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DTSTAMP:20260623T193826
CREATED:20240104T032323Z
LAST-MODIFIED:20241206T180218Z
UID:10001710-1733824800-1733827800@members.salesassembly.com
SUMMARY:Communicating Hard Value: How to Show Return on Investment
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh\, Senior Director\, Enterprise Account Growth at Upwork\, as we hone into Consultative Support as a skill. This program is a strategic exploration into the art of articulating tangible value and showcasing return on investment to effectively influence retention rates. Participants will refine their communication skills to convey the concrete benefits and impact of their SaaS solutions. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/communicating-hard-value-how-to-show-return-on-investment-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Q2-program-OS-banners-2024-08-23T121011.998.png
LOCATION:https://members.salesassembly.com/member-event/communicating-hard-value-how-to-show-return-on-investment-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241210T110000
DTEND;TZID=America/Chicago:20241210T115000
DTSTAMP:20260623T193826
CREATED:20240104T035713Z
LAST-MODIFIED:20241210T171026Z
UID:10001718-1733828400-1733831400@members.salesassembly.com
SUMMARY:XDR Collaboration with GTM Teams
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jill Bruno\, Co-Head of Sales Development at AltiSales\, as we hone into Qualification as a skill. Sales is a team sport\, and there are many options for you to invest your effort into – but which one is the one that will yield the most results? This course will provide strategies on how Development Reps can best partner with their AE and AM counterparts to increase qualified opportunities and self-generated pipeline. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdr-collaboration-with-gtm-teams-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Q2-program-OS-banners-58.png
LOCATION:https://members.salesassembly.com/member-event/xdr-collaboration-with-gtm-teams-2/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241210T140000
DTEND;TZID=America/Chicago:20241210T145000
DTSTAMP:20260623T193826
CREATED:20240904T144347Z
LAST-MODIFIED:20241210T194032Z
UID:10001872-1733839200-1733842200@members.salesassembly.com
SUMMARY:Conversion Strategies: Capitalizing on Freemium and Free-Trial Prospects
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brittany Manopello\, Head of Revenue Enablement at Calendly\, as we hone into Value Articulation. Master the art of converting free trial users into long-term clients. This program equips attendees with best practices\, proven strategies\, and actionable templates to effectively engage and nurture prospects who are hesitant to commit to a contract. Participants will learn how to build compelling value propositions and foster relationships that drive conversions and business growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions. \n\n\n\nSponsored By
URL:https://members.salesassembly.com/member-event/conversion-strategies-capitalizing-on-freemium-and-free-trial-prospects/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-1.png
LOCATION:https://members.salesassembly.com/member-event/conversion-strategies-capitalizing-on-freemium-and-free-trial-prospects/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241211T100000
DTEND;TZID=America/Chicago:20241211T105000
DTSTAMP:20260623T193826
CREATED:20240104T035245Z
LAST-MODIFIED:20241211T150813Z
UID:10001717-1733911200-1733914200@members.salesassembly.com
SUMMARY:Getting Clarity: Budget\, Timeline\, and Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg\, VP of Sales at Valcre\, as we hone into Qualification as a skill. Dotting all your i’s and crossing all your t’s is crucial for you to close your deals. This course will dive into tactical ways to understand your prospect’s budget\, timeline\, and pain without turning your conversation into an interrogation. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/97.png
LOCATION:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241211T140000
DTEND;TZID=America/Chicago:20241211T145000
DTSTAMP:20260623T193826
CREATED:20240607T170720Z
LAST-MODIFIED:20241211T151107Z
UID:10001861-1733925600-1733928600@members.salesassembly.com
SUMMARY:Buyer-Centric Discovery: Innovative Techniques to Uncover More Opportunities
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Ashley Welch\, CEO at Somersault Innovation\, as we hone into Solution to Pain as a skill.  \n\n\n\nDive deeper into your discovery skills by tapping into “out of the box” techniques that will empower you to gain more insights and opportunities around your prospects. These are techniques used by Microsoft\, Salesforce\, Salesloft\, and others. This program will equip you to identify further the areas where you can add value and tell end-user stories that are meaningful to your buyer. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions. \n\n\n\nSponsored By
URL:https://members.salesassembly.com/member-event/buyer-centric-discovery-innovative-techniques-to-uncover-more-opportunities/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/06/Buyer-Centric-Discovery-Innovative-Techniques-to-Uncover-More-Opportunities.png
LOCATION:https://members.salesassembly.com/member-event/buyer-centric-discovery-innovative-techniques-to-uncover-more-opportunities/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241212T100000
DTEND;TZID=America/Chicago:20241212T105000
DTSTAMP:20260623T193826
CREATED:20240118T231420Z
LAST-MODIFIED:20241023T034932Z
UID:10001766-1733997600-1734000600@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-12/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241212T100000
DTEND;TZID=America/Chicago:20241212T105000
DTSTAMP:20260623T193826
CREATED:20240119T160712Z
LAST-MODIFIED:20240119T160714Z
UID:10001775-1733997600-1734000600@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-12/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241212T100000
DTEND;TZID=America/Chicago:20241212T105000
DTSTAMP:20260623T193826
CREATED:20240119T163403Z
LAST-MODIFIED:20240119T163405Z
UID:10001784-1733997600-1734000600@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-12/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241212T100000
DTEND;TZID=America/Chicago:20241212T105000
DTSTAMP:20260623T193826
CREATED:20240119T180319Z
LAST-MODIFIED:20240219T172740Z
UID:10001813-1733997600-1734000600@members.salesassembly.com
SUMMARY:Executive Revenue Leaders
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-12/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241217T100000
DTEND;TZID=America/Chicago:20241217T105000
DTSTAMP:20260623T193826
CREATED:20240104T040115Z
LAST-MODIFIED:20241217T152913Z
UID:10001719-1734429600-1734432600@members.salesassembly.com
SUMMARY:Differentiating to Win: Leveraging People\, Product\, and Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Ross Lubbers\, Sr. Account Executive at Elate\, as we hone into Value Articulation as a skill. This program explores the impact of people management\, product knowledge\, and process optimization all influencing\, win rates and expansion revenue\, to ensure and how to maintain a competitive edge in the market. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions. \n\n\n\nSponsored By
URL:https://members.salesassembly.com/member-event/differentiating-to-win-leveraging-people-product-and-process-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Q2-program-OS-banners-13-2.png
LOCATION:https://members.salesassembly.com/member-event/differentiating-to-win-leveraging-people-product-and-process-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241217T110000
DTEND;TZID=America/Chicago:20241217T115000
DTSTAMP:20260623T193826
CREATED:20240104T040435Z
LAST-MODIFIED:20241217T154724Z
UID:10001720-1734433200-1734436200@members.salesassembly.com
SUMMARY:Communicating Hard Value: Cost of Inaction and ROI
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jen Allen-Knuth\, Head of DemandJen\, as we hone into Value Articulation as a skill. In this program\, you will master the art of articulating the tangible costs of inaction and return on investment\, strategically empowering you to influence both win rates and expansion revenue positively for business growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions. \n\n\n\nSponsored By
URL:https://members.salesassembly.com/member-event/communicating-hard-value-cost-of-inaction-and-roi-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Q2-program-OS-banners-2024-08-23T121727.594.png
LOCATION:https://members.salesassembly.com/member-event/communicating-hard-value-cost-of-inaction-and-roi-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241217T140000
DTEND;TZID=America/Chicago:20241217T145000
DTSTAMP:20260623T193826
CREATED:20240104T033111Z
LAST-MODIFIED:20241216T171733Z
UID:10001712-1734444000-1734447000@members.salesassembly.com
SUMMARY:Driving Urgency Throughout the Sales Cycle
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly’s Sr. Programs Manager\, Jamila Frazier as we hone into Deal Management as a skill. Sellers and buyers have differing priorities regarding the sales cycle clock. Sellers are under intense scrutiny to close deals\, while buyers are cautious and diligent when evaluating new products. This course will provide you with practical strategies to drive urgency throughout your Sales Cycle. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/driving-urgency-throughout-the-sales-cycle-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Q2-program-OS-banners-60.png
LOCATION:https://members.salesassembly.com/member-event/driving-urgency-throughout-the-sales-cycle-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241218T100000
DTEND;TZID=America/Chicago:20241218T105000
DTSTAMP:20260623T193826
CREATED:20240104T040715Z
LAST-MODIFIED:20241218T151212Z
UID:10001721-1734516000-1734519000@members.salesassembly.com
SUMMARY:Strategies to Differentiate from the Competition
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Brian LaManna\, Sr. Mid-Market Account Executive at Gong\, as we hone in on positioning as a skill. \n\n\n\nThis program serves as a strategic compass\, guiding participants through innovative techniques to stand out in a crowded market\, primarily focusing on positively influencing response rates and self-generated pipeline. Participants will delve into crafting compelling value propositions\, personalized messaging\, and unique selling propositions. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Q2-program-OS-banners-2024-08-23T121944.661.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241218T140000
DTEND;TZID=America/Chicago:20241218T145000
DTSTAMP:20260623T193826
CREATED:20240607T165748Z
LAST-MODIFIED:20241218T151316Z
UID:10001859-1734530400-1734533400@members.salesassembly.com
SUMMARY:Educating New Champions with Their Current Metrics
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Shareil Nariman\, Head of Customer Experience at Arrows as we hone into Product Adoption as a skill. \n\n\n\nThis program will equip CSM teams with the tools to educate their new champions with tailored data-driven approaches\, to drive enhanced product adoption and foster long-term customer success. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions. \n\n\n\nSponsored By
URL:https://members.salesassembly.com/member-event/educating-new-champions-with-their-current-metrics-2/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/06/Strategies-to-Differentiate-Between-Champions-Vs-Mobilizers-Non-cert-1.png
LOCATION:https://members.salesassembly.com/member-event/educating-new-champions-with-their-current-metrics-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250108T110000
DTEND;TZID=America/Chicago:20250108T115000
DTSTAMP:20260623T193826
CREATED:20240104T041454Z
LAST-MODIFIED:20241216T202657Z
UID:10001723-1736334000-1736337000@members.salesassembly.com
SUMMARY:Give Before You Get: Providing Value Before a Sale
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Chris Kosrow\, Director of New Business Sales at Showpad\, as we hone in on positioning as a skill. This innovative program focuses on cultivating meaningful connections and positively influencing response rates and self-generated pipeline by emphasizing the principle of giving value upfront. Learners will explore strategies to deliver valuable insights\, content\, and solutions to prospects before the sale\, fostering trust and engagement. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/give-before-you-get-providing-value-before-a-sale-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Q2-program-OS-banners-25-1.png
LOCATION:https://members.salesassembly.com/member-event/give-before-you-get-providing-value-before-a-sale-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250114T100000
DTEND;TZID=America/Chicago:20250114T105000
DTSTAMP:20260623T193826
CREATED:20240906T153419Z
LAST-MODIFIED:20250113T222111Z
UID:10001874-1736848800-1736851800@members.salesassembly.com
SUMMARY:Anatomy of Effective Cold Email and Social Outreach
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Will Allred\, COO and Co-Founder of Lavender\,  for this program designed specifically for anyone who is responsible for prospecting in their role. In a time where breaking through the noise of your prospects’ inboxes is more difficult than ever\, it’s critical to know how to optimize your outreach for replies. In this program\, we’ll provide insight on how prospects view their inbox\, best practices to boost replies\, how to personalize in a relevant way\, and practical frameworks that enhance overall success. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nCraft internally focused subject lines and preview text to blend cold emails into recipients’ inboxes for increased open rates.\n\n\n\nSimplify email content through short paragraphs\, sentences\, and words to facilitate faster comprehension in the limited time recipients spend reading emails.\n\n\n\nStructure compelling follow-up emails that retain context from previous outreach and build ongoing curiosity to drive responses instead of resolving them.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/69.png
LOCATION:https://members.salesassembly.com/member-event/anatomy-of-effective-cold-email-and-social-outreach-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250114T140000
DTEND;TZID=America/Chicago:20250114T145000
DTSTAMP:20260623T193826
CREATED:20240913T164628Z
LAST-MODIFIED:20250109T175428Z
UID:10002013-1736863200-1736866200@members.salesassembly.com
SUMMARY:Prospecting Foundations: Setting Yourself up for Success
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jeff Bajorek\, Sales Leader and Coach\, for a practical session on improving your prospecting approach. This program will examine why many prospecting efforts fall short and offer actionable strategies to address these issues. You’ll learn how to create relevant\, credible\, and personalized outreach while optimizing your multi-channel cadence to engage prospects more effectively. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nIdentify Common Prospecting Challenges: Understand why single-channel approaches\, generic messaging\, and lack of personalization often fail\, and learn how to avoid these pitfalls.\n\n\n\nRefine Your Outreach Strategy: Discover how to build relevance using trigger events\, establish credibility with social proof\, and tailor your messaging to align with your prospects’ needs.\n\n\n\nDevelop an Effective Cadence: Create clear\, professional\, and consistent messaging across email\, phone\, and LinkedIn to drive meaningful engagement.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/prospecting-foundations-setting-yourself-up-for-success/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Prospecting-Foundations-Setting-Yourself-up-for-Success.png
LOCATION:https://members.salesassembly.com/member-event/prospecting-foundations-setting-yourself-up-for-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250115T100000
DTEND;TZID=America/Chicago:20250115T105000
DTSTAMP:20260623T193826
CREATED:20240906T214938Z
LAST-MODIFIED:20250114T220848Z
UID:10001880-1736935200-1736938200@members.salesassembly.com
SUMMARY:Positioning Yourself as a Partner Instead of a Vendor
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Tracie Dempsey\, VP\, of Customer Success at Suzy\, as we hone into Relationship Management as a skill. Recent research by LinkedIn showed that 88% of buyers of B2B tech only buy when they see a salesperson as a trusted advisor. If we truly are our customer’s trusted advisors\, why are we stumbling during our renewal conversations? This course will dive into how refining the art of your communication skills will impact customer health\, leading to sustained long-term satisfaction and customer retention. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nUse communication techniques like looping and asking thoughtful questions to build customer trust and connections. \n\n\n\nRecognize the type of conversation you’re having and meet the customer where they are emotionally.\n\n\n\nLead conversations with curiosity and authenticity.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/positioning-yourself-as-a-partner-instead-of-a-vendor/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Escalation-Process-Management-and-Best-Practices-2.png
LOCATION:https://members.salesassembly.com/member-event/positioning-yourself-as-a-partner-instead-of-a-vendor/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250115T110000
DTEND;TZID=America/Chicago:20250115T115000
DTSTAMP:20260623T193826
CREATED:20240906T215520Z
LAST-MODIFIED:20250114T232915Z
UID:10001881-1736938800-1736941800@members.salesassembly.com
SUMMARY:Creating and Utilizing Mutual Success Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Julie Persofsky\, Growth and Revenue Strategist\, as we hone in on Relationship Management as a skill. Customers using all your product’s features and functionality does not always equal value. Defining and aligning value means to your customer through collaborative success plans does. Learn to co-create strategies ensuring shared understanding\, fostering stronger relationships\, and driving sustained value for both parties involved using mutual success plans. \n\n\n\nKEY TAKEAWAYS \n\n\n\n\nSuccess plans should be a mutual commitment and collaboration between customer success managers and customers. They do not require extensive work and can start small.  \n\n\n\nSuccess plans should vary based on the customer’s touch and strategic effort.\n\n\n\nSuccessful applications of these MSPs include sharing plans cross-functionally\, iterating them regularly\, holding customers accountable\, and leveraging successes to justify renewals.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-and-Utilizing-Mutual-Success-Plans-3.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-mutual-success-plans-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250116T100000
DTEND;TZID=America/Chicago:20250116T105000
DTSTAMP:20260623T193826
CREATED:20241218T205040Z
LAST-MODIFIED:20241218T205042Z
UID:10002081-1737021600-1737024600@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250116T100000
DTEND;TZID=America/Chicago:20250116T105000
DTSTAMP:20260623T193826
CREATED:20241218T210945Z
LAST-MODIFIED:20241218T210959Z
UID:10002083-1737021600-1737024600@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250116T100000
DTEND;TZID=America/Chicago:20250116T105000
DTSTAMP:20260623T193826
CREATED:20241218T211701Z
LAST-MODIFIED:20241218T211707Z
UID:10002085-1737021600-1737024600@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250116T100000
DTEND;TZID=America/Chicago:20250116T105000
DTSTAMP:20260623T193826
CREATED:20241218T234836Z
LAST-MODIFIED:20241218T235459Z
UID:10002104-1737021600-1737024600@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250121T100000
DTEND;TZID=America/Chicago:20250121T105000
DTSTAMP:20260623T193826
CREATED:20240906T213120Z
LAST-MODIFIED:20250114T233125Z
UID:10001878-1737453600-1737456600@members.salesassembly.com
SUMMARY:Strategies for Customer Discovery that Leads to Quantifiable Outcomes
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Chad Horenfeldt\, VP of Customer Success at Siena AI\, as we explore Consultative Support as a skill. This program is a strategic dive into customer discovery techniques that go beyond surface-level insights\, aiming to influence retention rates positively. Participants will refine their skills in uncovering and addressing customer needs\, ultimately strengthening customer relationships and bolstering retention. \n\n\n\nKEY TAKEAWAYS \n\n\n\n\nUse high-impact discovery questions to uncover the buyer’s emotions and thought processes\, going beyond surface-level information.\n\n\n\nLeverage generative AI tools for research and preparation before sales conversations to gain valuable insights about prospects.\n\n\n\nPractice active listening during sales conversations\, reflecting back what you’ve heard to build trust and demonstrate genuine interest in the buyer’s needs.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-customer-discovery-that-leads-to-quantifiable-outcomes-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-30.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-customer-discovery-that-leads-to-quantifiable-outcomes-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250121T110000
DTEND;TZID=America/Chicago:20250121T115000
DTSTAMP:20260623T193826
CREATED:20240906T213607Z
LAST-MODIFIED:20250108T213539Z
UID:10001879-1737457200-1737460200@members.salesassembly.com
SUMMARY:Developing Subject Matter Expertise to Effectively Solution
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Corey Pudhorodsky as we explore Consultative Support as a skill. This program is a strategic immersion into the cultivation of subject matter expertise strategically designed to influence retention rates positively. Participants will deepen their knowledge and refine their skills\, enabling them to address customer needs and provide tailored solutions effectively. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nDeeply understand your customers\, their industries\, and use cases to deliver tailored\, credible solutions.\n\n\n\nActively seek mentorship\, immerse in support tickets\, learn from product releases\, teach others\, and continuously solicit feedback to build expertise.\n\n\n\nDemonstrate expertise in customer conversations by using phrases like “Our successful customers tend to…” and “Based on what I typically see…” while confirming understanding.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-subject-matter-expertise-to-effectively-solution-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Q2-program-OS-banners-31.png
LOCATION:https://members.salesassembly.com/member-event/developing-subject-matter-expertise-to-effectively-solution-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250122T100000
DTEND;TZID=America/Chicago:20250122T105000
DTSTAMP:20260623T193826
CREATED:20240918T162918Z
LAST-MODIFIED:20250108T235749Z
UID:10002074-1737540000-1737543000@members.salesassembly.com
SUMMARY:Creating Awareness: Timeliness and Persistence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nCold email is changing. Common tactics like “personalization-at-scale” (“I see you are the {TITLE} at {COMPANY}\, buy my stuff!) will no longer work as an outreach strategy\, and in fact\, can do some serious harm to your company’s outreach efforts. Authentic personalization and relevant messaging\, however\, is how we ensure our email makes its way into the primary inbox of your prospects and gets positive replies. Along with “Show Me You Know Me\,” the team will train you on the importance of urgency and their other top hacks for cold emailing that seriously up your chances of getting that meeting. \n\n\n\nJoin #samsales’ VP of Strategy and Enablement\, Kimberly Collins\, as she shares some of #samsales’ most asked-for tips when it comes to cold outreach. \n\n\n\nBy joining this program\, you will learn: \n\n\n\n\nHow to personalize authentically to drive awareness\n\n\n\nThe importance of detailed timelines\n\n\n\nHow to properly persist on a prospect\n\n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nResponding quickly to inbound leads and contacts dramatically increases the likelihood of connecting and converting opportunities. \n\n\n\nCrafting personalized\, relevant subject lines and messages shows prospects they are important and grabs their attention better than generic outreach. \n\n\n\nUnderstanding the deeper “so what?” behind your product’s features allows sellers to better empathize with prospects’ problems and tell compelling stories that drive home the value proposition.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification\, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-awareness-timeliness-and-persistence-5/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Creating-Awareness-Customization-and-Personalization.png
LOCATION:https://members.salesassembly.com/member-event/creating-awareness-timeliness-and-persistence-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250122T110000
DTEND;TZID=America/Chicago:20250122T235000
DTSTAMP:20260623T193826
CREATED:20240913T165524Z
LAST-MODIFIED:20250114T225615Z
UID:10002015-1737543600-1737589800@members.salesassembly.com
SUMMARY:Advocate with Impact: Creating Persuasive Internal Business Cases
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Josh Fosberg\, CRO at ArcXP\, for an insightful session focused on building persuasive internal business cases. In this program\, participants will develop the skills to advocate for their ideas and initiatives with impact\, ensuring alignment and buy-in across key stakeholders. By mastering the art of conflict resolution\, attendees will learn how to address differing viewpoints\, craft compelling arguments\, and create solutions that drive organizational success. \n\n\n\nKEY TAKEAWAYS \n\n\n\n\nLearn how to craft persuasive business cases that resonate with key stakeholders.\n\n\n\nDiscover strategies for addressing objections and overcoming resistance.\n\n\n\nGain insights on how to build consensus and drive impactful decisions within your organization.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand\, leveraging templates\, frameworks\, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/advocate-with-impact-creating-persuasive-internal-business-cases/
CATEGORIES:Skill Development Modules
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/09/Advocate-with-Impact-Creating-Persuasive-Internal-Business-Cases.png
LOCATION:https://members.salesassembly.com/member-event/advocate-with-impact-creating-persuasive-internal-business-cases/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250122T140000
DTEND;TZID=America/Chicago:20250122T145000
DTSTAMP:20260623T193826
CREATED:20240104T034841Z
LAST-MODIFIED:20250115T233847Z
UID:10001716-1737554400-1737557400@members.salesassembly.com
SUMMARY:Using Research and Social Proof in a Compelling Way
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Caroline Maloney\, BDR Manager at Armis\, for an engaging session on mastering the art of positioning. This program will teach participants how to strategically leverage research\, social proof\, and customer testimonials to elevate their market positioning. By utilizing compelling data and impactful stories\, attendees will learn how to build stronger credibility\, enhance their influence within the industry\, and foster valuable connections that drive long-term success. \n\n\n\nPROGRAM TAKEAWAYS \n\n\n\n\nGain actionable insights on effectively communicating your value proposition through positioning.\n\n\n\nLearn how to leverage research and data to enhance your market positioning.\n\n\n\nUnderstand the significance of social proof and customer testimonials in establishing credibility.\n\n\n\nDiscover strategies for using persuasive information to influence key stakeholders.\n\n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a Skill Development Module (SDM). All SDMs are crafted by our Sales Assembly team keeping in mind guiding metrics that are important to revenue organizations at B2B tech companies and skills that influence those guiding metrics. Furthermore\, we are focused on making sure SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  \n\n\n\nThis SDM is also a part of a Certification Program. By completing this module\, you will make progress towards being certified by Sales Assembly in a particular skill. Skills vary in the number of modules needed to complete the Certification Program\, but you can always review your progress towards completion under “My Certifications.” \n\n\n\n*Certification Programs do not have an enforced order or limit on timeframe for completion. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/using-research-and-social-proof-in-a-compelling-way-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2024/01/Q2-program-OS-banners-2024-08-23T121407.533.png
LOCATION:https://members.salesassembly.com/member-event/using-research-and-social-proof-in-a-compelling-way-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250123T100000
DTEND;TZID=America/Chicago:20250123T105000
DTSTAMP:20260623T193826
CREATED:20241218T212631Z
LAST-MODIFIED:20241218T212634Z
UID:10002087-1737626400-1737629400@members.salesassembly.com
SUMMARY:Pre-Sale Revenue Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/pre-sale-revenue-managers-peer-group-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250123T100000
DTEND;TZID=America/Chicago:20250123T105000
DTSTAMP:20260623T193826
CREATED:20241218T212919Z
LAST-MODIFIED:20241218T212924Z
UID:10002088-1737626400-1737629400@members.salesassembly.com
SUMMARY:Executive Revenue Leaders
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group (PG). All PGs are gatherings of individuals who serve in similar roles within a revenue organization at B2B tech companies. The purpose of these groups is to efficiently and actively solve problems through peer sharing and advisory. Join these groups if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges with a group of people who intimately understand your world. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account\, please email lissie@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-13/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2023/12/New-PG-Option-9.png
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END:VCALENDAR