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DTSTART;TZID=America/Chicago:20250902T100000
DTEND;TZID=America/Chicago:20250902T105000
DTSTAMP:20260530T231424
CREATED:20240917T151119Z
LAST-MODIFIED:20250829T183506Z
UID:10002054-1756807200-1756810200@members.salesassembly.com
SUMMARY:Stakeholders and Their Impact on the Decision-Making Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Salman Mohiuddin\, Founder of the Salman Sales Academy\, as we dive into the role of stakeholders in the decision-making process. This program will equip participants with the skills to identify key players\, understand their priorities\, and tailor messaging to different decision-makers. By mastering stakeholder alignment\, sales professionals can influence decisions more effectively and accelerate deal progression. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to identify key stakeholders in the buying process.\n\n\n\nDiscover strategies to tailor messaging to different decision-makers.\n\n\n\nGain insights into aligning your solution with stakeholder priorities.\n\n\n\nMaster techniques for navigating complex buying committees.\n\n\n\nDevelop a strategic approach to stakeholder engagement and influence.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/stakeholders-and-their-impact-on-the-decision-making-process-4/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Stakeholders-and-Their-Impact-on-the-Decision-Making-Process-2.png
LOCATION:https://members.salesassembly.com/member-event/stakeholders-and-their-impact-on-the-decision-making-process-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250902T110000
DTEND;TZID=America/Chicago:20250902T115000
DTSTAMP:20260530T231424
CREATED:20240917T151351Z
LAST-MODIFIED:20250829T184352Z
UID:10002055-1756810800-1756813800@members.salesassembly.com
SUMMARY:Replicating Success: Aligning Case Studies with Customer Needs and Goals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Daryl Seager\, Founder of TechCoach\, as we explore how to transform case studies into powerful sales tools. This program focuses on the skill of aligning customer success stories with your buyer’s specific goals\, challenges\, and context. Learn how to move beyond generic proof points and use strategic storytelling to build trust\, relevance\, and momentum throughout the sales process. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nSelect and shape case studies based on the buyer’s priorities and business objectives. \n\n\n\nHighlight the outcomes\, challenges\, and solutions that align with your prospect’s world. \n\n\n\nUse case studies to drive credibility and create momentum later in the sales cycle\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/replicating-success-aligning-case-studies-with-customer-needs-and-goals-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Replicating-Success-Aligning-Case-Studies-with-Customer-Needs-and-Goals-1.png
LOCATION:https://members.salesassembly.com/member-event/replicating-success-aligning-case-studies-with-customer-needs-and-goals-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250903T100000
DTEND;TZID=America/Chicago:20250903T105000
DTSTAMP:20260530T231424
CREATED:20240912T233417Z
LAST-MODIFIED:20250829T183901Z
UID:10001976-1756893600-1756896600@members.salesassembly.com
SUMMARY:Leveraging Available Resources and Teammates
DESCRIPTION:Join Sales Assembly and Susan Parrett\, Sr. Director of Customer Success at Upwork\, as we hone into Consultative Support as a skill. \n\n\n\nThis program serves as a strategic guide to empower post-sale professionals to maximize available resources and collaborate to influence retention rates positively. Participants will explore innovative ways to leverage internal resources and tap into the collective strength of their teams. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLeverage resources strategically instead of indiscriminately involving teams on every deal. Preparation and understanding the deal context allows you to determine when additional resources truly add value.\n\n\n\nBuild strong relationships and take a collaborative approach with procurement and other internal teams rather than an adversarial stance. Transparency and finding common ground leads to better outcomes.\n\n\n\nTailor your approach to the specific deal situation and stakeholder needs rather than using a one-size-fits-all method. Understand the unique dynamics and priorities at play.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leveraging-available-resources-and-teammates-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Leveraging-Available-Resources-and-Teammates-3.png
LOCATION:https://members.salesassembly.com/member-event/leveraging-available-resources-and-teammates-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250903T110000
DTEND;TZID=America/Chicago:20250903T115000
DTSTAMP:20260530T231424
CREATED:20240912T233827Z
LAST-MODIFIED:20250829T184429Z
UID:10001977-1756897200-1756900200@members.salesassembly.com
SUMMARY:Communicating Hard Value: How to Show Return on Investment
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh\, Senior Director\, Enterprise Account Growth at Upwork\, as we Consultative Support as a skill. This program is a strategic exploration into the art of articulating tangible value and showcasing return on investment to effectively influence retention rates. Participants will refine their communication skills to convey the concrete benefits and impact of their SaaS solutions. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nBefore proposing ROI metrics\, deeply understand your customer’s current state\, benchmarks\, and definition of success. Ask probing questions to align.\n\n\n\nCollaboratively build a shared “Mutual Success Plan” that documents strategic goals\, key metrics\, milestones\, and stakeholders. Update and reference this living document.\n\n\n\nIn QBRs\, visualize ROI through benchmark comparisons\, consumption analysis across users/products\, and co-owned action plans – not just data dumps.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/communicating-hard-value-how-to-show-return-on-investment-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-33.png
LOCATION:https://members.salesassembly.com/member-event/communicating-hard-value-how-to-show-return-on-investment-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250911T100000
DTEND;TZID=America/Chicago:20250911T105000
DTSTAMP:20260530T231424
CREATED:20250603T204707Z
LAST-MODIFIED:20250603T204712Z
UID:10002150-1757584800-1757587800@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-21/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250911T100000
DTEND;TZID=America/Chicago:20250911T105000
DTSTAMP:20260530T231424
CREATED:20250603T211201Z
LAST-MODIFIED:20250603T211205Z
UID:10002156-1757584800-1757587800@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-21/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250918T100000
DTEND;TZID=America/Chicago:20250918T105000
DTSTAMP:20260530T231424
CREATED:20250606T211223Z
LAST-MODIFIED:20250606T211227Z
UID:10002164-1758189600-1758192600@members.salesassembly.com
SUMMARY:Pre-Sales Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sales-revenue-managers-peer-group-3/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/12/New-PG-Option-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250918T100000
DTEND;TZID=America/Chicago:20250918T105000
DTSTAMP:20260530T231424
CREATED:20250606T213757Z
LAST-MODIFIED:20250606T213800Z
UID:10002170-1758189600-1758192600@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-21/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250918T110000
DTEND;TZID=America/Chicago:20250918T115000
DTSTAMP:20260530T231424
CREATED:20250613T171037Z
LAST-MODIFIED:20250613T171039Z
UID:10002180-1758193200-1758196200@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-21/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250923T100000
DTEND;TZID=America/Chicago:20250923T105000
DTSTAMP:20260530T231424
CREATED:20240917T151655Z
LAST-MODIFIED:20250728T191203Z
UID:10002056-1758621600-1758624600@members.salesassembly.com
SUMMARY:Creating Clarity: Communicating Next Steps
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves\, Fractional CRO | Growth & Leadership Coach\, as we explore how to drive deals forward with clear and effective next steps. This program will help participants improve their communication skills\, set clear expectations\, and ensure alignment with buyers. By mastering the ability to provide structured next steps\, sales professionals can eliminate ambiguity and accelerate the sales process. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nDiscover strategies for securing commitment from buyers.\n\n\n\nGain insights into creating urgency and avoiding deal stagnation.\n\n\n\nMaster techniques for reinforcing value during follow-ups.\n\n\n\nDevelop a structured approach to guiding prospects through the sales process.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-clarity-communicating-next-steps-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-Clarity-Communicating-Next-Steps-1.png
LOCATION:https://members.salesassembly.com/member-event/creating-clarity-communicating-next-steps-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250923T110000
DTEND;TZID=America/Chicago:20250923T115000
DTSTAMP:20260530T231424
CREATED:20240913T094944Z
LAST-MODIFIED:20250728T192021Z
UID:10001979-1758625200-1758628200@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Calling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Bobby Jones\, VP of Sales at Baker Hill\, as we hone in on Cold Communication as a skill. This program will dissect the key elements of an effective cold call\, providing participants with actionable techniques to enhance their confidence\, refine their messaging\, and achieve consistent success in their outreach efforts. \n\n\n\nKEY TAKEAWAYS \n\n\n\n\nLearn the essential steps to guide productive conversations with prospects.\n\n\n\nExplore strategies to handle pushback with professionalism and tact.\n\n\n\nGain insights into tailoring your tone\, timing\, and message to resonate with different audiences.\n\n\n\nDevelop a proven framework for creating consistent and effective cold call experiences.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-calling-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Anatomy-of-Effective-Cold-Calling-2.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-calling-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250924T100000
DTEND;TZID=America/Chicago:20250924T105000
DTSTAMP:20260530T231424
CREATED:20240912T234141Z
LAST-MODIFIED:20250425T203539Z
UID:10001978-1758708000-1758711000@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Email and Social Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Will Allred\, COO and Co-Founder of Lavender\,  for this program designed specifically for anyone who is responsible for prospecting in their role. In a time where breaking through the noise of your prospects’ inboxes is more difficult than ever\, it’s critical to know how to optimize your outreach for replies. In this program\, we’ll provide insight on how prospects view their inbox\, best practices to boost replies\, how to personalize in a relevant way\, and practical frameworks that enhance overall success. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nCraft internally focused subject lines and preview text to blend cold emails into recipients’ inboxes for increased open rates.\n\n\n\nSimplify email content through short paragraphs\, sentences\, and words to facilitate faster comprehension in the limited time recipients spend reading emails.\n\n\n\nStructure compelling follow-up emails that retain context from previous outreach and build ongoing curiosity to drive responses instead of resolving them.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Anatomy-of-Effective-Cold-Email-and-Social-Outreach.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250924T110000
DTEND;TZID=America/Chicago:20250924T115000
DTSTAMP:20260530T231424
CREATED:20240917T151921Z
LAST-MODIFIED:20250728T193436Z
UID:10002057-1758711600-1758714600@members.salesassembly.com
SUMMARY:Deal Velocity: Why It Matters and How to Increase It
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves\,  Fractional CRO | Growth & Leadership Coach\, as we break down the importance of deal velocity and how to accelerate sales cycles. This program will provide participants with insights into common bottlenecks\, strategies for creating urgency\, and best practices for moving deals forward efficiently. By mastering deal velocity tactics\, sales professionals can close more deals in less time while maintaining quality engagement. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to measure and analyze deal velocity.\n\n\n\nDiscover common roadblocks that slow deals down—and how to overcome them.\n\n\n\nGain strategies for creating urgency without pressuring buyers.\n\n\n\nMaster techniques for streamlining internal processes and approvals.\n\n\n\nDevelop a proactive approach to keeping deals on track.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/deal-velocity-why-it-matters-and-how-to-increase-it-4/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Deal-Velocity-Why-It-Matters-and-How-to-Increase-It-1.png
LOCATION:https://members.salesassembly.com/member-event/deal-velocity-why-it-matters-and-how-to-increase-it-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250925T100000
DTEND;TZID=America/Chicago:20250925T105000
DTSTAMP:20260530T231424
CREATED:20250613T171950Z
LAST-MODIFIED:20250613T171954Z
UID:10002182-1758794400-1758797400@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-22/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250930T100000
DTEND;TZID=America/Chicago:20250930T105000
DTSTAMP:20260530T231424
CREATED:20240913T095720Z
LAST-MODIFIED:20250108T234010Z
UID:10001980-1759226400-1759229400@members.salesassembly.com
SUMMARY:Creating Awareness: Timeliness and Persistence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nCold email is changing. Common tactics like “personalization-at-scale” (“I see you are the {TITLE} at {COMPANY}\, buy my stuff!) will no longer work as an outreach strategy\, and in fact\, can do some serious harm to your company’s outreach efforts. Authentic personalization and relevant messaging\, however\, is how we ensure our email makes its way into the primary inbox of your prospects and gets positive replies. Along with “Show Me You Know Me\,” the team will train you on the importance of urgency and their other top hacks for cold emailing that seriously up your chances of getting that meeting. \n\n\n\nJoin #samsales’ VP of Strategy and Enablement\, Kimberly Collins\, as she shares some of #samsales’ most asked-for tips when it comes to cold outreach. \n\n\n\nBy joining this program\, you will learn: \n\n\n\n\nHow to personalize authentically to drive awareness\n\n\n\nThe importance of detailed timelines\n\n\n\nHow to properly persist on a prospect\n\n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nResponding quickly to inbound leads and contacts dramatically increases the likelihood of connecting and converting opportunities. \n\n\n\nCrafting personalized\, relevant subject lines and messages shows prospects they are important and grabs their attention better than generic outreach. \n\n\n\nUnderstanding the deeper “so what?” behind your product’s features allows sellers to better empathize with prospects’ problems and tell compelling stories that drive home the value proposition.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-awareness-timeliness-and-persistence-7/
CATEGORIES:Certifications
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LOCATION:https://members.salesassembly.com/member-event/creating-awareness-timeliness-and-persistence-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250930T110000
DTEND;TZID=America/Chicago:20250930T115000
DTSTAMP:20260530T231424
CREATED:20240913T095914Z
LAST-MODIFIED:20241007T015624Z
UID:10001981-1759230000-1759233000@members.salesassembly.com
SUMMARY:Strategies for Multi-Channel Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jake Bernstein\, Sr. Director of Revenue Acceleration at SPINS\, as we hone in on Cold Communication as a skill. In a hyper-competitive\, information overload world\, differentiating yourself is how you will increase response rates to better influence your self-generated pipeline. Differentiating yourself means leveraging many different ways of communication. This course will walk you through the main outreach channels\, provide tips on the best strategies for each\, and highlight ways to make them work together. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nApply strategies to stand out from the noise and increase prospect responsiveness through multichannel outreach programs by combining foundational and alternative creative channels and interrupting typical outreach patterns.  \n\n\n\nCraft tailored messaging for prospects based on priorities\, use channels in tandem to improve results\, and track channel performance to replicate effective outreach efforts.\n\n\n\nImplement actionable tactics discussed in the session to cut through rising prospect volumes and establish more meaningful connections through small-scale experimentation with new outreach channels.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Strategies-for-Multi-Channel-Outreach-1.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-7/
END:VEVENT
END:VCALENDAR