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CREATED:20240912T173057Z
LAST-MODIFIED:20250314T205203Z
UID:10001937-1748944800-1748947800@members.salesassembly.com
SUMMARY:Relevant Storytelling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth\, Founder & Chief Story Mixologist at Story Dynamix\, as we hone into Value Articulation as a skill. \n\n\n\nThis program will empower professionals to master the art of impactful narrative communication\, and enhance their ability to connect with clients. By building compelling stories around products or services\, and ultimately elevate the win rate through persuasive and relevant storytelling strategies. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUse the “ABT” framework (And\, But\, Therefore) to structure stories that connect with your audience\, clarify their challenges\, and inspire action.\n\n\n\nBefore telling a story\, understand your audience’s wants\, problems\, and desired solutions.\n\n\n\nIncorporate storytelling elements like setting the scene\, describing the inciting moment\, and sharing the lesson learned to make your stories more relatable and impactful.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/relevant-storytelling-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Articulating-Value-Through-Stories-4.png
LOCATION:https://members.salesassembly.com/member-event/relevant-storytelling-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250603T110000
DTEND;TZID=America/Chicago:20250603T115000
DTSTAMP:20260613T065242
CREATED:20240912T173311Z
LAST-MODIFIED:20250425T214658Z
UID:10001938-1748948400-1748951400@members.salesassembly.com
SUMMARY:Effective Demo Strategies
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mitch Schafhauser\, Principal Solutions Consultant at 6sense\, as we hone in on Value Articulation as a skill. This program will equip you with the techniques to deliver impactful product demos. By mastering these strategies\, participants will not only positively influence win rates but also drive expansion revenue by showcasing the full value and capabilities of their offerings in a compelling and persuasive manner. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUnderstand how to define and demonstrate value tailored to different buyer personas.\n\n\n\nLearn techniques to research\, prepare\, and script demos for maximum impact. Discover how to collaborate with team members to deliver seamless\, engaging presentations.\n\n\n\nMaster the art of asking open-ended questions and using storytelling to align with buyer goals.\n\n\n\nAvoid common pitfalls and adopt best practices for delivering demos that resonate with stakeholders.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/effective-demo-strategies-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Effective-Demo-Strategies.png
LOCATION:https://members.salesassembly.com/member-event/effective-demo-strategies-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250604T100000
DTEND;TZID=America/Chicago:20250604T105000
DTSTAMP:20260613T065242
CREATED:20240912T173557Z
LAST-MODIFIED:20250314T210143Z
UID:10001939-1749031200-1749034200@members.salesassembly.com
SUMMARY:Creating Awareness: Timeliness and Persistence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nCold email is changing. Common tactics like “personalization-at-scale” (“I see you are the {TITLE} at {COMPANY}\, buy my stuff!) will no longer work as an outreach strategy\, and in fact\, can do some serious harm to your company’s outreach efforts. Authentic personalization and relevant messaging\, however\, is how we ensure our email makes its way into the primary inbox of your prospects and gets positive replies. Along with “Show Me You Know Me\,” the team will train you on the importance of urgency and their other top hacks for cold emailing that seriously up your chances of getting that meeting. \n\n\n\nJoin #samsales’ VP of Strategy and Enablement\, Kimberly Collins\, as she shares some of #samsales’ most asked-for tips when it comes to cold outreach. \n\n\n\nBy joining this program\, you will learn: \n\n\n\n\nHow to personalize authentically to drive awareness\n\n\n\nThe importance of detailed timelines\n\n\n\nHow to properly persist on a prospect\n\n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nResponding quickly to inbound leads and contacts dramatically increases the likelihood of connecting and converting opportunities. \n\n\n\nCrafting personalized\, relevant subject lines and messages shows prospects they are important and grabs their attention better than generic outreach. \n\n\n\nUnderstanding the deeper “so what?” behind your product’s features allows sellers to better empathize with prospects’ problems and tell compelling stories that drive home the value proposition.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-awareness-timeliness-and-persistence-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-Awareness-Customization-and-Personalization.png
LOCATION:https://members.salesassembly.com/member-event/creating-awareness-timeliness-and-persistence-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250604T110000
DTEND;TZID=America/Chicago:20250604T115000
DTSTAMP:20260613T065242
CREATED:20240912T173814Z
LAST-MODIFIED:20250314T210317Z
UID:10001940-1749034800-1749037800@members.salesassembly.com
SUMMARY:Strategies for Multi-Channel Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jake Bernstein\, Sr. Director of Revenue Acceleration at SPINS\, as we hone in on Cold Communication as a skill. In a hyper-competitive\, information overload world\, differentiating yourself is how you will increase response rates to better influence your self-generated pipeline. Differentiating yourself means leveraging many different ways of communication. This course will walk you through the main outreach channels\, provide tips on the best strategies for each\, and highlight ways to make them work together. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nApply strategies to stand out from the noise and increase prospect responsiveness through multichannel outreach programs by combining foundational and alternative creative channels and interrupting typical outreach patterns.  \n\n\n\nCraft tailored messaging for prospects based on priorities\, use channels in tandem to improve results\, and track channel performance to replicate effective outreach efforts.\n\n\n\nImplement actionable tactics discussed in the session to cut through rising prospect volumes and establish more meaningful connections through small-scale experimentation with new outreach channels.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Strategies-for-Multi-Channel-Outreach-1.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250605T100000
DTEND;TZID=America/Chicago:20250605T105000
DTSTAMP:20260613T065242
CREATED:20241219T195419Z
LAST-MODIFIED:20250314T210430Z
UID:10002127-1749117600-1749120600@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-18/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250605T100000
DTEND;TZID=America/Chicago:20250605T105000
DTSTAMP:20260613T065242
CREATED:20241219T200203Z
LAST-MODIFIED:20250314T210823Z
UID:10002128-1749117600-1749120600@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-18/
CATEGORIES:Strategy Peer Groups
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250610T100000
DTEND;TZID=America/Chicago:20250610T105000
DTSTAMP:20260613T065242
CREATED:20240916T223121Z
LAST-MODIFIED:20250602T215858Z
UID:10002039-1749549600-1749552600@members.salesassembly.com
SUMMARY:Strategies to Manage Inbound Leads
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and James McGuinness\, President of the Chicago Revenue Enablement Society\,  as we dive into best practices for managing inbound leads effectively. This program will help participants develop a structured approach to qualifying\, prioritizing\, and engaging with inbound prospects. By mastering lead response strategies and aligning efforts with sales goals\, participants will learn how to maximize conversion rates and create a seamless buyer experience. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to qualify and prioritize inbound leads efficiently.\n\n\n\nDiscover best practices for timely and effective follow-up.\n\n\n\nGain strategies for aligning lead management with sales objectives.\n\n\n\nMaster techniques for nurturing leads that aren’t ready to convert.\n\n\n\nDevelop a structured approach to optimizing inbound sales efforts.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-manage-inbound-leads/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Strategies-to-Manage-Inbound-Leads-2.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-manage-inbound-leads/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250611T100000
DTEND;TZID=America/Chicago:20250611T105000
DTSTAMP:20260613T065242
CREATED:20240916T223550Z
LAST-MODIFIED:20250602T220220Z
UID:10002041-1749636000-1749639000@members.salesassembly.com
SUMMARY:Creating Customer Consistency: The Importance of Handoffs
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Chris Parker\, Sr. Director of Client Sales at Iterable\, as we explore how effective handoffs create consistency and drive customer satisfaction. This program will equip participants with strategies to ensure seamless transitions between sales\, onboarding\, and customer success teams. By mastering communication and alignment techniques\, sales professionals can enhance the customer experience and improve retention. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn why smooth handoffs are critical for customer trust and retention.\n\n\n\nDiscover strategies for clear and effective internal communication.\n\n\n\nGain insights into setting expectations for customers during transitions.\n\n\n\nMaster techniques for reducing friction and ensuring seamless follow-through.\n\n\n\nDevelop a structured approach to aligning sales\, onboarding\, and customer success.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-customer-consistency-the-importance-of-handoffs-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-Customer-Consistency-The-Importance-of-Handoffs.png
LOCATION:https://members.salesassembly.com/member-event/creating-customer-consistency-the-importance-of-handoffs-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250612T100000
DTEND;TZID=America/Chicago:20250612T105000
DTSTAMP:20260613T065242
CREATED:20241219T201141Z
LAST-MODIFIED:20250606T205714Z
UID:10002130-1749722400-1749725400@members.salesassembly.com
SUMMARY:Pre-Sales Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sale-revenue-managers-peer-group-18/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/12/New-PG-Option-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250612T100000
DTEND;TZID=America/Chicago:20250612T105000
DTSTAMP:20260613T065242
CREATED:20241219T201327Z
LAST-MODIFIED:20250606T212615Z
UID:10002131-1749722400-1749725400@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-18/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250612T110000
DTEND;TZID=America/Chicago:20250612T115000
DTSTAMP:20260613T065242
CREATED:20241219T200542Z
LAST-MODIFIED:20250220T182356Z
UID:10002129-1749726000-1749729000@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-18/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250617T100000
DTEND;TZID=America/Chicago:20250617T105000
DTSTAMP:20260613T065242
CREATED:20240912T174241Z
LAST-MODIFIED:20250602T220550Z
UID:10001941-1750154400-1750157400@members.salesassembly.com
SUMMARY:Differentiating to Win: Leveraging People\, Product\, and Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Andrew Ledat\, Founder of AskAndrew\, as we hone into Value Articulation as a skill. This program explores the impact of people management\, product knowledge\, and process optimization all influencing\, win rates and expansion revenue\, to ensure and how to maintain a competitive edge in the market. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nGain insights into showcasing the unique features of your product and how they solve key customer challenges.\n\n\n\nUnderstand how to identify and communicate the unique differentiators of your people\, product\, and process.\n\n\n\nLearn techniques to align your value proposition with customer priorities and market demands.\n\n\n\nDiscover strategies for leveraging team strengths to create a personalized and impactful customer experience.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/differentiating-to-win-leveraging-people-product-and-process-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Developing-Your-Partnership-Through-Executive-Summaries-3.png
LOCATION:https://members.salesassembly.com/member-event/differentiating-to-win-leveraging-people-product-and-process-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250617T110000
DTEND;TZID=America/Chicago:20250617T115000
DTSTAMP:20260613T065242
CREATED:20240912T174605Z
LAST-MODIFIED:20250602T220710Z
UID:10001942-1750158000-1750161000@members.salesassembly.com
SUMMARY:Communicating Hard Value: Cost of Inaction and ROI
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen\, Founder of DemandJen\, as we hone into Value Articulation as a skill. In this program\, you will master the art of articulating the tangible costs of inaction and return on investment\, strategically empowering you to influence both win rates and expansion revenue positively for business growth. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nStop leading with ROI and value propositions; first\, uncover the buyer’s cost of inaction.\n\n\n\nGuide the buyer to quantify their risks and costs of maintaining the status quo themselves. \n\n\n\nYou should discuss your solution’s value only after the buyer agrees there is a problem worth solving.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/communicating-hard-value-cost-of-inaction-and-roi-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Communicating-Hard-Value-Cost-of-Inaction-and-ROI.png
LOCATION:https://members.salesassembly.com/member-event/communicating-hard-value-cost-of-inaction-and-roi-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250618T100000
DTEND;TZID=America/Chicago:20250618T105000
DTSTAMP:20260613T065242
CREATED:20250131T170734Z
LAST-MODIFIED:20250602T220901Z
UID:10002135-1750240800-1750243800@members.salesassembly.com
SUMMARY:Optimizing Outreach for Long-Game Lead Nurturing
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and James Hornick\, Partner and Chief Growth Officer at Hirewell\, as we explore the keys to building long-term relationships through strategic outreach. This program will help participants develop nurturing strategies that keep leads engaged over time\, even when they’re not ready to buy immediately. By mastering long-game tactics\, sales professionals can stay top of mind and create future pipeline opportunities. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nDiscover best practices for staying relevant without overwhelming leads.\n\n\n\nGain insights into leveraging content and personalized touchpoints.\n\n\n\nMaster techniques for tracking and managing nurtured leads effectively.\n\n\n\nDevelop a sustainable approach to lead nurturing that drives future conversions.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/optimizing-outreach-for-long-game-lead-nurturing-4/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/01/Optimizing-Outreach-for-Long-Game-Lead-Nurturing-1.png
LOCATION:https://members.salesassembly.com/member-event/optimizing-outreach-for-long-game-lead-nurturing-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250618T140000
DTEND;TZID=America/Chicago:20250618T145000
DTSTAMP:20260613T065242
CREATED:20240916T224014Z
LAST-MODIFIED:20250602T215249Z
UID:10002043-1750255200-1750258200@members.salesassembly.com
SUMMARY:Leveraging Your Product Market Fit
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and James McGuinness\, President of the Chicago Revenue Enablement Society\, as we explore how to use product-market fit to drive sales success. This program will help participants understand how to position their offering in a way that aligns with customer needs\, market trends\, and competitive landscapes. By mastering product-market fit strategies\, sales professionals can improve messaging\, accelerate deals\, and increase win rates. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to assess and leverage your product-market fit.\n\n\n\nDiscover strategies for refining messaging to align with buyer needs.\n\n\n\nGain insights into positioning your solution against competitors.\n\n\n\nMaster techniques for adapting sales strategies as the market evolves.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leveraging-your-product-market-fit-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Leveraging-Your-Product-Market-Fit-1-1.png
LOCATION:https://members.salesassembly.com/member-event/leveraging-your-product-market-fit-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250626T100000
DTEND;TZID=America/Chicago:20250626T105000
DTSTAMP:20260613T065242
CREATED:20241219T201533Z
LAST-MODIFIED:20250514T145345Z
UID:10002132-1750932000-1750935000@members.salesassembly.com
SUMMARY:Executive Revenue Leaders
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all VP+ Revenue Leaders of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-18/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250626T100000
DTEND;TZID=America/Chicago:20250626T105000
DTSTAMP:20260613T065242
CREATED:20241219T201748Z
LAST-MODIFIED:20250220T182336Z
UID:10002133-1750932000-1750935000@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-19/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-5.png
END:VEVENT
END:VCALENDAR