BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Sales Assembly - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Sales Assembly
X-ORIGINAL-URL:https://members.salesassembly.com
X-WR-CALDESC:Events for Sales Assembly
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250923T110000
DTEND;TZID=America/Chicago:20250923T115000
DTSTAMP:20260629T162544
CREATED:20240913T094944Z
LAST-MODIFIED:20250728T192021Z
UID:10001979-1758625200-1758628200@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Calling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Bobby Jones\, VP of Sales at Baker Hill\, as we hone in on Cold Communication as a skill. This program will dissect the key elements of an effective cold call\, providing participants with actionable techniques to enhance their confidence\, refine their messaging\, and achieve consistent success in their outreach efforts. \n\n\n\nKEY TAKEAWAYS \n\n\n\n\nLearn the essential steps to guide productive conversations with prospects.\n\n\n\nExplore strategies to handle pushback with professionalism and tact.\n\n\n\nGain insights into tailoring your tone\, timing\, and message to resonate with different audiences.\n\n\n\nDevelop a proven framework for creating consistent and effective cold call experiences.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-calling-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Anatomy-of-Effective-Cold-Calling-2.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-calling-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250924T100000
DTEND;TZID=America/Chicago:20250924T105000
DTSTAMP:20260629T162544
CREATED:20240912T234141Z
LAST-MODIFIED:20250425T203539Z
UID:10001978-1758708000-1758711000@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Email and Social Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Will Allred\, COO and Co-Founder of Lavender\,  for this program designed specifically for anyone who is responsible for prospecting in their role. In a time where breaking through the noise of your prospects’ inboxes is more difficult than ever\, it’s critical to know how to optimize your outreach for replies. In this program\, we’ll provide insight on how prospects view their inbox\, best practices to boost replies\, how to personalize in a relevant way\, and practical frameworks that enhance overall success. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nCraft internally focused subject lines and preview text to blend cold emails into recipients’ inboxes for increased open rates.\n\n\n\nSimplify email content through short paragraphs\, sentences\, and words to facilitate faster comprehension in the limited time recipients spend reading emails.\n\n\n\nStructure compelling follow-up emails that retain context from previous outreach and build ongoing curiosity to drive responses instead of resolving them.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Anatomy-of-Effective-Cold-Email-and-Social-Outreach.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250930T100000
DTEND;TZID=America/Chicago:20250930T105000
DTSTAMP:20260629T162544
CREATED:20240913T095720Z
LAST-MODIFIED:20250108T234010Z
UID:10001980-1759226400-1759229400@members.salesassembly.com
SUMMARY:Creating Awareness: Timeliness and Persistence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nCold email is changing. Common tactics like “personalization-at-scale” (“I see you are the {TITLE} at {COMPANY}\, buy my stuff!) will no longer work as an outreach strategy\, and in fact\, can do some serious harm to your company’s outreach efforts. Authentic personalization and relevant messaging\, however\, is how we ensure our email makes its way into the primary inbox of your prospects and gets positive replies. Along with “Show Me You Know Me\,” the team will train you on the importance of urgency and their other top hacks for cold emailing that seriously up your chances of getting that meeting. \n\n\n\nJoin #samsales’ VP of Strategy and Enablement\, Kimberly Collins\, as she shares some of #samsales’ most asked-for tips when it comes to cold outreach. \n\n\n\nBy joining this program\, you will learn: \n\n\n\n\nHow to personalize authentically to drive awareness\n\n\n\nThe importance of detailed timelines\n\n\n\nHow to properly persist on a prospect\n\n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nResponding quickly to inbound leads and contacts dramatically increases the likelihood of connecting and converting opportunities. \n\n\n\nCrafting personalized\, relevant subject lines and messages shows prospects they are important and grabs their attention better than generic outreach. \n\n\n\nUnderstanding the deeper “so what?” behind your product’s features allows sellers to better empathize with prospects’ problems and tell compelling stories that drive home the value proposition.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-awareness-timeliness-and-persistence-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-Awareness-Customization-and-Personalization.png
LOCATION:https://members.salesassembly.com/member-event/creating-awareness-timeliness-and-persistence-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250930T110000
DTEND;TZID=America/Chicago:20250930T115000
DTSTAMP:20260629T162544
CREATED:20240913T095914Z
LAST-MODIFIED:20241007T015624Z
UID:10001981-1759230000-1759233000@members.salesassembly.com
SUMMARY:Strategies for Multi-Channel Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jake Bernstein\, Sr. Director of Revenue Acceleration at SPINS\, as we hone in on Cold Communication as a skill. In a hyper-competitive\, information overload world\, differentiating yourself is how you will increase response rates to better influence your self-generated pipeline. Differentiating yourself means leveraging many different ways of communication. This course will walk you through the main outreach channels\, provide tips on the best strategies for each\, and highlight ways to make them work together. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nApply strategies to stand out from the noise and increase prospect responsiveness through multichannel outreach programs by combining foundational and alternative creative channels and interrupting typical outreach patterns.  \n\n\n\nCraft tailored messaging for prospects based on priorities\, use channels in tandem to improve results\, and track channel performance to replicate effective outreach efforts.\n\n\n\nImplement actionable tactics discussed in the session to cut through rising prospect volumes and establish more meaningful connections through small-scale experimentation with new outreach channels.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Strategies-for-Multi-Channel-Outreach-1.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-7/
END:VEVENT
END:VCALENDAR