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DTSTART;TZID=America/Chicago:20260610T100000
DTEND;TZID=America/Chicago:20260610T105000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260514T204153Z
UID:10002324-1781085600-1781088600@members.salesassembly.com
SUMMARY:Segmentation and Engagement Models
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Segmentation and Engagement Models\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to prioritize accounts and allocate time more effectively by using signal-based segmentation. Participants will explore how to evaluate risk\, growth potential\, and strategic value to determine the right level of engagement across their portfolio. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond one-size-fits-all approaches and instead adopt a more intentional strategy—enabling them to reduce churn risk\, improve efficiency\, and focus their efforts where they can drive the greatest impact. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-9/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Segmentation-and-Engagement-Models.png
LOCATION:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260610T110000
DTEND;TZID=America/Chicago:20260610T115000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260514T204414Z
UID:10002318-1781089200-1781092200@members.salesassembly.com
SUMMARY:Creating and Utilizing Account Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Creating and Utilizing Account Plans\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to transform traditional account plans into collaborative\, outcome-driven tools that align teams and customers around shared goals. Participants will explore how to define success from the customer’s perspective\, establish clear accountability\, and proactively identify risks that could impact progress. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond static planning and instead build more dynamic\, customer-aligned approaches that improve visibility\, strengthen alignment\, and drive more consistent retention and growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-9/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Creating-and-Utilizing-Account-Plans.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260611T100000
DTEND;TZID=America/Chicago:20260611T105000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20251111T155158Z
UID:10002457-1781172000-1781175000@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-30/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Operations-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-operations-peer-group-30/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260611T110000
DTEND;TZID=America/Chicago:20260611T115000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20251111T114236Z
UID:10002435-1781175600-1781178600@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-30/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/XDRs-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/xdrs-peer-group-30/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260616T100000
DTEND;TZID=America/Chicago:20260616T105000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260514T204529Z
UID:10002334-1781604000-1781607000@members.salesassembly.com
SUMMARY:Renewal Strategy
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Renewal Strategy\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to approach renewals as an ongoing\, strategic process aligned to the customer’s business priorities and buying cycle. Participants will explore how to build alignment early\, reinforce value consistently\, and position renewals as a natural continuation of impact rather than a last-minute negotiation. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive renewal motions and instead adopt a more proactive\, customer-aligned approach—improving retention\, reducing friction\, and creating stronger opportunities for long-term growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/renewal-strategy-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Renewal-Strategy.png
LOCATION:https://members.salesassembly.com/member-event/renewal-strategy-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260616T110000
DTEND;TZID=America/Chicago:20260616T115000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260514T204816Z
UID:10002330-1781607600-1781610600@members.salesassembly.com
SUMMARY:Customer Health & Churn Mitigation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Customer Health & Churn Mitigation\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to assess and manage customer health by looking beyond traditional metrics and identifying the signals that truly drive retention and growth. Participants will explore how to recognize early indicators of risk\, strengthen strategic alignment\, and maintain momentum across their accounts. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move from reactive monitoring to a more proactive\, insight-driven approach—enabling them to address risks earlier\, build stronger relationships\, and improve long-term customer outcomes. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-health-churn-mitigation-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Customer-Health-Churn-Mitigation.png
LOCATION:https://members.salesassembly.com/member-event/customer-health-churn-mitigation-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260617T100000
DTEND;TZID=America/Chicago:20260617T105000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260514T204927Z
UID:10002300-1781690400-1781693400@members.salesassembly.com
SUMMARY:Getting Clarity: Budget\, Timeline\, and Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Getting Clarity: Budget\, Timeline\, and Pain\, part of the Qualification certification. \n\n\n\nThis program focuses on how to create early clarity in the sales process by understanding what truly drives a deal forward. Participants will explore how to uncover key factors such as priorities\, urgency\, and decision dynamics to determine whether an opportunity is worth pursuing. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level discovery and instead lead more structured\, effective conversations that reduce wasted effort\, improve deal quality\, and increase the likelihood of closing the right opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Getting-Clarity_-Budget-Timeline-and-Pain.png
LOCATION:https://members.salesassembly.com/member-event/getting-clarity-budget-timeline-and-pain-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260617T110000
DTEND;TZID=America/Chicago:20260617T115000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260514T205256Z
UID:10002303-1781694000-1781697000@members.salesassembly.com
SUMMARY:Listening for Buyer Signals
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Listening for Buyer Signals\, part of the Qualification certification. \n\n\n\nThis program focuses on how to identify real buying intent by interpreting what buyers say\, how they behave\, and how they engage throughout the sales process. Participants will explore how to distinguish between curiosity and commitment\, recognize key signals that indicate momentum or risk\, and adjust their approach accordingly. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond assumptions and instead make more informed decisions based on buyer behavior—improving deal qualification\, reducing wasted effort\, and increasing the likelihood of progressing the right opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/listening-for-buyer-signals-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Listening-for-Buyer-Signals.png
LOCATION:https://members.salesassembly.com/member-event/listening-for-buyer-signals-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260618T100000
DTEND;TZID=America/Chicago:20260618T105000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260422T145041Z
UID:10002422-1781776800-1781779800@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-6/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Executive-Revenue-Leaders-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260618T110000
DTEND;TZID=America/Chicago:20260618T115000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20251108T172055Z
UID:10002207-1781780400-1781783400@members.salesassembly.com
SUMMARY:Account Executives Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-executives-peer-group-29/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Account-Executives-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/account-executives-peer-group-29/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260618T120000
DTEND;TZID=America/Chicago:20260618T125000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20251110T091324Z
UID:10002414-1781784000-1781787000@members.salesassembly.com
SUMMARY:Customer Success Managers Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-30/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Customer-Success-Managers-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/customer-success-managers-peer-group-30/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260623T100000
DTEND;TZID=America/Chicago:20260623T105000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260514T205705Z
UID:10002200-1782208800-1782211800@members.salesassembly.com
SUMMARY:Account Alignment with Execs\, Champions & Owners
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Account Alignment with Execs\, Champions & Owners\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to build stronger alignment across key stakeholders within an account to reduce risk and improve retention. Participants will explore how to identify gaps in relationship coverage\, engage different personas effectively\, and ensure alignment extends beyond a single point of contact. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond single-threaded relationships and instead develop a more intentional\, multi-stakeholder approach—strengthening influence\, increasing visibility\, and reducing the likelihood of unexpected churn. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions. 
URL:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Account-Alignment-with-Execs-Champions-Owners.png
LOCATION:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260623T110000
DTEND;TZID=America/Chicago:20260623T115000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260514T205954Z
UID:10002321-1782212400-1782215400@members.salesassembly.com
SUMMARY:Navigating Common Customer Stumbling Blocks
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Navigating Common Customer Stumbling Blocks\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to identify and respond to common risk signals that can impact retention and growth. Participants will explore how to recognize early signs of disengagement\, budget pressure\, and hidden challenges—and take action before they escalate. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive problem-solving and instead adopt a more proactive approach—enabling them to address risk earlier\, communicate value more effectively\, and maintain stronger momentum across their accounts. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Navigating-Common-Customer-Stumbling-Blocks.png
LOCATION:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260624T100000
DTEND;TZID=America/Chicago:20260624T105000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260514T210136Z
UID:10002282-1782295200-1782298200@members.salesassembly.com
SUMMARY:Account Research & Territory Planning
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Account Research & Territory Planning\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to approach account planning as a strategic decision-making process rather than a static exercise. Participants will explore how to identify high-impact accounts\, uncover meaningful business triggers\, and prioritize where to invest time and effort to drive pipeline growth. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level research and instead build more targeted\, insight-driven approaches that improve relevance\, increase efficiency\, and create stronger opportunities within their territories. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-research-territory-planning-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Account-Research-Territory-Planning.png
LOCATION:https://members.salesassembly.com/member-event/account-research-territory-planning-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260624T110000
DTEND;TZID=America/Chicago:20260624T115000
DTSTAMP:20260610T025330
CREATED:20250923T121344Z
LAST-MODIFIED:20260514T210320Z
UID:10002288-1782298800-1782301800@members.salesassembly.com
SUMMARY:Persona-Centric Messaging
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Persona-Centric Messaging\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to tailor messaging to the different stakeholders involved in a deal\, recognizing that each individual has unique priorities\, concerns\, and motivations. Participants will explore how to identify key personas within an account and better understand what drives their decision-making. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond generic messaging and instead create more relevant\, targeted communication that builds trust\, improves alignment across stakeholders\, and increases the likelihood of deal progression. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/persona-centric-messaging-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Persona-Centric-Messaging.png
LOCATION:https://members.salesassembly.com/member-event/persona-centric-messaging-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260625T110000
DTEND;TZID=America/Chicago:20260625T115000
DTSTAMP:20260610T025330
CREATED:20250923T121726Z
LAST-MODIFIED:20251111T141504Z
UID:10002450-1782385200-1782388200@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-30/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Enablement-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-30/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260707T100000
DTEND;TZID=America/Chicago:20260707T105000
DTSTAMP:20260610T025330
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T210651Z
UID:10002327-1783418400-1783421400@members.salesassembly.com
SUMMARY:Change Management
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Change Management\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to stay aligned and maintain momentum as customers navigate leadership changes\, shifting priorities\, and organizational restructuring. Participants will explore how to reposition their value\, adapt to new stakeholder dynamics\, and remain relevant during periods of uncertainty. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive approaches and instead take a more proactive role—enabling them to strengthen relationships\, uncover new opportunities\, and drive continued impact even as their customers evolve. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/change-management-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Change-Management.png
LOCATION:https://members.salesassembly.com/member-event/change-management-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260707T110000
DTEND;TZID=America/Chicago:20260707T115000
DTSTAMP:20260610T025330
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T211349Z
UID:10002336-1783422000-1783425000@members.salesassembly.com
SUMMARY:Running Business Reviews That Deliver Value
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Running Business Reviews That Deliver Value\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to transform business reviews into strategic conversations that reinforce value and drive alignment with customer priorities. Participants will explore how to connect performance to business outcomes\, create more engaging and insight-driven discussions\, and position themselves as trusted advisors. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reporting and instead use business reviews as a tool to strengthen relationships\, uncover new opportunities\, and drive continued growth across their accounts. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/trategic-Account-Management_-Running-Business-Reviews-That-Deliver-Value.png
LOCATION:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260708T100000
DTEND;TZID=America/Chicago:20260708T105000
DTSTAMP:20260610T025330
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T211505Z
UID:10002294-1783504800-1783507800@members.salesassembly.com
SUMMARY:Discovering Buyer Motivation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Discovering Buyer Motivation\, part of the Qualification certification. \n\n\n\nThis program focuses on how to uncover the real drivers behind buyer action by identifying the business and personal motivations that influence decision-making. Participants will explore how to distinguish between pain\, gain\, and risk\, and better understand the emotional factors that create urgency within a deal. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level discovery and instead identify what truly matters to buyers—enabling them to prioritize the right opportunities\, build stronger champions\, and drive more consistent deal progression. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/discovering-buyer-motivation-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Discovering-Buyer-Motivation.png
LOCATION:https://members.salesassembly.com/member-event/discovering-buyer-motivation-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260708T110000
DTEND;TZID=America/Chicago:20260708T115000
DTSTAMP:20260610T025330
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T211749Z
UID:10002297-1783508400-1783511400@members.salesassembly.com
SUMMARY:Disqualification with Confidence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Disqualification with Confidence\, part of the Qualification certification. \n\n\n\nThis program focuses on how to evaluate opportunities more objectively and determine which deals are truly worth pursuing. Participants will explore how to identify gaps in qualification\, recognize when deals lack real momentum\, and use clear criteria to decide whether to move forward or disengage. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond optimism and instead take a more disciplined approach to pipeline management—improving forecast accuracy\, protecting time\, and increasing focus on high-probability opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/disqualification-with-confidence-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Disqualification-with-Confidence.png
LOCATION:https://members.salesassembly.com/member-event/disqualification-with-confidence-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260714T100000
DTEND;TZID=America/Chicago:20260714T105000
DTSTAMP:20260610T025330
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T212045Z
UID:10002360-1784023200-1784026200@members.salesassembly.com
SUMMARY:Tying Value Proposition to Prospect Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Tying Value Proposition to Prospect Pain\, part of the Positioning certification. \n\n\n\nThis program focuses on how to connect your solution’s value directly to the buyer’s most relevant challenges\, making it clear why change matters. Participants will explore how to align value with real business pain\, highlight the consequences of inaction\, and create stronger urgency within the sales process. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond generic value statements and instead deliver more targeted\, impactful messaging that resonates with buyers\, strengthens prioritization\, and drives more decisive action. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Tying-Value-Proposition-to-Prospect-Pain-1.png
LOCATION:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260714T110000
DTEND;TZID=America/Chicago:20260714T115000
DTSTAMP:20260610T025330
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T212434Z
UID:10002357-1784026800-1784029800@members.salesassembly.com
SUMMARY:Strategies to Differentiate from the Competition
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Strategies to Differentiate from the Competition\, part of the Positioning certification. \n\n\n\nThis program focuses on how to stand out in competitive deals by aligning your solution’s strengths to what matters most to the buyer. Participants will explore how to identify true differentiation\, connect it to customer priorities\, and position their solution in a way that is both relevant and compelling. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Strategies-to-Differentiate-from-the-Competition-1.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260715T100000
DTEND;TZID=America/Chicago:20260715T105000
DTSTAMP:20260610T025330
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T212609Z
UID:10002291-1784109600-1784112600@members.salesassembly.com
SUMMARY:Territory Exhaustion
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Territory Exhaustion\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to build pipeline more effectively by applying a structured\, repeatable approach to prospecting. Participants will explore how to prioritize accounts\, maintain consistent outreach\, and ensure no opportunity within their territory is overlooked. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond inconsistent prospecting habits and instead develop a more disciplined system that improves efficiency\, increases account penetration\, and drives more predictable pipeline growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/territory-exhaustion-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Territory-Exhaustion.png
LOCATION:https://members.salesassembly.com/member-event/territory-exhaustion-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260715T110000
DTEND;TZID=America/Chicago:20260715T115000
DTSTAMP:20260610T025330
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T212825Z
UID:10002285-1784113200-1784116200@members.salesassembly.com
SUMMARY:Co-Selling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Co-Selling & Resource Orchestration\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to effectively leverage internal resources to drive better outcomes across accounts and opportunities. Participants will explore how to align with key stakeholders\, clarify roles and responsibilities\, and create stronger collaboration across teams. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond working independently and instead operate as the orchestrator of their deals—maximizing the impact of every resource available to increase efficiency\, strengthen execution\, and drive more successful outcomes. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/co-selling-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Co-Selling.png
LOCATION:https://members.salesassembly.com/member-event/co-selling-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260716T100000
DTEND;TZID=America/Chicago:20260716T105000
DTSTAMP:20260610T025330
CREATED:20250923T121726Z
LAST-MODIFIED:20251111T100458Z
UID:10002429-1784196000-1784199000@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-31/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Operations-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-operations-peer-group-31/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260716T110000
DTEND;TZID=America/Chicago:20260716T115000
DTSTAMP:20260610T025330
CREATED:20250923T121738Z
LAST-MODIFIED:20251111T114309Z
UID:10002436-1784199600-1784202600@members.salesassembly.com
SUMMARY:XDRs Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/xdrs-peer-group-31/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/XDRs-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/xdrs-peer-group-31/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260717T110000
DTEND;TZID=America/Chicago:20260717T115000
DTSTAMP:20260610T025330
CREATED:20260504T071713Z
LAST-MODIFIED:20260504T071716Z
UID:10002469-1784286000-1784289000@members.salesassembly.com
SUMMARY:Claude for Call Prep & Account Research
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nick Turnbull\, Founder of GrowthBoost\, for this program titled Claude for Call Prep & Account Research – part of the GTM Brew series. \n\n\n\nThis session is designed to help sellers use Claude to dramatically cut the time it takes to prepare for a call while going deeper than traditional research methods. Participants will learn practical prompts and workflows for researching accounts\, synthesizing 10-Ks and earnings calls\, building stakeholder maps\, and surfacing the “so what” that turns generic research into a point of view. Reps will leave with a repeatable pre-call routine that makes every first meeting sharper and every follow-up more relevant.. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/claude-for-call-prep-account-research-2/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/Claude-for-Call-Prep-Account-Research-1.png
LOCATION:https://members.salesassembly.com/member-event/claude-for-call-prep-account-research-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260721T100000
DTEND;TZID=America/Chicago:20260721T105000
DTSTAMP:20260610T025330
CREATED:20250923T121738Z
LAST-MODIFIED:20260514T212929Z
UID:10002255-1784628000-1784631000@members.salesassembly.com
SUMMARY:Top Discovery Questions that Get Deals Done
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Top Discovery Questions that Get Deals Done\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to run more effective discovery by asking questions that go beyond surface-level information and uncover what is actually driving a deal. Participants will explore how to gain visibility into internal decision-making\, better understand buyer priorities\, and guide conversations in a way that builds clarity and alignment. \n\n\n\nDesigned for revenue teams\, this session helps participants move from simply gathering information to shaping how buyers think about their challenges\, strengthening their ability to influence decisions and drive deals forward. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Top-Discovery-Questions-that-Get-Deals-Done.png
LOCATION:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260721T110000
DTEND;TZID=America/Chicago:20260721T115000
DTSTAMP:20260610T025330
CREATED:20250923T121738Z
LAST-MODIFIED:20260514T213415Z
UID:10002249-1784631600-1784634600@members.salesassembly.com
SUMMARY:Cutting Slipped Deals with Mutual Action Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Cutting Slipped Deals with Mutual Action Plans\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to prevent deals from stalling by turning mutual action plans into active\, collaborative tools that guide the buying process. Participants will explore how to build alignment with buyers\, create shared accountability\, and ensure momentum by anchoring plans in real business priorities. \n\n\n\nDesigned for revenue teams managing complex deals\, this session helps participants drive stronger follow-through\, maintain deal velocity\, and reduce the risk of late-stage slippage by keeping both sellers and buyers aligned from start to finish. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Cutting-Slipped-Deals-with-Mutual-Action-Plans.png
LOCATION:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260722T100000
DTEND;TZID=America/Chicago:20260722T105000
DTSTAMP:20260610T025330
CREATED:20250923T121738Z
LAST-MODIFIED:20260514T213620Z
UID:10002345-1784714400-1784717400@members.salesassembly.com
SUMMARY:Relevant Storytelling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Relevant Storytelling\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to communicate more effectively by using structured storytelling to create clarity\, build trust\, and drive action. Participants will explore how to frame conversations around customer goals and challenges\, and translate information into compelling\, outcome-driven narratives. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond delivering information and instead communicate in a way that is more relatable\, memorable\, and impactful—enabling them to better influence decisions and advance conversations. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/relevant-storytelling-9/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Relevant-Storytelling.png
LOCATION:https://members.salesassembly.com/member-event/relevant-storytelling-9/
END:VEVENT
END:VCALENDAR