The Foundation for Successful Outcomes

PROGRAM DESCRIPTION

Join Sales Assembly and Todd Caponi for The Foundation for Successful Outcomes, part of the Negotiation certification.

This program focuses on treating negotiation as a process, not an event. Participants learn how to introduce pricing early, position and propose with clarity, and manage elements like price increases and lever values. Emphasis is on building a foundation that consistently leads to stronger, more predictable outcomes.

WHAT YOU’LL WALK AWAY WITH

• A process, not an event: lay your levers face up from the first pricing call so negotiation is the last mile.
• Share a real price range early: “You’re probably between X and Y. If that’s way off, can we talk now?”
• No fake expiry dates: put the levers in the proposal instead of a discount that teaches buyers to wait.
• Collaborative wins bigger: the most collaborative negotiators closed the largest deals.
• Send a video proposal: a 3 to 5 minute walkthrough lets buyers build consensus when you’re not in the room.
• A learner takeaway guide with two exercises for that week, ready-to-use AI prompts and Todd’s four levers worksheet.

FROM A PREVIOUS SESSION

141 attended ◦ 4.68/5 average rating

“Honestly, this presentation gave me ideas that I don’t hear from my own executives. Executing those ideas will help me be seen as a thought leader internally. Thanks, Todd!” Account Executive

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com. All registrants of this program comply with our Terms and Conditions.