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SUMMARY:Discovering Buyer Motivation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Founder & Principal of Align Advisory Group\, for this program titled Discovering Buyer Motivation – part of the Qualification skill certification.    \n\n\n\nThis program equips sellers with strategies to uncover what is driving a buyer’s interest and urgency. Participants learn how to explore emotional motivators\, internal pressures\, and business goals. The session includes motivational frameworks that support value-based selling and opportunity prioritization. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/discovering-buyer-motivation/
CATEGORIES:Certifications
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