BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Sales Assembly - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://members.salesassembly.com
X-WR-CALDESC:Events for Sales Assembly
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260203T110000
DTEND;TZID=America/Chicago:20260203T115000
DTSTAMP:20260415T135028
CREATED:20250923T121153Z
LAST-MODIFIED:20251030T185045Z
UID:10002278-1770116400-1770119400@members.salesassembly.com
SUMMARY:Understanding the Objection
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz\, Founder of The Sales-Led GTM Agency\, for this program titled Understanding the Objection – part of the Objection Handling skill certification.    \n\n\n\nThis session focuses on uncovering the real reason behind a buyer’s objection. Participants learn how to use open-ended questioning\, active listening\, and conversational cues to move beyond surface-level resistance. The session emphasizes diagnosing objections accurately so sellers can respond with relevance and empathy. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/understanding-the-objection/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Objection-Handling_-Understanding-the-Objection.png
LOCATION:https://members.salesassembly.com/member-event/understanding-the-objection/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260203T120000
DTEND;TZID=America/Chicago:20260203T125000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T185315Z
UID:10002270-1770120000-1770123000@members.salesassembly.com
SUMMARY:Developing Confidence and Trust
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz\, Founder of The Sales-Led GTM Agency\, for this program titled Developing Confidence and Trust – part of the Objection Handling skill certification.    \n\n\n\nThis program focuses on building credibility and composure in the face of resistance. Participants learn to manage tone\, body language\, and messaging to reassure buyers while staying in control of the conversation. The emphasis is on shifting from defensive reactions to thoughtful responses that foster trust and strengthen influence. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-confidence-and-trust/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Objection-Handling_-Developing-Confidence-and-Trust.png
LOCATION:https://members.salesassembly.com/member-event/developing-confidence-and-trust/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260204T110000
DTEND;TZID=America/Chicago:20260204T115000
DTSTAMP:20260415T135028
CREATED:20260114T200553Z
LAST-MODIFIED:20260114T223115Z
UID:10002464-1770202800-1770205800@members.salesassembly.com
SUMMARY:Leading Organized and Productive Customer Meetings
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Kemyell Rieves\, Fractional CRO | Growth & Leadership Coach\, for this program titled Leading Organized and Productive Customer Meetings – part of the Relationship Management skill certification.    \n\n\n\nThis program focuses on running customer meetings that are purposeful\, engaging\, and action-oriented. Participants learn agenda setting\, facilitation techniques\, and strategies for summarizing next steps. The emphasis is on preparation and follow-through to build consistency and deliver value in every conversation. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/leading-organized-and-productive-customer-meetings-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Relationship-Management_-Leading-Organized-and-Productive-Customer-Meetings.png
LOCATION:https://members.salesassembly.com/member-event/leading-organized-and-productive-customer-meetings-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260205T100000
DTEND;TZID=America/Chicago:20260205T105000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251027T213951Z
UID:10002380-1770285600-1770288600@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-26/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Operations-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-operations-peer-group-26/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260205T110000
DTEND;TZID=America/Chicago:20260205T115000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251111T111059Z
UID:10002381-1770289200-1770292200@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-26/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/XDRs-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/xdrs-peer-group-26/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260206T110000
DTEND;TZID=America/Chicago:20260206T115000
DTSTAMP:20260415T135028
CREATED:20251028T155602Z
LAST-MODIFIED:20260107T201005Z
UID:10002401-1770375600-1770378600@members.salesassembly.com
SUMMARY:Self-Sourced Pipeline: Building A Consistent Referrals Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Samantha McKenna\, Founder of #samsales Consulting\, for this program titled Self-Sourced Pipeline: Building A Consistent Referrals Process – part of the GTM Brew series.    \n\n\n\nWe all say that we rely on referrals\, but when we dig in\, it’s usually that we wait for them to come inbound. And even if we do an outbound approach to them\, the way we ask may be costing us opportunities\, In this session with Sam McKenna\, you’ll learn the data around referrals\, and then a dozen actionable and tactical plays that will help you make referrals one of the top ways you source meetings\, while also building momentum to bring more inbound. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/self-sourced-pipeline-building-a-consistent-referrals-process/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/10/Self-Sourced-Pipeline_-Building-A-Consistent-Referrals-Process.png
LOCATION:https://members.salesassembly.com/member-event/self-sourced-pipeline-building-a-consistent-referrals-process/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260210T100000
DTEND;TZID=America/Chicago:20260210T105000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T185728Z
UID:10002359-1770717600-1770720600@members.salesassembly.com
SUMMARY:Tying Value Proposition to Prospect Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu\, VP of Sales at Hireology\, for this program titled Tying Value Proposition to Prospect Pain – part of the Positioning skill certification.    \n\n\n\nThis program focuses on crafting messages that make solutions stand out in competitive markets. Participants learn to compare against alternatives without negative selling and highlight unique advantages in people\, product\, and process. The emphasis is on creating distinction that resonates with buyers and reinforces why your solution wins. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Tying-Value-Proposition-to-Prospect-Pain-1.png
LOCATION:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260210T110000
DTEND;TZID=America/Chicago:20260210T115000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T190022Z
UID:10002290-1770721200-1770724200@members.salesassembly.com
SUMMARY:Territory Exhaustion
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson\, Founder & CEO of Sales Rep Accelerator\, for this program titled Territory Exhaustion – part of the Pipeline Planning skill certification.    \n\n\n\nThis program focuses on maximizing results within a territory before expanding to new accounts. Participants learn strategies to fully engage existing prospects\, deepen penetration into target accounts\, and identify overlooked opportunities. The emphasis is on disciplined execution that ensures no potential revenue is left behind. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/territory-exhaustion/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Territory-Exhaustion.png
LOCATION:https://members.salesassembly.com/member-event/territory-exhaustion/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260210T120000
DTEND;TZID=America/Chicago:20260210T125000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T190159Z
UID:10002284-1770724800-1770727800@members.salesassembly.com
SUMMARY:Co-Selling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson\, Founder & CEO of Sales Rep Accelerator\, for this program titled Co-Selling – part of the Pipeline Planning skill certification.    \n\n\n\nThis program focuses on researching accounts efficiently by uncovering triggers\, intent\, and strategic priorities. Participants learn a system to prioritize based on fit\, engagement\, and whitespace. The emphasis is on turning insights into outreach that resonates and building consistent pipeline through structured planning. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/co-selling/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Co-Selling.png
LOCATION:https://members.salesassembly.com/member-event/co-selling/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260211T100000
DTEND;TZID=America/Chicago:20260211T105000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T190904Z
UID:10002356-1770804000-1770807000@members.salesassembly.com
SUMMARY:Strategies to Differentiate from the Competition
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu\, VP of Sales at Hireology\, for this program titled Strategies to Differentiate from the Competition – part of the Positioning skill certification.    \n\n\n\nThis program focuses on crafting messages that make solutions stand out in competitive markets. Participants learn to compare against alternatives without negative selling and highlight unique advantages in people\, product\, and process. The emphasis is on creating distinction that resonates with buyers and reinforces why your solution wins. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Strategies-to-Differentiate-from-the-Competition-1.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260211T110000
DTEND;TZID=America/Chicago:20260211T115000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T191304Z
UID:10002299-1770807600-1770810600@members.salesassembly.com
SUMMARY:Getting Clarity: Budget\, Timeline\, and Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Founder & Principal of Align Advisory Group\, for this program titled Getting Clarity: Budget\, Timeline\, and Pain – part of the Qualification skill certification.    \n\n\n\nThis program teaches how to run discovery conversations that surface the most critical qualification factors. Participants learn to ask direct\, high-value questions that reveal timing constraints\, available budget\, and urgent pain points. The session helps sellers structure conversations that result in a clear path forward. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Getting-Clarity_-Budget-Timeline-and-Pain.png
LOCATION:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260211T120000
DTEND;TZID=America/Chicago:20260211T125000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T191448Z
UID:10002302-1770811200-1770814200@members.salesassembly.com
SUMMARY:Listening for Buyer Signals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Founder & Principal of Align Advisory Group\, for this program titled Listening for Buyer Signals – part of the Qualification skill certification.    \n\n\n\nParticipants learn how to pick up on both verbal and non-verbal signals that indicate real interest or disengagement. The session includes techniques for reading between the lines\, clarifying ambiguous responses\, and distinguishing curiosity from intent. The goal is to qualify based on behavior\, not just what is said. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/listening-for-buyer-signals/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Listening-for-Buyer-Signals.png
LOCATION:https://members.salesassembly.com/member-event/listening-for-buyer-signals/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260212T100000
DTEND;TZID=America/Chicago:20260212T105000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251111T122227Z
UID:10002382-1770890400-1770893400@members.salesassembly.com
SUMMARY:Pre-Sales Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sales-revenue-managers-peer-group-8/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pre-Sales-Revenue-Managers-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/pre-sales-revenue-managers-peer-group-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260212T110000
DTEND;TZID=America/Chicago:20260212T115000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251108T165405Z
UID:10002203-1770894000-1770897000@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-25/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Account-Executives-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/account-executives-peer-group-25/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260212T120000
DTEND;TZID=America/Chicago:20260212T125000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251110T081810Z
UID:10002383-1770897600-1770900600@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-26/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Customer-Success-Managers-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-26/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260213T110000
DTEND;TZID=America/Chicago:20260213T115000
DTSTAMP:20260415T135028
CREATED:20251028T162218Z
LAST-MODIFIED:20251215T095532Z
UID:10002402-1770980400-1770983400@members.salesassembly.com
SUMMARY:Revenue Leadership Path: From Top Performer to Strategic Leader
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Meg Youngblood\, CEO and Founder of On Deck Leadership Consulting\, for this program titled Revenue Leadership Path: From Top Performer to Strategic Leader – part of the GTM Brew series.    \n\n\n\nCareer growth in revenue isn’t accidental – it’s the result of building a deliberate toolkit and roadmap. This session combines practical skill development with real-world leadership lessons to help you evolve from individual contributor to strategic leader. You’ll learn the competencies\, career moves\, and mindset shifts needed to accelerate your journey toward executive-level success. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-leadership-path-from-top-performer-to-strategic-leader/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/10/Revenue-Leadership-Path_-From-Top-Performer-to-Strategic-Leader.png
LOCATION:https://members.salesassembly.com/member-event/revenue-leadership-path-from-top-performer-to-strategic-leader/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260217T110000
DTEND;TZID=America/Chicago:20260217T115000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T191725Z
UID:10002323-1771326000-1771329000@members.salesassembly.com
SUMMARY:Segmentation and Engagement Models
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, VP of Account Management at Actabl\, for this program titled Segmentation and Engagement Models – part of the Risk Mitigation skill certification.    \n\n\n\nThis program focuses on prioritizing customer accounts based on both risk and potential. Participants learn to apply segmentation strategies and tailor engagement models to each segment’s needs. The emphasis is on proactive touchpoints and tiered support approaches that maximize retention and growth. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Segmentation-and-Engagement-Models.png
LOCATION:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260217T120000
DTEND;TZID=America/Chicago:20260217T125000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T192129Z
UID:10002317-1771329600-1771332600@members.salesassembly.com
SUMMARY:Creating and Utilizing Account Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, VP of Account Management at Actabl\, for this program titled Creating and Utilizing Account Plans – part of the Risk Mitigation skill certification.    \n\n\n\nThis program focuses on co-creating measurable success plans that align customer and seller goals. Participants learn to structure plans\, define milestones\, and ensure accountability on both sides. The emphasis is on using success planning templates to drive adoption\, retention\, and long-term growth. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-8/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Creating-and-Utilizing-Account-Plans.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260218T110000
DTEND;TZID=America/Chicago:20260218T115000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T193050Z
UID:10002257-1771412400-1771415400@members.salesassembly.com
SUMMARY:Expansion Planning & Execution
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps\, VP of Customer Success at MD Integrations\, for this program titled Expansion Planning & Execution – part of the Expansion Selling skill certification.    \n\n\n\nThis program focuses on a structured framework for recognizing and activating expansion opportunities. Participants learn to assess account maturity\, uncover whitespace\, and align cross-functional resources. The emphasis is on positioning new offerings in ways that match evolving customer needs and drive timely growth. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/expansion-planning-execution/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Expansion-Planning-Execution.png
LOCATION:https://members.salesassembly.com/member-event/expansion-planning-execution/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260218T120000
DTEND;TZID=America/Chicago:20260218T125000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T193906Z
UID:10002260-1771416000-1771419000@members.salesassembly.com
SUMMARY:Internal Champion Development
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps\, VP of Customer Success at MD Integrations\, for this program titled Internal Champion Development – part of the Expansion Selling skill certification.    \n\n\n\nThis program focuses on identifying and nurturing champions within customer organizations. Participants learn to build authentic relationships\, equip champions to advocate effectively\, and sustain their influence throughout the sales cycle. The emphasis is on creating internal advocates who drive momentum and credibility. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/internal-champion-development/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Internal-Champion-Development.png
LOCATION:https://members.salesassembly.com/member-event/internal-champion-development/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260219T100000
DTEND;TZID=America/Chicago:20260219T105000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251110T112159Z
UID:10002384-1771495200-1771498200@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-2/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Executive-Revenue-Leaders-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260219T110000
DTEND;TZID=America/Chicago:20260219T115000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251111T135642Z
UID:10002385-1771498800-1771501800@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-26/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Enablement-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-26/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260220T110000
DTEND;TZID=America/Chicago:20260220T115000
DTSTAMP:20260415T135028
CREATED:20251028T165700Z
LAST-MODIFIED:20251215T095536Z
UID:10002403-1771585200-1771588200@members.salesassembly.com
SUMMARY:Speaking with Confidence and Clarity Under Pressure
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Aman Chopra\, Public Speaking Coach at Ultraspeaking\, for this program titled Speaking with Confidence and Clarity Under Pressure – part of the GTM Brew series.    \n\n\n\nIn this session\, you’ll learn three immediately actionable techniques to project confidence\, recover fast when you stumble\, and deliver a clear\, concise message — even when stakes are high and prospects are tough. These are the real-world moments that separate good reps from the ones who hit their quota. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/speaking-with-confidence-and-clarity-under-pressure/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/10/Speaking-with-Confidence-and-Clarity-Under-Pressure-1.png
LOCATION:https://members.salesassembly.com/member-event/speaking-with-confidence-and-clarity-under-pressure/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260224T110000
DTEND;TZID=America/Chicago:20260224T115000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T194053Z
UID:10002332-1771930800-1771933800@members.salesassembly.com
SUMMARY:Renewal Strategy
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh\, Director of Strategic Sales at Udemy\, for this program titled Renewal Strategy – part of the Strategic Account Management skill certification.    \n\n\n\nThis program focuses on managing renewals as a strategic continuation of success\, not a transactional checkpoint. Participants learn to time renewal conversations effectively\, align stakeholders\, and position renewals around value delivery and engagement that reinforces long-term customer impact. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/renewal-strategy/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Renewal-Strategy.png
LOCATION:https://members.salesassembly.com/member-event/renewal-strategy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260224T120000
DTEND;TZID=America/Chicago:20260224T125000
DTSTAMP:20260415T135028
CREATED:20250923T121215Z
LAST-MODIFIED:20251030T194327Z
UID:10002329-1771934400-1771937400@members.salesassembly.com
SUMMARY:Customer Health & Churn Mitigation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh\, Director of Strategic Sales at Udemy\, for this program titled Customer Health & Churn Mitigation – part of the Strategic Account Management skill certification.    \n\n\n\nThis program focuses on assessing and improving account health through structured frameworks and scorecards. Participants learn to monitor the right signals\, build engagement plans\, and act on early warning signs. The emphasis is on reducing churn risk and driving stronger customer retention outcomes. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-health-churn-mitigation/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Customer-Health-Churn-Mitigation.png
LOCATION:https://members.salesassembly.com/member-event/customer-health-churn-mitigation/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260225T110000
DTEND;TZID=America/Chicago:20260225T115000
DTSTAMP:20260415T135028
CREATED:20250923T121236Z
LAST-MODIFIED:20251112T195806Z
UID:10002293-1772017200-1772020200@members.salesassembly.com
SUMMARY:Discovering Buyer Motivation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Founder & Principal of Align Advisory Group\, for this program titled Discovering Buyer Motivation – part of the Qualification skill certification.    \n\n\n\nThis program equips sellers with strategies to uncover what is driving a buyer’s interest and urgency. Participants learn how to explore emotional motivators\, internal pressures\, and business goals. The session includes motivational frameworks that support value-based selling and opportunity prioritization. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/discovering-buyer-motivation/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Discovering-Buyer-Motivation.png
LOCATION:https://members.salesassembly.com/member-event/discovering-buyer-motivation/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260225T120000
DTEND;TZID=America/Chicago:20260225T125000
DTSTAMP:20260415T135028
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T161608Z
UID:10002296-1772020800-1772023800@members.salesassembly.com
SUMMARY:Disqualification with Confidence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, Founder & Principal of Align Advisory Group\, for this program titled Disqualification with Confidence – part of the Qualification skill certification.    \n\n\n\nSellers learn when and how to exit deals that are unlikely to convert. This session includes language for professional disengagement\, how to preserve future opportunity\, and how to free up time to focus on high-probability prospects. It helps reps gain confidence in saying no\, while maintaining credibility and respect. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – building qualified pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/disqualification-with-confidence/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Disqualification-with-Confidence.png
LOCATION:https://members.salesassembly.com/member-event/disqualification-with-confidence/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260303T110000
DTEND;TZID=America/Chicago:20260303T115000
DTSTAMP:20260415T135028
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T161731Z
UID:10002199-1772535600-1772538600@members.salesassembly.com
SUMMARY:Account Alignment with Execs\, Champions & Owners
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, VP of Account Management at Actabl\, for this program titled Account Alignment with Execs\, Champions & Owners – part of the Risk Mitigation skill certification.    \n\n\n\nThis program focuses on strengthening internal networks within customer accounts. Participants learn to identify key stakeholders\, build executive relationships\, and avoid over-reliance on a single contact. The emphasis is on establishing broad coverage that ensures long-term account stability and sustained business outcomes. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Account-Alignment-with-Execs-Champions-Owners.png
LOCATION:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260303T120000
DTEND;TZID=America/Chicago:20260303T125000
DTSTAMP:20260415T135028
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T161848Z
UID:10002320-1772539200-1772542200@members.salesassembly.com
SUMMARY:Navigating Common Customer Stumbling Blocks
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker\, VP of Account Management at Actabl\, for this program titled Navigating Common Customer Stumbling Blocks – part of the Risk Mitigation skill certification.    \n\n\n\nThis program focuses on addressing the challenges that often lead to churn. Participants learn warning signs to monitor\, frameworks for difficult conversations\, and corrective actions when engagement drops. The emphasis is on early intervention to protect account value and strengthen customer retention. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Navigating-Common-Customer-Stumbling-Blocks.png
LOCATION:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260304T110000
DTEND;TZID=America/Chicago:20260304T115000
DTSTAMP:20260415T135028
CREATED:20250923T121236Z
LAST-MODIFIED:20251111T162027Z
UID:10002227-1772622000-1772625000@members.salesassembly.com
SUMMARY:Prospecting the C-Suite
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Founder of DemandJen\, for this program titled Prospecting the C-Suite – part of the Complex Selling skill certification.    \n\n\n\nThis program focuses on earning executive attention through relevant\, high-impact outreach. Participants learn how to craft concise\, insight-driven messages\, use AI to uncover account triggers\, and apply a repeatable framework for C-suite engagement. The emphasis is on credibility\, personalization\, and precision that breaks through inbox noise. \n\n\n\nThis program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/prospecting-the-c-suite/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Complex-Selling_-Prospecting-the-C-Suite.png
LOCATION:https://members.salesassembly.com/member-event/prospecting-the-c-suite/
END:VEVENT
END:VCALENDAR