BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Sales Assembly - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Sales Assembly
X-ORIGINAL-URL:https://members.salesassembly.com
X-WR-CALDESC:Events for Sales Assembly
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250108T110000
DTEND;TZID=America/Chicago:20250108T115000
DTSTAMP:20260421T033952
CREATED:20240104T041454Z
LAST-MODIFIED:20241216T202657Z
UID:10001723-1736334000-1736337000@members.salesassembly.com
SUMMARY:Give Before You Get: Providing Value Before a Sale
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Chris Kosrow\, Director of New Business Sales at Showpad\, as we hone in on positioning as a skill. This innovative program focuses on cultivating meaningful connections and positively influencing response rates and self-generated pipeline by emphasizing the principle of giving value upfront. Learners will explore strategies to deliver valuable insights\, content\, and solutions to prospects before the sale\, fostering trust and engagement. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/give-before-you-get-providing-value-before-a-sale-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Q2-program-OS-banners-25-1.png
LOCATION:https://members.salesassembly.com/member-event/give-before-you-get-providing-value-before-a-sale-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250114T100000
DTEND;TZID=America/Chicago:20250114T105000
DTSTAMP:20260421T033952
CREATED:20240906T153419Z
LAST-MODIFIED:20250113T222111Z
UID:10001874-1736848800-1736851800@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Email and Social Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Will Allred\, COO and Co-Founder of Lavender\,  for this program designed specifically for anyone who is responsible for prospecting in their role. In a time where breaking through the noise of your prospects’ inboxes is more difficult than ever\, it’s critical to know how to optimize your outreach for replies. In this program\, we’ll provide insight on how prospects view their inbox\, best practices to boost replies\, how to personalize in a relevant way\, and practical frameworks that enhance overall success. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nCraft internally focused subject lines and preview text to blend cold emails into recipients’ inboxes for increased open rates.\n\n\n\nSimplify email content through short paragraphs\, sentences\, and words to facilitate faster comprehension in the limited time recipients spend reading emails.\n\n\n\nStructure compelling follow-up emails that retain context from previous outreach and build ongoing curiosity to drive responses instead of resolving them.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/69.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250114T140000
DTEND;TZID=America/Chicago:20250114T145000
DTSTAMP:20260421T033952
CREATED:20240913T164628Z
LAST-MODIFIED:20250109T175428Z
UID:10002013-1736863200-1736866200@members.salesassembly.com
SUMMARY:Prospecting Foundations: Setting Yourself up for Success
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jeff Bajorek\, Sales Leader and Coach\, for a practical session on improving your prospecting approach. This program will examine why many prospecting efforts fall short and offer actionable strategies to address these issues. You’ll learn how to create relevant\, credible\, and personalized outreach while optimizing your multi-channel cadence to engage prospects more effectively. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nIdentify Common Prospecting Challenges: Understand why single-channel approaches\, generic messaging\, and lack of personalization often fail\, and learn how to avoid these pitfalls.\n\n\n\nRefine Your Outreach Strategy: Discover how to build relevance using trigger events\, establish credibility with social proof\, and tailor your messaging to align with your prospects’ needs.\n\n\n\nDevelop an Effective Cadence: Create clear\, professional\, and consistent messaging across email\, phone\, and LinkedIn to drive meaningful engagement.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/prospecting-foundations-setting-yourself-up-for-success/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Prospecting-Foundations-Setting-Yourself-up-for-Success.png
LOCATION:https://members.salesassembly.com/member-event/prospecting-foundations-setting-yourself-up-for-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250115T100000
DTEND;TZID=America/Chicago:20250115T105000
DTSTAMP:20260421T033952
CREATED:20240906T214938Z
LAST-MODIFIED:20250114T220848Z
UID:10001880-1736935200-1736938200@members.salesassembly.com
SUMMARY:Positioning Yourself as a Partner Instead of a Vendor
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Tracie Dempsey\, VP\, of Customer Success at Suzy\, as we hone into Relationship Management as a skill. Recent research by LinkedIn showed that 88% of buyers of B2B tech only buy when they see a salesperson as a trusted advisor. If we truly are our customer’s trusted advisors\, why are we stumbling during our renewal conversations? This course will dive into how refining the art of your communication skills will impact customer health\, leading to sustained long-term satisfaction and customer retention. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUse communication techniques like looping and asking thoughtful questions to build customer trust and connections. \n\n\n\nRecognize the type of conversation you’re having and meet the customer where they are emotionally.\n\n\n\nLead conversations with curiosity and authenticity.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/positioning-yourself-as-a-partner-instead-of-a-vendor/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Escalation-Process-Management-and-Best-Practices-2.png
LOCATION:https://members.salesassembly.com/member-event/positioning-yourself-as-a-partner-instead-of-a-vendor/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250115T110000
DTEND;TZID=America/Chicago:20250115T115000
DTSTAMP:20260421T033952
CREATED:20240906T215520Z
LAST-MODIFIED:20250114T232915Z
UID:10001881-1736938800-1736941800@members.salesassembly.com
SUMMARY:Creating and Utilizing Mutual Success Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Julie Persofsky\, Growth and Revenue Strategist\, as we hone in on Relationship Management as a skill. Customers using all your product’s features and functionality does not always equal value. Defining and aligning value means to your customer through collaborative success plans does. Learn to co-create strategies ensuring shared understanding\, fostering stronger relationships\, and driving sustained value for both parties involved using mutual success plans. \n\n\n\nKEY TAKEAWAYS \n\n\n\n\nSuccess plans should be a mutual commitment and collaboration between customer success managers and customers. They do not require extensive work and can start small.  \n\n\n\nSuccess plans should vary based on the customer’s touch and strategic effort.\n\n\n\nSuccessful applications of these MSPs include sharing plans cross-functionally\, iterating them regularly\, holding customers accountable\, and leveraging successes to justify renewals.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-and-Utilizing-Mutual-Success-Plans-3.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250116T100000
DTEND;TZID=America/Chicago:20250116T105000
DTSTAMP:20260421T033952
CREATED:20241218T205040Z
LAST-MODIFIED:20241218T205042Z
UID:10002081-1737021600-1737024600@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250116T100000
DTEND;TZID=America/Chicago:20250116T105000
DTSTAMP:20260421T033952
CREATED:20241218T210945Z
LAST-MODIFIED:20241218T210959Z
UID:10002083-1737021600-1737024600@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250116T100000
DTEND;TZID=America/Chicago:20250116T105000
DTSTAMP:20260421T033952
CREATED:20241218T211701Z
LAST-MODIFIED:20241218T211707Z
UID:10002085-1737021600-1737024600@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250116T100000
DTEND;TZID=America/Chicago:20250116T105000
DTSTAMP:20260421T033952
CREATED:20241218T234836Z
LAST-MODIFIED:20241218T235459Z
UID:10002104-1737021600-1737024600@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250121T100000
DTEND;TZID=America/Chicago:20250121T105000
DTSTAMP:20260421T033952
CREATED:20240906T213120Z
LAST-MODIFIED:20250114T233125Z
UID:10001878-1737453600-1737456600@members.salesassembly.com
SUMMARY:Strategies for Customer Discovery that Leads to Quantifiable Outcomes
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Chad Horenfeldt\, VP of Customer Success at Siena AI\, as we explore Consultative Support as a skill. This program is a strategic dive into customer discovery techniques that go beyond surface-level insights\, aiming to influence retention rates positively. Participants will refine their skills in uncovering and addressing customer needs\, ultimately strengthening customer relationships and bolstering retention. \n\n\n\nKEY TAKEAWAYS \n\n\n\n\nUse high-impact discovery questions to uncover the buyer’s emotions and thought processes\, going beyond surface-level information.\n\n\n\nLeverage generative AI tools for research and preparation before sales conversations to gain valuable insights about prospects.\n\n\n\nPractice active listening during sales conversations\, reflecting back what you’ve heard to build trust and demonstrate genuine interest in the buyer’s needs.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-customer-discovery-that-leads-to-quantifiable-outcomes-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-30.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-customer-discovery-that-leads-to-quantifiable-outcomes-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250121T110000
DTEND;TZID=America/Chicago:20250121T115000
DTSTAMP:20260421T033952
CREATED:20240906T213607Z
LAST-MODIFIED:20250108T213539Z
UID:10001879-1737457200-1737460200@members.salesassembly.com
SUMMARY:Developing Subject Matter Expertise to Effectively Solution
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Corey Pudhorodsky as we explore Consultative Support as a skill. This program is a strategic immersion into the cultivation of subject matter expertise strategically designed to influence retention rates positively. Participants will deepen their knowledge and refine their skills\, enabling them to address customer needs and provide tailored solutions effectively. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nDeeply understand your customers\, their industries\, and use cases to deliver tailored\, credible solutions.\n\n\n\nActively seek mentorship\, immerse in support tickets\, learn from product releases\, teach others\, and continuously solicit feedback to build expertise.\n\n\n\nDemonstrate expertise in customer conversations by using phrases like “Our successful customers tend to…” and “Based on what I typically see…” while confirming understanding.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-subject-matter-expertise-to-effectively-solution-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-31.png
LOCATION:https://members.salesassembly.com/member-event/developing-subject-matter-expertise-to-effectively-solution-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250122T100000
DTEND;TZID=America/Chicago:20250122T105000
DTSTAMP:20260421T033952
CREATED:20240918T162918Z
LAST-MODIFIED:20250108T235749Z
UID:10002074-1737540000-1737543000@members.salesassembly.com
SUMMARY:Creating Awareness: Timeliness and Persistence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nCold email is changing. Common tactics like “personalization-at-scale” (“I see you are the {TITLE} at {COMPANY}\, buy my stuff!) will no longer work as an outreach strategy\, and in fact\, can do some serious harm to your company’s outreach efforts. Authentic personalization and relevant messaging\, however\, is how we ensure our email makes its way into the primary inbox of your prospects and gets positive replies. Along with “Show Me You Know Me\,” the team will train you on the importance of urgency and their other top hacks for cold emailing that seriously up your chances of getting that meeting. \n\n\n\nJoin #samsales’ VP of Strategy and Enablement\, Kimberly Collins\, as she shares some of #samsales’ most asked-for tips when it comes to cold outreach. \n\n\n\nBy joining this program\, you will learn: \n\n\n\n\nHow to personalize authentically to drive awareness\n\n\n\nThe importance of detailed timelines\n\n\n\nHow to properly persist on a prospect\n\n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nResponding quickly to inbound leads and contacts dramatically increases the likelihood of connecting and converting opportunities. \n\n\n\nCrafting personalized\, relevant subject lines and messages shows prospects they are important and grabs their attention better than generic outreach. \n\n\n\nUnderstanding the deeper “so what?” behind your product’s features allows sellers to better empathize with prospects’ problems and tell compelling stories that drive home the value proposition.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-awareness-timeliness-and-persistence-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-Awareness-Customization-and-Personalization.png
LOCATION:https://members.salesassembly.com/member-event/creating-awareness-timeliness-and-persistence-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250122T110000
DTEND;TZID=America/Chicago:20250122T235000
DTSTAMP:20260421T033952
CREATED:20240913T165524Z
LAST-MODIFIED:20250114T225615Z
UID:10002015-1737543600-1737589800@members.salesassembly.com
SUMMARY:Advocate with Impact: Creating Persuasive Internal Business Cases
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Josh Fosberg\, CRO at ArcXP\, for an insightful session focused on building persuasive internal business cases. In this program\, participants will develop the skills to advocate for their ideas and initiatives with impact\, ensuring alignment and buy-in across key stakeholders. By mastering the art of conflict resolution\, attendees will learn how to address differing viewpoints\, craft compelling arguments\, and create solutions that drive organizational success. \n\n\n\nKEY TAKEAWAYS \n\n\n\n\nLearn how to craft persuasive business cases that resonate with key stakeholders.\n\n\n\nDiscover strategies for addressing objections and overcoming resistance.\n\n\n\nGain insights on how to build consensus and drive impactful decisions within your organization.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/advocate-with-impact-creating-persuasive-internal-business-cases/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Advocate-with-Impact-Creating-Persuasive-Internal-Business-Cases.png
LOCATION:https://members.salesassembly.com/member-event/advocate-with-impact-creating-persuasive-internal-business-cases/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250122T140000
DTEND;TZID=America/Chicago:20250122T145000
DTSTAMP:20260421T033952
CREATED:20240104T034841Z
LAST-MODIFIED:20250115T233847Z
UID:10001716-1737554400-1737557400@members.salesassembly.com
SUMMARY:Using Research and Social Proof in a Compelling Way
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Caroline Maloney\, BDR Manager at Armis\, for an engaging session on mastering the art of positioning. This program will teach participants how to strategically leverage research\, social proof\, and customer testimonials to elevate their market positioning. By utilizing compelling data and impactful stories\, attendees will learn how to build stronger credibility\, enhance their influence within the industry\, and foster valuable connections that drive long-term success. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nGain actionable insights on effectively communicating your value proposition through positioning.\n\n\n\nLearn how to leverage research and data to enhance your market positioning.\n\n\n\nUnderstand the significance of social proof and customer testimonials in establishing credibility.\n\n\n\nDiscover strategies for using persuasive information to influence key stakeholders.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/using-research-and-social-proof-in-a-compelling-way-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Q2-program-OS-banners-2024-08-23T121407.533.png
LOCATION:https://members.salesassembly.com/member-event/using-research-and-social-proof-in-a-compelling-way-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250123T100000
DTEND;TZID=America/Chicago:20250123T105000
DTSTAMP:20260421T033952
CREATED:20241218T212631Z
LAST-MODIFIED:20241218T212634Z
UID:10002087-1737626400-1737629400@members.salesassembly.com
SUMMARY:Pre-Sale Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sale-revenue-managers-peer-group-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250123T100000
DTEND;TZID=America/Chicago:20250123T105000
DTSTAMP:20260421T033952
CREATED:20241218T212919Z
LAST-MODIFIED:20241218T212924Z
UID:10002088-1737626400-1737629400@members.salesassembly.com
SUMMARY:Executive Revenue Leaders
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250123T100000
DTEND;TZID=America/Chicago:20250123T105000
DTSTAMP:20260421T033952
CREATED:20241218T234533Z
LAST-MODIFIED:20241218T235417Z
UID:10002102-1737626400-1737629400@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-14/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250128T100000
DTEND;TZID=America/Chicago:20250128T105000
DTSTAMP:20260421T033952
CREATED:20240906T154237Z
LAST-MODIFIED:20241001T193015Z
UID:10001875-1738058400-1738061400@members.salesassembly.com
SUMMARY:Strategies for Multi-Channel Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jake Bernstein\, Sr. Director of Revenue Acceleration at SPINS\, as we hone in on Cold Communication as a skill. In a hyper-competitive\, information overload world\, differentiating yourself is how you will increase response rates to better influence your self-generated pipeline. Differentiating yourself means leveraging many different ways of communication. This course will walk you through the main outreach channels\, provide tips on the best strategies for each\, and highlight ways to make them work together. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nApply strategies to stand out from the noise and increase prospect responsiveness through multichannel outreach programs by combining foundational and alternative creative channels and interrupting typical outreach patterns.  \n\n\n\nCraft tailored messaging for prospects based on priorities\, use channels in tandem to improve results\, and track channel performance to replicate effective outreach efforts.\n\n\n\nImplement actionable tactics discussed in the session to cut through rising prospect volumes and establish more meaningful connections through small-scale experimentation with new outreach channels.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Strategies-for-Multi-Channel-Outreach-1.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250128T140000
DTEND;TZID=America/Chicago:20250128T145000
DTSTAMP:20260421T033952
CREATED:20240913T170152Z
LAST-MODIFIED:20250128T200011Z
UID:10002016-1738072800-1738075800@members.salesassembly.com
SUMMARY:Future Proofing for Champion Turnover
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Tania Doub\, CEO and Founder at Mindful Quadrant\, for an essential session on future-proofing your business against champion turnover. Champion turnover is one of the most significant factors in customer churn. In this program\, you’ll learn proactive strategies to safeguard your business\, minimize risks\, and improve retention rates. By focusing on risk mitigation\, attendees will gain valuable insights into how to navigate champion turnover\, ensuring long-term stability and success in client relationships. \n\n\n\nKEY TAKEAWAYS \n\n\n\n\nUnderstand the impact of champion turnover on client retention and business stability.\n\n\n\nLearn proactive strategies to mitigate risks associated with champion turnover.\n\n\n\nDiscover preemptive measures to identify and address potential turnover before it impacts your business.\n\n\n\nGain actionable insights on fortifying your book of business to maintain strong\, lasting client relationships.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/future-proofing-for-champion-turnover-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Future-Proofing-for-Champion-Turnover-1.png
LOCATION:https://members.salesassembly.com/member-event/future-proofing-for-champion-turnover-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250129T100000
DTEND;TZID=America/Chicago:20250129T105000
DTSTAMP:20260421T033952
CREATED:20240906T215916Z
LAST-MODIFIED:20250129T151757Z
UID:10001882-1738144800-1738147800@members.salesassembly.com
SUMMARY:Leading Organized and Productive Meetings
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Stephanie Hildreth\, Chief of Staff and Customer Success at Continuum AI\, as we hone into Relationship Management as a skill. In this program\, you will gain the essential tools and skills to conduct efficient meetings\, foster organizational excellence\, and positively influence customer health through purposeful and productive engagements. \n\n\n\nKEY TAKEAWAYS \n\n\n\n\nProperly categorize meetings to develop tailored\, impactful agendas that align with audience needs. \n\n\n\nActively listen and adapt in real-time to keep stakeholders engaged on key topics.  \n\n\n\nClose each meeting with clear summaries and assigned action items to drive accountability.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leading-organized-and-productive-customer-meetings/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Leading-Organized-and-Productive-Customer-Meetings-4.png
LOCATION:https://members.salesassembly.com/member-event/leading-organized-and-productive-customer-meetings/
END:VEVENT
END:VCALENDAR