Product Feedback: Articulating Trends to Support Adoption

PROGRAM DESCRIPTION

Join Sales Assembly and Kemyell Rieves, Fractional CRO and Growth & Leadership Coach, as we hone into Product Adoption as a skill. Have you ever felt like you and customers speak to each other in circles? They come to you with a problem your product can solve, but no matter how hard you try, they won’t use it in a way that will solve their problem. This course will dive into articulating change management and trends best to help you persuade your customers to use your product as a solution rather than a feature.

PROGRAM TAKEAWAYS

1. Product adoption is a complex, ongoing journey that requires cross-functional vision and coordination across teams like product, marketing, sales, and customer success.  
2. Customers fall into adoption segments from innovators to those that drag adoption, so strategies must be tailored to meet them where they are and accelerate movement through the adoption cycle.
3. Centralizing qualitative and quantitative customer feedback provides visibility into trends and ensures customer voices directly inform product refinements and communication.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

Recordings are not shared, as live participation is a requirement to receive certification credit. If you cannot make a session, don’t worry—our certifications run multiple times a year!

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email hello@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.