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X-WR-CALDESC:Events for Sales Assembly
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DTEND;TZID=America/Chicago:20250306T105000
DTSTAMP:20260418T034042
CREATED:20241218T220805Z
LAST-MODIFIED:20241218T220808Z
UID:10002097-1741255200-1741258200@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-15/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250306T100000
DTEND;TZID=America/Chicago:20250306T105000
DTSTAMP:20260418T034042
CREATED:20241218T221148Z
LAST-MODIFIED:20241218T221150Z
UID:10002098-1741255200-1741258200@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-15/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250311T100000
DTEND;TZID=America/Chicago:20250311T105000
DTSTAMP:20260418T034042
CREATED:20240906T233721Z
LAST-MODIFIED:20250311T145621Z
UID:10001899-1741687200-1741690200@members.salesassembly.com
SUMMARY:Product Metrics Correlation with Churn
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lara Hörler\, Principal Product Success Manager at nCino\, Inc.\, as we hone into Product Adoption as a skill. User utilization is a key indicator of your customers’ health. But how can you best leverage product metrics to drive strategic behaviors and influence retention? \n\n\n\nThis course will dive into potential obstacles when reviewing product metrics\, highlight opportunities for action\, and provide tactical frameworks to stay ahead of churn. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nA framework was provided to understand data obstacles\, shape customer success narratives through targeted questions\, and map metrics to outline adoption progress over time.  \n\n\n\nThe framework enables representatives to proactively analyze customer health data\, identify issues early\, and have informed conversations to impact renewals positively.\n\n\n\nClear customer health assessments can be created to compellingly showcase client value and goals alignment for leadership.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/product-metrics-correlation-with-churn-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Product-Metrics-Correlation-with-Churn-4.png
LOCATION:https://members.salesassembly.com/member-event/product-metrics-correlation-with-churn-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250311T110000
DTEND;TZID=America/Chicago:20250311T115000
DTSTAMP:20260418T034042
CREATED:20240906T234102Z
LAST-MODIFIED:20250305T173235Z
UID:10001900-1741690800-1741693800@members.salesassembly.com
SUMMARY:Translating Product Metrics to Customer Value with Clarity
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Philippe Mesritz\, Chief Customer Officer at Fractal Exec\, as we hone into Product Adoption as a skill. Have you ever lost a “super healthy” customer because they did not see value in your product? Let’s face it: product metrics mean nothing if we cannot adequately communicate the value to champions and executive buyers. This course will dive into tactical ways to turn your metrics into value-add conversations that are meaningful to your customers. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nIdentify and share metrics directly correlating to your customers’ stated goals rather than overwhelming them with extraneous data.\n\n\n\nProactively monitor customer behavior and usage patterns to identify potential risks or unhealthy signs early on and address them promptly.\n\n\n\nFoster cross-departmental collaboration by sharing customer feedback and insights and exploring opportunities to automate processes that improve the overall customer experience.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/translating-product-metrics-to-customer-value-with-clarity-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Translating-Product-Metrics-to-Customer-Value-with-Clarity-3.png
LOCATION:https://members.salesassembly.com/member-event/translating-product-metrics-to-customer-value-with-clarity-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250312T100000
DTEND;TZID=America/Chicago:20250312T105000
DTSTAMP:20260418T034042
CREATED:20240913T171816Z
LAST-MODIFIED:20250206T205010Z
UID:10002022-1741773600-1741776600@members.salesassembly.com
SUMMARY:Expert Techniques for Handling Technical Objections
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson\, Founder and CEO of Sales Rep Accelerator\, as we dive into expert techniques for handling technical objections. This program will empower participants to confidently address complex questions and concerns that arise during the sales process. By mastering the art of understanding technical challenges\, aligning solutions to customer needs\, and demonstrating credibility\, participants will learn to turn objections into opportunities for trust-building and closing deals. \n\n\n\nPROGRAM TAKEAWAYS  \n\n\n\n\nLearn how to identify and understand the root causes of technical objections. \n\n\n\nDiscover effective communication techniques to address objections with clarity and confidence. \n\n\n\nGain strategies for aligning technical solutions with customer pain points and objectives. \n\n\n\nMaster methods for leveraging internal resources and subject matter experts to overcome objections. \n\n\n\nDevelop a proactive approach to anticipating and preempting technical concerns during the sales process.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.   \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/expert-techniques-for-handling-technical-objections/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Expert-Techniques-for-Handling-Technical-Objections-1.png
LOCATION:https://members.salesassembly.com/member-event/expert-techniques-for-handling-technical-objections/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250312T110000
DTEND;TZID=America/Chicago:20250312T115000
DTSTAMP:20260418T034042
CREATED:20240913T172025Z
LAST-MODIFIED:20250227T214607Z
UID:10002023-1741777200-1741780200@members.salesassembly.com
SUMMARY:Lead Nurturing to Build Relationships
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Angeliki Miner\, Director of Business Development at IFS\, as we explore the art of lead nurturing to build lasting relationships. This program focuses on equipping participants with effective strategies to engage prospects\, foster trust\, and guide leads through the sales funnel. By leveraging personalized communication\, timely follow-ups\, and value-driven touchpoints\, learn how to create meaningful connections that drive conversion and loyalty. \n\n\n\nPROGRAM TAKEAWAYS  \n\n\n\n\nUnderstand the importance of nurturing leads to cultivate trust and build long-term relationships. \n\n\n\nLearn how to tailor communication to address the unique needs and pain points of your prospects. Discover strategies for leveraging automation tools while maintaining a personal touch. \n\n\n\nGain insights into developing a structured lead nurturing cadence that balances persistence with relevance.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.   \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/lead-nurturing-to-build-relationships-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Lead-Nurturing-to-Build-Relationships-2.png
LOCATION:https://members.salesassembly.com/member-event/lead-nurturing-to-build-relationships-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250312T120000
DTEND;TZID=America/Chicago:20250312T125000
DTSTAMP:20260418T034042
CREATED:20250212T211509Z
LAST-MODIFIED:20250305T173525Z
UID:10002136-1741780800-1741783800@members.salesassembly.com
SUMMARY:Getting Clarity: Budget\, Timeline\, and Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Fractional Head of Sales at SquareDash\, as we hone into Deal Qualification as a skill. Dotting all your I’s and crossing all your T’s is crucial for you to close your deals. This course will dive into tactical ways to understand your prospect’s budget\, timeline\, and pain without turning your conversation into an interrogation. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nEstablish a structured agenda for sales calls to build trust\, ensure adequate time for discussion\, set expectations\, and increase accountability.\n\n\n\nEmploy a qualification framework and scorecard to objectively assess deal progression based on uncovering budget\, authority\, need\, and timeline (BANT).\n\n\n\nMaster the art of asking probing questions through techniques like the Sandler pain funnel to deeply understand the prospect’s challenges\, quantify their pain\, and align your solution to their needs and goals rather than just pitching product features.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Getting-Clarity-Budget-Timeline-and-Pain-2.png
LOCATION:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250313T100000
DTEND;TZID=America/Chicago:20250313T105000
DTSTAMP:20260418T034042
CREATED:20241218T221717Z
LAST-MODIFIED:20250212T211741Z
UID:10002100-1741860000-1741863000@members.salesassembly.com
SUMMARY:Pre-Sale Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sale-revenue-managers-peer-group-15/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250313T100000
DTEND;TZID=America/Chicago:20250313T105000
DTSTAMP:20260418T034042
CREATED:20241219T000545Z
LAST-MODIFIED:20250212T211745Z
UID:10002108-1741860000-1741863000@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-15/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250313T110000
DTEND;TZID=America/Chicago:20250313T115000
DTSTAMP:20260418T034042
CREATED:20241219T000245Z
LAST-MODIFIED:20250212T211805Z
UID:10002107-1741863600-1741866600@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-15/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250318T100000
DTEND;TZID=America/Chicago:20250318T105000
DTSTAMP:20260418T034042
CREATED:20240906T234443Z
LAST-MODIFIED:20250314T153147Z
UID:10001901-1742292000-1742295000@members.salesassembly.com
SUMMARY:Strategies for Time Management and Scheduling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Caroline Rafferty\, Principal\, Portfolio Experience at Workday Ventures\, as we hone into Risk Mitigation as a skill. \n\n\n\nKeeping yourself organized in a world of ever-competing priorities is a must; but how do you balance your time between internal calls\, customer calls\, emails\, slacks\, and more? This course will provide tactical practices on how to schedule your time to maximize your efforts and become more efficient. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nPrioritize tasks using frameworks like the Eisenhower Matrix to prioritize urgent and essential items while delegating or deferring less critical tasks.\n\n\n\nImplement techniques to minimize distractions and maximize productivity\, such as calendar blocking\, the Pomodoro Technique\, and establishing routines for administrative tasks.\n\n\n\nApply strategies for managing meetings effectively\, including sending agendas in advance\, understanding the objectives\, and determining if attendance is truly required.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-time-management-and-scheduling-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Strategies-for-Time-Management-and-Scheduling.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-time-management-and-scheduling-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250318T110000
DTEND;TZID=America/Chicago:20250318T115000
DTSTAMP:20260418T034042
CREATED:20240913T172218Z
LAST-MODIFIED:20250314T153314Z
UID:10002024-1742295600-1742298600@members.salesassembly.com
SUMMARY:Running Business Reviews That Deliver Value
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Krista Milam\, Sr. Director of Operations and Customer Success at Workrise\, as we hone in on Relationship Management as a skill. This program will provide participants with practical strategies to structure and deliver customer-facing business reviews that drive value. By focusing on outcome-based planning\, collaborative preparation\, and impactful delivery\, learn how to transform business reviews into powerful tools for deepening relationships\, securing renewals\, and uncovering new opportunities. \n\n\n\nPROGRAM TAKEAWAYS  \n\n\n\n\nUnderstand how to align business review content with the metrics and goals that matter most to your customers. \n\n\n\nLearn how to engage and influence executive-level stakeholders effectively. \n\n\n\nDiscover strategies to co-create and present a compelling narrative with your customers. \n\n\n\nMaster best practices for delivering polished\, outcome-focused reviews. \n\n\n\nGain actionable insights on follow-up strategies to sustain momentum and schedule future success.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Running-Business-Reviews-That-Deliver-Value-2.png
LOCATION:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250319T110000
DTEND;TZID=America/Chicago:20250319T115000
DTSTAMP:20260418T034042
CREATED:20240906T235209Z
LAST-MODIFIED:20250501T201124Z
UID:10001903-1742382000-1742385000@members.salesassembly.com
SUMMARY:Communicating Hard Value: Cost of Inaction and ROI
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, as we hone into Value Articulation as a skill. In this program\, you will master the art of articulating the tangible costs of inaction and return on investment\, strategically empowering you to influence both win rates and expansion revenue positively for business growth. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nStop leading with ROI and value propositions; first\, uncover the buyer’s cost of inaction.\n\n\n\nGuide the buyer to quantify their risks and costs of maintaining the status quo themselves. \n\n\n\nYou should discuss your solution’s value only after the buyer agrees there is a problem worth solving.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/communicating-hard-value-cost-of-inaction-and-roi-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Communicating-Hard-Value-Cost-of-Inaction-and-ROI.png
LOCATION:https://members.salesassembly.com/member-event/communicating-hard-value-cost-of-inaction-and-roi-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250320T100000
DTEND;TZID=America/Chicago:20250320T105000
DTSTAMP:20260418T034042
CREATED:20241219T151121Z
LAST-MODIFIED:20250314T002336Z
UID:10002109-1742464800-1742467800@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250320T100000
DTEND;TZID=America/Chicago:20250320T105000
DTSTAMP:20260418T034042
CREATED:20241219T151304Z
LAST-MODIFIED:20250220T174742Z
UID:10002110-1742464800-1742467800@members.salesassembly.com
SUMMARY:Executive Revenue Leaders
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-14/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250326T100000
DTEND;TZID=America/Chicago:20250326T105000
DTSTAMP:20260418T034042
CREATED:20240913T172430Z
LAST-MODIFIED:20250314T154623Z
UID:10002025-1742983200-1742986200@members.salesassembly.com
SUMMARY:How to Gain Knowledge About your ICP
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lindsey Fine\, a Sr. Sales Executive\, as we explore the critical process of gaining knowledge about your Ideal Customer Profile (ICP). This program provides actionable strategies to understand your target audience deeply\, uncover their pain points\, and align your solutions with their unique needs. By leveraging research\, data\, and customer insights\, participants will learn how to tailor their approach for maximum relevance and impact. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUnderstand the importance of a well-defined ICP and how it drives sales success.\n\n\n\nLearn effective methods to research and gather insights about your target audience.\n\n\n\nDiscover how to identify and prioritize key pain points\, challenges\, and goals within your ICP.\n\n\n\nGain strategies to align messaging\, solutions\, and outreach to meet the specific needs of your ICP.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/how-to-gain-knowledge-about-your-icp-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/How-to-gain-Knowledge-about-your-ICP-2.png
LOCATION:https://members.salesassembly.com/member-event/how-to-gain-knowledge-about-your-icp-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250326T110000
DTEND;TZID=America/Chicago:20250326T115000
DTSTAMP:20260418T034042
CREATED:20240906T235519Z
LAST-MODIFIED:20250415T214905Z
UID:10001904-1742986800-1742989800@members.salesassembly.com
SUMMARY:Product Feedback: Articulating Trends to Support Adoption
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves\, Fractional CRO | Growth & Leadership Coach\, as we hone into Product Adoption as a skill. Have you ever felt like you and customers speak to each other in circles? They come to you with a problem your product can solve\, but no matter how hard you try\, they won’t use it in a way that will solve their problem. This course will dive into articulating change management and trends best to help you persuade your customers to use your product as a solution rather than a feature. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nProduct adoption is a complex\, ongoing journey that requires cross-functional vision and coordination across teams like product\, marketing\, sales\, and customer success.  \n\n\n\nCustomers fall into adoption segments from innovators to those that drag adoption\, so strategies must be tailored to meet them where they are and accelerate movement through the adoption cycle.\n\n\n\nCentralizing qualitative and quantitative customer feedback provides visibility into trends and ensures customer voices directly inform product refinements and communication.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/product-feedback-articulating-trends-to-support-adoption-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Product-Feedback-Articulating-Trends-to-Support-Adoption-1.png
LOCATION:https://members.salesassembly.com/member-event/product-feedback-articulating-trends-to-support-adoption-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250408T100000
DTEND;TZID=America/Chicago:20250408T105000
DTSTAMP:20260418T034042
CREATED:20240911T223559Z
LAST-MODIFIED:20250314T155122Z
UID:10001910-1744106400-1744109400@members.salesassembly.com
SUMMARY:Tying Value Proposition to Prospect Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brian Wade\, Enterprise Account Executive at SpendHQ as we hone into Positioning as a skill. \n\n\n\nThe program will empower sales teams to position offerings effectively\, fostering deeper client engagement and positively influencing overall positioning in the market. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUncover both company-level and personal pain points through open-ended questioning and segmenting roles/departments.\n\n\n\nQuantify the pain points and use social proof like customer stories to demonstrate the value proposition.\n\n\n\nIn presentations\, reiterate what you heard from the prospect and clearly lay out how you will solve their specific challenges\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-34.png
LOCATION:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250408T110000
DTEND;TZID=America/Chicago:20250408T115000
DTSTAMP:20260418T034042
CREATED:20240911T224319Z
LAST-MODIFIED:20250314T155305Z
UID:10001911-1744110000-1744113000@members.salesassembly.com
SUMMARY:Using Research and Social Proof in a Compelling Way
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Caroline Maloney\, Founder of Carol Sells as we hone into Positioning as a skill. \n\n\n\nBy leveraging compelling data and testimonials\, the program equips sales teams to enhance their market positioning\, ultimately driving greater credibility and influence in the industry. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nResearch relevantly – Focus outreach on understanding prospects’ work-related pain points\, not personal details.\n\n\n\nBuild social credibility – Consistently share unique insights\, customer stories\, and industry perspectives online.\n\n\n\nUse a research framework – Systematically capture account/contact information to inform tailored “pain hypothesis” talking points.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/using-research-and-social-proof-in-a-compelling-way-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-35.png
LOCATION:https://members.salesassembly.com/member-event/using-research-and-social-proof-in-a-compelling-way-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250408T140000
DTEND;TZID=America/Chicago:20250408T145000
DTSTAMP:20260418T034042
CREATED:20240913T172701Z
LAST-MODIFIED:20250408T192306Z
UID:10002026-1744120800-1744123800@members.salesassembly.com
SUMMARY:Stakeholders and Their Impact on the Decision-Making Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Salman Mohiuddin\, Founder of the Salman Sales Academy\, as we dive into the role of stakeholders in the decision-making process. This program will equip participants with the skills to identify key players\, understand their priorities\, and tailor messaging to different decision-makers. By mastering stakeholder alignment\, sales professionals can influence decisions more effectively and accelerate deal progression. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to identify key stakeholders in the buying process.\n\n\n\nDiscover strategies to tailor messaging to different decision-makers.\n\n\n\nGain insights into aligning your solution with stakeholder priorities.\n\n\n\nMaster techniques for navigating complex buying committees.\n\n\n\nDevelop a strategic approach to stakeholder engagement and influence.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/stakeholders-and-their-impact-on-the-decision-making-process-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Stakeholders-and-Their-Impact-on-the-Decision-Making-Process-2.png
LOCATION:https://members.salesassembly.com/member-event/stakeholders-and-their-impact-on-the-decision-making-process-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250409T100000
DTEND;TZID=America/Chicago:20250409T105000
DTSTAMP:20260418T034042
CREATED:20241216T195823Z
LAST-MODIFIED:20250408T152858Z
UID:10002078-1744192800-1744195800@members.salesassembly.com
SUMMARY:Developing Confidence and Trust with Your Customers
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Daryl Seager\, Founder of TechCoach\, as we hone into Relationship Management as a skill. Recent research by LinkedIn showed that 88% of buyers of B2B tech only buy when they see a salesperson as a trusted advisor. If we truly are our customer’s trusted advisors\, why are we stumbling during our renewal conversations? This course will dive into how refining the art of your communication skills will impact customer health\, leading to sustained long-term satisfaction and customer retention. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUse communication techniques like looping and asking thoughtful questions to build trust and connections with customers.\n\n\n\n Recognize the type of conversation you’re having and meet the customer where they are emotionally.\n\n\n\n Lead conversations with curiosity and authenticity.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-confidence-and-trust-with-your-customers-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/12/Developing-Confidence-and-Trust-with-Your-Customers.png
LOCATION:https://members.salesassembly.com/member-event/developing-confidence-and-trust-with-your-customers-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250410T100000
DTEND;TZID=America/Chicago:20250410T105000
DTSTAMP:20260418T034042
CREATED:20241219T151802Z
LAST-MODIFIED:20250314T160550Z
UID:10002111-1744279200-1744282200@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250410T100000
DTEND;TZID=America/Chicago:20250410T105000
DTSTAMP:20260418T034042
CREATED:20241219T151929Z
LAST-MODIFIED:20250314T160658Z
UID:10002112-1744279200-1744282200@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250415T100000
DTEND;TZID=America/Chicago:20250415T105000
DTSTAMP:20260418T034042
CREATED:20240911T225411Z
LAST-MODIFIED:20250314T161122Z
UID:10001914-1744711200-1744714200@members.salesassembly.com
SUMMARY:Strategies for Discovery that Leads to Quantifiable Outcomes
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Andrew Hahn\, Global SaaS Revenue Leader\, as we hone into Deal Management as a skill. Ever got on a customer call\, jotted some notes of keywords your customer said\, and then stared into the abyss not knowing what to do? This course will dive into a three-part structure to best set yourself to lead a discovery call that provides quantifiable outcomes. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nAsk high-impact\, probing questions that uncover the buyer’s emotions\, pain points\, and motivations for change. Utilize phrases like “describe\,” “give me an example\,” etc.\, to go beyond surface-level responses.\n\n\n\nThoroughly prepare for client meetings by researching the buyer’s company/industry\, developing a call plan\, and using the “triple think” approach to align on what information to convey\, what action to seek\, and what emotions to evoke.\n\n\n\nPractice active listening by avoiding the urge to formulate responses prematurely. Summarize and confirm your understanding of what the buyer is saying to make them feel genuinely heard and build trust\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-discovery-that-leads-to-quantifiable-outcomes-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Strategies-for-Discovery-that-Leads-to-Quantifiable-Outcomes-2.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-discovery-that-leads-to-quantifiable-outcomes-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250415T110000
DTEND;TZID=America/Chicago:20250415T115000
DTSTAMP:20260418T034042
CREATED:20240911T225743Z
LAST-MODIFIED:20250314T161658Z
UID:10001915-1744714800-1744717800@members.salesassembly.com
SUMMARY:Creating and Leveraging Mutual Action Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Geoff Hendricks\, Key Account Executive at Challenger\, as we hone into Deal Management as a skill. Creating a Mutual Action Plan is not successful unless you get prospect buy-in – it is meant to be a mutual plan\, after all. But how do you get to create one that your prospect actually would want to use? This course will provide strategies and templates on how to create a MAP and how to leverage best to close your deals. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nAnchor the buying journey with the problem the customer wants to solve and the desired future outcome. Leading with context around the “why” is critical for stakeholder buy-in.\n\n\n\nA mutual success plan goes beyond just getting a contract signed. It outlines the commitments and pathways required from both parties to achieve the customer’s outcome.\n\n\n\nProject plans with just a list of tasks lack meaning for buyers. A mutual plan must map activities to the core business goals to demonstrate the purpose and value.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-leveraging-mutual-action-plans-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-and-Leveraging-Mutual-Action-Plans-1.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-leveraging-mutual-action-plans-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250415T120000
DTEND;TZID=America/Chicago:20250415T125000
DTSTAMP:20260418T034042
CREATED:20240906T234859Z
LAST-MODIFIED:20250325T214516Z
UID:10001902-1744718400-1744721400@members.salesassembly.com
SUMMARY:Differentiating to Win: Leveraging People\, Product\, and Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Andrew Ledet\, Founder of AskAndrew\, as we hone into Value Articulation as a skill. This program equips participants with actionable strategies to stand out in a competitive marketplace by harnessing the unique strengths of their team\, offerings\, and operational excellence. Learn how to create a compelling value proposition that resonates with customers and drives measurable results. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nGain insights into showcasing the unique features of your product and how they solve key customer challenges.\n\n\n\nUnderstand how to identify and communicate the unique differentiators of your people\, product\, and process.\n\n\n\nLearn techniques to align your value proposition with customer priorities and market demands.\n\n\n\nDiscover strategies for leveraging team strengths to create a personalized and impactful customer experience.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nRecordings are not shared\, as live participation is a requirement to receive certification credit. If you cannot make a session\, don’t worry—our certifications run multiple times a year! \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/differentiating-to-win-leveraging-people-product-and-process-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Developing-Your-Partnership-Through-Executive-Summaries-3.png
LOCATION:https://members.salesassembly.com/member-event/differentiating-to-win-leveraging-people-product-and-process-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250415T140000
DTEND;TZID=America/Chicago:20250415T145000
DTSTAMP:20260418T034042
CREATED:20240913T201447Z
LAST-MODIFIED:20250319T153239Z
UID:10002027-1744725600-1744728600@members.salesassembly.com
SUMMARY:Leveraging Win/Loss Data to Support Your Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lonny Sternberg\, VP of Revenue Operations at Veriforce\, and Anna Ayrapetyan\, Account Executive at LeanData\, as we explore how to transform your sales outreach with actionable\, data-driven strategies. This program equips you with the tools to refine messaging based on real sales insights\, effectively bridge the gap between sales and marketing\, and navigate the buyer’s journey with precision. By balancing automation with a personalized touch\, you’ll learn to boost conversion rates\, enhance engagement\, and build stronger prospect relationships. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLeverage Data to Improve Messaging & Conversion Rates – Use real sales insights to refine positioning\, handle objections\, and adjust outreach based on what resonates with buyers.\n\n\n\nBridge the Gap Between Sales & Marketing – Learn how to effectively leverage marketing content\, industry reports\, and events to support SDR outreach and prospecting.\n\n\n\nNavigate the Buyer’s Journey Effectively – Identify key decision-making moments and tailor messaging to meet prospects where they are in the sales cycle.\n\n\n\nOptimize Outreach Strategies & Personalization at Scale – Discover how to balance automation with a human touch to increase engagement and pipeline conversion.\n\n\n\nStrengthen Prospect Relationships & Improve Follow-Ups – Move beyond “set and forget” sequences by making outreach more meaningful and relationship-driven.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leveraging-win-loss-data-to-support-your-outreach/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Leveraging-WinLoss-Data-to-Support-Your-Outreach-1.png
LOCATION:https://members.salesassembly.com/member-event/leveraging-win-loss-data-to-support-your-outreach/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250416T100000
DTEND;TZID=America/Chicago:20250416T105000
DTSTAMP:20260418T034042
CREATED:20240913T201847Z
LAST-MODIFIED:20250415T214803Z
UID:10002028-1744797600-1744800600@members.salesassembly.com
SUMMARY:Understanding Renewal/Expansion Process and Overcoming Potential Obstacles
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves\, Fractional CRO | Growth & Leadership Coach\, as we explore the key elements of the renewal and expansion process and how to navigate potential roadblocks. This program will equip participants with strategies to proactively address customer concerns\, identify risks\, and ensure smooth renewals and expansions. By mastering best practices for customer engagement\, value reinforcement\, and objection handling\, participants will be better prepared to drive retention and growth. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn the key stages of the renewal and expansion process.\n\n\n\nDiscover common obstacles and strategies to overcome them.\n\n\n\nGain insights into reinforcing value to secure long-term customer commitment.\n\n\n\nMaster techniques for identifying and mitigating churn risks.\n\n\n\nDevelop a proactive approach to renewal and expansion success.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/understanding-renewal-expansion-process-and-overcoming-potential-obstacles-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Understanding-RenewalExpansion-Process-and-Overcoming-Potential-Obstacles.png
LOCATION:https://members.salesassembly.com/member-event/understanding-renewal-expansion-process-and-overcoming-potential-obstacles-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250416T110000
DTEND;TZID=America/Chicago:20250416T115000
DTSTAMP:20260418T034042
CREATED:20240916T220820Z
LAST-MODIFIED:20250314T162055Z
UID:10002031-1744801200-1744804200@members.salesassembly.com
SUMMARY:OOO: Setting Expectations for Your Team and Customers
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leanne Pozzi\, Director of Customer Success at Grammarly\, as we discuss best practices for setting clear expectations with both your team and customers when you’re out of the office. This program will provide actionable strategies to ensure smooth handoffs\, maintain customer trust\, and minimize disruptions. Participants will learn how to communicate availability\, delegate responsibilities\, and set up systems for a seamless transition. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nLearn how to set clear and professional OOO expectations.\n\n\n\nDiscover best practices for delegating responsibilities to your team.\n\n\n\nGain strategies for ensuring continuity and maintaining customer confidence.\n\n\n\nMaster techniques for proactive communication before and after time off.\n\n\n\nDevelop systems to prevent workflow disruptions and urgent escalations.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/ooo-setting-expectations-for-your-team-and-customers-3/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/OOO-Setting-Expectations-for-Your-Team-and-Customers.png
LOCATION:https://members.salesassembly.com/member-event/ooo-setting-expectations-for-your-team-and-customers-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250417T100000
DTEND;TZID=America/Chicago:20250417T105000
DTSTAMP:20260418T034042
CREATED:20241219T152550Z
LAST-MODIFIED:20250314T162258Z
UID:10002114-1744884000-1744887000@members.salesassembly.com
SUMMARY:Pre-Sale Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email hello@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sale-revenue-managers-peer-group-16/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-.png
END:VEVENT
END:VCALENDAR