BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Sales Assembly - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Sales Assembly
X-ORIGINAL-URL:https://members.salesassembly.com
X-WR-CALDESC:Events for Sales Assembly
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250506T100000
DTEND;TZID=America/Chicago:20250506T105000
DTSTAMP:20260421T063807
CREATED:20240912T165151Z
LAST-MODIFIED:20250314T170102Z
UID:10001925-1746525600-1746528600@members.salesassembly.com
SUMMARY:Root Cause: Do You Truly Understand the Objection?
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brian Bar\, Founder and CEO at Victory Lap\, as we hone into Objection Handling as a skill. This program will deepen your understanding of objections. You will gain the insights needed to effectively overcome challenges\, positively influencing qualified opportunities and advancing the sales process. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nSeek to understand the root cause behind objections through curious questioning rather than immediately trying to overcome them.\n\n\n\nPreempt potential objections when possible and respond with education\, social proof\, and solutions that relate back to the prospect’s priorities.\n\n\n\nPractice formulating insightful questions that uncover the real reasons behind objections for more effective responses.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/root-cause-do-you-truly-understand-the-objection-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Root-Cause-Do-You-Truly-Understand-the-Objection.png
LOCATION:https://members.salesassembly.com/member-event/root-cause-do-you-truly-understand-the-objection-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250506T110000
DTEND;TZID=America/Chicago:20250506T115000
DTSTAMP:20260421T063807
CREATED:20240912T165535Z
LAST-MODIFIED:20250314T170212Z
UID:10001926-1746529200-1746532200@members.salesassembly.com
SUMMARY:Developing Confidence and Trust in Communication
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps\, Sr. Director of Sales at Culture Amp\, as we focus on the skill of Objection Handling. Recent research by LinkedIn showed that 88% of buyers of B2B tech only buy when they see a salesperson as a trusted advisor. When time is a limited commodity with your prospect\, it’s crucial to understand how to authentically\, but quickly\, develop a sense of trust and confidently communicate the things you know to be true to help them solution past the objections they have in the buying process. This session will help you learn how to engage in ways that build a relationship focused on mutual respect and success. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nTo facilitate productive conversations\, practice nonviolent communication by expressing observations\, feelings\, and needs and making clear requests.\n\n\n\nEmbrace objectivity by grounding communication in data and facts to build credibility\, reduce bias\, and foster transparency. \n\n\n\nAdopt a solution-oriented mindset by proposing potential solutions when raising concerns or challenges.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-confidence-and-trust-in-communication-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Effective-Communication-Creating-Trust-and-Credibility-with-Prospects-2.png
LOCATION:https://members.salesassembly.com/member-event/developing-confidence-and-trust-in-communication-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250507T100000
DTEND;TZID=America/Chicago:20250507T105000
DTSTAMP:20260421T063807
CREATED:20240912T165944Z
LAST-MODIFIED:20250314T170711Z
UID:10001927-1746612000-1746615000@members.salesassembly.com
SUMMARY:Strategies for Customer Discovery that Leads to Quantifiable Outcomes
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Chad Horenfeldt\, VP of Customer Success at Siena AI\, as we explore Consultative Support as a skill. This program is a strategic dive into customer discovery techniques that go beyond surface-level insights\, aiming to influence retention rates positively. Participants will refine their skills in uncovering and addressing customer needs\, ultimately strengthening customer relationships and bolstering retention. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nAsk high-impact\, probing questions that uncover the buyer’s emotions\, pain points\, and motivations for change. Utilize phrases like “describe\,” “give me an example\,” etc.\, to go beyond surface-level responses.\n\n\n\nThoroughly prepare for client meetings by researching the buyer’s company/industry\, developing a call plan\, and using the “triple think” approach to align on what information to convey\, what action to seek\, and what emotions to evoke.\n\n\n\nPractice active listening by avoiding the urge to formulate responses prematurely. Summarize and confirm your understanding of what the buyer is saying to make them feel genuinely heard and build trust\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-customer-discovery-that-leads-to-quantifiable-outcomes-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-30.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-customer-discovery-that-leads-to-quantifiable-outcomes-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250507T110000
DTEND;TZID=America/Chicago:20250507T115000
DTSTAMP:20260421T063807
CREATED:20240912T170215Z
LAST-MODIFIED:20250314T170449Z
UID:10001928-1746615600-1746618600@members.salesassembly.com
SUMMARY:Developing Subject Matter Expertise to Effectively Solution
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Corey Pudhorodsky as we explore Consultative Support as a skill. This program is a strategic immersion into the cultivation of subject matter expertise strategically designed to influence retention rates positively. Participants will deepen their knowledge and refine their skills\, enabling them to address customer needs and provide tailored solutions effectively. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nDeeply understand your customers\, their industries\, and use cases to deliver tailored\, credible solutions.\n\n\n\nActively seek mentorship\, immerse in support tickets\, learn from product releases\, teach others\, and continuously solicit feedback to build expertise.\n\n\n\nDemonstrate expertise in customer conversations by using phrases like “Our successful customers tend to…” and “Based on what I typically see…” while confirming understanding.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-subject-matter-expertise-to-effectively-solution-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-31.png
LOCATION:https://members.salesassembly.com/member-event/developing-subject-matter-expertise-to-effectively-solution-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250507T140000
DTEND;TZID=America/Chicago:20250507T145000
DTSTAMP:20260421T063807
CREATED:20240916T221652Z
LAST-MODIFIED:20250507T212706Z
UID:10002034-1746626400-1746629400@members.salesassembly.com
SUMMARY:Maximizing Your Time: Effort vs Revenue Tradeoff
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Natalie Grace\, Director of Product Sales at The Mom Project\, as we discuss how to optimize time and effort for maximum revenue impact. This program will help participants prioritize high-value activities\, streamline sales processes\, and focus on deals with the highest return. By mastering the balance between effort and revenue\, sales professionals can work smarter and achieve greater results. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to assess effort vs. revenue potential in your pipeline.\n\n\n\nDiscover prioritization strategies to focus on high-impact activities.\n\n\n\nGain insights into streamlining workflows for efficiency.\n\n\n\nMaster techniques for identifying time-wasting tasks.\n\n\n\nDevelop a data-driven approach to maximizing revenue potential.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/maximizing-your-time-effort-vs-revenue-tradeoff-4/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Maximizing-Your-Time-Effort-vs-Revenue-Tradeoff.png
LOCATION:https://members.salesassembly.com/member-event/maximizing-your-time-effort-vs-revenue-tradeoff-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250508T100000
DTEND;TZID=America/Chicago:20250508T105000
DTSTAMP:20260421T063807
CREATED:20241219T191317Z
LAST-MODIFIED:20250314T171011Z
UID:10002120-1746698400-1746701400@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-17/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250508T100000
DTEND;TZID=America/Chicago:20250508T105000
DTSTAMP:20260421T063807
CREATED:20241219T191615Z
LAST-MODIFIED:20250314T171136Z
UID:10002121-1746698400-1746701400@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-17/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250508T110000
DTEND;TZID=America/Chicago:20250508T115000
DTSTAMP:20260421T063807
CREATED:20250319T145902Z
LAST-MODIFIED:20250424T172525Z
UID:10002139-1746702000-1746705000@members.salesassembly.com
SUMMARY:Operationalizing AI to Solve Multi-Threading & Team Selling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Rachit Kataria\, Co-Founder & CEO of Centralize\, as we explore how AI is reshaping team selling and multi-threading in mid-market and enterprise accounts. Winning deals is never a solo effort. Top-performing AEs and SDRs leverage AI to map relationships\, assess power dynamics\, and activate the right internal teammates to drive momentum and secure executive buy-in. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nAI-Driven Relationship Mapping: Identify champions\, decision-makers\, influencers\, and blockers automatically\, ensuring you engage the right people to move deals forward.\n\n\n\nPower Line Analysis: Assess whether you are above or below the power line by analyzing engagement patterns\, reporting structures\, and influence levels. This helps you prioritize the right stakeholders.\n\n\n\nPersonalized Stakeholder Insights: Leverage AI to surface what matters most to each contact based on past interactions\, company initiatives\, and industry trends. This enables more precise and tailored messaging.\n\n\n\nIdentifying White Space & Coverage Gaps: Spot missing stakeholders and under-engaged decision-makers to reduce risk and ensure full multi-threading coverage.\n\n\n\nTeaming Recommendations: Get AI-driven suggestions on which internal teammates\, such as executives\, customer champions\, or advisors\, should engage at different deal stages to maximize impact.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/operationalizing-ai-to-solve-multi-threading-team-selling/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/03/Lead-Nurturing-to-Build-Relationships.png
LOCATION:https://members.salesassembly.com/member-event/operationalizing-ai-to-solve-multi-threading-team-selling/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250513T100000
DTEND;TZID=America/Chicago:20250513T105000
DTSTAMP:20260421T063807
CREATED:20240916T221928Z
LAST-MODIFIED:20250505T144249Z
UID:10002035-1747130400-1747133400@members.salesassembly.com
SUMMARY:Creating Clarity: Communicating Next Steps
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and James McGuinness\, President of the Chicago Revenue Enablement Society\, as we explore how to drive deals forward with clear and effective next steps. This program will help participants improve their communication skills\, set clear expectations\, and ensure alignment with buyers. By mastering the ability to provide structured next steps\, sales professionals can eliminate ambiguity and accelerate the sales process. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nDiscover strategies for securing commitment from buyers.\n\n\n\nGain insights into creating urgency and avoiding deal stagnation.\n\n\n\nMaster techniques for reinforcing value during follow-ups.\n\n\n\nDevelop a structured approach to guiding prospects through the sales process.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-clarity-communicating-next-steps-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-Clarity-Communicating-Next-Steps.png
LOCATION:https://members.salesassembly.com/member-event/creating-clarity-communicating-next-steps-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250514T100000
DTEND;TZID=America/Chicago:20250514T105000
DTSTAMP:20260421T063807
CREATED:20240912T170512Z
LAST-MODIFIED:20250423T163824Z
UID:10001929-1747216800-1747219800@members.salesassembly.com
SUMMARY:Assessing the Issue: Identifying Root Cause and Understanding Complexity
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jess Ohlson\, Sr. Director of Account Management at RealtyAds\, as we hone into Conflict Resolution as a skill. This program is a dedicated exploration into the art of swiftly and effectively identifying the root cause of issues\, tailored to impact the time to resolution positively. Participants will gain a deep understanding of complex problem-solving strategies specific to the post-sales landscape. With this knowledge\, post-sales professionals will be empowered to navigate intricate challenges precisely\, optimizing their ability to diagnose issues promptly and streamline the resolution process\, ultimately enhancing customer satisfaction and fortifying their role. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nIssue assessment is important for identifying\, analyzing\, and resolving customer issues. Understanding the issue severity and priority helps resolve problems quickly.\n\n\n\nPartnering effectively with technical teams is critical for quickly assessing issues and resolving problems. Empathy and transparency build trust.\n\n\n\nThe customer’s voice provides insight into priority areas. Communicating the business value helps technical teams understand what to prioritize.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/assessing-the-issue-identifying-root-cause-and-understanding-complexity-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Assessing-the-Issue-Identifying-Root-Cause-and-Understanding-Complexity.png
LOCATION:https://members.salesassembly.com/member-event/assessing-the-issue-identifying-root-cause-and-understanding-complexity-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250515T100000
DTEND;TZID=America/Chicago:20250515T105000
DTSTAMP:20260421T063807
CREATED:20241219T192349Z
LAST-MODIFIED:20250514T144932Z
UID:10002123-1747303200-1747306200@members.salesassembly.com
SUMMARY:Pre-Sales Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sale-revenue-managers-peer-group-17/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/12/New-PG-Option-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250515T100000
DTEND;TZID=America/Chicago:20250515T105000
DTSTAMP:20260421T063807
CREATED:20241219T193931Z
LAST-MODIFIED:20250314T171827Z
UID:10002124-1747303200-1747306200@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-17/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250515T110000
DTEND;TZID=America/Chicago:20250515T115000
DTSTAMP:20260421T063807
CREATED:20241219T192032Z
LAST-MODIFIED:20250314T171943Z
UID:10002122-1747306800-1747309800@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-17/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250520T100000
DTEND;TZID=America/Chicago:20250520T105000
DTSTAMP:20260421T063807
CREATED:20240912T171308Z
LAST-MODIFIED:20250314T172111Z
UID:10001931-1747735200-1747738200@members.salesassembly.com
SUMMARY:Strategies for Overcoming Status Quo
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz\, Founder of The Sales-Led GTM Agency\, as we dive into Objection Handling as a skill. This program will equip teams with the skills to navigate and overcome resistance to change. Implementing innovative strategies positively impacts qualified opportunities\, overcoming status quo barriers\, and achieving greater success in your sales engagements. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nBuild urgency\, not just sales pressure. Ensure you truly understand the prospect’s business pain and the negative implications of not addressing that pain.\n\n\n\nPractice active listening to understand the prospect’s current challenges and identify their status quo. Then aim to solve their specific pain better than the status quo.\n\n\n\nFocus on providing consultative value to earn trust. Become a trusted advisor who can help prospects address their challenges and ultimately improve their businesses.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-overcoming-status-quo-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Value-Driving-Tactics-to-Beat-the-Status-Quo-2.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-overcoming-status-quo-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250520T110000
DTEND;TZID=America/Chicago:20250520T115000
DTSTAMP:20260421T063807
CREATED:20240912T171529Z
LAST-MODIFIED:20250314T172237Z
UID:10001932-1747738800-1747741800@members.salesassembly.com
SUMMARY:Navigating the Most Common Objections
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Tom Slocum\, Founder and CEO of The SD Lab\, as we dive into Objection Handling as a skill. As a front-line revenue generator\, you’ve encountered the “now isn’t the right time or we don’t have the budget” objections. In this program\, we will dive into how to strategically approach the most common objections to the ones you never planned on. We will equip you with the tools to positively influence qualified opportunities and pave the way for successful sales outcomes. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nView objections as opportunities to uncover insights and build rapport\, not obstacles to overcome.\n\n\n\nEmploy the “RISE” framework (Report\, Inquire\, Solve\, Engage) to navigate objections effectively while maintaining a collaborative dialogue.\n\n\n\nPractice active listening\, ask insightful questions\, and adapt your approach based on the prospect’s unique needs and concerns.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-the-most-common-objections-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Navigating-the-Most-Common-Objections-1.png
LOCATION:https://members.salesassembly.com/member-event/navigating-the-most-common-objections-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250521T100000
DTEND;TZID=America/Chicago:20250521T105000
DTSTAMP:20260421T063807
CREATED:20240912T171938Z
LAST-MODIFIED:20250519T203337Z
UID:10001933-1747821600-1747824600@members.salesassembly.com
SUMMARY:Leveraging Available Resources and Teammates
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Susan Parrett\, Sr. Director of Customer Success at Upwork\, as we hone into Consultative Support as a skill.  \n\n\n\nThis program serves as a strategic guide to empower post-sale professionals to maximize available resources and collaborate to influence retention rates positively. Participants will explore innovative ways to leverage internal resources and tap into the collective strength of their teams. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLeverage resources strategically instead of indiscriminately involving teams on every deal. Preparation and understanding the deal context allows you to determine when additional resources truly add value.\n\n\n\nBuild strong relationships and take a collaborative approach with procurement and other internal teams rather than an adversarial stance. Transparency and finding common ground leads to better outcomes.\n\n\n\nTailor your approach to the specific deal situation and stakeholder needs rather than using a one-size-fits-all method. Understand the unique dynamics and priorities at play.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leveraging-available-resources-and-teammates-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Leveraging-Available-Resources-and-Teammates-3.png
LOCATION:https://members.salesassembly.com/member-event/leveraging-available-resources-and-teammates-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250521T110000
DTEND;TZID=America/Chicago:20250521T115000
DTSTAMP:20260421T063807
CREATED:20240912T172235Z
LAST-MODIFIED:20250314T172507Z
UID:10001934-1747825200-1747828200@members.salesassembly.com
SUMMARY:Communicating Hard Value: How to Show Return on Investment
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh\, Senior Director\, Enterprise Account Growth at Upwork\, as we Consultative Support as a skill.  This program is a strategic exploration into the art of articulating tangible value and showcasing return on investment to effectively influence retention rates. Participants will refine their communication skills to convey the concrete benefits and impact of their SaaS solutions. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nBefore proposing ROI metrics\, deeply understand your customer’s current state\, benchmarks\, and definition of success. Ask probing questions to align.\n\n\n\nCollaboratively build a shared “Mutual Success Plan” that documents strategic goals\, key metrics\, milestones\, and stakeholders. Update and reference this living document.\n\n\n\nIn QBRs\, visualize ROI through benchmark comparisons\, consumption analysis across users/products\, and co-owned action plans – not just data dumps.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/communicating-hard-value-how-to-show-return-on-investment-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-33.png
LOCATION:https://members.salesassembly.com/member-event/communicating-hard-value-how-to-show-return-on-investment-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250522T100000
DTEND;TZID=America/Chicago:20250522T105000
DTSTAMP:20260421T063807
CREATED:20241219T194429Z
LAST-MODIFIED:20250514T143042Z
UID:10002125-1747908000-1747911000@members.salesassembly.com
SUMMARY:Executive Revenue Leaders
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all VP+ Revenue Leaders of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-17/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250522T100000
DTEND;TZID=America/Chicago:20250522T105000
DTSTAMP:20260421T063807
CREATED:20241219T195126Z
LAST-MODIFIED:20250314T172711Z
UID:10002126-1747908000-1747911000@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-18/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250527T100000
DTEND;TZID=America/Chicago:20250527T105000
DTSTAMP:20260421T063807
CREATED:20240916T222337Z
LAST-MODIFIED:20250501T202057Z
UID:10002037-1748340000-1748343000@members.salesassembly.com
SUMMARY:Reading the Signs: Is the Deal Real?
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson\, Founder and CEO of Sales Rep Accelerator\, as we explore how to assess deal viability and avoid wasting time on unlikely closes. This program will provide participants with techniques to identify real buying intent\, recognize red flags\, and qualify deals effectively. By mastering these skills\, sales professionals can focus on opportunities with the highest potential. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to assess deal credibility early.\n\n\n\nDiscover red flags that indicate a deal may not be real.\n\n\n\nGain insights into qualifying opportunities effectively.\n\n\n\nMaster techniques for improving forecasting accuracy.\n\n\n\nDevelop a structured approach to pipeline management.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/reading-the-signs-is-the-deal-real-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Reading-the-Signs-Is-the-Deal-Real.png
LOCATION:https://members.salesassembly.com/member-event/reading-the-signs-is-the-deal-real-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250527T110000
DTEND;TZID=America/Chicago:20250527T115000
DTSTAMP:20260421T063807
CREATED:20240916T222555Z
LAST-MODIFIED:20250519T183806Z
UID:10002038-1748343600-1748346600@members.salesassembly.com
SUMMARY:Getting Creative to Save Renewals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kelli Scott\, SVP of Customer Experience at SheerID\, as we explore creative strategies for saving at-risk renewals. This program will provide participants with negotiation tactics\, value reinforcement techniques\, and problem-solving strategies to retain customers. By mastering innovative approaches\, sales professionals can turn renewal risks into retention wins. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn creative approaches to overcoming renewal objections.\n\n\n\nDiscover negotiation tactics that drive retention.\n\n\n\nGain insights into reinforcing customer value.\n\n\n\nMaster techniques for identifying and addressing churn risks.\n\n\n\nDevelop a proactive strategy for securing renewals.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-creative-to-save-renewals-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Getting-Creative-to-Save-Renewals-3.png
LOCATION:https://members.salesassembly.com/member-event/getting-creative-to-save-renewals-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250528T100000
DTEND;TZID=America/Chicago:20250528T105000
DTSTAMP:20260421T063807
CREATED:20240912T172522Z
LAST-MODIFIED:20250314T173354Z
UID:10001935-1748426400-1748429400@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Email and Social Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Will Allred\, COO and Co-Founder of Lavender\, for this program designed specifically for anyone who is responsible for prospecting in their role. In a time where breaking through the noise of your prospects’ inboxes is more difficult than ever\, it’s critical to know how to optimize your outreach for replies. In this program\, we’ll provide insight on how prospects view their inbox\, best practices to boost replies\, how to personalize in a relevant way\, and practical frameworks that enhance overall success. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nCraft internally focused subject lines and preview text to blend cold emails into recipients’ inboxes for increased open rates.\n\n\n\nSimplify email content through short paragraphs\, sentences\, and words to facilitate faster comprehension in the limited time recipients spend reading emails.\n\n\n\nStructure compelling follow-up emails that retain context from previous outreach and build ongoing curiosity to drive responses instead of resolving them.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Anatomy-of-Effective-Cold-Email-and-Social-Outreach.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250528T110000
DTEND;TZID=America/Chicago:20250528T115000
DTSTAMP:20260421T063807
CREATED:20240912T172817Z
LAST-MODIFIED:20250512T165334Z
UID:10001936-1748430000-1748433000@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Calling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mike Conti\, VP of Head of SDR at Writer\, as we hone into cold communication as a skill. \n\n\n\nThis program will break down what a key successful cold call should look like and provide tips and tricks to best set yourself up for a repeatable experience. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nAcknowledge the objection – Don’t argue or ignore when prospects push back. Agree with them to relate and diffuse tension.  \n\n\n\nReframe your message – Respond to the objection by restating your value proposition in a fresh way customized to the prospect and their role.\n\n\n\nAsk a relevant question – Pose a follow-up question to get prospects re-engaged in the dialogue instead of staying closed off. This restarts the conversation.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-calling-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Anatomy-of-Effective-Cold-Calling-3.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-calling-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250528T140000
DTEND;TZID=America/Chicago:20250528T145000
DTSTAMP:20260421T063807
CREATED:20240907T000450Z
LAST-MODIFIED:20250408T151014Z
UID:10001906-1748440800-1748443800@members.salesassembly.com
SUMMARY:Driving Time to Value Through Customer Onboarding
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Paddy Carr\, Director of Customer Success at Amper Technologies\, as we dive into the essential strategies for Product Adoption. This program focuses on creating a seamless onboarding experience that sets customers up for long-term success. By fostering engagement\, delivering immediate value\, and building trust from day one\, participants will learn how to turn onboarding into a key driver for retention\, satisfaction\, and expansion opportunities. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUnderstand the critical role onboarding plays in shaping customer success and loyalty.\n\n\n\nLearn how to design a structured\, outcome-focused onboarding process.\n\n\n\nDiscover strategies to deliver immediate value and build trust during the onboarding journey.\n\n\n\nGain techniques for engaging stakeholders and ensuring alignment on customer goals.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/driving-time-to-value-through-customer-onboarding/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Running-Business-Reviews-That-Deliver-Value-3.png
LOCATION:https://members.salesassembly.com/member-event/driving-time-to-value-through-customer-onboarding/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250529T100000
DTEND;TZID=America/Chicago:20250529T105000
DTSTAMP:20260421T063807
CREATED:20250519T191227Z
LAST-MODIFIED:20250519T192125Z
UID:10002145-1748512800-1748515800@members.salesassembly.com
SUMMARY:Balancing Organizational vs Customer Advocacy
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Dustin Brown\, Sr. Global Strategic Account Manager at 6sense\, as we explore the balance between advocating for your organization and championing customer needs. This program will provide strategies for aligning company goals with customer success\, handling conflicts of interest\, and fostering long-term partnerships. By mastering this balance\, sales professionals can build trust and drive stronger customer relationships. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to align customer needs with business objectives.\n\n\n\nDiscover strategies for advocating for both parties effectively.\n\n\n\nGain insights into resolving conflicts of interest.\n\n\n\nMaster techniques for fostering trust and long-term partnerships.\n\n\n\nDevelop a strategic approach to balancing advocacy efforts.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/balancing-organizational-vs-customer-advocacy-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Balancing-Organizational-vs-Customer-Advocacy-2.png
LOCATION:https://members.salesassembly.com/member-event/balancing-organizational-vs-customer-advocacy-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250529T110000
DTEND;TZID=America/Chicago:20250529T115000
DTSTAMP:20260421T063807
CREATED:20250326T214558Z
LAST-MODIFIED:20250424T172220Z
UID:10002141-1748516400-1748519400@members.salesassembly.com
SUMMARY:Co-Selling in Action: How GTM Teams Win Together
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, Charlie Albuery\, Solutions Consultant\, and Monty Robins\, Sr. Account Executive of G2\, for a session on driving stronger co-selling partnerships between Account Executives (AEs) and the broader sales operating team. Successful selling is not a solo effort. It requires seamless collaboration between AEs\, Sales Development Representatives (SDRs)\, Solutions Consultants (SCs)\, RevOps\, Enablement\, and Customer Success to create a unified\, high-impact sales motion. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how AEs can co-sell more effectively and strengthen alignment with cross-functional partners to maximize deal value and shorten sales cycles.\n\n\n\nDiscover strategies to improve the impact of your demos\, the clarity of your business cases\, and ultimately the health of your opportunities.\n\n\n\nGain insights into feedback loops and collaboration strategies that enhance sales execution and revenue outcomes.\n\n\n\nExplore tools and processes that align cross-functional partners with your sales process to ensure every team member plays a defined\, strategic role in qualifying and closing deals.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/co-selling-in-action-how-gtm-teams-win-together/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/03/Leveraging-WinLoss-Data-to-Support-Your-Outreach.png
LOCATION:https://members.salesassembly.com/member-event/co-selling-in-action-how-gtm-teams-win-together/
END:VEVENT
END:VCALENDAR