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DTSTAMP:20260426T045239
CREATED:20240913T110653Z
LAST-MODIFIED:20251124T173053Z
UID:10002004-1764669600-1764672600@members.salesassembly.com
SUMMARY:De-Escalating Customers
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Debra Senra\, Founder and CEO of Hypenate as we hone into Conflict Resolution as a skill. \n\n\n\nThis program will equip you with proven strategies and techniques for effectively de-escalating customer concerns\, thereby positively influencing the overall time to resolution. Participants will delve into real-world scenarios and engage in interactive role-plays to refine their communication and problem-solving abilities. By the end of the program\, learners will possess a robust toolkit to proactively manage challenging situations\, ensuring customer satisfaction and expeditious issue resolution in their respective roles. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nPractice emotional intelligence by slowing down\, acknowledging the customer’s issue\, and managing your own emotions before responding.\n\n\n\nDemonstrate empathy by actively listening\, asking clarifying questions\, reflecting and validating the customer’s perspective\, and finding common ground.\n\n\n\nEmphasize the end game by considering the impact of proposed solutions\, aligning with business goals\, following through on commitments\, and continuously improving processes based on lessons learned.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/de-escalating-customers-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/De-Escalating-Customers-and-Yourself-5.png
LOCATION:https://members.salesassembly.com/member-event/de-escalating-customers-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251202T110000
DTEND;TZID=America/Chicago:20251202T115000
DTSTAMP:20260426T045239
CREATED:20240913T110945Z
LAST-MODIFIED:20251124T173146Z
UID:10002005-1764673200-1764676200@members.salesassembly.com
SUMMARY:Escalation Process Management and Best Practices
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Tracie Dempsey\, VP of Customer Success at Suzy as we hone into Conflict Resolution as a skill. \n\n\n\nThis program will equip you with structured frameworks and expert insights on how to optimize conflict resolution processes. You will learn how to foster proactive strategies and refine escalation protocols\, to empower you to effectively mitigating conflicts and nurture stronger client relations. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nWhen an issue arises\, listening\, showing empathy\, confirming details\, identifying urgency and impact\, and communicating clearly throughout the resolution process are critical. \n\n\n\nInvolve key players like leaders from customer service\, product\, sales\, and executive teams\, briefing them on context and objectives.\n\n\n\nFollowing up after resolving an issue is important – document for the client\, conduct an internal post-mortem and continue monitoring if severe.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/escalation-process-management-and-best-practices-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Escalation-Process-Management-and-Best-Practices-1.png
LOCATION:https://members.salesassembly.com/member-event/escalation-process-management-and-best-practices-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251202T140000
DTEND;TZID=America/Chicago:20251202T145000
DTSTAMP:20260426T045239
CREATED:20240917T155910Z
LAST-MODIFIED:20251124T173244Z
UID:10002068-1764684000-1764687000@members.salesassembly.com
SUMMARY:Lead Nurturing to Build Relationships
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Angeliki Miner\, Director of Business Development at IFS\, as we explore the art of lead nurturing to build lasting relationships. This program focuses on equipping participants with effective strategies to engage prospects\, foster trust\, and guide leads through the sales funnel. By leveraging personalized communication\, timely follow-ups\, and value-driven touchpoints\, learn how to create meaningful connections that drive conversion and loyalty. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUnderstand the importance of nurturing leads to cultivate trust and build long-term relationships.\n\n\n\nLearn how to tailor communication to address the unique needs and pain points of your prospects. Discover strategies for leveraging automation tools while maintaining a personal touch.\n\n\n\nGain insights into developing a structured lead nurturing cadence that balances persistence with relevance.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/lead-nurturing-to-build-relationships-4/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Lead-Nurturing-to-Build-Relationships-2.png
LOCATION:https://members.salesassembly.com/member-event/lead-nurturing-to-build-relationships-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251203T100000
DTEND;TZID=America/Chicago:20251203T105000
DTSTAMP:20260426T045239
CREATED:20240913T111227Z
LAST-MODIFIED:20251124T174453Z
UID:10002006-1764756000-1764759000@members.salesassembly.com
SUMMARY:Tying Value Proposition to Prospect Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brian Wade\, Enterprise Account Executive at SpendHQ as we hone into Positioning as a skill. \n\n\n\nThe program will empower sales teams to position offerings effectively\, fostering deeper client engagement and positively influencing overall positioning in the market. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUncover both company-level and personal pain points through open-ended questioning and segmenting roles/departments.\n\n\n\nQuantify the pain points and use social proof like customer stories to demonstrate the value proposition.\n\n\n\nIn presentations\, reiterate what you heard from the prospect and clearly lay out how you will solve their specific challenges\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-34.png
LOCATION:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251203T110000
DTEND;TZID=America/Chicago:20251203T115000
DTSTAMP:20260426T045239
CREATED:20240913T111830Z
LAST-MODIFIED:20251124T174632Z
UID:10002007-1764759600-1764762600@members.salesassembly.com
SUMMARY:Using Research and Social Proof in a Compelling Way
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Caroline Maloney\, Founder of Carol Sells as we hone into Positioning as a skill. \n\n\n\nBy leveraging compelling data and testimonials\, the program equips sales teams to enhance their market positioning\, ultimately driving greater credibility and influence in the industry. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nResearch relevantly – Focus outreach on understanding prospects’ work-related pain points\, not personal details.\n\n\n\nBuild social credibility – Consistently share unique insights\, customer stories\, and industry perspectives online.\n\n\n\nUse a research framework – Systematically capture account/contact information to inform tailored “pain hypothesis” talking points.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/using-research-and-social-proof-in-a-compelling-way-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Using-Research-and-Social-Proof-in-a-Compelling-Way-1.png
LOCATION:https://members.salesassembly.com/member-event/using-research-and-social-proof-in-a-compelling-way-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251203T140000
DTEND;TZID=America/Chicago:20251203T145000
DTSTAMP:20260426T045239
CREATED:20240917T160158Z
LAST-MODIFIED:20251124T174736Z
UID:10002070-1764770400-1764773400@members.salesassembly.com
SUMMARY:Storytelling to Expand: Capitalizing on Successful Customers
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Eddie Meneses\, Facilitator at Applied Storytelling LLC\, as we explore how storytelling can strengthen customer relationships and drive expansion. Research shows that successful customers are a powerful asset\, yet many teams struggle to leverage their success effectively. This course will focus on how strategic storytelling can reinforce trust\, highlight value\, and turn satisfied customers into long-term advocates\, ultimately driving renewals and expansion. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n•   Use storytelling frameworks to showcase customer success and reinforce value.•   Identify opportunities to integrate customer stories naturally into conversations.•   Lead with authenticity to deepen trust and drive expansion discussions. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/storytelling-to-expand-capitalizing-on-successful-customers-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Storytelling-to-Expand-Capitalizing-on-Successful-Customers-2.png
LOCATION:https://members.salesassembly.com/member-event/storytelling-to-expand-capitalizing-on-successful-customers-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251204T100000
DTEND;TZID=America/Chicago:20251204T105000
DTSTAMP:20260426T045239
CREATED:20250603T205950Z
LAST-MODIFIED:20251124T174829Z
UID:10002153-1764842400-1764845400@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-24/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251204T100000
DTEND;TZID=America/Chicago:20251204T105000
DTSTAMP:20260426T045239
CREATED:20250603T211936Z
LAST-MODIFIED:20251124T174959Z
UID:10002159-1764842400-1764845400@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-24/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251209T100000
DTEND;TZID=America/Chicago:20251209T105000
DTSTAMP:20260426T045239
CREATED:20240913T112109Z
LAST-MODIFIED:20251124T175105Z
UID:10002008-1765274400-1765277400@members.salesassembly.com
SUMMARY:Assessing the Issue: Identifying Root Cause and Understanding Complexity
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jess Ohlson\, Sr. Director of Account Management at RealtyAds\, as we hone into Conflict Resolution as a skill. This program is a dedicated exploration into the art of swiftly and effectively identifying the root cause of issues\, tailored to impact the time to resolution positively. Participants will gain a deep understanding of complex problem-solving strategies specific to the post-sales landscape. With this knowledge\, post-sales professionals will be empowered to navigate intricate challenges precisely\, optimizing their ability to diagnose issues promptly and streamline the resolution process\, ultimately enhancing customer satisfaction and fortifying their role. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nIssue assessment is important for identifying\, analyzing\, and resolving customer issues. Understanding the issue severity and priority helps resolve problems quickly.\n\n\n\nPartnering effectively with technical teams is critical for quickly assessing issues and resolving problems. Empathy and transparency build trust.\n\n\n\nThe customer’s voice provides insight into priority areas. Communicating the business value helps technical teams understand what to prioritize.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/assessing-the-issue-identifying-root-cause-and-understanding-complexity-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Assessing-the-Issue-Identifying-Root-Cause-and-Understanding-Complexity.png
LOCATION:https://members.salesassembly.com/member-event/assessing-the-issue-identifying-root-cause-and-understanding-complexity-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251209T140000
DTEND;TZID=America/Chicago:20251209T145000
DTSTAMP:20260426T045239
CREATED:20240917T160335Z
LAST-MODIFIED:20251124T175209Z
UID:10002071-1765288800-1765291800@members.salesassembly.com
SUMMARY:Building Blocks: Identifying Blind Spots in your Deals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and George Eliopoulos\, Chief Commercial Officer at Zip Co\, as we uncover common blind spots that can impact deal success. This program will help participants identify overlooked risks\, gaps in information\, and potential roadblocks that can stall or derail deals. By mastering the ability to spot these blind spots early\, sales professionals can take proactive steps to strengthen their approach and increase win rates. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to identify hidden risks and deal gaps.\n\n\n\nDiscover common blind spots that lead to stalled or lost deals.\n\n\n\nGain insights into gathering the right information to move deals forward.\n\n\n\nMaster techniques for mitigating risks before they become obstacles.\n\n\n\nDevelop a proactive approach to deal review and strategy refinement.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-blocks-identifying-blind-spots-in-your-deals-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Building-Blocks-Identifying-Blind-Spots-in-your-Deals-3.png
LOCATION:https://members.salesassembly.com/member-event/building-blocks-identifying-blind-spots-in-your-deals-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251210T100000
DTEND;TZID=America/Chicago:20251210T105000
DTSTAMP:20260426T045239
CREATED:20240913T113040Z
LAST-MODIFIED:20251124T175317Z
UID:10002010-1765360800-1765363800@members.salesassembly.com
SUMMARY:Strategies to Differentiate from the Competition
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brian LaManna\, Strategic Mid-Market Account Executive at Gong\, as we hone in on Positioning as a skill. \n\n\n\nThis program serves as a strategic compass\, guiding participants through innovative techniques to stand out in a crowded market\, primarily focusing on positively influencing response rates and self-generated pipeline. Participants will delve into crafting compelling value propositions\, personalized messaging\, and unique selling propositions. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nDifferentiate your product/service by focusing on the areas that directly solve your prospect’s top priorities and challenges while also highlighting the unique capabilities that competitors cannot match. Avoid highlighting premium features that don’t address the prospect’s specific needs.\n\n\n\nStructure your product demo in a “hook\, line\, and sinker” format. Start by framing the prospect’s #1 priority\, then show how your differentiated solution directly solves that priority. Ask follow-up questions to validate the importance of solving that pain point.\n\n\n\nWhen discussing competitors\, avoid bashing them directly. Instead\, use a “reverse complimenting” approach to positively position your value proposition as better suited for the prospect’s specific situation while acknowledging that competitors may be better suited for different scenarios.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-36.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251210T110000
DTEND;TZID=America/Chicago:20251210T115000
DTSTAMP:20260426T045239
CREATED:20240913T113250Z
LAST-MODIFIED:20251124T175431Z
UID:10002011-1765364400-1765367400@members.salesassembly.com
SUMMARY:Give Before You Get: Providing Value Before a Sale
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Chris Kosrow\, Director of New Business Sales at Showpad\, as we hone in on Positioning as a skill. This innovative program focuses on cultivating meaningful connections and positively influencing response rates and self-generated pipeline by emphasizing the principle of giving value upfront. Learners will explore strategies to deliver valuable insights\, content\, and solutions to prospects before the sale\, fostering trust and engagement. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nOffer helpful resources\, make connections\, and give personalized advice or analysis upfront to build trust and demonstrate your expertise. Don’t just pitch your product right away.\n\n\n\nDo the work for your prospects to quantify your solution’s potential impact and ROI. Create business cases\, comparative analyses\, and project success metrics tailored to their needs and challenges. This differentiates you from competitors.\n\n\n\nLeverage social proof by connecting prospects with existing customers who have faced similar situations. Share customer stories\, offer peer introductions\, and provide access to reference calls or testimonial videos. People want to hear from others like them.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/give-before-you-get-providing-value-before-a-sale-4/
CATEGORIES:Certifications
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LOCATION:https://members.salesassembly.com/member-event/give-before-you-get-providing-value-before-a-sale-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251211T100000
DTEND;TZID=America/Chicago:20251211T105000
DTSTAMP:20260426T045239
CREATED:20250606T212152Z
LAST-MODIFIED:20251124T175624Z
UID:10002167-1765447200-1765450200@members.salesassembly.com
SUMMARY:Pre-Sales Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sales-revenue-managers-peer-group-6/
CATEGORIES:Strategy Peer Groups
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251211T100000
DTEND;TZID=America/Chicago:20251211T105000
DTSTAMP:20260426T045239
CREATED:20250606T214712Z
LAST-MODIFIED:20251124T175955Z
UID:10002173-1765447200-1765450200@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-24/
CATEGORIES:Strategy Peer Groups
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251211T110000
DTEND;TZID=America/Chicago:20251211T115000
DTSTAMP:20260426T045239
CREATED:20250613T180551Z
LAST-MODIFIED:20251124T180117Z
UID:10002187-1765450800-1765453800@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-23/
CATEGORIES:Strategy Peer Groups
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251218T100000
DTEND;TZID=America/Chicago:20251218T105000
DTSTAMP:20260426T045239
CREATED:20250613T181046Z
LAST-MODIFIED:20251117T220035Z
UID:10002188-1766052000-1766055000@members.salesassembly.com
SUMMARY:Executive Revenue Leaders
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all VP+ Revenue Leaders of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-24/
CATEGORIES:Strategy Peer Groups
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251218T100000
DTEND;TZID=America/Chicago:20251218T105000
DTSTAMP:20260426T045239
CREATED:20250613T181518Z
LAST-MODIFIED:20251117T220041Z
UID:10002189-1766052000-1766055000@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-24/
CATEGORIES:Strategy Peer Groups
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END:VCALENDAR