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DTSTART;TZID=America/Chicago:20260908T110000
DTEND;TZID=America/Chicago:20260908T115000
DTSTAMP:20260514T222029Z
CREATED:20250923T121816Z
LAST-MODIFIED:20260514T222029Z
UID:10002366-1788865200-1788868200@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Email and Social Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Anatomy of Effective Cold Email and Social Outreach\, part of the Prospecting certification. \n\n\n\nThis program focuses on how to create more effective outbound by cutting through the noise with relevant\, personalized\, and engaging communication. Participants will explore how to approach email and social outreach in a way that captures attention\, drives responses\, and opens meaningful conversations. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond high-volume\, generic outreach and instead build a more intentional approach that increases engagement\, improves reply rates\, and generates more consistent pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Prospecting_-Anatomy-of-Effective-Cold-Email-and-Social-Outreach-2.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260908T120000
DTEND;TZID=America/Chicago:20260908T125000
DTSTAMP:20260514T222214Z
CREATED:20250923T121816Z
LAST-MODIFIED:20260514T222214Z
UID:10002368-1788868800-1788871800@members.salesassembly.com
SUMMARY:Creating Awareness
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Creating Awareness\, part of the Prospecting certification. \n\n\n\nThis program focuses on how to stay top of mind with prospects through consistent\, thoughtful outreach that builds familiarity and engagement over time. Participants will explore how to approach follow-up in a way that adds value\, maintains relevance\, and keeps conversations moving forward without creating friction. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond repetitive “check-ins” and instead develop a more intentional approach to outreach—enabling them to re-engage prospects\, strengthen relationships\, and generate more opportunities through sustained awareness. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-awareness-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Prospecting_-Creating-Awareness-2.png
LOCATION:https://members.salesassembly.com/member-event/creating-awareness-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260909T110000
DTEND;TZID=America/Chicago:20260909T115000
DTSTAMP:20260514T222344Z
CREATED:20250923T121816Z
LAST-MODIFIED:20260514T222344Z
UID:10002308-1788951600-1788954600@members.salesassembly.com
SUMMARY:Creating and Utilizing Mutual Success Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves for Creating and Utilizing Mutual Success Plans\, part of the Relationship Management certification. \n\n\n\nThis program focuses on how to align with customers through shared plans that connect their goals to measurable outcomes. Participants will explore how to establish clear expectations\, define responsibilities\, and maintain alignment throughout the customer lifecycle. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive relationship management and instead take a more structured\, proactive approach—driving adoption\, strengthening partnerships\, and increasing long-term customer value. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-9/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Relationship-Management_-Creating-and-Utilizing-Mutual-Success-Plans.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260909T120000
DTEND;TZID=America/Chicago:20260909T125000
DTSTAMP:20260514T222539Z
CREATED:20250923T121816Z
LAST-MODIFIED:20260514T222539Z
UID:10002310-1788955200-1788958200@members.salesassembly.com
SUMMARY:Leading Organized and Productive Customer Meetings
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves for Leading Organized and Productive Customer Meetings\, part of the Relationship Management certification. \n\n\n\nThis program focuses on how to lead more effective customer meetings by creating clear structure\, aligning on outcomes\, and driving actionable next steps. Participants will explore how to make each interaction more purposeful\, ensuring time is used effectively and conversations lead to meaningful progress. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond routine check-ins and instead use meetings as a tool to strengthen alignment\, improve accountability\, and maintain momentum across customer relationships. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leading-organized-and-productive-customer-meetings-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Relationship-Management_-Leading-Organized-and-Productive-Customer-Meetings.png
LOCATION:https://members.salesassembly.com/member-event/leading-organized-and-productive-customer-meetings-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260910T110000
DTEND;TZID=America/Chicago:20260910T115000
DTSTAMP:20260813T192004Z
CREATED:20260622T142035Z
LAST-MODIFIED:20260813T192004Z
UID:10002481-1789038000-1789041000@members.salesassembly.com
SUMMARY:Sales Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nSales Assembly Peer Groups are interactive discussions designed for members serving in similar roles across revenue organizations. These sessions provide a space to share challenges\, exchange ideas\, and learn from peers who understand the realities of your day-to-day work. \n\n\n\nEach Peer Group features a dedicated thought leader and subject matter expert who helps guide the discussion and answer questions from participants. \n\n\n\nABOUT THIS SESSION \n\n\n\nJoin fellow Sales professionals and featured expert Emily Leu for an interactive discussion on Positioning. \n\n\n\nWhether you’re looking to sharpen your messaging\, differentiate your solution\, navigate competitive situations\, or hear how others position value with prospects\, this session is designed to provide practical ideas you can apply immediately. \n\n\n\nCOME PREPARED WITH: \n\n\n\n\nPositioning challenges you’re currently facing\n\n\n\nQuestions you’d like feedback on\n\n\n\nIdeas and best practices to share with the group\n\n\n\nActive opportunities or situations you’d like to discuss\n\n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/sales-peer-group-2/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Sales-Peer-Group-Positioning.png
LOCATION:https://members.salesassembly.com/member-event/sales-peer-group-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260911T110000
DTEND;TZID=America/Chicago:20260911T115000
DTSTAMP:20260804T144841Z
CREATED:20260504T131454Z
LAST-MODIFIED:20260804T144841Z
UID:10002474-1789124400-1789127400@members.salesassembly.com
SUMMARY:How Top Reps Are Using AI to Manage Their Pipeline
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Olivia Wainhouse\, Head of Business Development at Sybill\, for this program titled How Top Reps Are Using AI to Manage Their Pipeline – part of the GTM Brew series. \n\n\n\nThis session is designed to help sellers adopt the AI-driven pipeline habits that top performers are already using to forecast more accurately\, prioritize ruthlessly\, and catch slippage earlier. Participants will learn how to use AI to run faster and smarter deal inspection\, identify at-risk opportunities before the slip\, generate next-step plans for every deal in the forecast\, and build a weekly pipeline cadence that scales with rep quota. Applies across any CRM or sales stack. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/how-top-reps-are-using-ai-to-manage-their-pipeline/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/How-Top-Reps-Are-Using-AI-to-Manage-Their-Pipeline-3.png
LOCATION:https://members.salesassembly.com/member-event/how-top-reps-are-using-ai-to-manage-their-pipeline/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260915T110000
DTEND;TZID=America/Chicago:20260915T115000
DTSTAMP:20260514T222642Z
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T222642Z
UID:10002229-1789470000-1789473000@members.salesassembly.com
SUMMARY:Prospecting the C-Suite
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Prospecting the C-Suite\, part of the Complex Selling certification. \n\n\n\nThis program focuses on how to earn executive attention in a crowded\, high-noise environment by shifting from seller-led outreach to a more buyer-centric approach. You’ll learn how to better understand executive priorities\, identify what matters most to them\, and craft messaging that is relevant\, thoughtful\, and grounded in a real business context. \n\n\n\nDesigned for revenue teams looking to improve outbound effectiveness\, this session helps participants build stronger connections with senior decision-makers and increase their ability to generate meaningful conversations with the C-suite. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/prospecting-the-c-suite-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Prospecting-the-C-Suite.png
LOCATION:https://members.salesassembly.com/member-event/prospecting-the-c-suite-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260915T120000
DTEND;TZID=America/Chicago:20260915T125000
DTSTAMP:20260514T222837Z
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T222837Z
UID:10002233-1789473600-1789476600@members.salesassembly.com
SUMMARY:Building the Case for Change
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Building the Case for Change\, part of the Complex Selling certification. \n\n\n\nThis program focuses on how to create urgency in the sales process by helping buyers recognize when their current approach is no longer sufficient. Participants will explore how to shift away from pitching solutions and instead identify the real business problems\, risks\, and missed opportunities that make change necessary. \n\n\n\nDesigned for revenue teams navigating complex deals\, this session helps participants more effectively challenge the status quo\, build stronger internal alignment with buyers\, and move opportunities forward with greater clarity and momentum. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-the-case-for-change-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Building-the-Case-for-Change.png
LOCATION:https://members.salesassembly.com/member-event/building-the-case-for-change-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260916T110000
DTEND;TZID=America/Chicago:20260916T115000
DTSTAMP:20260514T222946Z
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T222946Z
UID:10002352-1789556400-1789559400@members.salesassembly.com
SUMMARY:Building Credibility with Research & Social Proof
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Building Credibility with Research & Social Proof\, part of the Positioning certification. \n\n\n\nThis program focuses on how to establish credibility early in the sales process by using research and real-world proof points to create more meaningful\, insight-driven conversations. Participants will explore how to move beyond surface-level information and instead demonstrate a clear understanding of the buyer’s context\, priorities\, and challenges. \n\n\n\nDesigned for revenue teams\, this session helps participants earn attention\, build trust more quickly\, and create stronger engagement by positioning themselves as credible\, relevant partners—making it easier for buyers to listen\, align\, and move forward. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-credibility-with-research-social-proof-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Building-Credibility-with-Research-Social-Proof-1.png
LOCATION:https://members.salesassembly.com/member-event/building-credibility-with-research-social-proof-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260916T120000
DTEND;TZID=America/Chicago:20260916T125000
DTSTAMP:20260514T223055Z
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T223055Z
UID:10002355-1789560000-1789563000@members.salesassembly.com
SUMMARY:Positioning Through Value Delivery
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Positioning Through Value Delivery\, part of the Positioning certification. \n\n\n\nThis program focuses on how to communicate value in a way that drives clarity and momentum throughout the sales process. Participants will explore how to connect product capabilities to meaningful business outcomes\, making it easier for buyers to understand impact\, prioritize decisions\, and advocate internally. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond feature-focused conversations and instead deliver clear\, outcome-driven messaging that resonates with stakeholders\, strengthens alignment\, and increases the likelihood of moving deals forward. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/positioning-through-value-delivery-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Positioning-Through-Value-Delivery-1.png
LOCATION:https://members.salesassembly.com/member-event/positioning-through-value-delivery-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T100000
DTEND;TZID=America/Chicago:20260917T105000
DTSTAMP:20260813T192031Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260813T192031Z
UID:10002425-1789639200-1789642200@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-9/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/ERL-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T110000
DTEND;TZID=America/Chicago:20260917T115000
DTSTAMP:20260813T192311Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260813T192311Z
UID:10002453-1789642800-1789645800@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nSales Assembly Peer Groups are interactive discussions designed for members serving in similar roles across revenue organizations. These sessions provide a space to share challenges\, exchange ideas\, and learn from peers who understand the realities of your day-to-day work. \n\n\n\nEach Peer Group features a dedicated thought leader and subject matter expert who helps guide the discussion and answer questions from participants. \n\n\n\nABOUT THIS SESSION \n\n\n\nJoin other Enablement professionals and featured expert Amy McClain for an interactive discussion on Enabling Managers to Coach and Enable their Teams. \n\n\n\nWhether you’re looking to build a repeatable coaching cadence\, equip managers to reinforce training on the floor\, or figure out how to hold frontline leaders accountable for team development\, this session is designed to provide practical ideas you can apply immediately. \n\n\n\nCOME PREPARED WITH: \n\n\n\n\nManager coaching or enablement challenges you’re currently facing\n\n\n\nQuestions you’d like feedback on\n\n\n\nIdeas and best practices to share with the group\n\n\n\nFrontline leader scenarios or accountability situations you’d like to discuss\n\n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-33/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Enablement-Peer-Group-Enabling-Managers-to-Coach-and-Enable-their-Teams-3.png
LOCATION:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-33/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T110000
DTEND;TZID=America/Chicago:20260917T115000
DTSTAMP:20260813T192147Z
CREATED:20260622T160248Z
LAST-MODIFIED:20260813T192147Z
UID:10002483-1789642800-1789645800@members.salesassembly.com
SUMMARY:Post-Sales Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nSales Assembly Peer Groups are interactive discussions designed for members serving in similar roles across revenue organizations. These sessions provide a space to share challenges\, exchange ideas\, and learn from peers who understand the realities of your day-to-day work. \n\n\n\nEach Peer Group features a dedicated thought leader and subject matter expert who helps guide the discussion and answer questions from participants. \n\n\n\nABOUT THIS SESSION \n\n\n\nJoin Customer Success and Account Management professionals and featured expert Erica Phelps for an interactive discussion on Expansion Selling. \n\n\n\nWhether you’re looking to identify growth opportunities\, create more value for customers\, or hear how others are approaching cross-sell and upsell conversations\, this session is designed to provide practical ideas you can apply immediately. \n\n\n\nCOME PREPARED WITH: \n\n\n\n\nExpansion challenges you’re currently facing\n\n\n\nQuestions you’d like feedback on\n\n\n\nIdeas and best practices to share with the group\n\n\n\nCustomer scenarios or opportunities you’d like to discuss\n\n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/post-sales-peer-group-2/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Post-Sales-Peer-Group-Expansion-Selling.png
LOCATION:https://members.salesassembly.com/member-event/post-sales-peer-group-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260922T110000
DTEND;TZID=America/Chicago:20260922T115000
DTSTAMP:20260514T223232Z
CREATED:20250923T121828Z
LAST-MODIFIED:20260514T223232Z
UID:10002371-1790074800-1790077800@members.salesassembly.com
SUMMARY:Strategies for Multi-Channel Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Strategies for Multi-Channel Outreach\, part of the Prospecting certification. \n\n\n\nThis program focuses on how to approach outbound as a coordinated\, multi-channel strategy that increases visibility and engagement across the sales process. Participants will explore how to use different channels together more effectively\, adapt outreach based on buyer signals\, and create a more consistent presence that drives stronger response and conversion. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond single-channel prospecting and instead build a more intentional\, integrated approach that improves connection rates\, strengthens engagement\, and generates more consistent pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Prospecting_-Strategies-for-Multi-Channel-Outreach-2.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-multi-channel-outreach-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260922T120000
DTEND;TZID=America/Chicago:20260922T125000
DTSTAMP:20260514T223402Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T223402Z
UID:10002363-1790078400-1790081400@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Calling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Morgan Ingram for Anatomy of Effective Cold Calling\, part of the Prospecting certification. \n\n\n\nThis program focuses on how to approach cold calling with greater structure and confidence\, helping sellers navigate conversations more effectively from start to finish. Participants will explore how to frame calls\, guide discussions\, and respond to common objections in a way that keeps conversations moving forward. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond rigid scripts and instead develop a more consistent\, adaptable approach to cold calling—improving connection rates\, strengthening conversations\, and increasing overall conversion. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-calling-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Prospecting_-Anatomy-of-Effective-Cold-Calling-2.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-calling-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260923T110000
DTEND;TZID=America/Chicago:20260923T115000
DTSTAMP:20260514T223737Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T223737Z
UID:10002316-1790161200-1790164200@members.salesassembly.com
SUMMARY:Positioning Yourself as a Partner
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves for Positioning Yourself as a Partner\, part of the Relationship Management certification. \n\n\n\nThis program focuses on how to evolve from a reactive vendor to a trusted partner by bringing greater context\, insight\, and perspective into every customer interaction. Participants will explore how to better understand customer priorities\, contribute more strategically\, and influence decisions in a meaningful way. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond task-based engagement and instead build stronger\, more impactful relationships—earning trust\, increasing influence\, and driving better long-term outcomes with their customers. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/positioning-yourself-as-a-partner-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Relationship-Management_-Positioning-Yourself-as-a-Partner.png
LOCATION:https://members.salesassembly.com/member-event/positioning-yourself-as-a-partner-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260923T120000
DTEND;TZID=America/Chicago:20260923T125000
DTSTAMP:20260514T223829Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T223829Z
UID:10002313-1790164800-1790167800@members.salesassembly.com
SUMMARY:Mapping and Growing Customer Relationships
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves for Mapping and Growing Customer Relationships\, part of the Relationship Management certification. \n\n\n\nThis program focuses on how to evaluate and strengthen customer relationships to drive retention and expansion. Participants will explore how to identify key stakeholders\, assess relationship strength\, and uncover areas of risk and opportunity within an account. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond intuition and instead take a more structured approach to relationship management—enabling them to build stronger alignment\, reduce risk\, and unlock new growth opportunities across their accounts. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/mapping-and-growing-customer-relationships-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Relationship-Management_-Mapping-and-Growing-Customer-Relationships.png
LOCATION:https://members.salesassembly.com/member-event/mapping-and-growing-customer-relationships-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260924T120000
DTEND;TZID=America/Chicago:20260924T125000
DTSTAMP:20260828T152537Z
CREATED:20260828T152531Z
LAST-MODIFIED:20260828T152537Z
UID:10002489-1790251200-1790254200@members.salesassembly.com
SUMMARY:Building and Using Claude Skills in Cowork
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Jonathan Moss\, Executive Chair – AI Center of Excellence at Experity\, for this program titled Building and Using Claude Skills in Cowork – part of the GTM Brew series. \n\n\n\nThis session is designed to help sellers move beyond basic AI prompting into building their own Claude Skills — reusable\, role specific capabilities that automate the parts of their job they do over and over. Participants will learn what a skill is\, when to build one\, and how to design skills that prep calls\, draft emails\, summarize deals\, or research accounts exactly the way they would. Reps will leave with at least one skill built for their own workflow. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/building-and-using-claude-skills-in-cowork/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/Building-Using-Claude-Skills-in-Cowork-1.png
LOCATION:https://members.salesassembly.com/member-event/building-and-using-claude-skills-in-cowork/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260925T110000
DTEND;TZID=America/Chicago:20260925T115000
DTSTAMP:20260825T155219Z
CREATED:20260504T141153Z
LAST-MODIFIED:20260825T155219Z
UID:10002475-1790334000-1790337000@members.salesassembly.com
SUMMARY:Claude for Business Cases & QBR Prep
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Nick Turnbull\, Founder of GrowthBoost\, for this program titled Claude for Business Cases & QBR Prep – part of the GTM Brew series. \n\n\n\nThis session is designed to help sellers and post-sales reps use Claude to build compelling\, customer-specific business cases and deliver QBRs that drive renewal and expansion conversations. Participants will learn prompts and workflows for pulling together usage data\, ROI narratives\, stakeholder messaging\, and executive-ready summaries in a fraction of the time. Reps will leave with a repeatable process for turning a blank page into a defensible\, numbers-backed business case and a QBR deck that customers actually find valuable. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/claude-for-business-cases-qbr-prep/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/How-Top-Reps-Are-Using-AI-to-Manage-Their-Pipeline-1-1.png
LOCATION:https://members.salesassembly.com/member-event/claude-for-business-cases-qbr-prep/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260929T110000
DTEND;TZID=America/Chicago:20260929T115000
DTSTAMP:20260514T224104Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224104Z
UID:10002226-1790679600-1790682600@members.salesassembly.com
SUMMARY:Facilitating Status-Quo-Busting Discovery
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Facilitating Status-Quo-Busting Discovery\, part of the Complex Selling certification. \n\n\n\nThis program focuses on how to lead more effective discovery conversations by moving beyond surface-level questions and guiding buyers toward a clearer understanding of their business challenges. Participants will explore how to approach discovery with a stronger point of view\, connect conversations to executive priorities\, and uncover the risks of maintaining the status quo. \n\n\n\nDesigned for revenue teams working complex deals\, this session helps participants run more strategic\, insight-driven conversations that build trust\, surface real urgency\, and increase the likelihood of advancing opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/facilitating-status-quo-busting-discovery-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Facilitating-Status-Quo-Busting-Discovery.png
LOCATION:https://members.salesassembly.com/member-event/facilitating-status-quo-busting-discovery-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260929T120000
DTEND;TZID=America/Chicago:20260929T125000
DTSTAMP:20260514T224214Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224214Z
UID:10002235-1790683200-1790686200@members.salesassembly.com
SUMMARY:Gaining Consensus with a Cross-Functional Buying Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for Gaining Consensus with a Cross-Functional Buying Group\, part of the Complex Selling certification. \n\n\n\nThis program focuses on how to build alignment across multiple stakeholders in complex sales\, where differing priorities and perspectives often stall decisions. Participants will explore how to move beyond individual buy-in and instead help buying groups reach a shared understanding of the problem and its urgency. \n\n\n\nDesigned for revenue teams navigating multi-threaded deals\, this session helps participants work more effectively with internal champions\, surface and address misalignment early\, and guide groups toward clearer\, more confident decision-making. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/gaining-consensus-with-a-cross-functional-buying-group-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Gaining-Consensus-with-a-Cross-Functional-Buying-Group.png
LOCATION:https://members.salesassembly.com/member-event/gaining-consensus-with-a-cross-functional-buying-group-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260930T110000
DTEND;TZID=America/Chicago:20260930T115000
DTSTAMP:20260514T224346Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224346Z
UID:10002361-1790766000-1790769000@members.salesassembly.com
SUMMARY:Tying Value Proposition to Prospect Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Tying Value Proposition to Prospect Pain\, part of the Positioning certification. \n\n\n\nThis program focuses on how to connect your solution’s value directly to the buyer’s most relevant challenges\, making it clear why change matters. Participants will explore how to align value with real business pain\, highlight the consequences of inaction\, and create stronger urgency within the sales process. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond generic value statements and instead deliver more targeted\, impactful messaging that resonates with buyers\, strengthens prioritization\, and drives more decisive action. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Tying-Value-Proposition-to-Prospect-Pain-1.png
LOCATION:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260930T120000
DTEND;TZID=America/Chicago:20260930T125000
DTSTAMP:20260514T224528Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224528Z
UID:10002358-1790769600-1790772600@members.salesassembly.com
SUMMARY:Strategies to Differentiate from the Competition
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Strategies to Differentiate from the Competition\, part of the Positioning certification. \n\n\n\nThis program focuses on how to stand out in competitive deals by aligning your solution’s strengths to what matters most to the buyer. Participants will explore how to identify true differentiation\, connect it to customer priorities\, and position their solution in a way that is both relevant and compelling. \n\n\n\nDesigned for revenue teams\, this session helps participants avoid feature-heavy comparisons and instead drive more effective conversations that highlight meaningful value\, build trust\, and increase their ability to win in competitive sales scenarios. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Strategies-to-Differentiate-from-the-Competition-1.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261006T110000
DTEND;TZID=America/Chicago:20261006T115000
DTSTAMP:20260514T224651Z
CREATED:20250923T121841Z
LAST-MODIFIED:20260514T224651Z
UID:10002333-1791284400-1791287400@members.salesassembly.com
SUMMARY:Renewal Strategy
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Renewal Strategy\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to approach renewals as an ongoing\, strategic process aligned to the customer’s business priorities and buying cycle. Participants will explore how to build alignment early\, reinforce value consistently\, and position renewals as a natural continuation of impact rather than a last-minute negotiation. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive renewal motions and instead adopt a more proactive\, customer-aligned approach—improving retention\, reducing friction\, and creating stronger opportunities for long-term growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/renewal-strategy-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Renewal-Strategy.png
LOCATION:https://members.salesassembly.com/member-event/renewal-strategy-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261006T120000
DTEND;TZID=America/Chicago:20261006T125000
DTSTAMP:20260514T224825Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T224825Z
UID:10002331-1791288000-1791291000@members.salesassembly.com
SUMMARY:Customer Health & Churn Mitigation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Customer Health & Churn Mitigation\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to assess and manage customer health by looking beyond traditional metrics and identifying the signals that truly drive retention and growth. Participants will explore how to recognize early indicators of risk\, strengthen strategic alignment\, and maintain momentum across their accounts.\n\n\n\nDesigned for customer-facing teams\, this session helps participants move from reactive monitoring to a more proactive\, insight-driven approach—enabling them to address risks earlier\, build stronger relationships\, and improve long-term customer outcomes. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-health-churn-mitigation-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Customer-Health-Churn-Mitigation.png
LOCATION:https://members.salesassembly.com/member-event/customer-health-churn-mitigation-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261007T110000
DTEND;TZID=America/Chicago:20261007T115000
DTSTAMP:20260514T224948Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T224948Z
UID:10002301-1791370800-1791373800@members.salesassembly.com
SUMMARY:Getting Clarity: Budget\, Timeline\, and Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Getting Clarity: Budget\, Timeline\, and Pain\, part of the Qualification certification. \n\n\n\nThis program focuses on how to create early clarity in the sales process by understanding what truly drives a deal forward. Participants will explore how to uncover key factors such as priorities\, urgency\, and decision dynamics to determine whether an opportunity is worth pursuing. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level discovery and instead lead more structured\, effective conversations that reduce wasted effort\, improve deal quality\, and increase the likelihood of closing the right opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-8/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Getting-Clarity_-Budget-Timeline-and-Pain.png
LOCATION:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261007T120000
DTEND;TZID=America/Chicago:20261007T125000
DTSTAMP:20260514T225109Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225109Z
UID:10002304-1791374400-1791377400@members.salesassembly.com
SUMMARY:Listening for Buyer Signals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Listening for Buyer Signals\, part of the Qualification certification. \n\n\n\nThis program focuses on how to identify real buying intent by interpreting what buyers say\, how they behave\, and how they engage throughout the sales process. Participants will explore how to distinguish between curiosity and commitment\, recognize key signals that indicate momentum or risk\, and adjust their approach accordingly. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond assumptions and instead make more informed decisions based on buyer behavior—improving deal qualification\, reducing wasted effort\, and increasing the likelihood of progressing the right opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/listening-for-buyer-signals-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Listening-for-Buyer-Signals.png
LOCATION:https://members.salesassembly.com/member-event/listening-for-buyer-signals-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261009T110000
DTEND;TZID=America/Chicago:20261009T115000
DTSTAMP:20260504T142601Z
CREATED:20260504T142557Z
LAST-MODIFIED:20260504T142601Z
UID:10002476-1791543600-1791546600@members.salesassembly.com
SUMMARY:Getting More From Your Conversational Intelligence Tool
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Sriharsha Guduguntla\, Co-Founder and CEO of Hyperbound\, for this program titled Getting More From Your Conversational Intelligence Tool – part of the GTM Brew series. \n\n\n\nThis session is designed to help reps take ownership of their own development by using AI and other modern tools + strategies.  Participants will learn how to use AI to debrief their own calls\, pressure-test discovery and demo approaches\, role-play tough objections\, build skill-development plans tied to their quota\, and track progress over time. Reps will leave with a self-coaching routine they can run on their own schedule — one that compounds into better performance without waiting on someone else to make time for them. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-more-from-your-conversational-intelligence-tool/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/Getting-More-From-Your-Conversational-Intelligence-Tool-1.png
LOCATION:https://members.salesassembly.com/member-event/getting-more-from-your-conversational-intelligence-tool/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T110000
DTEND;TZID=America/Chicago:20261013T115000
DTSTAMP:20260514T225230Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225230Z
UID:10002325-1791889200-1791892200@members.salesassembly.com
SUMMARY:Segmentation and Engagement Models
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Segmentation and Engagement Models\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to prioritize accounts and allocate time more effectively by using signal-based segmentation. Participants will explore how to evaluate risk\, growth potential\, and strategic value to determine the right level of engagement across their portfolio. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond one-size-fits-all approaches and instead adopt a more intentional strategy—enabling them to reduce churn risk\, improve efficiency\, and focus their efforts where they can drive the greatest impact. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Segmentation-and-Engagement-Models.png
LOCATION:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T120000
DTEND;TZID=America/Chicago:20261013T125000
DTSTAMP:20260514T225417Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225417Z
UID:10002319-1791892800-1791895800@members.salesassembly.com
SUMMARY:Creating and Utilizing Account Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Creating and Utilizing Account Plans\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to transform traditional account plans into collaborative\, outcome-driven tools that align teams and customers around shared goals. Participants will explore how to define success from the customer’s perspective\, establish clear accountability\, and proactively identify risks that could impact progress. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond static planning and instead build more dynamic\, customer-aligned approaches that improve visibility\, strengthen alignment\, and drive more consistent retention and growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Creating-and-Utilizing-Account-Plans.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-10/
END:VEVENT
END:VCALENDAR