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UID:10002476-1791543600-1791546600@members.salesassembly.com
SUMMARY:Getting More From Your Conversational Intelligence Tool
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Sriharsha Guduguntla\, Co-Founder and CEO of Hyperbound\, for this program titled Getting More From Your Conversational Intelligence Tool – part of the GTM Brew series. \n\n\n\nThis session is designed to help reps take ownership of their own development by using AI and other modern tools + strategies.  Participants will learn how to use AI to debrief their own calls\, pressure-test discovery and demo approaches\, role-play tough objections\, build skill-development plans tied to their quota\, and track progress over time. Reps will leave with a self-coaching routine they can run on their own schedule — one that compounds into better performance without waiting on someone else to make time for them. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/getting-more-from-your-conversational-intelligence-tool/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/Getting-More-From-Your-Conversational-Intelligence-Tool-1.png
LOCATION:https://members.salesassembly.com/member-event/getting-more-from-your-conversational-intelligence-tool/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T110000
DTEND;TZID=America/Chicago:20261013T115000
DTSTAMP:20260514T225230Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225230Z
UID:10002325-1791889200-1791892200@members.salesassembly.com
SUMMARY:Segmentation and Engagement Models
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Segmentation and Engagement Models\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to prioritize accounts and allocate time more effectively by using signal-based segmentation. Participants will explore how to evaluate risk\, growth potential\, and strategic value to determine the right level of engagement across their portfolio. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond one-size-fits-all approaches and instead adopt a more intentional strategy—enabling them to reduce churn risk\, improve efficiency\, and focus their efforts where they can drive the greatest impact. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Segmentation-and-Engagement-Models.png
LOCATION:https://members.salesassembly.com/member-event/segmentation-and-engagement-models-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T120000
DTEND;TZID=America/Chicago:20261013T125000
DTSTAMP:20260514T225417Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225417Z
UID:10002319-1791892800-1791895800@members.salesassembly.com
SUMMARY:Creating and Utilizing Account Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Creating and Utilizing Account Plans\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to transform traditional account plans into collaborative\, outcome-driven tools that align teams and customers around shared goals. Participants will explore how to define success from the customer’s perspective\, establish clear accountability\, and proactively identify risks that could impact progress. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond static planning and instead build more dynamic\, customer-aligned approaches that improve visibility\, strengthen alignment\, and drive more consistent retention and growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Creating-and-Utilizing-Account-Plans.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-utilizing-account-plans-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261014T110000
DTEND;TZID=America/Chicago:20261014T115000
DTSTAMP:20260514T225559Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225559Z
UID:10002283-1791975600-1791978600@members.salesassembly.com
SUMMARY:Account Research & Territory Planning
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Account Research & Territory Planning\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to approach account planning as a strategic decision-making process rather than a static exercise. Participants will explore how to identify high-impact accounts\, uncover meaningful business triggers\, and prioritize where to invest time and effort to drive pipeline growth. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level research and instead build more targeted\, insight-driven approaches that improve relevance\, increase efficiency\, and create stronger opportunities within their territories. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-research-territory-planning-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Account-Research-Territory-Planning.png
LOCATION:https://members.salesassembly.com/member-event/account-research-territory-planning-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261014T120000
DTEND;TZID=America/Chicago:20261014T125000
DTSTAMP:20260514T225739Z
CREATED:20250923T121854Z
LAST-MODIFIED:20260514T225739Z
UID:10002289-1791979200-1791982200@members.salesassembly.com
SUMMARY:Persona-Centric Messaging
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Persona-Centric Messaging\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to tailor messaging to the different stakeholders involved in a deal\, recognizing that each individual has unique priorities\, concerns\, and motivations. Participants will explore how to identify key personas within an account and better understand what drives their decision-making. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond generic messaging and instead create more relevant\, targeted communication that builds trust\, improves alignment across stakeholders\, and increases the likelihood of deal progression. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/persona-centric-messaging-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Persona-Centric-Messaging.png
LOCATION:https://members.salesassembly.com/member-event/persona-centric-messaging-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261015T100000
DTEND;TZID=America/Chicago:20261015T105000
DTSTAMP:20260813T192437Z
CREATED:20250923T121908Z
LAST-MODIFIED:20260813T192437Z
UID:10002426-1792058400-1792061400@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-10/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/ERL-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261020T110000
DTEND;TZID=America/Chicago:20261020T115000
DTSTAMP:20260514T225912Z
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T225912Z
UID:10002328-1792494000-1792497000@members.salesassembly.com
SUMMARY:Change Management
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Change Management\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to stay aligned and maintain momentum as customers navigate leadership changes\, shifting priorities\, and organizational restructuring. Participants will explore how to reposition their value\, adapt to new stakeholder dynamics\, and remain relevant during periods of uncertainty. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive approaches and instead take a more proactive role—enabling them to strengthen relationships\, uncover new opportunities\, and drive continued impact even as their customers evolve. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/change-management-4/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Strategic-Account-Management_-Change-Management.png
LOCATION:https://members.salesassembly.com/member-event/change-management-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261020T120000
DTEND;TZID=America/Chicago:20261020T125000
DTSTAMP:20260514T230132Z
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230132Z
UID:10002337-1792497600-1792500600@members.salesassembly.com
SUMMARY:Running Business Reviews That Deliver Value
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Pamela Marsh for Running Business Reviews That Deliver Value\, part of the Strategic Account Management certification. \n\n\n\nThis program focuses on how to transform business reviews into strategic conversations that reinforce value and drive alignment with customer priorities. Participants will explore how to connect performance to business outcomes\, create more engaging and insight-driven discussions\, and position themselves as trusted advisors. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reporting and instead use business reviews as a tool to strengthen relationships\, uncover new opportunities\, and drive continued growth across their accounts. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/trategic-Account-Management_-Running-Business-Reviews-That-Deliver-Value.png
LOCATION:https://members.salesassembly.com/member-event/running-business-reviews-that-deliver-value-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261021T110000
DTEND;TZID=America/Chicago:20261021T115000
DTSTAMP:20260514T230402Z
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230402Z
UID:10002295-1792580400-1792583400@members.salesassembly.com
SUMMARY:Discovering Buyer Motivation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Discovering Buyer Motivation\, part of the Qualification certification. \n\n\n\nThis program focuses on how to uncover the real drivers behind buyer action by identifying the business and personal motivations that influence decision-making. Participants will explore how to distinguish between pain\, gain\, and risk\, and better understand the emotional factors that create urgency within a deal. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level discovery and instead identify what truly matters to buyers—enabling them to prioritize the right opportunities\, build stronger champions\, and drive more consistent deal progression. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/discovering-buyer-motivation-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Discovering-Buyer-Motivation.png
LOCATION:https://members.salesassembly.com/member-event/discovering-buyer-motivation-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261021T120000
DTEND;TZID=America/Chicago:20261021T125000
DTSTAMP:20260514T230559Z
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230559Z
UID:10002298-1792584000-1792587000@members.salesassembly.com
SUMMARY:Disqualification with Confidence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Disqualification with Confidence\, part of the Qualification certification. \n\n\n\nThis program focuses on how to evaluate opportunities more objectively and determine which deals are truly worth pursuing. Participants will explore how to identify gaps in qualification\, recognize when deals lack real momentum\, and use clear criteria to decide whether to move forward or disengage. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond optimism and instead take a more disciplined approach to pipeline management—improving forecast accuracy\, protecting time\, and increasing focus on high-probability opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/disqualification-with-confidence-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Disqualification-with-Confidence.png
LOCATION:https://members.salesassembly.com/member-event/disqualification-with-confidence-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261023T110000
DTEND;TZID=America/Chicago:20261023T115000
DTSTAMP:20260513T144832Z
CREATED:20260513T144220Z
LAST-MODIFIED:20260513T144832Z
UID:10002478-1792753200-1792756200@members.salesassembly.com
SUMMARY:Speaking with Confidence and Clarity Under Pressure
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Aman Chopra\, Public Speaking Coach at Ultraspeaking\, for this program titled Speaking with Confidence and Clarity Under Pressure – part of the GTM Brew series.    \n\n\n\nIn this session\, you’ll learn three immediately actionable techniques to project confidence\, recover fast when you stumble\, and deliver a clear\, concise message — even when stakes are high and prospects are tough. These are the real-world moments that separate good reps from the ones who hit their quota. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/speaking-with-confidence-and-clarity-under-pressure-2/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/10/Speaking-with-Confidence-and-Clarity-Under-Pressure-1.png
LOCATION:https://members.salesassembly.com/member-event/speaking-with-confidence-and-clarity-under-pressure-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261027T110000
DTEND;TZID=America/Chicago:20261027T115000
DTSTAMP:20260514T230726Z
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230726Z
UID:10002201-1793098800-1793101800@members.salesassembly.com
SUMMARY:Account Alignment with Execs\, Champions & Owners
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Account Alignment with Execs\, Champions & Owners\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to build stronger alignment across key stakeholders within an account to reduce risk and improve retention. Participants will explore how to identify gaps in relationship coverage\, engage different personas effectively\, and ensure alignment extends beyond a single point of contact. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond single-threaded relationships and instead develop a more intentional\, multi-stakeholder approach—strengthening influence\, increasing visibility\, and reducing the likelihood of unexpected churn. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Account-Alignment-with-Execs-Champions-Owners.png
LOCATION:https://members.salesassembly.com/member-event/account-alignment-with-execs-champions-owners-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261027T120000
DTEND;TZID=America/Chicago:20261027T125000
DTSTAMP:20260514T230859Z
CREATED:20250923T121908Z
LAST-MODIFIED:20260514T230859Z
UID:10002322-1793102400-1793105400@members.salesassembly.com
SUMMARY:Navigating Common Customer Stumbling Blocks
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Lisa Honaker for Navigating Common Customer Stumbling Blocks\, part of the Risk Mitigation certification. \n\n\n\nThis program focuses on how to identify and respond to common risk signals that can impact retention and growth. Participants will explore how to recognize early signs of disengagement\, budget pressure\, and hidden challenges—and take action before they escalate. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive problem-solving and instead adopt a more proactive approach—enabling them to address risk earlier\, communicate value more effectively\, and maintain stronger momentum across their accounts. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Risk-Mitigation_-Navigating-Common-Customer-Stumbling-Blocks.png
LOCATION:https://members.salesassembly.com/member-event/navigating-common-customer-stumbling-blocks-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261028T110000
DTEND;TZID=America/Chicago:20261028T115000
DTSTAMP:20260514T231038Z
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T231038Z
UID:10002292-1793185200-1793188200@members.salesassembly.com
SUMMARY:Territory Exhaustion
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Territory Exhaustion\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to build pipeline more effectively by applying a structured\, repeatable approach to prospecting. Participants will explore how to prioritize accounts\, maintain consistent outreach\, and ensure no opportunity within their territory is overlooked. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond inconsistent prospecting habits and instead develop a more disciplined system that improves efficiency\, increases account penetration\, and drives more predictable pipeline growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/territory-exhaustion-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Territory-Exhaustion.png
LOCATION:https://members.salesassembly.com/member-event/territory-exhaustion-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261028T120000
DTEND;TZID=America/Chicago:20261028T125000
DTSTAMP:20260514T231238Z
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T231238Z
UID:10002286-1793188800-1793191800@members.salesassembly.com
SUMMARY:Co-Selling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Co-Selling & Resource Orchestration\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to effectively leverage internal resources to drive better outcomes across accounts and opportunities. Participants will explore how to align with key stakeholders\, clarify roles and responsibilities\, and create stronger collaboration across teams. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond working independently and instead operate as the orchestrator of their deals—maximizing the impact of every resource available to increase efficiency\, strengthen execution\, and drive more successful outcomes. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/co-selling-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Co-Selling.png
LOCATION:https://members.salesassembly.com/member-event/co-selling-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261103T110000
DTEND;TZID=America/Chicago:20261103T115000
DTSTAMP:20260514T231421Z
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T231421Z
UID:10002256-1793703600-1793706600@members.salesassembly.com
SUMMARY:Top Discovery Questions that Get Deals Done
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Top Discovery Questions that Get Deals Done\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to run more effective discovery by asking questions that go beyond surface-level information and uncover what is actually driving a deal. Participants will explore how to gain visibility into internal decision-making\, better understand buyer priorities\, and guide conversations in a way that builds clarity and alignment. \n\n\n\nDesigned for revenue teams\, this session helps participants move from simply gathering information to shaping how buyers think about their challenges\, strengthening their ability to influence decisions and drive deals forward. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Top-Discovery-Questions-that-Get-Deals-Done.png
LOCATION:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261103T120000
DTEND;TZID=America/Chicago:20261103T125000
DTSTAMP:20260514T231624Z
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T231624Z
UID:10002250-1793707200-1793710200@members.salesassembly.com
SUMMARY:Cutting Slipped Deals with Mutual Action Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Cutting Slipped Deals with Mutual Action Plans\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to prevent deals from stalling by turning mutual action plans into active\, collaborative tools that guide the buying process. Participants will explore how to build alignment with buyers\, create shared accountability\, and ensure momentum by anchoring plans in real business priorities. \n\n\n\nDesigned for revenue teams managing complex deals\, this session helps participants drive stronger follow-through\, maintain deal velocity\, and reduce the risk of late-stage slippage by keeping both sellers and buyers aligned from start to finish. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Cutting-Slipped-Deals-with-Mutual-Action-Plans.png
LOCATION:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261104T110000
DTEND;TZID=America/Chicago:20261104T115000
DTSTAMP:20260514T231841Z
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T231841Z
UID:10002347-1793790000-1793793000@members.salesassembly.com
SUMMARY:Relevant Storytelling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Relevant Storytelling\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to communicate more effectively by using structured storytelling to create clarity\, build trust\, and drive action. Participants will explore how to frame conversations around customer goals and challenges\, and translate information into compelling\, outcome-driven narratives. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond delivering information and instead communicate in a way that is more relatable\, memorable\, and impactful—enabling them to better influence decisions and advance conversations. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/relevant-storytelling-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Relevant-Storytelling.png
LOCATION:https://members.salesassembly.com/member-event/relevant-storytelling-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261104T120000
DTEND;TZID=America/Chicago:20261104T125000
DTSTAMP:20260514T232419Z
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T232419Z
UID:10002340-1793793600-1793796600@members.salesassembly.com
SUMMARY:Effective Demo Strategies
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Effective Demo Strategies\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to deliver more impactful demos by shifting from feature-driven walkthroughs to outcome-based storytelling. Participants will explore how to align demos to customer goals\, highlight what truly matters\, and clearly demonstrate how their solution improves the customer’s current state. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond generic product tours and instead create more engaging\, relevant demos—enabling them to build stronger alignment\, increase buyer confidence\, and drive more meaningful next steps. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/effective-demo-strategies-11/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Effective-Demo-Strategies.png
LOCATION:https://members.salesassembly.com/member-event/effective-demo-strategies-11/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261105T110000
DTEND;TZID=America/Chicago:20261105T115000
DTSTAMP:20260514T232558Z
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T232558Z
UID:10002259-1793876400-1793879400@members.salesassembly.com
SUMMARY:Expansion Planning & Execution
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps for Expansion Planning & Execution\, part of the Expansion Selling certification. \n\n\n\nThis program focuses on how to approach account growth with a structured\, proactive plan rather than relying on reactive opportunities. Participants will explore how to assess an account’s current state\, identify where meaningful expansion exists\, and align their approach to customer priorities and business objectives. \n\n\n\nDesigned for customer-facing teams\, this session helps participants build more intentional expansion strategies\, improve internal alignment\, and drive consistent growth by focusing on the right opportunities at the right time. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/expansion-planning-execution-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Expansion-Planning-Execution.png
LOCATION:https://members.salesassembly.com/member-event/expansion-planning-execution-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261105T120000
DTEND;TZID=America/Chicago:20261105T125000
DTSTAMP:20260514T232729Z
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T232729Z
UID:10002262-1793880000-1793883000@members.salesassembly.com
SUMMARY:Internal Champion Development
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps for Internal Champion Development\, part of the Expansion Selling certification. \n\n\n\nThis program focuses on how to identify and develop internal champions who can effectively advocate on your behalf throughout the buying process. Participants will explore how to distinguish true champions from supportive contacts\, build stronger strategic relationships\, and align with individuals who have both influence and motivation to drive change. \n\n\n\nDesigned for revenue teams managing complex accounts\, this session helps participants strengthen internal alignment within customer organizations\, sustain deal momentum\, and increase their ability to move opportunities forward—even when they are not directly involved in every conversation. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/internal-champion-development-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Internal-Champion-Development.png
LOCATION:https://members.salesassembly.com/member-event/internal-champion-development-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261110T110000
DTEND;TZID=America/Chicago:20261110T115000
DTSTAMP:20260514T233005Z
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T233005Z
UID:10002280-1794308400-1794311400@members.salesassembly.com
SUMMARY:Understanding the Objection
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz for Understanding the Objection\, part of the Objection Handling certification. \n\n\n\nThis program focuses on how to rethink objections by understanding what they actually represent in the buying process. Participants will explore why objections arise\, what they reveal about buyer priorities and concerns\, and how to approach them with curiosity instead of immediate response. \n\n\n\nDesigned for customer-facing teams\, this session helps participants shift from reactive objection handling to more thoughtful\, conversation-driven engagement\, enabling them to build trust\, uncover real challenges\, and create more productive interactions throughout the sales process. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/understanding-the-objection-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Objection-Handling_-Understanding-the-Objection.png
LOCATION:https://members.salesassembly.com/member-event/understanding-the-objection-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261110T120000
DTEND;TZID=America/Chicago:20261110T125000
DTSTAMP:20260514T233246Z
CREATED:20250923T121921Z
LAST-MODIFIED:20260514T233246Z
UID:10002272-1794312000-1794315000@members.salesassembly.com
SUMMARY:Developing Confidence and Trust
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz for Developing Confidence and Trust\, part of the Objection Handling certification. \n\n\n\nThis program focuses on how to build confidence and trust in conversations where objections arise. Participants will explore how curiosity\, active listening\, and thoughtful questioning create stronger engagement and help uncover what truly matters to the buyer. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive responses to objections and instead build more meaningful\, trust-driven interactions\, enabling them to better understand concerns\, strengthen relationships\, and guide conversations more effectively. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-confidence-and-trust-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Objection-Handling_-Developing-Confidence-and-Trust.png
LOCATION:https://members.salesassembly.com/member-event/developing-confidence-and-trust-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261112T110000
DTEND;TZID=America/Chicago:20261112T115000
DTSTAMP:20260813T192543Z
CREATED:20260622T154917Z
LAST-MODIFIED:20260813T192543Z
UID:10002482-1794481200-1794484200@members.salesassembly.com
SUMMARY:Sales Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nSales Assembly Peer Groups are interactive discussions designed for members serving in similar roles across revenue organizations. These sessions provide a space to share challenges\, exchange ideas\, and learn from peers who understand the realities of your day-to-day work. \n\n\n\nEach Peer Group features a dedicated thought leader and subject matter expert who helps guide the discussion and answer questions from participants. \n\n\n\nABOUT THIS SESSION \n\n\n\nJoin fellow Sales professionals and featured expert Jen Allen-Knuth for an interactive discussion on Complex Selling. \n\n\n\nWhether you’re navigating multi-threaded deals\, building consensus across stakeholders\, managing longer sales cycles\, or simply looking to hear how others are approaching complex opportunities\, this session is designed to provide practical ideas you can apply immediately. \n\n\n\nCOME PREPARED WITH: \n\n\n\n\nComplex deals you’re currently working through\n\n\n\nQuestions you’d like feedback on\n\n\n\nIdeas and best practices to share with the group\n\n\n\nActive opportunities or situations you’d like to discuss\n\n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/sales-peer-group-3/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Sales-Peer-Group-Complex-Selling.png
LOCATION:https://members.salesassembly.com/member-event/sales-peer-group-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261113T110000
DTEND;TZID=America/Chicago:20261113T115000
DTSTAMP:20260504T143359Z
CREATED:20260504T143355Z
LAST-MODIFIED:20260504T143359Z
UID:10002477-1794567600-1794570600@members.salesassembly.com
SUMMARY:Signal-Based Selling — Reading the Room Before You're In It
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, and Chris Nethercote\, Head of Commercial Sales at Common Room\, for this program titled Signal-Based Selling — Reading the Room Before You’re In It – part of the GTM Brew series. \n\n\n\nThis session is designed to help reps take ownership of their own development by using AI and other modern tools + strategies.  Participants will learn how to use AI to debrief their own calls\, pressure-test discovery and demo approaches\, role-play tough objections\, build skill-development plans tied to their quota\, and track progress over time. Reps will leave with a self-coaching routine they can run on their own schedule — one that compounds into better performance without waiting on someone else to make time for them. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/signal-based-selling-reading-the-room-before-youre-in-it/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/Signal-Based-Selling-—-Reading-the-Room-Before-Youre-In-It-1.png
LOCATION:https://members.salesassembly.com/member-event/signal-based-selling-reading-the-room-before-youre-in-it/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261117T110000
DTEND;TZID=America/Chicago:20261117T115000
DTSTAMP:20260514T233427Z
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T233427Z
UID:10002247-1794913200-1794916200@members.salesassembly.com
SUMMARY:Creating and Sustaining Authentic Buying Urgency
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Creating and Sustaining Authentic Buying Urgency\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to create real urgency in deals by aligning buyers around a meaningful problem\, a clear business priority\, and a defined path forward. Participants will explore how to move beyond artificial pressure and instead build momentum by helping customers recognize why change is necessary now. \n\n\n\nDesigned for revenue teams managing active opportunities\, this session helps participants keep deals from stalling\, strengthen alignment across stakeholders\, and maintain consistent progress by grounding urgency in a real business context. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Creating-and-Sustaining-Authentic-Buying-Urgency.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261117T120000
DTEND;TZID=America/Chicago:20261117T125000
DTSTAMP:20260514T233555Z
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T233555Z
UID:10002253-1794916800-1794919800@members.salesassembly.com
SUMMARY:Going wide Early: Multithreading in the Mid-Funnel
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Going Wide Early: Multithreading in the Mid-Funnel\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to effectively multithread deals by engaging the right stakeholders without adding unnecessary complexity. Participants will explore how to identify key decision-makers and influencers\, expand relationships strategically\, and avoid common pitfalls that slow deals down. \n\n\n\nDesigned for revenue teams managing multi-stakeholder opportunities\, this session helps participants build stronger internal alignment\, reduce deal risk\, and drive more efficient progress by connecting with the people who matter most. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Going-wide-Early_-Multithreading-in-the-Mid-Funnel.png
LOCATION:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261118T110000
DTEND;TZID=America/Chicago:20261118T115000
DTSTAMP:20260514T233823Z
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T233823Z
UID:10002349-1794999600-1795002600@members.salesassembly.com
SUMMARY:Telling Your Differentiation Story: People Product & Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Telling Your Differentiation Story: People\, Product & Process\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to clearly differentiate your solution by aligning your message to what matters most to buyers. Participants will explore how to frame their value through the customer’s goals and challenges\, highlight meaningful differences\, and communicate why their approach stands out. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond generic positioning and instead deliver more relevant\, compelling differentiation—enabling them to build trust\, reduce buyer uncertainty\, and increase confidence in their solution. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/telling-your-differentiation-story-people-product-process-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Telling-Your-Differentiation-Story_-People-Product-Process.png
LOCATION:https://members.salesassembly.com/member-event/telling-your-differentiation-story-people-product-process-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261118T120000
DTEND;TZID=America/Chicago:20261118T125000
DTSTAMP:20260514T234122Z
CREATED:20250923T121933Z
LAST-MODIFIED:20260514T234122Z
UID:10002343-1795003200-1795006200@members.salesassembly.com
SUMMARY:Inspiring Action with Impact
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Inspiring Action with Impact\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to turn value into action by making the impact of a decision clear and compelling. Participants will explore how to highlight the cost of inaction\, connect their solution to meaningful business outcomes\, and create urgency that drives forward momentum. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond explaining value and instead communicate it in a way that prompts action—enabling them to reduce stalled deals\, increase urgency\, and move opportunities forward with greater confidence. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/inspiring-action-with-impact-3/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Telling-Your-Differentiation-Story_-Inspiring-Action-with-Impact.png
LOCATION:https://members.salesassembly.com/member-event/inspiring-action-with-impact-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261119T100000
DTEND;TZID=America/Chicago:20261119T105000
DTSTAMP:20260813T193102Z
CREATED:20250923T121933Z
LAST-MODIFIED:20260813T193102Z
UID:10002427-1795082400-1795085400@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-11/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/ERL-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-11/
END:VEVENT
END:VCALENDAR