Segmentation and Engagement Models

PROGRAM DESCRIPTION

Join Sales Assembly and Lisa Honaker, VP of Account Management at Actabl, for this program titled Segmentation and Engagement Models – part of the Risk Mitigation skill certification.   

This program focuses on prioritizing customer accounts based on both risk and potential. Participants learn to apply segmentation strategies and tailor engagement models to each segment’s needs. The emphasis is on proactive touchpoints and tiered support approaches that maximize retention and growth.

This program helps participants strengthen one of the key drivers of revenue growth – retaining and/or expanding existing customer revenue.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.