The Psychology of Negotiation

PROGRAM DESCRIPTION

Join Sales Assembly and Daryl Seager, Founder of TechCoach, as we hone into Negotiation as a skill. This program delves deep into effective negotiation strategies, combining real-world stories, data-driven insights, and practical applications. Learn to master tactical empathy, active listening, and value-creation techniques to enhance your sales prowess. Equip yourself with the tools to transform every negotiation into an opportunity for success and build lasting customer relationships.

PROGRAM TAKEAWAYS

1. Foster meaningful connections from the start by actively listening, asking layered questions, and validating the prospect’s perspective. 
2. Achieve mutual understanding by clearly explaining your sales process/timeline and truly seeking to comprehend their goals, challenges, and decision criteria.
3. Frame final offers in terms of the prospect’s stated needs and priorities, propose a specific “give and get,” and allow silence for them to consider.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email hello@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.