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DTSTART;TZID=America/Chicago:20211006T090000
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CREATED:20211028T025227Z
LAST-MODIFIED:20211206T064218Z
UID:10001168-1633510800-1633532400@members.salesassembly.com
SUMMARY:Marketing Leadership Certification
DESCRIPTION:RSVP HereYour Content Goes Here \nPROGRAM DESCRIPTION \nSales Assembly’s Marketing Leadership Certification Program educates participants on fundamental skills that all Marketing Leaders need to master in order to be effective in their role. \nThis certification includes a comprehensive\, one-day virtual training of classroom-style learning and strategic breakout rooms. A unique benefit of this certification involves ongoing continuing education requirements through various Sales Assembly programs. \nTo receive their certification\, individuals must participate in all 4 modules and attend the full day of training. \nSchedule: \n\nCoaching and Development by Melanie Chapman. If you can’t connect to your people\, you can’t coach them. This session focuses on behavioral and communication styles and breaks down how to use them as a tool for coaching and development.\n\n\nMetrics and Reporting by Latané Conant. What does success look like as an effective Marketing Leader? What metrics are vital to track\, what is the best methodology\, and how do you determine when change is needed? This module will break down the various ways to measure your team’s performance\, and how to set attainable yet challenging goals.\n\n\nCross Functional Collaboration by James Gilbert. Partnering with other lines of business ensures the synergy and success of your company. This module will discuss who you’ll need to build a strong relationship with\, why\, and how.\nInitiative Building and Execution by Nick Galluch and Mandi Galluch. As a Marketing Leader\, your ideas have a platform\, and often a microphone. You have a direct impact to build new process\, drive new campaigns\, and roll out new technologies. This module will share the best practices for how to introduce and lead new marketing initiatives.\n\n \nADDITIONAL INFO TO KNOW  \nPlease reach out to Lissie Levin at lissie@salesassembly.com with any questions or to enroll yourself or someone from your team. \nThis is a virtual program. Upon signing up on Eventbrite\, all registrants will receive a calendar invite with Zoom log-in information to attend this certification. \nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/marketing-leadership-certification-3/
CATEGORIES:Certifications
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LOCATION:https://members.salesassembly.com/member-event/marketing-leadership-certification-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211007T130000
DTEND;TZID=America/Chicago:20211007T140000
DTSTAMP:20211101T170134Z
CREATED:20211005T185930Z
LAST-MODIFIED:20211101T170134Z
UID:10000802-1633611600-1633615200@members.salesassembly.com
SUMMARY:Powerful Discovery: Closing the Gap Between Top Performers & Everyone Else
DESCRIPTION:Your Content Goes Here \nPowerful sales discovery enables sales professionals to not just create rapport\, but to rapidly build credibility and accelerate the speed of trust. Masters of discovery gain the information required to create personalized\, differentiating value throughout the sales cycle\, making it a no-brainer for their buyers to make a decision in their favor. \nJoin Sales Assembly and Anita Nielsen\, President of LDK Advisory Services\, as they dive into the three components of a powerful discovery conversation\, how to create high-impact questions (HIQs)\, and key active listening hacks to help you coach your sellers in a way that will take buyer trust and relationships to the next level. From this session\, you’ll walk away with techniques to help your team win bigger\, better\, and more\, while creating customers for life. \nWHO SHOULD ATTEND?  \nSales Leadership Professionals and any Sales Professional \n \nSponsored by
URL:https://members.salesassembly.com/member-event/powerful-discovery-closing-the-gap-between-top-performers-everyone-else/
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LOCATION:https://members.salesassembly.com/member-event/powerful-discovery-closing-the-gap-between-top-performers-everyone-else/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211008T130000
DTEND;TZID=America/Chicago:20211008T140000
DTSTAMP:20211202T002237Z
CREATED:20211005T185349Z
LAST-MODIFIED:20211202T002237Z
UID:10000800-1633698000-1633701600@members.salesassembly.com
SUMMARY:The Ultimate AMA
DESCRIPTION:Your Content Goes Here \nSales Assembly’s Ultimate Ask Me Anything (UAMA) gives you unprecedented access to 3 of the best minds in tech sales. Open to the public\, this hour-long\, one-time virtual program is designed to dive straight into the burning questions that YOU want to be answered by an expert panel of revenue leaders. Nothing is off the table. This program’s substance will be directly influenced by what is asked by you and your peers in B2B tech revenue. After you register\, you will receive a link two weeks in advance of the event to submit what you’d like to ask these all-star sales pros. \nThe Ultimate Lineup\nRyan Barretto\, President of Sprout Social \nCareer Highlights:  \n\nLed Sprout Social\, which continuously ranks as one of Glassdoor’s top 10 places to work\, from start-up phase to IPO in 2019 \nPrior to Sprout\, he served as the VP of Global Sales at Pardot\, a Salesforce company\, where his team tripled revenue growth in two years\n\nAlexine Mudawar\, Founder of Women in Sales & Strategic Account Executive at Alyce \nCareer Highlights:  \n\nListed as both a Top 100 LinkedIn Sales Star and one of Chicago’s 50 on Fire\nLeads the Women in Sales Clubhouse channel\nWhile at Displayr\, she booked the most demos across the full US team from 8/20-8/21 \n\nDan Wardle\, VP of Revenue at Vidyard \nCareer Highlights:  \n\nJoined Vidyard\, which consistently ranks as one of the top 100 employers in Canada\, in 2013 as an early-stage start-up and has led the company’s revenue growth to $50M+\nOversees all functions of the revenue organization at Vidyard (Enterprise\, Emerging Business & Self-Serve Revenue\, Pipeline from SDR & BDR\, Partner & ISV Channels\, Solution Consultants\, Sales Enablement)\n\nWhat to Expect: \n\nLive Q&A program with all 3 revenue leaders\, moderated by Sales Assembly’s Chief Strategy Officer\, Christina Brady. \n\n\nOpen\, authentic answers to audience questions by leading Subject Matter Experts\n\nWHO SHOULD ATTEND? \nSales Professionals of any seniority level\, Sales Leaders & Sales Enablement Professionals. \n \nSponsored by
URL:https://members.salesassembly.com/member-event/the-ultimate-ama-2/
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2021/10/Eventbrite-Header-Images-90.png
LOCATION:https://members.salesassembly.com/member-event/the-ultimate-ama-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211013T090000
DTEND;TZID=America/Chicago:20211013T150000
DTSTAMP:20211206T064332Z
CREATED:20211028T030650Z
LAST-MODIFIED:20211206T064332Z
UID:10001169-1634115600-1634137200@members.salesassembly.com
SUMMARY:Senior Sales Enablement Certification
DESCRIPTION:RSVP HereYour Content Goes Here \nPROGRAM DESCRIPTION \nSales Assembly’s Senior Sales Enablement Certification Program educates participants on fundamental skills that all Enablement Leaders need to master in order to be effective in their role. \nThis certification includes a comprehensive\, one-day virtual training of classroom-style learning and strategic breakout rooms. A unique benefit of this certification involves ongoing continuing education requirements through various Sales Assembly programs. \nTo receive their certification\, individuals must participate in all 4 modules and attend the full day of training. \nSchedule: \n\nProject Management & Communication by Jamie Kleinerman. Partnership with other lines of the business is critical to the success of the Sales Enablement function. This module will cover what and how to prioritize your tasks\, objectives\, and initiatives: all while keeping open lines of communication with your key stakeholders.\nSales Process Building & Development by Christina Brady. A strong sales process consistent throughout the revenue organization is key to a strong performing team. Identifying\, building\, tweaking\, and training the various processes rests with the enablement team to facilitate\, and identify SMEs. This module will break down how to work with your partners in sales to support their GTM process.\nLeadership Development and Support by Anita Nielsen. Sales leaders and managers require different paths of coaching and development than the organization’s ICs. This module will highlight how Sales Enablement should approach the training and development of people leaders and how to achieve a strong front line of managers.\nOnboarding Planning and Execution by Russell Wurth. Onboarding programs set the stage for a rep’s experience and success at your company. This module details how to plan and execute an effective and repetitive onboarding program to set your sellers up for success from day 1.\n\n \nADDITIONAL INFO TO KNOW  \nPlease reach out to Lissie Levin at lissie@salesassembly.com with any questions or to enroll yourself or someone from your team. \nThis is a virtual program. Upon signing up on Eventbrite\, all registrants will receive a calendar invite with Zoom log-in information to attend this certification. \nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/senior-sales-enablement-certification-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2021/10/Eventbrite-Header-Images-2021-12-06T003001.326.png
LOCATION:https://members.salesassembly.com/member-event/senior-sales-enablement-certification-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211014T130000
DTEND;TZID=America/Chicago:20211014T140000
DTSTAMP:20211101T170320Z
CREATED:20211005T182807Z
LAST-MODIFIED:20211101T170320Z
UID:10000798-1634216400-1634220000@members.salesassembly.com
SUMMARY:Taking a Deliberate Approach With Your Sales Process
DESCRIPTION:RSVP HereYour Content Goes Here \nPROGRAM DESCRIPTION \nThe sales process is full of surprises\, some of them can be expected and some of them can be prevented by a proper action plan. Creating an agreed go-forward plan with a clear timeline can prevent surprises and help you move more safely in the sales process. \nJoin Sales Assembly and Adir Ben-Yehuda\, VP of Sales and Founding Member of Walnut as he will discuss in this session the best approach to a go-forward plan and how to build a timeline your prospect can actually commit to and you can feel good about communicating in your organization. \nWHO SHOULD ATTEND?  \nAccount Executives and any Sales Professional \n \nADDITIONAL INFO TO KNOW  \nThis program is open to all employees of SA member companies.  You must be logged into your account to RSVP for this program.  If you need help logging in or need help setting up your account\, please email lissie@salesssembly.com \nAll attendees of this program are eligible for one Continuing Education credit towards their Sales Assembly certification (applies to all certifications).  There is no logging by you that needs to be done in order for this program to be applied\, but if you have any questions about your current CE status\, please email lissie@salesassembly.com \n \nSponsored by
URL:https://members.salesassembly.com/member-event/taking-a-deliberate-approach-with-your-sales-process-2/
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2021/10/Eventbrite-Header-Images-2021-10-12T195855.644.png
LOCATION:https://members.salesassembly.com/member-event/taking-a-deliberate-approach-with-your-sales-process-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211020T090000
DTEND;TZID=America/Chicago:20211020T150000
DTSTAMP:20211206T064436Z
CREATED:20211028T031908Z
LAST-MODIFIED:20211206T064436Z
UID:10001170-1634720400-1634742000@members.salesassembly.com
SUMMARY:BDR / SDR Certification
DESCRIPTION:RSVP HereYour Content Goes Here \nPROGRAM DESCRIPTION \nSales Assembly’s BDR/SDR Certification Program educates participants on fundamental skills that all BDR/SDR professionals need to master in order to be effective in their role. \nThis certification includes a comprehensive\, one-day virtual training of classroom-style learning and strategic breakout rooms. A unique benefit of this certification involves ongoing continuing education requirements through various Sales Assembly programs. \nTo receive their certification\, individuals must participate in all 4 modules and attend the full day of training. \nSchedule: \n\nEmail Effectiveness by Heather Reed. Email and electronic outreach is a key part of an SDR or BDR’s day-to-day activities. There’s only one problem – everyone else is also emailing your prospect. This module breaks down ways to stand out and gain interest from your customers.\nOutreach Strategy by Dave Paul. There are several ways to successfully connect to your prospects\, and ensuring that you do so in a way that’s efficient and relevant is important! This module covers the process for building and executing your outreach strategy.\nObjection Handling by Jordana Zeldin. As a sales professional\, objections come with the territory! As a front-line role\, and often the first engagement with a prospect\, learning how to navigate objections will ultimately lead to success and higher morale. This module covers the psychology and tactics of fielding objections and transitioning them to discovery.\nQualifying Prospects by Morgan Ingram. If you’re focusing your outreach on the wrong prospects\, you’re burning time and money\, and likely missing your target. A core responsibility of a BDR or SDR is the ability to identify your company’s Ideal Customer Profile. This session uncovers what to look for and how to become an expert at ICP identification.\n\n \nADDITIONAL INFO TO KNOW  \nPlease reach out to Lissie Levin at lissie@salesassembly.com with any questions or to enroll yourself or someone from your team. \nThis is a virtual program. Upon signing up on Eventbrite\, all registrants will receive a calendar invite with Zoom log-in information to attend this certification. \nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/bdr-sdr-certification/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2021/10/Eventbrite-Header-Images-2021-12-06T003038.318.png
LOCATION:https://members.salesassembly.com/member-event/bdr-sdr-certification/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211021T130000
DTEND;TZID=America/Chicago:20211021T140000
DTSTAMP:20211028T044730Z
CREATED:20211028T044730Z
LAST-MODIFIED:20211028T044730Z
UID:10000847-1634821200-1634824800@members.salesassembly.com
SUMMARY:Demo Calls That Don't Suck
DESCRIPTION:RSVP HereYour Content Goes Here \nPROGRAM DESCRIPTION \n“Selling through demos is horrible — we’re always caught in a feature battle.” Sound familiar? The harsh reality is that most SaaS demos take up way too much time\, are way too technical\, and are so boring that the prospect is actually checking their email and politely nodding along the entire time. It’s why so many calls end with a “We’ll talk internally and get back to you”\, and if they do actually get back\, they haggle you on pricing and feature-shop you against competitors. There is a better way. \nJoin Sales Assembly and Rajiv Nathan\, founder of Startup Hypeman as he discusses how to have engaging higher-converting demos. In this live workshop\, you’ll learn: Why most demos fall flat\, advanced discovery questions to know if they are truly serious about buying from you\, how to navigate multiple stakeholders on a single call\, and the call flow and structure for a perfect demo. \nWHO SHOULD ATTEND?  \nSr. Account Executives and any Sales Professional \n \nADDITIONAL INFO TO KNOW  \nThis program is open to all employees of SA member companies.  You must be logged into your account to RSVP for this program.  If you need help logging in or need help setting up your account\, please email lissie@salesssembly.com \nAll attendees of this program are eligible for one Continuing Education credit towards their Sales Assembly certification (applies to all certifications).  There is no logging by you that needs to be done in order for this program to be applied\, but if you have any questions about your current CE status\, please email lissie@salesassembly.com \n \nSponsored by
URL:https://members.salesassembly.com/member-event/demo-calls-that-dont-suck/
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2021/10/Eventbrite-Header-Images-2021-10-27T233941.385.png
LOCATION:https://members.salesassembly.com/member-event/demo-calls-that-dont-suck/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211027T090000
DTEND;TZID=America/Chicago:20211027T150000
DTSTAMP:20211206T064516Z
CREATED:20211028T034528Z
LAST-MODIFIED:20211206T064516Z
UID:10000846-1635325200-1635346800@members.salesassembly.com
SUMMARY:Senior Account Executive Certification
DESCRIPTION:RSVP HereYour Content Goes Here \nPROGRAM DESCRIPTION \nSales Assembly’s Senior Account Executive Certification Program educates participants on fundamental skills that all Senior Account Executive professionals need to master in order to be effective in their role. \nThis certification includes a comprehensive\, one-day virtual training of classroom-style learning and strategic breakout rooms. A unique benefit of this certification involves ongoing continuing education requirements through various Sales Assembly programs. \nTo receive their certification\, individuals must participate in all 4 modules and attend the full day of training. \nSchedule: \n\nEffective Storytelling. A powerful narrative is one of the most effective ways to connect the dots between your buyer and their pains to you and your value proposition. In this module\, we’ll discuss how to build compelling stories and when to best leverage them within your sales process.\nAdvanced Discovery. Discovery is more than a set of questions; it’s the way to truly identify a proper product and customer fit and ensure your solution hits the mark\, both now and in the future. This module digs into the psychology behind a proper and effective discovery at an advanced level.\nCustomer Lifecycle. Selling isn’t a one-size-fits-all\, and as the year progresses\, customers’ needs\, pains\, and requirements change. In this module\, we’ll discuss how to structure your prospecting and communication based on the customer needs as they navigate their fiscal – leading to a hyper-focused and relevant outreach strategy.\nMirroring and Communication. Recognizing the communication style of your prospects\, customers\, and peers is critical for success as a revenue generator. This module covers the ways to easily identify different communication styles and patterns\, and how to amend your style and tonality to break down barriers and easily communicate as you sell\n\nWHO SHOULD ATTEND – Senior Account Executives and Account Executives. \n \nADDITIONAL INFO TO KNOW  \nPlease reach out to Lissie Levin at lissie@salesassembly.com with any questions or to enroll yourself or someone from your team. \nThis is a virtual program. Upon signing up on Eventbrite\, all registrants will receive a calendar invite with Zoom log-in information to attend this certification. \nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/senior-account-executive-certification-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2021/10/Eventbrite-Header-Images-2021-12-06T003124.397.png
LOCATION:https://members.salesassembly.com/member-event/senior-account-executive-certification-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211028T130000
DTEND;TZID=America/Chicago:20211028T140000
DTSTAMP:20211108T143902Z
CREATED:20211028T050149Z
LAST-MODIFIED:20211108T143902Z
UID:10000848-1635426000-1635429600@members.salesassembly.com
SUMMARY:Leveraging How Your Customers Use Your Product to Drive More Revenue
DESCRIPTION:RSVP HereYour Content Goes Here \nPROGRAM DESCRIPTION \nCustomer success and sales teams are owning big numbers when it comes to growth and expansion\, but how should you prioritize which accounts to reach out to? \nJoin Sales Assembly and Tim Geisenheimer\, CEO and Cofounder at Correlated as he discusses how to use product usage data to uncover the best upsell and expansion opportunities. You’ll walk away with tactical steps to know which accounts to reach out to\, when\, and with what message to drive revenue and beat your quota. \nWHO SHOULD ATTEND? \nAccount Managers / Customer Success Professionals and any Sales Professional \n \nADDITIONAL INFO TO KNOW  \nThis program is open to all employees of SA member companies.  You must be logged into your account to RSVP for this program.  If you need help logging in or need help setting up your account\, please email lissie@salesssembly.com \nAll attendees of this program are eligible for one Continuing Education credit towards their Sales Assembly certification (applies to all certifications).  There is no logging by you that needs to be done in order for this program to be applied\, but if you have any questions about your current CE status\, please email lissie@salesassembly.com \n \nSponsored by
URL:https://members.salesassembly.com/member-event/leveraging-how-your-customers-use-your-product-to-drive-more-revenue/
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2021/10/Eventbrite-Header-Images-2021-10-27T235228.583.png
LOCATION:https://members.salesassembly.com/member-event/leveraging-how-your-customers-use-your-product-to-drive-more-revenue/
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