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DTSTART;TZID=America/Chicago:20250304T100000
DTEND;TZID=America/Chicago:20250304T105000
DTSTAMP:20260425T033830
CREATED:20240906T231803Z
LAST-MODIFIED:20250224T211013Z
UID:10001894-1741082400-1741085400@members.salesassembly.com
SUMMARY:Multi-Threading: Aligning Execs\, Champions\, and Owners
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, Sr. Director of Account Management at Highspot\, as we hone into Risk Mitigation as a skill. \n\n\n\nThis program will cover the importance of multithreading to influence your retention rate better and share best practices to get all your external stakeholders on the same page. \n\n\n\nPROGRAM TAKEAWAY \n\n\n\n\nMultithreading accounts by engaging 5+ executives increases win rates by 31%\, expands deal sizes by 25%\, and accelerates deal cycles by 17%.  \n\n\n\nCreating a 3×3 persona map for each account helps systematically identify relationships across seniority levels and departments.\n\n\n\nInvesting time to establish trust and share value earns the right to get warm introductions for expanding opportunities.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/multi-threading-aligning-execs-champions-and-owners-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Multi-Threading-Aligning-Execs-Champions-and-Owners.png
LOCATION:https://members.salesassembly.com/member-event/multi-threading-aligning-execs-champions-and-owners-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250304T110000
DTEND;TZID=America/Chicago:20250304T115000
DTSTAMP:20260425T033830
CREATED:20240906T232723Z
LAST-MODIFIED:20241203T231724Z
UID:10001896-1741086000-1741089000@members.salesassembly.com
SUMMARY:Navigating the Most Common Customer Stumbling Blocks
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Allison Na\, Enterprise Account Director at Pendo\, as we hone into Risk Mitigation as a skill. “[Your Champion’s Name] has exited the business\,” “I haven’t heard from support; could you look into this?” “We haven’t done things like that before\, so we cannot use [insert product feature that will solve your customer’s pain points and drive the most adoption.” These are just a few of the most common stumbling blocks customers bring. \n\n\n\nThis program will provide tactical ways to address these blocks and strategies you can leverage to overcome them best. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nStay aware of red flags and trigger words throughout partnership discussions and ask questions.\n\n\n\nEnd users\, admins\, and decision-makers might have different goals. As a CSM\, you are responsible for aligning these through success plans and helping everyone reach their goals.\n\n\n\nKnow if what exists in your records is factual and accurate\, and develop action plans to remediate risks and execute them.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-the-most-common-customer-stumbling-blocks-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-12.png
LOCATION:https://members.salesassembly.com/member-event/navigating-the-most-common-customer-stumbling-blocks-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250305T100000
DTEND;TZID=America/Chicago:20250305T105000
DTSTAMP:20260425T033830
CREATED:20240906T233059Z
LAST-MODIFIED:20250108T232646Z
UID:10001897-1741168800-1741171800@members.salesassembly.com
SUMMARY:Relevant Storytelling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth\, Founder & Chief Story Mixologist at Story Dynamix\, as we hone into Value Articulation as a skill. \n\n\n\nThis program will empower professionals to master the art of impactful narrative communication\, and enhance their ability to connect with clients. By building compelling stories around products or services\, and ultimately elevate the win rate through persuasive and relevant storytelling strategies \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUse the “ABT” framework (And\, But\, Therefore) to structure stories that connect with your audience\, clarify their challenges\, and inspire action.\n\n\n\nBefore telling a story\, understand your audience’s wants\, problems\, and desired solutions.\n\n\n\nIncorporate storytelling elements like setting the scene\, describing the inciting moment\, and sharing the lesson learned to make your stories more relatable and impactful.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/relevant-storytelling-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Articulating-Value-Through-Stories-4.png
LOCATION:https://members.salesassembly.com/member-event/relevant-storytelling-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250305T110000
DTEND;TZID=America/Chicago:20250305T115000
DTSTAMP:20260425T033830
CREATED:20240906T233355Z
LAST-MODIFIED:20250305T172940Z
UID:10001898-1741172400-1741175400@members.salesassembly.com
SUMMARY:Effective Demo Strategies
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mitch Schafhauser\, Principal Solutions Consultant at 6sense\, to delve into Effective Demo Strategies. This program is designed to empower sales professionals and solution consultants with the tools and techniques to deliver impactful product demonstrations. By focusing on showcasing value\, aligning with buyer priorities\, and simplifying the presentation process\, participants will learn how to create compelling\, customer-focused demos that drive results.   \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUnderstand how to define and demonstrate value tailored to different buyer personas. \n\n\n\nLearn techniques to research\, prepare\, and script demos for maximum impact. Discover how to collaborate with team members to deliver seamless\, engaging presentations. \n\n\n\nMaster the art of asking open-ended questions and using storytelling to align with buyer goals. \n\n\n\nAvoid common pitfalls and adopt best practices for delivering demos that resonate with stakeholders.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/effective-demo-strategies-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Effective-Demo-Strategies.png
LOCATION:https://members.salesassembly.com/member-event/effective-demo-strategies-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250306T100000
DTEND;TZID=America/Chicago:20250306T105000
DTSTAMP:20260425T033830
CREATED:20241218T220805Z
LAST-MODIFIED:20241218T220808Z
UID:10002097-1741255200-1741258200@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-15/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250306T100000
DTEND;TZID=America/Chicago:20250306T105000
DTSTAMP:20260425T033830
CREATED:20241218T221148Z
LAST-MODIFIED:20241218T221150Z
UID:10002098-1741255200-1741258200@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-15/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250311T100000
DTEND;TZID=America/Chicago:20250311T105000
DTSTAMP:20260425T033830
CREATED:20240906T233721Z
LAST-MODIFIED:20250311T145621Z
UID:10001899-1741687200-1741690200@members.salesassembly.com
SUMMARY:Product Metrics Correlation with Churn
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lara Hörler\, Principal Product Success Manager at nCino\, Inc.\, as we hone into Product Adoption as a skill. User utilization is a key indicator of your customers’ health. But how can you best leverage product metrics to drive strategic behaviors and influence retention? \n\n\n\nThis course will dive into potential obstacles when reviewing product metrics\, highlight opportunities for action\, and provide tactical frameworks to stay ahead of churn. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nA framework was provided to understand data obstacles\, shape customer success narratives through targeted questions\, and map metrics to outline adoption progress over time.  \n\n\n\nThe framework enables representatives to proactively analyze customer health data\, identify issues early\, and have informed conversations to impact renewals positively.\n\n\n\nClear customer health assessments can be created to compellingly showcase client value and goals alignment for leadership.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/product-metrics-correlation-with-churn-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Product-Metrics-Correlation-with-Churn-4.png
LOCATION:https://members.salesassembly.com/member-event/product-metrics-correlation-with-churn-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250311T110000
DTEND;TZID=America/Chicago:20250311T115000
DTSTAMP:20260425T033830
CREATED:20240906T234102Z
LAST-MODIFIED:20250305T173235Z
UID:10001900-1741690800-1741693800@members.salesassembly.com
SUMMARY:Translating Product Metrics to Customer Value with Clarity
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Philippe Mesritz\, Chief Customer Officer at Fractal Exec\, as we hone into Product Adoption as a skill. Have you ever lost a “super healthy” customer because they did not see value in your product? Let’s face it: product metrics mean nothing if we cannot adequately communicate the value to champions and executive buyers. This course will dive into tactical ways to turn your metrics into value-add conversations that are meaningful to your customers. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nIdentify and share metrics directly correlating to your customers’ stated goals rather than overwhelming them with extraneous data.\n\n\n\nProactively monitor customer behavior and usage patterns to identify potential risks or unhealthy signs early on and address them promptly.\n\n\n\nFoster cross-departmental collaboration by sharing customer feedback and insights and exploring opportunities to automate processes that improve the overall customer experience.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/translating-product-metrics-to-customer-value-with-clarity-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Translating-Product-Metrics-to-Customer-Value-with-Clarity-3.png
LOCATION:https://members.salesassembly.com/member-event/translating-product-metrics-to-customer-value-with-clarity-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250312T100000
DTEND;TZID=America/Chicago:20250312T105000
DTSTAMP:20260425T033830
CREATED:20240913T171816Z
LAST-MODIFIED:20250206T205010Z
UID:10002022-1741773600-1741776600@members.salesassembly.com
SUMMARY:Expert Techniques for Handling Technical Objections
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson\, Founder and CEO of Sales Rep Accelerator\, as we dive into expert techniques for handling technical objections. This program will empower participants to confidently address complex questions and concerns that arise during the sales process. By mastering the art of understanding technical challenges\, aligning solutions to customer needs\, and demonstrating credibility\, participants will learn to turn objections into opportunities for trust-building and closing deals. \n\n\n\nPROGRAM TAKEAWAYS  \n\n\n\n\nLearn how to identify and understand the root causes of technical objections. \n\n\n\nDiscover effective communication techniques to address objections with clarity and confidence. \n\n\n\nGain strategies for aligning technical solutions with customer pain points and objectives. \n\n\n\nMaster methods for leveraging internal resources and subject matter experts to overcome objections. \n\n\n\nDevelop a proactive approach to anticipating and preempting technical concerns during the sales process.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.   \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/expert-techniques-for-handling-technical-objections/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Expert-Techniques-for-Handling-Technical-Objections-1.png
LOCATION:https://members.salesassembly.com/member-event/expert-techniques-for-handling-technical-objections/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250312T110000
DTEND;TZID=America/Chicago:20250312T115000
DTSTAMP:20260425T033830
CREATED:20240913T172025Z
LAST-MODIFIED:20250227T214607Z
UID:10002023-1741777200-1741780200@members.salesassembly.com
SUMMARY:Lead Nurturing to Build Relationships
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Angeliki Miner\, Director of Business Development at IFS\, as we explore the art of lead nurturing to build lasting relationships. This program focuses on equipping participants with effective strategies to engage prospects\, foster trust\, and guide leads through the sales funnel. By leveraging personalized communication\, timely follow-ups\, and value-driven touchpoints\, learn how to create meaningful connections that drive conversion and loyalty. \n\n\n\nPROGRAM TAKEAWAYS  \n\n\n\n\nUnderstand the importance of nurturing leads to cultivate trust and build long-term relationships. \n\n\n\nLearn how to tailor communication to address the unique needs and pain points of your prospects. Discover strategies for leveraging automation tools while maintaining a personal touch. \n\n\n\nGain insights into developing a structured lead nurturing cadence that balances persistence with relevance.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.   \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/lead-nurturing-to-build-relationships-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Lead-Nurturing-to-Build-Relationships-2.png
LOCATION:https://members.salesassembly.com/member-event/lead-nurturing-to-build-relationships-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250312T120000
DTEND;TZID=America/Chicago:20250312T125000
DTSTAMP:20260425T033830
CREATED:20250212T211509Z
LAST-MODIFIED:20250305T173525Z
UID:10002136-1741780800-1741783800@members.salesassembly.com
SUMMARY:Getting Clarity: Budget\, Timeline\, and Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Fractional Head of Sales at SquareDash\, as we hone into Deal Qualification as a skill. Dotting all your I’s and crossing all your T’s is crucial for you to close your deals. This course will dive into tactical ways to understand your prospect’s budget\, timeline\, and pain without turning your conversation into an interrogation. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nEstablish a structured agenda for sales calls to build trust\, ensure adequate time for discussion\, set expectations\, and increase accountability.\n\n\n\nEmploy a qualification framework and scorecard to objectively assess deal progression based on uncovering budget\, authority\, need\, and timeline (BANT).\n\n\n\nMaster the art of asking probing questions through techniques like the Sandler pain funnel to deeply understand the prospect’s challenges\, quantify their pain\, and align your solution to their needs and goals rather than just pitching product features.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Getting-Clarity-Budget-Timeline-and-Pain-2.png
LOCATION:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250313T100000
DTEND;TZID=America/Chicago:20250313T105000
DTSTAMP:20260425T033830
CREATED:20241218T221717Z
LAST-MODIFIED:20250212T211741Z
UID:10002100-1741860000-1741863000@members.salesassembly.com
SUMMARY:Pre-Sale Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sale-revenue-managers-peer-group-15/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250313T100000
DTEND;TZID=America/Chicago:20250313T105000
DTSTAMP:20260425T033830
CREATED:20241219T000545Z
LAST-MODIFIED:20250212T211745Z
UID:10002108-1741860000-1741863000@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-15/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250313T110000
DTEND;TZID=America/Chicago:20250313T115000
DTSTAMP:20260425T033830
CREATED:20241219T000245Z
LAST-MODIFIED:20250212T211805Z
UID:10002107-1741863600-1741866600@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-15/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250318T100000
DTEND;TZID=America/Chicago:20250318T105000
DTSTAMP:20260425T033830
CREATED:20240906T234443Z
LAST-MODIFIED:20250314T153147Z
UID:10001901-1742292000-1742295000@members.salesassembly.com
SUMMARY:Strategies for Time Management and Scheduling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Caroline Rafferty\, Principal\, Portfolio Experience at Workday Ventures\, as we hone into Risk Mitigation as a skill. \n\n\n\nKeeping yourself organized in a world of ever-competing priorities is a must; but how do you balance your time between internal calls\, customer calls\, emails\, slacks\, and more? This course will provide tactical practices on how to schedule your time to maximize your efforts and become more efficient. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nPrioritize tasks using frameworks like the Eisenhower Matrix to prioritize urgent and essential items while delegating or deferring less critical tasks.\n\n\n\nImplement techniques to minimize distractions and maximize productivity\, such as calendar blocking\, the Pomodoro Technique\, and establishing routines for administrative tasks.\n\n\n\nApply strategies for managing meetings effectively\, including sending agendas in advance\, understanding the objectives\, and determining if attendance is truly required.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-time-management-and-scheduling-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Strategies-for-Time-Management-and-Scheduling.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-time-management-and-scheduling-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250318T110000
DTEND;TZID=America/Chicago:20250318T115000
DTSTAMP:20260425T033830
CREATED:20240913T172218Z
LAST-MODIFIED:20250314T153314Z
UID:10002024-1742295600-1742298600@members.salesassembly.com
SUMMARY:Running Business Reviews That Deliver Value
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Krista Milam\, Sr. Director of Operations and Customer Success at Workrise\, as we hone in on Relationship Management as a skill. This program will provide participants with practical strategies to structure and deliver customer-facing business reviews that drive value. By focusing on outcome-based planning\, collaborative preparation\, and impactful delivery\, learn how to transform business reviews into powerful tools for deepening relationships\, securing renewals\, and uncovering new opportunities. \n\n\n\nPROGRAM TAKEAWAYS  \n\n\n\n\nUnderstand how to align business review content with the metrics and goals that matter most to your customers. \n\n\n\nLearn how to engage and influence executive-level stakeholders effectively. \n\n\n\nDiscover strategies to co-create and present a compelling narrative with your customers. \n\n\n\nMaster best practices for delivering polished\, outcome-focused reviews. \n\n\n\nGain actionable insights on follow-up strategies to sustain momentum and schedule future success.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Running-Business-Reviews-That-Deliver-Value-2.png
LOCATION:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250319T110000
DTEND;TZID=America/Chicago:20250319T115000
DTSTAMP:20260425T033830
CREATED:20240906T235209Z
LAST-MODIFIED:20250501T201124Z
UID:10001903-1742382000-1742385000@members.salesassembly.com
SUMMARY:Communicating Hard Value: Cost of Inaction and ROI
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, as we hone into Value Articulation as a skill. In this program\, you will master the art of articulating the tangible costs of inaction and return on investment\, strategically empowering you to influence both win rates and expansion revenue positively for business growth. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nStop leading with ROI and value propositions; first\, uncover the buyer’s cost of inaction.\n\n\n\nGuide the buyer to quantify their risks and costs of maintaining the status quo themselves. \n\n\n\nYou should discuss your solution’s value only after the buyer agrees there is a problem worth solving.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/communicating-hard-value-cost-of-inaction-and-roi-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Communicating-Hard-Value-Cost-of-Inaction-and-ROI.png
LOCATION:https://members.salesassembly.com/member-event/communicating-hard-value-cost-of-inaction-and-roi-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250320T100000
DTEND;TZID=America/Chicago:20250320T105000
DTSTAMP:20260425T033830
CREATED:20241219T151121Z
LAST-MODIFIED:20250314T002336Z
UID:10002109-1742464800-1742467800@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250320T100000
DTEND;TZID=America/Chicago:20250320T105000
DTSTAMP:20260425T033830
CREATED:20241219T151304Z
LAST-MODIFIED:20250220T174742Z
UID:10002110-1742464800-1742467800@members.salesassembly.com
SUMMARY:Executive Revenue Leaders
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-14/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250326T100000
DTEND;TZID=America/Chicago:20250326T105000
DTSTAMP:20260425T033830
CREATED:20240913T172430Z
LAST-MODIFIED:20250314T154623Z
UID:10002025-1742983200-1742986200@members.salesassembly.com
SUMMARY:How to Gain Knowledge About your ICP
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lindsey Fine\, a Sr. Sales Executive\, as we explore the critical process of gaining knowledge about your Ideal Customer Profile (ICP). This program provides actionable strategies to understand your target audience deeply\, uncover their pain points\, and align your solutions with their unique needs. By leveraging research\, data\, and customer insights\, participants will learn how to tailor their approach for maximum relevance and impact. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUnderstand the importance of a well-defined ICP and how it drives sales success.\n\n\n\nLearn effective methods to research and gather insights about your target audience.\n\n\n\nDiscover how to identify and prioritize key pain points\, challenges\, and goals within your ICP.\n\n\n\nGain strategies to align messaging\, solutions\, and outreach to meet the specific needs of your ICP.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/how-to-gain-knowledge-about-your-icp-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/How-to-gain-Knowledge-about-your-ICP-2.png
LOCATION:https://members.salesassembly.com/member-event/how-to-gain-knowledge-about-your-icp-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250326T110000
DTEND;TZID=America/Chicago:20250326T115000
DTSTAMP:20260425T033830
CREATED:20240906T235519Z
LAST-MODIFIED:20250415T214905Z
UID:10001904-1742986800-1742989800@members.salesassembly.com
SUMMARY:Product Feedback: Articulating Trends to Support Adoption
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves\, Fractional CRO | Growth & Leadership Coach\, as we hone into Product Adoption as a skill. Have you ever felt like you and customers speak to each other in circles? They come to you with a problem your product can solve\, but no matter how hard you try\, they won’t use it in a way that will solve their problem. This course will dive into articulating change management and trends best to help you persuade your customers to use your product as a solution rather than a feature. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nProduct adoption is a complex\, ongoing journey that requires cross-functional vision and coordination across teams like product\, marketing\, sales\, and customer success.  \n\n\n\nCustomers fall into adoption segments from innovators to those that drag adoption\, so strategies must be tailored to meet them where they are and accelerate movement through the adoption cycle.\n\n\n\nCentralizing qualitative and quantitative customer feedback provides visibility into trends and ensures customer voices directly inform product refinements and communication.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/product-feedback-articulating-trends-to-support-adoption-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Product-Feedback-Articulating-Trends-to-Support-Adoption-1.png
LOCATION:https://members.salesassembly.com/member-event/product-feedback-articulating-trends-to-support-adoption-3/
END:VEVENT
END:VCALENDAR