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DTSTART;TZID=America/Chicago:20250408T100000
DTEND;TZID=America/Chicago:20250408T105000
DTSTAMP:20260421T050920
CREATED:20240911T223559Z
LAST-MODIFIED:20250314T155122Z
UID:10001910-1744106400-1744109400@members.salesassembly.com
SUMMARY:Tying Value Proposition to Prospect Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brian Wade\, Enterprise Account Executive at SpendHQ as we hone into Positioning as a skill. \n\n\n\nThe program will empower sales teams to position offerings effectively\, fostering deeper client engagement and positively influencing overall positioning in the market. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUncover both company-level and personal pain points through open-ended questioning and segmenting roles/departments.\n\n\n\nQuantify the pain points and use social proof like customer stories to demonstrate the value proposition.\n\n\n\nIn presentations\, reiterate what you heard from the prospect and clearly lay out how you will solve their specific challenges\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-34.png
LOCATION:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250408T110000
DTEND;TZID=America/Chicago:20250408T115000
DTSTAMP:20260421T050920
CREATED:20240911T224319Z
LAST-MODIFIED:20250314T155305Z
UID:10001911-1744110000-1744113000@members.salesassembly.com
SUMMARY:Using Research and Social Proof in a Compelling Way
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Caroline Maloney\, Founder of Carol Sells as we hone into Positioning as a skill. \n\n\n\nBy leveraging compelling data and testimonials\, the program equips sales teams to enhance their market positioning\, ultimately driving greater credibility and influence in the industry. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nResearch relevantly – Focus outreach on understanding prospects’ work-related pain points\, not personal details.\n\n\n\nBuild social credibility – Consistently share unique insights\, customer stories\, and industry perspectives online.\n\n\n\nUse a research framework – Systematically capture account/contact information to inform tailored “pain hypothesis” talking points.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/using-research-and-social-proof-in-a-compelling-way-4/
CATEGORIES:Certifications
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LOCATION:https://members.salesassembly.com/member-event/using-research-and-social-proof-in-a-compelling-way-4/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250408T140000
DTEND;TZID=America/Chicago:20250408T145000
DTSTAMP:20260421T050920
CREATED:20240913T172701Z
LAST-MODIFIED:20250408T192306Z
UID:10002026-1744120800-1744123800@members.salesassembly.com
SUMMARY:Stakeholders and Their Impact on the Decision-Making Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Salman Mohiuddin\, Founder of the Salman Sales Academy\, as we dive into the role of stakeholders in the decision-making process. This program will equip participants with the skills to identify key players\, understand their priorities\, and tailor messaging to different decision-makers. By mastering stakeholder alignment\, sales professionals can influence decisions more effectively and accelerate deal progression. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to identify key stakeholders in the buying process.\n\n\n\nDiscover strategies to tailor messaging to different decision-makers.\n\n\n\nGain insights into aligning your solution with stakeholder priorities.\n\n\n\nMaster techniques for navigating complex buying committees.\n\n\n\nDevelop a strategic approach to stakeholder engagement and influence.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/stakeholders-and-their-impact-on-the-decision-making-process-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Stakeholders-and-Their-Impact-on-the-Decision-Making-Process-2.png
LOCATION:https://members.salesassembly.com/member-event/stakeholders-and-their-impact-on-the-decision-making-process-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250409T100000
DTEND;TZID=America/Chicago:20250409T105000
DTSTAMP:20260421T050920
CREATED:20241216T195823Z
LAST-MODIFIED:20250408T152858Z
UID:10002078-1744192800-1744195800@members.salesassembly.com
SUMMARY:Developing Confidence and Trust with Your Customers
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Daryl Seager\, Founder of TechCoach\, as we hone into Relationship Management as a skill. Recent research by LinkedIn showed that 88% of buyers of B2B tech only buy when they see a salesperson as a trusted advisor. If we truly are our customer’s trusted advisors\, why are we stumbling during our renewal conversations? This course will dive into how refining the art of your communication skills will impact customer health\, leading to sustained long-term satisfaction and customer retention. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUse communication techniques like looping and asking thoughtful questions to build trust and connections with customers.\n\n\n\n Recognize the type of conversation you’re having and meet the customer where they are emotionally.\n\n\n\n Lead conversations with curiosity and authenticity.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-confidence-and-trust-with-your-customers-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/12/Developing-Confidence-and-Trust-with-Your-Customers.png
LOCATION:https://members.salesassembly.com/member-event/developing-confidence-and-trust-with-your-customers-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250410T100000
DTEND;TZID=America/Chicago:20250410T105000
DTSTAMP:20260421T050920
CREATED:20241219T151802Z
LAST-MODIFIED:20250314T160550Z
UID:10002111-1744279200-1744282200@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250410T100000
DTEND;TZID=America/Chicago:20250410T105000
DTSTAMP:20260421T050920
CREATED:20241219T151929Z
LAST-MODIFIED:20250314T160658Z
UID:10002112-1744279200-1744282200@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250415T100000
DTEND;TZID=America/Chicago:20250415T105000
DTSTAMP:20260421T050920
CREATED:20240911T225411Z
LAST-MODIFIED:20250314T161122Z
UID:10001914-1744711200-1744714200@members.salesassembly.com
SUMMARY:Strategies for Discovery that Leads to Quantifiable Outcomes
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Andrew Hahn\, Global SaaS Revenue Leader\, as we hone into Deal Management as a skill. Ever got on a customer call\, jotted some notes of keywords your customer said\, and then stared into the abyss not knowing what to do? This course will dive into a three-part structure to best set yourself to lead a discovery call that provides quantifiable outcomes. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nAsk high-impact\, probing questions that uncover the buyer’s emotions\, pain points\, and motivations for change. Utilize phrases like “describe\,” “give me an example\,” etc.\, to go beyond surface-level responses.\n\n\n\nThoroughly prepare for client meetings by researching the buyer’s company/industry\, developing a call plan\, and using the “triple think” approach to align on what information to convey\, what action to seek\, and what emotions to evoke.\n\n\n\nPractice active listening by avoiding the urge to formulate responses prematurely. Summarize and confirm your understanding of what the buyer is saying to make them feel genuinely heard and build trust\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-discovery-that-leads-to-quantifiable-outcomes-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Strategies-for-Discovery-that-Leads-to-Quantifiable-Outcomes-2.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-discovery-that-leads-to-quantifiable-outcomes-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250415T110000
DTEND;TZID=America/Chicago:20250415T115000
DTSTAMP:20260421T050920
CREATED:20240911T225743Z
LAST-MODIFIED:20250314T161658Z
UID:10001915-1744714800-1744717800@members.salesassembly.com
SUMMARY:Creating and Leveraging Mutual Action Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Geoff Hendricks\, Key Account Executive at Challenger\, as we hone into Deal Management as a skill. Creating a Mutual Action Plan is not successful unless you get prospect buy-in – it is meant to be a mutual plan\, after all. But how do you get to create one that your prospect actually would want to use? This course will provide strategies and templates on how to create a MAP and how to leverage best to close your deals. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nAnchor the buying journey with the problem the customer wants to solve and the desired future outcome. Leading with context around the “why” is critical for stakeholder buy-in.\n\n\n\nA mutual success plan goes beyond just getting a contract signed. It outlines the commitments and pathways required from both parties to achieve the customer’s outcome.\n\n\n\nProject plans with just a list of tasks lack meaning for buyers. A mutual plan must map activities to the core business goals to demonstrate the purpose and value.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-leveraging-mutual-action-plans-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-and-Leveraging-Mutual-Action-Plans-1.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-leveraging-mutual-action-plans-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250415T120000
DTEND;TZID=America/Chicago:20250415T125000
DTSTAMP:20260421T050920
CREATED:20240906T234859Z
LAST-MODIFIED:20250325T214516Z
UID:10001902-1744718400-1744721400@members.salesassembly.com
SUMMARY:Differentiating to Win: Leveraging People\, Product\, and Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Andrew Ledet\, Founder of AskAndrew\, as we hone into Value Articulation as a skill. This program equips participants with actionable strategies to stand out in a competitive marketplace by harnessing the unique strengths of their team\, offerings\, and operational excellence. Learn how to create a compelling value proposition that resonates with customers and drives measurable results. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nGain insights into showcasing the unique features of your product and how they solve key customer challenges.\n\n\n\nUnderstand how to identify and communicate the unique differentiators of your people\, product\, and process.\n\n\n\nLearn techniques to align your value proposition with customer priorities and market demands.\n\n\n\nDiscover strategies for leveraging team strengths to create a personalized and impactful customer experience.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/differentiating-to-win-leveraging-people-product-and-process-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Developing-Your-Partnership-Through-Executive-Summaries-3.png
LOCATION:https://members.salesassembly.com/member-event/differentiating-to-win-leveraging-people-product-and-process-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250415T140000
DTEND;TZID=America/Chicago:20250415T145000
DTSTAMP:20260421T050920
CREATED:20240913T201447Z
LAST-MODIFIED:20250319T153239Z
UID:10002027-1744725600-1744728600@members.salesassembly.com
SUMMARY:Leveraging Win/Loss Data to Support Your Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lonny Sternberg\, VP of Revenue Operations at Veriforce\, and Anna Ayrapetyan\, Account Executive at LeanData\, as we explore how to transform your sales outreach with actionable\, data-driven strategies. This program equips you with the tools to refine messaging based on real sales insights\, effectively bridge the gap between sales and marketing\, and navigate the buyer’s journey with precision. By balancing automation with a personalized touch\, you’ll learn to boost conversion rates\, enhance engagement\, and build stronger prospect relationships. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLeverage Data to Improve Messaging & Conversion Rates – Use real sales insights to refine positioning\, handle objections\, and adjust outreach based on what resonates with buyers.\n\n\n\nBridge the Gap Between Sales & Marketing – Learn how to effectively leverage marketing content\, industry reports\, and events to support SDR outreach and prospecting.\n\n\n\nNavigate the Buyer’s Journey Effectively – Identify key decision-making moments and tailor messaging to meet prospects where they are in the sales cycle.\n\n\n\nOptimize Outreach Strategies & Personalization at Scale – Discover how to balance automation with a human touch to increase engagement and pipeline conversion.\n\n\n\nStrengthen Prospect Relationships & Improve Follow-Ups – Move beyond “set and forget” sequences by making outreach more meaningful and relationship-driven.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leveraging-win-loss-data-to-support-your-outreach/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Leveraging-WinLoss-Data-to-Support-Your-Outreach-1.png
LOCATION:https://members.salesassembly.com/member-event/leveraging-win-loss-data-to-support-your-outreach/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250416T100000
DTEND;TZID=America/Chicago:20250416T105000
DTSTAMP:20260421T050920
CREATED:20240913T201847Z
LAST-MODIFIED:20250415T214803Z
UID:10002028-1744797600-1744800600@members.salesassembly.com
SUMMARY:Understanding Renewal/Expansion Process and Overcoming Potential Obstacles
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves\, Fractional CRO | Growth & Leadership Coach\, as we explore the key elements of the renewal and expansion process and how to navigate potential roadblocks. This program will equip participants with strategies to proactively address customer concerns\, identify risks\, and ensure smooth renewals and expansions. By mastering best practices for customer engagement\, value reinforcement\, and objection handling\, participants will be better prepared to drive retention and growth. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn the key stages of the renewal and expansion process.\n\n\n\nDiscover common obstacles and strategies to overcome them.\n\n\n\nGain insights into reinforcing value to secure long-term customer commitment.\n\n\n\nMaster techniques for identifying and mitigating churn risks.\n\n\n\nDevelop a proactive approach to renewal and expansion success.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/understanding-renewal-expansion-process-and-overcoming-potential-obstacles-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Understanding-RenewalExpansion-Process-and-Overcoming-Potential-Obstacles.png
LOCATION:https://members.salesassembly.com/member-event/understanding-renewal-expansion-process-and-overcoming-potential-obstacles-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250416T110000
DTEND;TZID=America/Chicago:20250416T115000
DTSTAMP:20260421T050920
CREATED:20240916T220820Z
LAST-MODIFIED:20250314T162055Z
UID:10002031-1744801200-1744804200@members.salesassembly.com
SUMMARY:OOO: Setting Expectations for Your Team and Customers
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leanne Pozzi\, Director of Customer Success at Grammarly\, as we discuss best practices for setting clear expectations with both your team and customers when you’re out of the office. This program will provide actionable strategies to ensure smooth handoffs\, maintain customer trust\, and minimize disruptions. Participants will learn how to communicate availability\, delegate responsibilities\, and set up systems for a seamless transition. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to set clear and professional OOO expectations.\n\n\n\nDiscover best practices for delegating responsibilities to your team.\n\n\n\nGain strategies for ensuring continuity and maintaining customer confidence.\n\n\n\nMaster techniques for proactive communication before and after time off.\n\n\n\nDevelop systems to prevent workflow disruptions and urgent escalations.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/ooo-setting-expectations-for-your-team-and-customers-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/OOO-Setting-Expectations-for-Your-Team-and-Customers.png
LOCATION:https://members.salesassembly.com/member-event/ooo-setting-expectations-for-your-team-and-customers-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250417T100000
DTEND;TZID=America/Chicago:20250417T105000
DTSTAMP:20260421T050920
CREATED:20241219T152550Z
LAST-MODIFIED:20250314T162258Z
UID:10002114-1744884000-1744887000@members.salesassembly.com
SUMMARY:Pre-Sale Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sale-revenue-managers-peer-group-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250417T100000
DTEND;TZID=America/Chicago:20250417T105000
DTSTAMP:20260421T050920
CREATED:20241219T152826Z
LAST-MODIFIED:20250314T162452Z
UID:10002115-1744884000-1744887000@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250417T110000
DTEND;TZID=America/Chicago:20250417T115000
DTSTAMP:20260421T050920
CREATED:20241219T152100Z
LAST-MODIFIED:20250314T162647Z
UID:10002113-1744887600-1744890600@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250422T100000
DTEND;TZID=America/Chicago:20250422T105000
DTSTAMP:20260421T050920
CREATED:20240911T230100Z
LAST-MODIFIED:20250314T162751Z
UID:10001916-1745316000-1745319000@members.salesassembly.com
SUMMARY:Strategies to Differentiate from the Competition
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brian LaManna\, Strategic Mid-Market Account Executive at Gong\, as we hone in on Positioning as a skill. \n\n\n\nThis program serves as a strategic compass\, guiding participants through innovative techniques to stand out in a crowded market\, primarily focusing on positively influencing response rates and self-generated pipeline. Participants will delve into crafting compelling value propositions\, personalized messaging\, and unique selling propositions. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nDifferentiate your product/service by focusing on the areas that directly solve your prospect’s top priorities and challenges while also highlighting the unique capabilities that competitors cannot match. Avoid highlighting premium features that don’t address the prospect’s specific needs.\n\n\n\nStructure your product demo in a “hook\, line\, and sinker” format. Start by framing the prospect’s #1 priority\, then show how your differentiated solution directly solves that priority. Ask follow-up questions to validate the importance of solving that pain point.\n\n\n\nWhen discussing competitors\, avoid bashing them directly. Instead\, use a “reverse complimenting” approach to positively position your value proposition as better suited for the prospect’s specific situation while acknowledging that competitors may be better suited for different scenarios.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-36.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250422T110000
DTEND;TZID=America/Chicago:20250422T115000
DTSTAMP:20260421T050920
CREATED:20240911T230342Z
LAST-MODIFIED:20250422T190944Z
UID:10001917-1745319600-1745322600@members.salesassembly.com
SUMMARY:Give Before You Get: Providing Value Before a Sale
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jay Burrous\, VP of Global Sales Sales at Showpad\, as we hone in on Positioning as a skill. This innovative program focuses on cultivating meaningful connections and positively influencing response rates and self-generated pipeline by emphasizing the principle of giving value upfront. Learners will explore strategies to deliver valuable insights\, content\, and solutions to prospects before the sale\, fostering trust and engagement. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nOffer helpful resources\, make connections\, and give personalized advice or analysis upfront to build trust and demonstrate your expertise. Don’t just pitch your product right away.\n\n\n\nDo the work for your prospects to quantify your solution’s potential impact and ROI. Create business cases\, comparative analyses\, and project success metrics tailored to their needs and challenges. This differentiates you from competitors.\n\n\n\nLeverage social proof by connecting prospects with existing customers who have faced similar situations. Share customer stories\, offer peer introductions\, and provide access to reference calls or testimonial videos. People want to hear from others like them.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/give-before-you-get-providing-value-before-a-sale-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Give-Before-You-Get-Providing-Value-Before-a-Sale-2.png
LOCATION:https://members.salesassembly.com/member-event/give-before-you-get-providing-value-before-a-sale-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250422T140000
DTEND;TZID=America/Chicago:20250422T145000
DTSTAMP:20260421T050920
CREATED:20240916T221059Z
LAST-MODIFIED:20250314T162958Z
UID:10002032-1745330400-1745333400@members.salesassembly.com
SUMMARY:Building Blocks: Identifying Blind Spots in your Deals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and David Weiss\, CRO at The Sales Collective\, as we uncover common blind spots that can impact deal success. This program will help participants identify overlooked risks\, gaps in information\, and potential roadblocks that can stall or derail deals. By mastering the ability to spot these blind spots early\, sales professionals can take proactive steps to strengthen their approach and increase win rates. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to identify hidden risks and deal gaps.\n\n\n\nDiscover common blind spots that lead to stalled or lost deals.\n\n\n\nGain insights into gathering the right information to move deals forward.\n\n\n\nMaster techniques for mitigating risks before they become obstacles.\n\n\n\nDevelop a proactive approach to deal review and strategy refinement.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-blocks-identifying-blind-spots-in-your-deals/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Building-Blocks-Identifying-Blind-Spots-in-your-Deals-2.png
LOCATION:https://members.salesassembly.com/member-event/building-blocks-identifying-blind-spots-in-your-deals/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250423T100000
DTEND;TZID=America/Chicago:20250423T105000
DTSTAMP:20260421T050920
CREATED:20240911T231031Z
LAST-MODIFIED:20250314T163053Z
UID:10001918-1745402400-1745405400@members.salesassembly.com
SUMMARY:Leading Organized and Productive Customer Meetings
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Stephanie Hildreth\, Chief of Staff and Customer Success at Continuum AI\, as we hone into Relationship Management as a skill. In this program\, you will gain the essential tools and skills to conduct efficient meetings\, foster organizational excellence\, and positively influence customer health through purposeful and productive engagements. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nProperly categorize meetings to develop tailored\, impactful agendas that align with audience needs. \n\n\n\nActively listen and adapt in real-time to keep stakeholders engaged on key topics.  \n\n\n\nClose each meeting with clear summaries and assigned action items to drive accountability\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leading-organized-and-productive-customer-meetings-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Leading-Organized-and-Productive-Customer-Meetings-3.png
LOCATION:https://members.salesassembly.com/member-event/leading-organized-and-productive-customer-meetings-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250423T110000
DTEND;TZID=America/Chicago:20250423T115000
DTSTAMP:20260421T050920
CREATED:20240911T231311Z
LAST-MODIFIED:20250415T214647Z
UID:10001919-1745406000-1745409000@members.salesassembly.com
SUMMARY:Balancing the Scale Between Personalization and Customer Count
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves\, Fractional CRO | Growth & Leadership Coach\, as we hone into Relationship Management as a skill. In this program\, you will learn key strategies on how to perfect the art of customer engagement. We will dive into finding what is the optimal balance between personalization and efficiency\, that will positively influence your customer health. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nOrganizing systems and increasing efficiency when managing large customer numbers can be helped by tools like labels\, auto-advance\, and Boomerang.\n\n\n\nProactively setting expectations with clients\, addressing concerns quickly\, even if temporarily\, and picking up the phone leads to better customer experiences.  \n\n\n\nMastering prioritization and organization ultimately enables providing personalized service at scale while advancing one’s career.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/balancing-the-scale-between-personalization-and-customer-count-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Balancing-the-Scale-Between-Personalization-and-Customer-Count-1.png
LOCATION:https://members.salesassembly.com/member-event/balancing-the-scale-between-personalization-and-customer-count-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250424T100000
DTEND;TZID=America/Chicago:20250424T105000
DTSTAMP:20260421T050920
CREATED:20241219T153057Z
LAST-MODIFIED:20250314T163313Z
UID:10002116-1745488800-1745491800@members.salesassembly.com
SUMMARY:Executive Revenue Leaders
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250424T100000
DTEND;TZID=America/Chicago:20250424T105000
DTSTAMP:20260421T050920
CREATED:20241219T190532Z
LAST-MODIFIED:20250314T163430Z
UID:10002119-1745488800-1745491800@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-17/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250429T100000
DTEND;TZID=America/Chicago:20250429T105000
DTSTAMP:20260421T050920
CREATED:20240911T231637Z
LAST-MODIFIED:20250314T163546Z
UID:10001920-1745920800-1745923800@members.salesassembly.com
SUMMARY:Driving Urgency Throughout the Sales Cycle
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson\, Founder and CEO of Sales Rep Accelerator\, as we hone into Deal Management as a skill. Sellers and buyers have differing priorities regarding the sales cycle clock. Sellers are under intense scrutiny to close deals\, while buyers are cautious and diligent when evaluating new products. This course will provide you with practical strategies to drive urgency throughout your Sales Cycle. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nCreate “gossip circles” by individually looping in multiple buyer contacts to spark internal discussions and urgency around your deal.\n\n\n\nControl the pace of communication by rapidly responding to buyers and setting expectations for their responsiveness\, leveraging tactics like dedicated Slack channels.\n\n\n\nLeverage executive access\, product roadmaps\, and leadership vision as incentives to motivate buyers to meet your critical deal deadlines.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/driving-urgency-throughout-the-sales-cycle-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Driving-Urgency-Throughout-the-Sales-Cycle-2.png
LOCATION:https://members.salesassembly.com/member-event/driving-urgency-throughout-the-sales-cycle-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250429T110000
DTEND;TZID=America/Chicago:20250429T115000
DTSTAMP:20260421T050920
CREATED:20240911T232118Z
LAST-MODIFIED:20250314T163637Z
UID:10001921-1745924400-1745927400@members.salesassembly.com
SUMMARY:Multi-Threading and Creating Consensus in the Buying Committee
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Heather Bell\, VP of Sales at UserEvidence\, as we hone into Deal Management as a skill. Getting to a closed won means aligning all your internal stakeholders so there are no potential obstacles when the time to sign comes around. This course will cover tactical strategies to identify your buying committee and how to position yourself best to get them all in agreement. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUnderstand the dynamics and potential tensions within the buying group before presenting solutions. Identify different personalities\, levels of skepticism\, and disagreements among stakeholders.\n\n\n\nAlign stakeholders around a shared problem through facilitated group discussions. Co-draft meeting invites focused on discussing their challenges\, use open-ended questions to surface concerns\, and get explicit confirmation on the agreed-upon problem. \n\n\n\nAvoid common pitfalls like starting with product pitches\, defaulting to yes/no questions that lead to false agreement\, and failing to collectively plan next steps with all key stakeholders involved.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/multi-threading-and-creating-consensus-in-the-buying-committee-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-Consensus-in-the-Buying-Committee-2.png
LOCATION:https://members.salesassembly.com/member-event/multi-threading-and-creating-consensus-in-the-buying-committee-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250429T140000
DTEND;TZID=America/Chicago:20250429T145000
DTSTAMP:20260421T050920
CREATED:20240916T221405Z
LAST-MODIFIED:20250314T163953Z
UID:10002033-1745935200-1745938200@members.salesassembly.com
SUMMARY:Avoid Being Ghosted: Proactive Communication Strategies to Remain Relevant
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Dillon Tucker\, BDR Leader at Deque Systems\, as we explore how to prevent deals from going silent. This program will provide participants with proactive communication techniques to keep prospects engaged\, create urgency\, and maintain momentum in the sales process. By mastering follow-up strategies and identifying early signs of disengagement\, sales professionals can improve responsiveness and drive deals to close. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to recognize early warning signs of disengagement.\n\n\n\nDiscover follow-up strategies that keep prospects engaged.\n\n\n\nGain insights into creating urgency without being pushy.\n\n\n\nMaster techniques for personalizing outreach to stay relevant.\n\n\n\nDevelop a structured approach to maintaining deal momentum.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/avoid-being-ghosted-proactive-communication-strategies-to-remain-relevant/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Avoid-Being-Ghosted-Proactive-Communication-Strategies-to-Remain-Relevant.png
LOCATION:https://members.salesassembly.com/member-event/avoid-being-ghosted-proactive-communication-strategies-to-remain-relevant/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250430T100000
DTEND;TZID=America/Chicago:20250430T105000
DTSTAMP:20260421T050920
CREATED:20240911T232821Z
LAST-MODIFIED:20250314T165159Z
UID:10001922-1746007200-1746010200@members.salesassembly.com
SUMMARY:De-Escalating Customers
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jeannine Butler\, Director\, Professional Services as we hone into Conflict Resolution as a skill. \n\n\n\nThis program will equip you with proven strategies and techniques for effectively de-escalating customer concerns\, thereby positively influencing the overall time to resolution. Participants will delve into real-world scenarios and engage in interactive role-plays to refine their communication and problem-solving abilities. By the end of the program\, learners will possess a robust toolkit to proactively manage challenging situations\, ensuring customer satisfaction and expeditious issue resolution in their respective roles. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nPractice emotional intelligence by slowing down\, acknowledging the customer’s issue\, and managing your own emotions before responding.\n\n\n\nDemonstrate empathy by actively listening\, asking clarifying questions\, reflecting and validating the customer’s perspective\, and finding common ground.\n\n\n\nEmphasize the end game by considering the impact of proposed solutions\, aligning with business goals\, following through on commitments\, and continuously improving processes based on lessons learned.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/de-escalating-customers-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/De-Escalating-Customers-and-Yourself-4.png
LOCATION:https://members.salesassembly.com/member-event/de-escalating-customers-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250430T110000
DTEND;TZID=America/Chicago:20250430T115000
DTSTAMP:20260421T050920
CREATED:20240906T172057Z
LAST-MODIFIED:20250314T165715Z
UID:10001877-1746010800-1746013800@members.salesassembly.com
SUMMARY:Escalation Process Management and Best Practices
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Tracie Dempsey\, VP of Customer Success at Suzy as we hone into Conflict Resolution as a skill. \n\n\n\nThis program will equip you with structured frameworks and expert insights on how to optimize conflict resolution processes. You will learn how to foster proactive strategies and refine escalation protocols\, to empower you to effectively mitigating conflicts and nurture stronger client relations. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nWhen an issue arises\, listening\, showing empathy\, confirming details\, identifying urgency and impact\, and communicating clearly throughout the resolution process are critical. \n\n\n\nInvolve key players like leaders from customer service\, product\, sales\, and executive teams\, briefing them on context and objectives.\n\n\n\nFollowing up after resolving an issue is important – document for the client\, conduct an internal post-mortem and continue monitoring if severe.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/de-escalating-customers-and-yourself/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Escalation-Process-Management-and-Best-Practices-1.png
LOCATION:https://members.salesassembly.com/member-event/de-escalating-customers-and-yourself/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250430T140000
DTEND;TZID=America/Chicago:20250430T145000
DTSTAMP:20260421T050920
CREATED:20240911T225116Z
LAST-MODIFIED:20250411T181223Z
UID:10001913-1746021600-1746024600@members.salesassembly.com
SUMMARY:Creating and Utilizing Mutual Success Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Julie Persofsky\, Growth and Revenue Strategist\, as we hone in on Relationship Management as a skill. Mutual Action Plans are a key component of a successful pre-sales experience. So why not leverage them to increase your retention and expansion rates? This course will cover the influence of Account Plans to increase retention rates and the best practices to manage them with your customers. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nSuccess plans should be a mutual commitment and collaboration between customer success managers and customers. They do not require extensive work and can start small.  \n\n\n\nSuccess plans should vary based on the customer’s touch and strategic effort.\n\n\n\nSuccessful applications of these MSPs include sharing plans cross-functionally\, iterating them regularly\, holding customers accountable\, and leveraging successes to justify renewals.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-and-Utilizing-Mutual-Success-Plans-4.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-5/
END:VEVENT
END:VCALENDAR