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DTSTART;TZID=America/Chicago:20260708T100000
DTEND;TZID=America/Chicago:20260708T105000
DTSTAMP:20260707T163357
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T211505Z
UID:10002294-1783504800-1783507800@members.salesassembly.com
SUMMARY:Discovering Buyer Motivation
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Discovering Buyer Motivation\, part of the Qualification certification. \n\n\n\nThis program focuses on how to uncover the real drivers behind buyer action by identifying the business and personal motivations that influence decision-making. Participants will explore how to distinguish between pain\, gain\, and risk\, and better understand the emotional factors that create urgency within a deal. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond surface-level discovery and instead identify what truly matters to buyers—enabling them to prioritize the right opportunities\, build stronger champions\, and drive more consistent deal progression. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/discovering-buyer-motivation-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Discovering-Buyer-Motivation.png
LOCATION:https://members.salesassembly.com/member-event/discovering-buyer-motivation-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260708T110000
DTEND;TZID=America/Chicago:20260708T115000
DTSTAMP:20260707T163357
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T211749Z
UID:10002297-1783508400-1783511400@members.salesassembly.com
SUMMARY:Disqualification with Confidence
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Jon Rydberg for Disqualification with Confidence\, part of the Qualification certification. \n\n\n\nThis program focuses on how to evaluate opportunities more objectively and determine which deals are truly worth pursuing. Participants will explore how to identify gaps in qualification\, recognize when deals lack real momentum\, and use clear criteria to decide whether to move forward or disengage. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond optimism and instead take a more disciplined approach to pipeline management—improving forecast accuracy\, protecting time\, and increasing focus on high-probability opportunities. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/disqualification-with-confidence-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Qualification_-Disqualification-with-Confidence.png
LOCATION:https://members.salesassembly.com/member-event/disqualification-with-confidence-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260709T100000
DTEND;TZID=America/Chicago:20260709T105000
DTSTAMP:20260707T163357
CREATED:20260616T222421Z
LAST-MODIFIED:20260706T154108Z
UID:10002479-1783591200-1783594200@members.salesassembly.com
SUMMARY:Sales Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nSales Assembly Peer Groups are interactive discussions designed for members serving in similar roles across revenue organizations. These sessions provide a space to share challenges\, exchange ideas\, and learn from peers who understand the realities of your day-to-day work. \n\n\n\nEach Peer Group features a dedicated thought leader and subject matter expert who helps guide the discussion and answer questions from participants. \n\n\n\nABOUT THIS SESSION \n\n\n\nJoin fellow Sales professionals and featured expert Morgan Ingram for an interactive discussion on Prospecting. \n\n\n\nWhether you’re looking to improve reply rates\, refine your outbound strategy\, leverage AI in your workflow\, or simply hear what’s working for other teams\, this session is designed to provide practical ideas you can apply immediately. \n\n\n\nCOME PREPARED WITH: \n\n\n\n\nProspecting challenges you’re currently facing\n\n\n\nQuestions you’d like feedback on\n\n\n\nIdeas and best practices to share with the group\n\n\n\nActive opportunities or situations you’d like to discuss\n\n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/sales-peer-group/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/06/Sales-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/sales-peer-group/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260714T100000
DTEND;TZID=America/Chicago:20260714T105000
DTSTAMP:20260707T163357
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T212045Z
UID:10002360-1784023200-1784026200@members.salesassembly.com
SUMMARY:Tying Value Proposition to Prospect Pain
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Tying Value Proposition to Prospect Pain\, part of the Positioning certification. \n\n\n\nThis program focuses on how to connect your solution’s value directly to the buyer’s most relevant challenges\, making it clear why change matters. Participants will explore how to align value with real business pain\, highlight the consequences of inaction\, and create stronger urgency within the sales process. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond generic value statements and instead deliver more targeted\, impactful messaging that resonates with buyers\, strengthens prioritization\, and drives more decisive action. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Tying-Value-Proposition-to-Prospect-Pain-1.png
LOCATION:https://members.salesassembly.com/member-event/tying-value-proposition-to-prospect-pain-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260714T110000
DTEND;TZID=America/Chicago:20260714T115000
DTSTAMP:20260707T163357
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T212434Z
UID:10002357-1784026800-1784029800@members.salesassembly.com
SUMMARY:Strategies to Differentiate from the Competition
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Emily Leu for Strategies to Differentiate from the Competition\, part of the Positioning certification. \n\n\n\nThis program focuses on how to stand out in competitive deals by aligning your solution’s strengths to what matters most to the buyer. Participants will explore how to identify true differentiation\, connect it to customer priorities\, and position their solution in a way that is both relevant and compelling. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-6/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Positioning_-Strategies-to-Differentiate-from-the-Competition-1.png
LOCATION:https://members.salesassembly.com/member-event/strategies-to-differentiate-from-the-competition-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260715T100000
DTEND;TZID=America/Chicago:20260715T105000
DTSTAMP:20260707T163357
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T212609Z
UID:10002291-1784109600-1784112600@members.salesassembly.com
SUMMARY:Territory Exhaustion
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Territory Exhaustion\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to build pipeline more effectively by applying a structured\, repeatable approach to prospecting. Participants will explore how to prioritize accounts\, maintain consistent outreach\, and ensure no opportunity within their territory is overlooked. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond inconsistent prospecting habits and instead develop a more disciplined system that improves efficiency\, increases account penetration\, and drives more predictable pipeline growth. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/territory-exhaustion-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Territory-Exhaustion.png
LOCATION:https://members.salesassembly.com/member-event/territory-exhaustion-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260715T110000
DTEND;TZID=America/Chicago:20260715T115000
DTSTAMP:20260707T163357
CREATED:20250923T121726Z
LAST-MODIFIED:20260514T212825Z
UID:10002285-1784113200-1784116200@members.salesassembly.com
SUMMARY:Co-Selling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Justin Jay Johnson for Co-Selling & Resource Orchestration\, part of the Pipeline Planning certification. \n\n\n\nThis program focuses on how to effectively leverage internal resources to drive better outcomes across accounts and opportunities. Participants will explore how to align with key stakeholders\, clarify roles and responsibilities\, and create stronger collaboration across teams. \n\n\n\nDesigned for revenue teams\, this session helps participants move beyond working independently and instead operate as the orchestrator of their deals—maximizing the impact of every resource available to increase efficiency\, strengthen execution\, and drive more successful outcomes. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/co-selling-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Pipeline-Planning_-Co-Selling.png
LOCATION:https://members.salesassembly.com/member-event/co-selling-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260716T100000
DTEND;TZID=America/Chicago:20260716T105000
DTSTAMP:20260707T163357
CREATED:20250923T121726Z
LAST-MODIFIED:20251111T100458Z
UID:10002429-1784196000-1784199000@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-31/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Operations-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-operations-peer-group-31/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260716T110000
DTEND;TZID=America/Chicago:20260716T115000
DTSTAMP:20260707T163357
CREATED:20260616T222802Z
LAST-MODIFIED:20260617T185518Z
UID:10002480-1784199600-1784202600@members.salesassembly.com
SUMMARY:Post-Sales Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nSales Assembly Peer Groups are interactive discussions designed for members serving in similar roles across revenue organizations. These sessions provide a space to share challenges\, exchange ideas\, and learn from peers who understand the realities of your day-to-day work. \n\n\n\nEach Peer Group features a dedicated thought leader and subject matter expert who helps guide the discussion and answer questions from participants. \n\n\n\nABOUT THIS SESSION \n\n\n\nJoin Customer Success and Account Management professionals and featured expert Kemyell Rieves for an interactive discussion on Relationship Management. \n\n\n\nWhether you’re looking to strengthen customer relationships\, improve engagement\, navigate difficult conversations\, or hear how others are approaching similar challenges\, this session is designed to provide practical ideas you can apply immediately. \n\n\n\nCOME PREPARED WITH: \n\n\n\n\nCustomer relationship challenges you’re currently facing\n\n\n\nQuestions you’d like feedback on\n\n\n\nIdeas and best practices to share with the group\n\n\n\nCustomer scenarios or situations you’d like to discuss\n\n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/post-sales-peer-group/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/06/Post-Sales-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/post-sales-peer-group/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260717T110000
DTEND;TZID=America/Chicago:20260717T115000
DTSTAMP:20260707T163357
CREATED:20260504T071713Z
LAST-MODIFIED:20260504T071716Z
UID:10002469-1784286000-1784289000@members.salesassembly.com
SUMMARY:Claude for Call Prep & Account Research
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nick Turnbull\, Founder of GrowthBoost\, for this program titled Claude for Call Prep & Account Research – part of the GTM Brew series. \n\n\n\nThis session is designed to help sellers use Claude to dramatically cut the time it takes to prepare for a call while going deeper than traditional research methods. Participants will learn practical prompts and workflows for researching accounts\, synthesizing 10-Ks and earnings calls\, building stakeholder maps\, and surfacing the “so what” that turns generic research into a point of view. Reps will leave with a repeatable pre-call routine that makes every first meeting sharper and every follow-up more relevant.. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/claude-for-call-prep-account-research-2/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/Claude-for-Call-Prep-Account-Research-1.png
LOCATION:https://members.salesassembly.com/member-event/claude-for-call-prep-account-research-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260721T100000
DTEND;TZID=America/Chicago:20260721T105000
DTSTAMP:20260707T163357
CREATED:20250923T121738Z
LAST-MODIFIED:20260514T212929Z
UID:10002255-1784628000-1784631000@members.salesassembly.com
SUMMARY:Top Discovery Questions that Get Deals Done
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Top Discovery Questions that Get Deals Done\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to run more effective discovery by asking questions that go beyond surface-level information and uncover what is actually driving a deal. Participants will explore how to gain visibility into internal decision-making\, better understand buyer priorities\, and guide conversations in a way that builds clarity and alignment. \n\n\n\nDesigned for revenue teams\, this session helps participants move from simply gathering information to shaping how buyers think about their challenges\, strengthening their ability to influence decisions and drive deals forward. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Top-Discovery-Questions-that-Get-Deals-Done.png
LOCATION:https://members.salesassembly.com/member-event/top-discovery-questions-that-get-deals-done-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260721T110000
DTEND;TZID=America/Chicago:20260721T115000
DTSTAMP:20260707T163357
CREATED:20250923T121738Z
LAST-MODIFIED:20260514T213415Z
UID:10002249-1784631600-1784634600@members.salesassembly.com
SUMMARY:Cutting Slipped Deals with Mutual Action Plans
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Cutting Slipped Deals with Mutual Action Plans\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to prevent deals from stalling by turning mutual action plans into active\, collaborative tools that guide the buying process. Participants will explore how to build alignment with buyers\, create shared accountability\, and ensure momentum by anchoring plans in real business priorities. \n\n\n\nDesigned for revenue teams managing complex deals\, this session helps participants drive stronger follow-through\, maintain deal velocity\, and reduce the risk of late-stage slippage by keeping both sellers and buyers aligned from start to finish. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Cutting-Slipped-Deals-with-Mutual-Action-Plans.png
LOCATION:https://members.salesassembly.com/member-event/cutting-slipped-deals-with-mutual-action-plans-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260722T100000
DTEND;TZID=America/Chicago:20260722T105000
DTSTAMP:20260707T163357
CREATED:20250923T121738Z
LAST-MODIFIED:20260514T213620Z
UID:10002345-1784714400-1784717400@members.salesassembly.com
SUMMARY:Relevant Storytelling
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Relevant Storytelling\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to communicate more effectively by using structured storytelling to create clarity\, build trust\, and drive action. Participants will explore how to frame conversations around customer goals and challenges\, and translate information into compelling\, outcome-driven narratives. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond delivering information and instead communicate in a way that is more relatable\, memorable\, and impactful—enabling them to better influence decisions and advance conversations. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/relevant-storytelling-9/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Relevant-Storytelling.png
LOCATION:https://members.salesassembly.com/member-event/relevant-storytelling-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260722T110000
DTEND;TZID=America/Chicago:20260722T115000
DTSTAMP:20260707T163357
CREATED:20250923T121738Z
LAST-MODIFIED:20260514T213815Z
UID:10002339-1784718000-1784721000@members.salesassembly.com
SUMMARY:Effective Demo Strategies
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Effective Demo Strategies\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to deliver more impactful demos by shifting from feature-driven walkthroughs to outcome-based storytelling. Participants will explore how to align demos to customer goals\, highlight what truly matters\, and clearly demonstrate how their solution improves the customer’s current state. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond generic product tours and instead create more engaging\, relevant demos—enabling them to build stronger alignment\, increase buyer confidence\, and drive more meaningful next steps. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/effective-demo-strategies-10/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Effective-Demo-Strategies.png
LOCATION:https://members.salesassembly.com/member-event/effective-demo-strategies-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260723T100000
DTEND;TZID=America/Chicago:20260723T105000
DTSTAMP:20260707T163357
CREATED:20250923T121751Z
LAST-MODIFIED:20260422T145506Z
UID:10002423-1784800800-1784803800@members.salesassembly.com
SUMMARY:Executive Revenue Leaders Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-7/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Executive-Revenue-Leaders-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/executive-revenue-leaders-peer-group-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260724T110000
DTEND;TZID=America/Chicago:20260724T115000
DTSTAMP:20260707T163357
CREATED:20260504T070959Z
LAST-MODIFIED:20260609T163620Z
UID:10002468-1784890800-1784893800@members.salesassembly.com
SUMMARY:Selling to C-suite: A Panel Discussion
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly\, Rebecca Grimes\, Anna Fisher\, and Gee Leung\, for this program titled Selling to C-suite: A Panel Discussion – part of the GTM Brew series. \n\n\n\nThis panel brings together a sitting CFO\, CMO\, and CRO to share what it actually feels like to be on the receiving end of seller outreach — what earns their attention\, what gets deleted\, and what separates the reps who get the meeting from the ones who don’t. Participants will hear directly from executive buyers on how they evaluate vendors\, what they wish sellers would stop doing\, how they want to be prospected\, and what makes them engage in a real conversation. Reps will leave with specific\, buyer-validated tactics they can apply to their very next executive outreach. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nThis program is a part of Sales Assembly’s GTM Brew series.  Unlike our skills-based trainings which are designed within an overarching certification on a specific skill\, “Brews” are singular sessions (not tied to any other) that focus on timely and relevant topics for ICs.  Brews are held on Fridays\, and are designed to open up conversation\, spark new ideas\, and give reps actionable takeaways they can immediately put into practice as they get set to close out their week! \n\n\n\nThe content of this program is developed by the facilitator\, in collaboration with Sales Assembly. The content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within this specific topic. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/selling-to-c-suite-a-panel-discussion/
CATEGORIES:GTM Brew
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2026/05/Selling-to-C-suite-A-Panel-Discussion-1.png
LOCATION:https://members.salesassembly.com/member-event/selling-to-c-suite-a-panel-discussion/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260728T100000
DTEND;TZID=America/Chicago:20260728T105000
DTSTAMP:20260707T163357
CREATED:20250923T121738Z
LAST-MODIFIED:20260514T213943Z
UID:10002279-1785232800-1785235800@members.salesassembly.com
SUMMARY:Understanding the Objection
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz for Understanding the Objection\, part of the Objection Handling certification. \n\n\n\nThis program focuses on how to rethink objections by understanding what they actually represent in the buying process. Participants will explore why objections arise\, what they reveal about buyer priorities and concerns\, and how to approach them with curiosity instead of immediate response. \n\n\n\nDesigned for customer-facing teams\, this session helps participants shift from reactive objection handling to more thoughtful\, conversation-driven engagement\, enabling them to build trust\, uncover real challenges\, and create more productive interactions throughout the sales process. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/understanding-the-objection-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Objection-Handling_-Understanding-the-Objection.png
LOCATION:https://members.salesassembly.com/member-event/understanding-the-objection-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260728T110000
DTEND;TZID=America/Chicago:20260728T115000
DTSTAMP:20260707T163357
CREATED:20250923T121738Z
LAST-MODIFIED:20260514T214225Z
UID:10002271-1785236400-1785239400@members.salesassembly.com
SUMMARY:Developing Confidence and Trust
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz for Developing Confidence and Trust\, part of the Objection Handling certification. \n\n\n\nThis program focuses on how to build confidence and trust in conversations where objections arise. Participants will explore how curiosity\, active listening\, and thoughtful questioning create stronger engagement and help uncover what truly matters to the buyer. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive responses to objections and instead build more meaningful\, trust-driven interactions\, enabling them to better understand concerns\, strengthen relationships\, and guide conversations more effectively. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/developing-confidence-and-trust-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Objection-Handling_-Developing-Confidence-and-Trust.png
LOCATION:https://members.salesassembly.com/member-event/developing-confidence-and-trust-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260729T100000
DTEND;TZID=America/Chicago:20260729T105000
DTSTAMP:20260707T163357
CREATED:20250923T121751Z
LAST-MODIFIED:20260514T214507Z
UID:10002258-1785319200-1785322200@members.salesassembly.com
SUMMARY:Expansion Planning & Execution
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps for Expansion Planning & Execution\, part of the Expansion Selling certification. \n\n\n\nThis program focuses on how to approach account growth with a structured\, proactive plan rather than relying on reactive opportunities. Participants will explore how to assess an account’s current state\, identify where meaningful expansion exists\, and align their approach to customer priorities and business objectives. \n\n\n\nDesigned for customer-facing teams\, this session helps participants build more intentional expansion strategies\, improve internal alignment\, and drive consistent growth by focusing on the right opportunities at the right time. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/expansion-planning-execution-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Expansion-Planning-Execution.png
LOCATION:https://members.salesassembly.com/member-event/expansion-planning-execution-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260729T110000
DTEND;TZID=America/Chicago:20260729T115000
DTSTAMP:20260707T163357
CREATED:20250923T121751Z
LAST-MODIFIED:20260514T214709Z
UID:10002261-1785322800-1785325800@members.salesassembly.com
SUMMARY:Internal Champion Development
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps for Internal Champion Development\, part of the Expansion Selling certification. \n\n\n\nThis program focuses on how to identify and develop internal champions who can effectively advocate on your behalf throughout the buying process. Participants will explore how to distinguish true champions from supportive contacts\, build stronger strategic relationships\, and align with individuals who have both influence and motivation to drive change. \n\n\n\nDesigned for revenue teams managing complex accounts\, this session helps participants strengthen internal alignment within customer organizations\, sustain deal momentum\, and increase their ability to move opportunities forward—even when they are not directly involved in every conversation. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/internal-champion-development-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Internal-Champion-Development.png
LOCATION:https://members.salesassembly.com/member-event/internal-champion-development-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260730T110000
DTEND;TZID=America/Chicago:20260730T115000
DTSTAMP:20260707T163357
CREATED:20250923T121751Z
LAST-MODIFIED:20251111T141932Z
UID:10002451-1785409200-1785412200@members.salesassembly.com
SUMMARY:Revenue Enablement Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-31/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Enablement-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-enablement-peer-group-31/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260804T100000
DTEND;TZID=America/Chicago:20260804T105000
DTSTAMP:20260707T163357
CREATED:20250923T121751Z
LAST-MODIFIED:20260514T214815Z
UID:10002246-1785837600-1785840600@members.salesassembly.com
SUMMARY:Creating and Sustaining Authentic Buying Urgency
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Creating and Sustaining Authentic Buying Urgency\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to create real urgency in deals by aligning buyers around a meaningful problem\, a clear business priority\, and a defined path forward. Participants will explore how to move beyond artificial pressure and instead build momentum by helping customers recognize why change is necessary now. \n\n\n\nDesigned for revenue teams managing active opportunities\, this session helps participants keep deals from stalling\, strengthen alignment across stakeholders\, and maintain consistent progress by grounding urgency in a real business context. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Creating-and-Sustaining-Authentic-Buying-Urgency.png
LOCATION:https://members.salesassembly.com/member-event/creating-and-sustaining-authentic-buying-urgency-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260804T110000
DTEND;TZID=America/Chicago:20260804T115000
DTSTAMP:20260707T163357
CREATED:20250923T121751Z
LAST-MODIFIED:20260514T214935Z
UID:10002252-1785841200-1785844200@members.salesassembly.com
SUMMARY:Going wide Early: Multithreading in the Mid-Funnel
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Nate Nasralla for Going Wide Early: Multithreading in the Mid-Funnel\, part of the Deal Management certification. \n\n\n\nThis program focuses on how to effectively multithread deals by engaging the right stakeholders without adding unnecessary complexity. Participants will explore how to identify key decision-makers and influencers\, expand relationships strategically\, and avoid common pitfalls that slow deals down. \n\n\n\nDesigned for revenue teams managing multi-stakeholder opportunities\, this session helps participants build stronger internal alignment\, reduce deal risk\, and drive more efficient progress by connecting with the people who matter most. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Deal-Management_-Going-wide-Early_-Multithreading-in-the-Mid-Funnel.png
LOCATION:https://members.salesassembly.com/member-event/going-wide-early-multithreading-in-the-mid-funnel-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260805T100000
DTEND;TZID=America/Chicago:20260805T105000
DTSTAMP:20260707T163357
CREATED:20250923T121751Z
LAST-MODIFIED:20260514T215259Z
UID:10002348-1785924000-1785927000@members.salesassembly.com
SUMMARY:Telling Your Differentiation Story: People Product & Process
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Telling Your Differentiation Story: People\, Product & Process\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to clearly differentiate your solution by aligning your message to what matters most to buyers. Participants will explore how to frame their value through the customer’s goals and challenges\, highlight meaningful differences\, and communicate why their approach stands out. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond generic positioning and instead deliver more relevant\, compelling differentiation—enabling them to build trust\, reduce buyer uncertainty\, and increase confidence in their solution. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/telling-your-differentiation-story-people-product-process-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Telling-Your-Differentiation-Story_-People-Product-Process.png
LOCATION:https://members.salesassembly.com/member-event/telling-your-differentiation-story-people-product-process-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260805T110000
DTEND;TZID=America/Chicago:20260805T115000
DTSTAMP:20260707T163357
CREATED:20250923T121751Z
LAST-MODIFIED:20260514T215423Z
UID:10002342-1785927600-1785930600@members.salesassembly.com
SUMMARY:Inspiring Action with Impact
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Mark Smyth for Inspiring Action with Impact\, part of the Value Articulation certification. \n\n\n\nThis program focuses on how to turn value into action by making the impact of a decision clear and compelling. Participants will explore how to highlight the cost of inaction\, connect their solution to meaningful business outcomes\, and create urgency that drives forward momentum. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond explaining value and instead communicate it in a way that prompts action—enabling them to reduce stalled deals\, increase urgency\, and move opportunities forward with greater confidence. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/inspiring-action-with-impact-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Value-Articulation_-Telling-Your-Differentiation-Story_-Inspiring-Action-with-Impact.png
LOCATION:https://members.salesassembly.com/member-event/inspiring-action-with-impact-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260811T100000
DTEND;TZID=America/Chicago:20260811T105000
DTSTAMP:20260707T163357
CREATED:20250923T121751Z
LAST-MODIFIED:20260514T215607Z
UID:10002276-1786442400-1786445400@members.salesassembly.com
SUMMARY:Strategies for Overcoming Status Quo
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz for Strategies for Overcoming the Status Quo\, part of the Objection Handling certification. \n\n\n\nThis program focuses on how to prevent deals from stalling by helping buyers move beyond inaction and indecision. Participants will explore how to uncover genuine urgency\, differentiate it from sales pressure\, and guide conversations in a way that highlights the cost of staying the same. \n\n\n\nDesigned for customer-facing teams\, this session helps participants create stronger alignment with buyers\, reduce friction throughout the sales process\, and drive more consistent progress by making it easier for customers to move forward with confidence. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/strategies-for-overcoming-status-quo-7/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Objection-Handling_-Strategies-for-Overcoming-Status-Quo.png
LOCATION:https://members.salesassembly.com/member-event/strategies-for-overcoming-status-quo-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260811T110000
DTEND;TZID=America/Chicago:20260811T115000
DTSTAMP:20260707T163357
CREATED:20251020T180142Z
LAST-MODIFIED:20260514T215817Z
UID:10002372-1786446000-1786449000@members.salesassembly.com
SUMMARY:Navigating the Most Common Objections
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Leslie Venetz for Navigating the Most Common Objections\, part of the Objection Handling certification. \n\n\n\nThis program focuses on how to approach common objections with a more thoughtful and effective strategy\, recognizing that they are often rooted in uncertainty\, risk\, and fear of making the wrong decision. Participants will explore how to respond with curiosity\, build alignment\, and guide conversations in a way that keeps deals moving forward. \n\n\n\nDesigned for customer-facing teams\, this session helps participants move beyond reactive objection handling and instead create more productive\, trust-driven conversations\, enabling them to better understand concerns\, reduce resistance\, and drive more confident decision-making. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/navigating-the-most-common-objections-8/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Objection-Handling_-Navigating-the-Most-Common-Objections.png
LOCATION:https://members.salesassembly.com/member-event/navigating-the-most-common-objections-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260812T100000
DTEND;TZID=America/Chicago:20260812T105000
DTSTAMP:20260707T163357
CREATED:20250923T121804Z
LAST-MODIFIED:20260514T220031Z
UID:10002267-1786528800-1786531800@members.salesassembly.com
SUMMARY:Upsell Opportunity Mapping
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps for Upsell Opportunity Mapping\, part of the Expansion Selling certification. \n\n\n\nThis program focuses on how to identify and qualify expansion opportunities by understanding how customers are currently using your product and where gaps exist. Participants will explore how to move beyond surface-level signals and uncover meaningful opportunities by connecting usage\, workflow challenges\, and business objectives. \n\n\n\nDesigned for customer-facing teams\, this session helps participants prioritize the right opportunities\, avoid premature or misaligned expansion efforts\, and drive growth by aligning solutions to real customer needs and outcomes. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/upsell-opportunity-mapping-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Upsell-Opportunity-Mapping.png
LOCATION:https://members.salesassembly.com/member-event/upsell-opportunity-mapping-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260812T110000
DTEND;TZID=America/Chicago:20260812T115000
DTSTAMP:20260707T163357
CREATED:20250923T121804Z
LAST-MODIFIED:20260514T220156Z
UID:10002264-1786532400-1786535400@members.salesassembly.com
SUMMARY:Reframing Customer Concerns
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nJoin Sales Assembly and Erica Phelps for Reframing Customer Concerns\, part of the Expansion Selling certification. \n\n\n\nThis program focuses on how to navigate customer concerns in a way that builds trust and keeps deals moving forward. Participants will explore how to move beyond surface-level objections\, better understand what’s driving hesitation\, and guide conversations toward more productive\, business-aligned outcomes. \n\n\n\nDesigned for customer-facing teams\, this session helps participants respond more effectively in high-stakes moments\, strengthen relationships through thoughtful communication\, and maintain momentum by turning concerns into opportunities for deeper alignment and progress. \n\n\n\nGENERAL PROGRAM INFO \n\n\n\nNew for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly)\, meaning new content and takeaways. Even if you’ve completed this program in past years\, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies. \n\n\n\nThe content of this\, and all of our programs\, is designed around specific elements\, frameworks and strategies needed to build proficiency within the skill. \n\n\n\nTo earn your certification for this skill\, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace\, offering flexibility to fit your schedule. \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/reframing-customer-concerns-2/
CATEGORIES:Certifications
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Expansion-Selling_-Reframing-Customer-Concerns.png
LOCATION:https://members.salesassembly.com/member-event/reframing-customer-concerns-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260813T100000
DTEND;TZID=America/Chicago:20260813T105000
DTSTAMP:20260707T163357
CREATED:20250923T121804Z
LAST-MODIFIED:20251111T100602Z
UID:10002430-1786615200-1786618200@members.salesassembly.com
SUMMARY:Revenue Operations Peer Group
DESCRIPTION:PROGRAM DESCRIPTION \n\n\n\nThis program is a Peer Group.  All Peer Groups within Sales Assembly are gatherings of individuals who serve in similar roles within a revenue organization. The purpose of these groups is to efficiently and effectively solve problems\, get answers\, and share advice / resources with peers. Join this group if you’re interested in sharing insights\, brainstorming strategies\, and navigating challenges amongst a group of people who intimately understand your world! \n\n\n\nADDITIONAL INFO TO KNOW \n\n\n\nThis program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account\, please email support@salesassembly.com. \n\n\n\nAll registrants of this program comply with our Terms and Conditions.
URL:https://members.salesassembly.com/member-event/revenue-operations-peer-group-32/
CATEGORIES:Strategy Peer Groups
ATTACH;FMTTYPE=image/png:https://members.salesassembly.com/wp-content/uploads/2025/09/Revenue-Operations-Peer-Group.png
LOCATION:https://members.salesassembly.com/member-event/revenue-operations-peer-group-32/
END:VEVENT
END:VCALENDAR