From Feature Selling To Storyselling: Discover How To Help Your Sellers Deliver An Elevator Story That Converts

PROGRAM DESCRIPTION

Sales Assembly Strategy Labs are practical deep dives and hands-on ways for leaders to grow and solve their company’s most pressing issues and challenges. Each Strategy Lab consists of a half-day of formal learning, advisory, and guidance on strategy and implementation with our industry’s foremost SMEs, as well as the platform to collaborate with fellow marketing and sales leaders. Attendees will leave being able to build out a new or improve an existing function within your organization. 

LAB DESCRIPTION

Imagine having less than 45 seconds to explain what you do, who you serve and the million dollar problem you solve?

The ugly truth is, most revenue professionals deliver an elevator pitch that’s filled with corporate jargon, riddled with features and overflowing with solution-centric language.

But, what if there was a new way…a better way!

Enter the “elevator story”.

In less than 90-minutes, you will learn how to transform your company’s elevator pitch into an elevator story that connects, builds trust and converts.

Learning objectives:

• Unlock the ACORN checklist for transforming your company’s elevator pitch into a connection focused story.
• Uncover the 4-step story framework for ensuring your sellers can consistently deliver your company’s story without winging it.
• Discover how to assess the effectiveness of your IC’s elevator story in a quantifiable manner.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.