassembly.com/member-event/unlocking-hidden-value-8-high-impact-sales-plays/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260310T110000
DTEND;TZID=America/Chicago:20260310T115000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T162452Z
UID:10002254-1773140400-1773143400@members.salesassembly.com
SUMMARY:Top Discovery Questions that Get Deals Done
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla\, Co-Founder and CEO of Fluint\, for this program titled Top Discovery Questions that Get Deals Done – part of the Deal Management skill certification.    \n\n\n\nThis program focuses on mastering discovery strategies that uncover deal gaps and align buyers to fill them. Participants learn how to transform prospects into problem-solving partners by deploying a Discovery Roadmap\, asking curiosity-driven questions\, and quantifying outcomes to build urgency and trust. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Top-Discovery-Questions-that-Get-Deals-Done.png
LOCATION:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260310T120000
DTEND;TZID=America/Chicago:20260310T125000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T162623Z
UID:10002248-1773144000-1773147000@members.salesassembly.com
SUMMARY:Cutting Slipped Deals with Mutual Action Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla\, Co-Founder and CEO of Fluint\, for this program titled Cutting Slipped Deals with Mutual Action Plans – part of the Deal Management skill certification.    \n\n\n\nThis program focuses on why deals stall and how to prevent it with a simple yet powerful tool. Participants learn to replace vague “next steps” with clear\, actionable plans buyers commit to\, guiding them from first call through go-live while eliminating friction points that derail 80% of deals before signing. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Cutting-Slipped-Deals-with-Mutual-Action-Plans.png
LOCATION:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260311T110000
DTEND;TZID=America/Chicago:20260311T115000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T162752Z
UID:10002344-1773226800-1773229800@members.salesassembly.com
SUMMARY:Relevant Storytelling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth\, Founder and Chief Story Mixologist at Story Dynamix\, for this program titled Relevant Storytelling – part of the Value Articulation skill certification.    \n\n\n\nThis program teaches how to craft and deliver stories that speak directly to the buyer’s industry\, priorities\, and role. Participants learn to use storytelling as a trust-building tool\, linking real-world outcomes to the prospect’s own goals. The session covers tone\, structure\, and pacing for effective narrative delivery. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/relevant-storytelling-8/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Relevant-Storytelling.png
LOCATION:https://members.salesassembly.com/member-event/relevant-storytelling-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260311T120000
DTEND;TZID=America/Chicago:20260311T125000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T162908Z
UID:10002338-1773230400-1773233400@members.salesassembly.com
SUMMARY:Effective Demo Strategies
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth\, Founder and Chief Story Mixologist at Story Dynamix\, for this program titled Effective Demo Strategies – part of the Value Articulation skill certification.    \n\n\n\nParticipants learn how to execute demos that highlight value\, not just functionality. The session covers pre-demo discovery alignment\, crafting a storyline that matches buyer needs\, and post-demo follow-up that reinforces key takeaways and builds momentum toward a decision. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/effective-demo-strategies-9/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Effective-Demo-Strategies.png
LOCATION:https://members.salesassembly.com/member-event/effective-demo-strategies-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260312T100000
DTEND;TZID=America/Chicago:20260312T105000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T122413Z
UID:10002388-1773309600-1773312600@members.salesassembly.com
SUMMARY:Pre-Sales Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sales-revenue-managers-peer-group-9/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pre-Sales-Revenue-Managers-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/pre-sales-revenue-managers-peer-group-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260312T110000
DTEND;TZID=America/Chicago:20260312T115000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251108T165950Z
UID:10002204-1773313200-1773316200@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-26/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Account-Executives-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/account-executives-peer-group-26/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260312T120000
DTEND;TZID=America/Chicago:20260312T125000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251110T083305Z
UID:10002392-1773316800-1773319800@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-27/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Customer-Success-Managers-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-27/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260317T110000
DTEND;TZID=America/Chicago:20260317T115000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T164911Z
UID:10002224-1773745200-1773748200@members.salesassembly.com
SUMMARY:Facilitating Status-Quo-Busting Discovery
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for this program titled Facilitating Status-Quo-Busting Discovery – part of the Complex Selling skill certification.    \n\n\n\nThis session focuses on helping executives connect inaction to business risk. Participants learn to identify cost-of-inaction drivers\, quantify lost opportunity\, and construct a narrative that motivates change. The emphasis is on creating urgency rooted in data and insight—not pressure—so decisions feel both logical and necessary. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/facilitating-status-quo-busting-discovery/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Facilitating-Status-Quo-Busting-Discovery.png
LOCATION:https://members.salesassembly.com/member-event/facilitating-status-quo-busting-discovery/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260317T120000
DTEND;TZID=America/Chicago:20260317T125000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T172931Z
UID:10002232-1773748800-1773751800@members.salesassembly.com
SUMMARY:Gaining Consensus with a Cross-Functional Buying Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for this program titled Gaining Consensus with a Cross-Functional Buying Group – part of the Complex Selling skill certification.    \n\n\n\nThis program focuses on equipping sellers to guide multi-stakeholder alignment in complex deals. Participants learn to collaborate with champions\, secure time with diverse decision-makers\, and facilitate structured discussions that surface shared priorities. The emphasis is on orchestrating agreement that accelerates both buy-in and momentum. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/gaining-consensus-with-a-cross-functional-buying-group/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Gaining-Consensus-with-a-Cross-Functional-Buying-Group.png
LOCATION:https://members.salesassembly.com/member-event/gaining-consensus-with-a-cross-functional-buying-group/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260318T110000
DTEND;TZID=America/Chicago:20260318T115000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T173120Z
UID:10002266-1773831600-1773834600@members.salesassembly.com
SUMMARY:Upsell Opportunity Mapping
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps\, VP of Customer Success at MD Integrations\, for this program titled Upsell Opportunity Mapping – part of the Expansion Selling skill certification.    \n\n\n\nThis program focuses on evaluating the full revenue potential within accounts. Participants learn to analyze usage trends\, identify product fit gaps\, and align upsell strategies with customer objectives. The emphasis is on initiating value-driven conversations with the right stakeholders to expand adoption and accelerate growth. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/upsell-opportunity-mapping/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Upsell-Opportunity-Mapping.png
LOCATION:https://members.salesassembly.com/member-event/upsell-opportunity-mapping/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260318T120000
DTEND;TZID=America/Chicago:20260318T125000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T174357Z
UID:10002263-1773835200-1773838200@members.salesassembly.com
SUMMARY:Reframing Customer Concerns
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps\, VP of Customer Success at MD Integrations\, for this program titled Reframing Customer Concerns – part of the Expansion Selling skill certification.    \n\n\n\nThis program focuses on transforming objections or hesitation into productive dialogue. Participants learn to validate concerns\, reframe them through a value lens\, and position expansion as the solution to bigger challenges. The emphasis is on collaboration that builds buyer confidence and creates momentum for growth. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/reframing-customer-concerns/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Reframing-Customer-Concerns.png
LOCATION:https://members.salesassembly.com/member-event/reframing-customer-concerns/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260319T100000
DTEND;TZID=America/Chicago:20260319T105000
DTSTAMP:20260613T075117
CREATED:20250923T121236Z
LAST-MODIFIED:20260219T204755Z
UID:10002389-1773914400-1773917400@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-3/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Executive-Revenue-Leaders-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260319T110000
DTEND;TZID=America/Chicago:20260319T115000
DTSTAMP:20260613T075117
CREATED:20250923T121258Z
LAST-MODIFIED:20251111T140141Z
UID:10002390-1773918000-1773921000@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-27/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Enablement-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-27/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260324T110000
DTEND;TZID=America/Chicago:20260324T115000
DTSTAMP:20260613T075117
CREATED:20250923T121258Z
LAST-MODIFIED:20251111T193136Z
UID:10002245-1774350000-1774353000@members.salesassembly.com
SUMMARY:Creating and Sustaining Authentic Buying Urgency
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla\, Co-Founder and CEO of Fluint\, for this program titled Creating and Sustaining Authentic Buying Urgency – part of the Deal Management skill certification.    \n\n\n\nThis program focuses on replacing artificial deadlines with urgency that executives respect. Participants learn to uncover compelling events\, calculate cost-of-delay scenarios\, and craft magnetic messaging that reframes long-standing pains. The emphasis is on building urgency that feels natural and motivates buyers to act. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Creating-and-Sustaining-Authentic-Buying-Urgency.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260324T120000
DTEND;TZID=America/Chicago:20260324T125000
DTSTAMP:20260613T075117
CREATED:20250923T121258Z
LAST-MODIFIED:20251111T193257Z
UID:10002251-1774353600-1774356600@members.salesassembly.com
SUMMARY:Going wide Early: Multithreading in the Mid-Funnel
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla\, Co-Founder and CEO of Fluint\, for this program titled Going wide Early: Multithreading in the Mid-Funnel – part of the Deal Management skill certification.    \n\n\n\nThis program focuses on navigating complex buying committees and aligning competing priorities. Participants learn to connect stakeholder goals\, leverage the “Three T’s” to empower champions as internal sellers\, and identify the right contacts to engage – ensuring influence expands without overwhelming the buying process. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Going-wide-Early_-Multithreading-in-the-Mid-Funnel.png
LOCATION:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260325T110000
DTEND;TZID=America/Chicago:20260325T115000
DTSTAMP:20260613T075117
CREATED:20250923T121258Z
LAST-MODIFIED:20251111T193354Z
UID:10002218-1774436400-1774439400@members.salesassembly.com
SUMMARY:Pricing Integrity & The 4 Levers
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Todd Caponi\, Founder of Sales Melon\, for this program titled Pricing Integrity and the 4 Levers – part of the Negotiation skill certification.    \n\n\n\nThis program focuses on why traditional pricing tactics fail and how to adopt a more sustainable approach. Participants learn a simple method to present\, propose\, and negotiate terms that build trust at the deal’s goal line\, reduce discounting\, and improve forecasting accuracy by anchoring negotiations in transparency. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pricing-integrity-the-4-levers/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Negotiation_-Pricing-Integrity-The-4-Levers.png
LOCATION:https://members.salesassembly.com/member-event/pricing-integrity-the-4-levers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260325T120000
DTEND;TZID=America/Chicago:20260325T125000
DTSTAMP:20260613T075117
CREATED:20250923T121258Z
LAST-MODIFIED:20251111T193527Z
UID:10002214-1774440000-1774443000@members.salesassembly.com
SUMMARY:Addressing Common Concession Requests
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Todd Caponi\, Founder of Sales Melon\, for this program titled Addressing Common Concession Requests – part of the Negotiation skill certification.    \n\n\n\nThis program focuses on handling the most frequent concession requests with confidence and trust. Participants learn to apply negotiation levers to address discounts\, payment terms\, and timing requests in ways that strengthen credibility\, protect value\, and maintain momentum without eroding deal integrity. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/addressing-common-concession-requests/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Negotiation_-Addressing-Common-Concession-Requests.png
LOCATION:https://members.salesassembly.com/member-event/addressing-common-concession-requests/
END:VEVENT
END:VCALENDAR