Replicating Success: Aligning Case Studies with Customer Needs and Goals

PROGRAM DESCRIPTION

Join Sales Assembly and Daryl Seager, Founder of TechCoach, as we explore how to transform case studies into powerful sales tools. This program focuses on the skill of aligning customer success stories with your buyer’s specific goals, challenges, and context. Learn how to move beyond generic proof points and use strategic storytelling to build trust, relevance, and momentum throughout the sales process.

PROGRAM TAKEAWAYS

• Select and shape case studies based on the buyer’s priorities and business objectives.
• Highlight the outcomes, challenges, and solutions that align with your prospect’s world.
• Use case studies to drive credibility and create momentum later in the sales cycle

GENERAL PROGRAM INFO

This program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand, leveraging templates, frameworks, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.