BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Sales Assembly - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://members.salesassembly.com
X-WR-CALDESC:Events for Sales Assembly
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251001T100000
DTEND;TZID=America/Chicago:20251001T105000
DTSTAMP:20260430T061102
CREATED:20240913T100128Z
LAST-MODIFIED:20241007T061236Z
UID:10001982-1759312800-1759315800@members.salesassembly.com
SUMMARY:Root Cause: Do You Truly Understand the Objection?
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brian Bar\, Founder and CEO at Victory Lap\, as we hone into Objection Handling as a skill. This program will deepen your understanding of objections. You will gain the insights needed to effectively overcome challenges\, positively influencing qualified opportunities and advancing the sales process. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nSeek to understand the root cause behind objections through curious questioning rather than immediately trying to overcome them.\n\n\n\nPreempt potential objections when possible and respond with education\, social proof\, and solutions that relate back to the prospect’s priorities.\n\n\n\nPractice formulating insightful questions that uncover the real reasons behind objections for more effective responses.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/root-cause-do-you-truly-understand-the-objection-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Root-Cause-Do-You-Truly-Understand-the-Objection.png
LOCATION:https://members.salesassembly.com/member-event/root-cause-do-you-truly-understand-the-objection-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251001T110000
DTEND;TZID=America/Chicago:20251001T115000
DTSTAMP:20260430T061102
CREATED:20240913T100405Z
LAST-MODIFIED:20250728T195831Z
UID:10001983-1759316400-1759319400@members.salesassembly.com
SUMMARY:Developing Confidence and Trust in Communication
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps\, Sr. Director of Sales at Culture Amp\, as we focus on the skill of Objection Handling. Recent research by LinkedIn showed that 88% of buyers of B2B tech only buy when they see a salesperson as a trusted advisor. When time is a limited commodity with your prospect\, it’s crucial to understand how to authentically\, but quickly\, develop a sense of trust and confidently communicate the things you know to be true to help them solution past the objections they have in the buying process. This session will help you learn how to engage in ways that build a relationship focused on mutual respect and success. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nTo facilitate productive conversations\, practice nonviolent communication by expressing observations\, feelings\, and needs and making clear requests.\n\n\n\nEmbrace objectivity by grounding communication in data and facts to build credibility\, reduce bias\, and foster transparency. \n\n\n\nAdopt a solution-oriented mindset by proposing potential solutions when raising concerns or challenges.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-confidence-and-trust-in-communication-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Developing-Confidence-and-Trust-in-Communication.png
LOCATION:https://members.salesassembly.com/member-event/developing-confidence-and-trust-in-communication-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251007T100000
DTEND;TZID=America/Chicago:20251007T105000
DTSTAMP:20260430T061102
CREATED:20240913T100721Z
LAST-MODIFIED:20251007T140514Z
UID:10001984-1759831200-1759834200@members.salesassembly.com
SUMMARY:Optimizing Outreach for Long-Game Lead Nurturing
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jessica Nelson\, Director of Growth at Hi Marley\, as we explore the keys to building long-term relationships through strategic outreach. This program will help participants develop nurturing strategies that keep leads engaged over time\, even when they’re not ready to buy immediately. By mastering long-game tactics\, sales professionals can stay top of mind and create future pipeline opportunities. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nDiscover best practices for staying relevant without overwhelming leads.\n\n\n\nGain insights into leveraging content and personalized touchpoints.\n\n\n\nMaster techniques for tracking and managing nurtured leads effectively.\n\n\n\nDevelop a sustainable approach to lead nurturing that drives future conversions.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/optimizing-outreach-for-long-game-lead-nurturing-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Optimizing-Outreach-for-Long-Game-Lead-Nurturing-4.png
LOCATION:https://members.salesassembly.com/member-event/optimizing-outreach-for-long-game-lead-nurturing-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251008T100000
DTEND;TZID=America/Chicago:20251008T105000
DTSTAMP:20260430T061102
CREATED:20240917T152439Z
LAST-MODIFIED:20250728T210515Z
UID:10002059-1759917600-1759920600@members.salesassembly.com
SUMMARY:Creating Customer Consistency: The Importance of Handoffs
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Chris Parker\, Sr. Director of Client Sales at Iterable\, as we explore how effective handoffs create consistency and drive customer satisfaction. This program will equip participants with strategies to ensure seamless transitions between sales\, onboarding\, and customer success teams. By mastering communication and alignment techniques\, sales professionals can enhance the customer experience and improve retention. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn why smooth handoffs are critical for customer trust and retention.\n\n\n\nDiscover strategies for clear and effective internal communication.\n\n\n\nGain insights into setting expectations for customers during transitions.\n\n\n\nMaster techniques for reducing friction and ensuring seamless follow-through.\n\n\n\nDevelop a structured approach to aligning sales\, onboarding\, and customer success.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-customer-consistency-the-importance-of-handoffs-4/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-Customer-Consistency-The-Importance-of-Handoffs.png
LOCATION:https://members.salesassembly.com/member-event/creating-customer-consistency-the-importance-of-handoffs-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251008T110000
DTEND;TZID=America/Chicago:20251008T115000
DTSTAMP:20260430T061102
CREATED:20240917T152756Z
LAST-MODIFIED:20250728T213724Z
UID:10002060-1759921200-1759924200@members.salesassembly.com
SUMMARY:Reading the Signs: Is the Deal Real?
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kevin Larke\, Director of Sales at RetailNext\, as we explore how to assess deal viability and avoid wasting time on unlikely closes. This program will provide participants with techniques to identify real buying intent\, recognize red flags\, and qualify deals effectively. By mastering these skills\, sales professionals can focus on opportunities with the highest potential. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to assess deal credibility early.\n\n\n\nDiscover red flags that indicate a deal may not be real.\n\n\n\nGain insights into qualifying opportunities effectively.\n\n\n\nMaster techniques for improving forecasting accuracy.\n\n\n\nDevelop a structured approach to pipeline management.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/reading-the-signs-is-the-deal-real-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Reading-the-Signs-Is-the-Deal-Real-1.png
LOCATION:https://members.salesassembly.com/member-event/reading-the-signs-is-the-deal-real-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251009T100000
DTEND;TZID=America/Chicago:20251009T105000
DTSTAMP:20260430T061102
CREATED:20250603T205202Z
LAST-MODIFIED:20250603T205209Z
UID:10002151-1760004000-1760007000@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-22/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251009T100000
DTEND;TZID=America/Chicago:20251009T105000
DTSTAMP:20260430T061102
CREATED:20250603T211427Z
LAST-MODIFIED:20250603T211431Z
UID:10002157-1760004000-1760007000@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in o23r need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-22/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251014T100000
DTEND;TZID=America/Chicago:20251014T105000
DTSTAMP:20260430T061102
CREATED:20240916T225831Z
LAST-MODIFIED:20250806T205537Z
UID:10002050-1760436000-1760439000@members.salesassembly.com
SUMMARY:Running Business Reviews That Deliver Value
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brianna Lewke\, Sr. Director of GTM Enablement at Lyra Health\, as we hone in on Relationship Management as a skill. This program will provide participants with practical strategies to structure and deliver customer-facing business reviews that drive value. By focusing on outcome-based planning\, collaborative preparation\, and impactful delivery\, learn how to transform business reviews into powerful tools for deepening relationships\, securing renewals\, and uncovering new opportunities. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUnderstand how to align business review content with the metrics and goals that matter most to your customers.\n\n\n\nLearn how to engage and influence executive-level stakeholders effectively.\n\n\n\nDiscover strategies to co-create and present a compelling narrative with your customers.\n\n\n\nMaster best practices for delivering polished\, outcome-focused reviews.\n\n\n\nGain actionable insights on follow-up strategies to sustain momentum and schedule future success.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-4/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Running-Business-Reviews-That-Deliver-Value-6.png
LOCATION:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251014T110000
DTEND;TZID=America/Chicago:20251014T115000
DTSTAMP:20260430T061102
CREATED:20240913T101209Z
LAST-MODIFIED:20251003T152434Z
UID:10001986-1760439600-1760442600@members.salesassembly.com
SUMMARY:Translating Product Metrics to Customer Value with Clarity
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jenna Czarnecki\, a renowned Customer Success Leader\, as we hone in on Product Adoption as a skill. Have you ever lost a ‘super healthy’ customer because they did not see value in your product? Let’s face it: product metrics mean nothing if we cannot adequately communicate the value to champions and executive buyers. This course will dive into tactical ways to turn your metrics into value-add conversations that are meaningful to your customers. Stay tuned the details on the speaker will be announced once confirmed. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nIdentify and share metrics directly correlating to your customers’ stated goals rather than overwhelming them with extraneous data.\n\n\n\nProactively monitor customer behavior and usage patterns to identify potential risks or unhealthy signs early on and address them promptly.\n\n\n\nFoster cross-departmental collaboration by sharing customer feedback and insights and exploring opportunities to automate processes that improve the overall customer experience.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/translating-product-metrics-to-customer-value-with-clarity-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Translating-Product-Metrics-to-Customer-Value-with-Clarity-5.png
LOCATION:https://members.salesassembly.com/member-event/translating-product-metrics-to-customer-value-with-clarity-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251015T100000
DTEND;TZID=America/Chicago:20251015T105000
DTSTAMP:20260430T061102
CREATED:20240913T101436Z
LAST-MODIFIED:20250109T001219Z
UID:10001987-1760522400-1760525400@members.salesassembly.com
SUMMARY:Strategies for Overcoming Status Quo
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz\, Founder of The Sales-Led GTM Agency\, as we dive into Objection Handling as a skill. This program will equip teams with the skills to navigate and overcome resistance to change. Implementing innovative strategies positively impacts qualified opportunities\, overcoming status quo barriers\, and achieving greater success in your sales engagements. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nBuild urgency\, not just sales pressure. Ensure you truly understand the prospect’s business pain and the negative implications of not addressing that pain.\n\n\n\nPractice active listening to understand the prospect’s current challenges and identify their status quo. Then aim to solve their specific pain better than the status quo.\n\n\n\nFocus on providing consultative value to earn trust. Become a trusted advisor who can help prospects address their challenges and ultimately improve their businesses.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-overcoming-status-quo-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Value-Driving-Tactics-to-Beat-the-Status-Quo-2.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-overcoming-status-quo-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251015T110000
DTEND;TZID=America/Chicago:20251015T115000
DTSTAMP:20260430T061102
CREATED:20240913T101637Z
LAST-MODIFIED:20241007T071033Z
UID:10001988-1760526000-1760529000@members.salesassembly.com
SUMMARY:Navigating the Most Common Objections
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Tom Slocum\, Founder and CEO of The SD Lab\, as we dive into Objection Handling as a skill. As a front-line revenue generator\, you’ve encountered the “now isn’t the right time or we don’t have the budget” objections. In this program\, we will dive into how to strategically approach the most common objections to the ones you never planned on. We will equip you with the tools to positively influence qualified opportunities and pave the way for successful sales outcomes. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nView objections as opportunities to uncover insights and build rapport\, not obstacles to overcome.\n\n\n\nEmploy the “RISE” framework (Report\, Inquire\, Solve\, Engage) to navigate objections effectively while maintaining a collaborative dialogue.\n\n\n\nPractice active listening\, ask insightful questions\, and adapt your approach based on the prospect’s unique needs and concerns.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-the-most-common-objections-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Navigating-the-Most-Common-Objections-1.png
LOCATION:https://members.salesassembly.com/member-event/navigating-the-most-common-objections-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251016T100000
DTEND;TZID=America/Chicago:20251016T105000
DTSTAMP:20260430T061102
CREATED:20240913T100944Z
LAST-MODIFIED:20250728T215226Z
UID:10001985-1760608800-1760611800@members.salesassembly.com
SUMMARY:Product Feedback: Articulating Trends to Support Adoption
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nPROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves\, Fractional CRO | Growth & Leadership Coach\, as we hone into Product Adoption as a skill. Have you ever felt like you and customers speak to each other in circles? They come to you with a problem your product can solve\, but no matter how hard you try\, they won’t use it in a way that will solve their problem. This course will dive into articulating change management and trends best to help you persuade your customers to use your product as a solution rather than a feature. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nProduct adoption is a complex\, ongoing journey that requires cross-functional vision and coordination across teams like product\, marketing\, sales\, and customer success.  \n\n\n\nCustomers fall into adoption segments from innovators to those that drag adoption\, so strategies must be tailored to meet them where they are and accelerate movement through the adoption cycle.\n\n\n\nCentralizing qualitative and quantitative customer feedback provides visibility into trends and ensures customer voices directly inform product refinements and communication.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/product-feedback-articulating-trends-to-support-adoption-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Product-Feedback-Articulating-Trends-to-Support-Adoption-1.png
LOCATION:https://members.salesassembly.com/member-event/product-feedback-articulating-trends-to-support-adoption-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251016T100000
DTEND;TZID=America/Chicago:20251016T105000
DTSTAMP:20260430T061102
CREATED:20250606T211431Z
LAST-MODIFIED:20250606T211435Z
UID:10002165-1760608800-1760611800@members.salesassembly.com
SUMMARY:Pre-Sales Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sales-revenue-managers-peer-group-4/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/12/New-PG-Option-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251016T100000
DTEND;TZID=America/Chicago:20251016T105000
DTSTAMP:20260430T061102
CREATED:20250606T214103Z
LAST-MODIFIED:20250606T214107Z
UID:10002171-1760608800-1760611800@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-22/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251016T110000
DTEND;TZID=America/Chicago:20251016T115000
DTSTAMP:20260430T061102
CREATED:20250613T173108Z
LAST-MODIFIED:20250613T173112Z
UID:10002183-1760612400-1760615400@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-22/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251021T100000
DTEND;TZID=America/Chicago:20251021T105000
DTSTAMP:20260430T061102
CREATED:20240917T153400Z
LAST-MODIFIED:20251017T182550Z
UID:10002062-1761040800-1761043800@members.salesassembly.com
SUMMARY:Strategies to Manage Inbound Leads
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and James McGuinness\, President of the Chicago Revenue Enablement Society\, as we dive into best practices for managing inbound leads effectively. This program will help participants develop a structured approach to qualifying\, prioritizing\, and engaging with inbound prospects. By mastering lead response strategies and aligning efforts with sales goals\, participants will learn how to maximize conversion rates and create a seamless buyer experience. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to qualify and prioritize inbound leads efficiently.\n\n\n\nDiscover best practices for timely and effective follow-up.\n\n\n\nGain strategies for aligning lead management with sales objectives.\n\n\n\nMaster techniques for nurturing leads that aren’t ready to convert.\n\n\n\nDevelop a structured approach to optimizing inbound sales efforts.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-manage-inbound-leads-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Strategies-to-Manage-Inbound-Leads-2.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-manage-inbound-leads-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251021T110000
DTEND;TZID=America/Chicago:20251021T115000
DTSTAMP:20260430T061102
CREATED:20240917T152145Z
LAST-MODIFIED:20251017T182607Z
UID:10002058-1761044400-1761047400@members.salesassembly.com
SUMMARY:Maximizing Your Time: Effort vs Revenue Tradeoff
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Natalie Grace\, Director of Product Sales at The Mom Project\, as we discuss how to optimize time and effort for maximum revenue impact. This program will help participants prioritize high-value activities\, streamline sales processes\, and focus on deals with the highest return. By mastering the balance between effort and revenue\, sales professionals can work smarter and achieve greater results. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to assess effort vs. revenue potential in your pipeline.\n\n\n\nDiscover prioritization strategies to focus on high-impact activities.\n\n\n\nGain insights into streamlining workflows for efficiency.\n\n\n\nMaster techniques for identifying time-wasting tasks.\n\n\n\nDevelop a data-driven approach to maximizing revenue potential.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/maximizing-your-time-effort-vs-revenue-tradeoff-5/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Maximizing-Your-Time-Effort-vs-Revenue-Tradeoff.png
LOCATION:https://members.salesassembly.com/member-event/maximizing-your-time-effort-vs-revenue-tradeoff-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251022T100000
DTEND;TZID=America/Chicago:20251022T105000
DTSTAMP:20260430T061102
CREATED:20240913T101906Z
LAST-MODIFIED:20251017T182723Z
UID:10001989-1761127200-1761130200@members.salesassembly.com
SUMMARY:Segmentation and Engagement Models
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brianna Lewke\, Sr. Director of GTM Enablement at Lyra Health\, for a focused session on segmentation and engagement models. \n\n\n\nThis program will teach participants how to effectively segment their customer base and tailor engagement strategies to meet the unique needs of different groups. By honing in on risk mitigation techniques\, attendees will learn how to reduce churn\, improve customer satisfaction\, and enhance overall business performance through strategic segmentation and targeted engagement. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to effectively segment your customer base for targeted engagement.\n\n\n\nUnderstand the importance of aligning engagement models with customer needs.\n\n\n\nGain insights into tailoring communication and resources to improve customer satisfaction and drive value.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Segmentation-and-Engagement-Models-3.png
LOCATION:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251022T110000
DTEND;TZID=America/Chicago:20251022T115000
DTSTAMP:20260430T061102
CREATED:20240913T102247Z
LAST-MODIFIED:20251017T184026Z
UID:10001990-1761130800-1761133800@members.salesassembly.com
SUMMARY:Creating and Utilizing Account Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Stephen Smith\, Director of Customer Success at Hive.co as we hone in on Risk Mitigation as a skill. \n\n\n\nMutual Action Plans are a key component of a successful pre-sales experience. So why not leverage them to increase your retention and expansion rates? This course will cover the influence of Account Plans to increase retention rates and the best practices to manage them with your customers. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nCreate and utilize account plans to deeply understand your customers – their priorities\, health metrics\, key decision makers\, expansion opportunities\, and potential risks. These plans foster alignment.\n\n\n\nContinuously update the account plans to reflect changes over time through regularly scheduled reviews and real-time adjustments when the customer situation changes.  \n\n\n\nA structured\, customer-centric approach to account planning protects revenue by uncovering growth possibilities and mitigating risks that could jeopardize renewals.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-and-Utilizing-Account-Plans-2.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251023T100000
DTEND;TZID=America/Chicago:20251023T105000
DTSTAMP:20260430T061102
CREATED:20250613T173524Z
LAST-MODIFIED:20251017T183135Z
UID:10002184-1761213600-1761216600@members.salesassembly.com
SUMMARY:Executive Revenue Leaders
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all VP+ Revenue Leaders of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-22/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251023T100000
DTEND;TZID=America/Chicago:20251023T105000
DTSTAMP:20260430T061102
CREATED:20250613T173925Z
LAST-MODIFIED:20251017T183233Z
UID:10002185-1761213600-1761216600@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-23/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251028T100000
DTEND;TZID=America/Chicago:20251028T105000
DTSTAMP:20260430T061102
CREATED:20240913T102524Z
LAST-MODIFIED:20251017T184853Z
UID:10001991-1761645600-1761648600@members.salesassembly.com
SUMMARY:Product Metrics Correlation with Churn
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jesse Goldman\, VP of Customer Success at Hireology\, as we hone into Product Adoption as a skill. User utilization is a key indicator of your customers’ health. But how can you best leverage product metrics to drive strategic behaviors and influence retention? \n\n\n\nThis course will dive into potential obstacles when reviewing product metrics\, highlight opportunities for action\, and provide tactical frameworks to stay ahead of churn. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nA framework was provided to understand data obstacles\, shape customer success narratives through targeted questions\, and map metrics to outline adoption progress over time.  \n\n\n\nThe framework enables representatives to proactively analyze customer health data\, identify issues early\, and have informed conversations to impact renewals positively.\n\n\n\nClear customer health assessments can be created to compellingly showcase client value and goals alignment for leadership.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/product-metrics-correlation-with-churn-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Product-Metrics-Correlation-with-Churn-5.png
LOCATION:https://members.salesassembly.com/member-event/product-metrics-correlation-with-churn-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251029T100000
DTEND;TZID=America/Chicago:20251029T105000
DTSTAMP:20260430T061102
CREATED:20241216T200013Z
LAST-MODIFIED:20251017T185053Z
UID:10002079-1761732000-1761735000@members.salesassembly.com
SUMMARY:Developing Confidence and Trust with Your Customers
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Daryl Seager\, Founder of TechCoach\, as we hone into Relationship Management as a skill. Recent research by LinkedIn showed that 88% of buyers of B2B tech only buy when they see a salesperson as a trusted advisor. If we truly are our customer’s trusted advisors\, why are we stumbling during our renewal conversations? This course will dive into how refining the art of your communication skills will impact customer health\, leading to sustained long-term satisfaction and customer retention. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUse communication techniques like looping and asking thoughtful questions to build trust and connections with customers.\n\n\n\nRecognize the type of conversation you’re having and meet the customer where they are emotionally.\n\n\n\nLead conversations with curiosity and authenticity.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-confidence-and-trust-with-your-customers-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/12/Developing-Confidence-and-Trust-with-Your-Customers.png
LOCATION:https://members.salesassembly.com/member-event/developing-confidence-and-trust-with-your-customers-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251029T110000
DTEND;TZID=America/Chicago:20251029T115000
DTSTAMP:20260430T061102
CREATED:20240913T103312Z
LAST-MODIFIED:20260227T165219Z
UID:10001994-1761735600-1761738600@members.salesassembly.com
SUMMARY:Creating and Utilizing Mutual Success Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brad Rosen\, President of Sales Assembly\, as we hone in on Relationship Management as a skill. Mutual Action Plans are a key component of a successful pre-sales experience. So why not leverage them to increase your retention and expansion rates? This course will cover the influence of Account Plans to increase retention rates and the best practices to manage them with your customers. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nSuccess plans should be a mutual commitment and collaboration between customer success managers and customers. They do not require extensive work and can start small.  \n\n\n\nSuccess plans should vary based on the customer’s touch and strategic effort.\n\n\n\nSuccessful applications of these MSPs include sharing plans cross-functionally\, iterating them regularly\, holding customers accountable\, and leveraging successes to justify renewals.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-and-Utilizing-Mutual-Success-Plans-6.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251029T140000
DTEND;TZID=America/Chicago:20251029T145000
DTSTAMP:20260430T061102
CREATED:20240917T153612Z
LAST-MODIFIED:20250728T233130Z
UID:10002063-1761746400-1761749400@members.salesassembly.com
SUMMARY:Leveraging Win/Loss Data to Support Your Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and James McGuinness\, President of the Chicago Revenue Enablement Society\, as we explore how to transform your sales outreach with actionable\, data-driven strategies. This program equips you with the tools to refine messaging based on real sales insights\, effectively bridge the gap between sales and marketing\, and navigate the buyer’s journey with precision. By balancing automation with a personalized touch\, you’ll learn to boost conversion rates\, enhance engagement\, and build stronger prospect relationships. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLeverage Data to Improve Messaging & Conversion Rates – Use real sales insights to refine positioning\, handle objections\, and adjust outreach based on what resonates with buyers.\n\n\n\nBridge the Gap Between Sales & Marketing – Learn how to effectively leverage marketing content\, industry reports\, and events to support SDR outreach and prospecting.\n\n\n\nNavigate the Buyer’s Journey Effectively – Identify key decision-making moments and tailor messaging to meet prospects where they are in the sales cycle.\n\n\n\nOptimize Outreach Strategies & Personalization at Scale – Discover how to balance automation with a human touch to increase engagement and pipeline conversion.\n\n\n\nStrengthen Prospect Relationships & Improve Follow-Ups – Move beyond “set and forget” sequences by making outreach more meaningful and relationship-driven.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leveraging-win-loss-data-to-support-your-outreach-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Leveraging-WinLoss-Data-to-Support-Your-Outreach-2.png
LOCATION:https://members.salesassembly.com/member-event/leveraging-win-loss-data-to-support-your-outreach-2/
END:VEVENT
END:VCALENDAR