Multi-Threading: Aligning Execs, Champions, and Owners

PROGRAM DESCRIPTION

Join Sales Assembly and Lisa Honaker, Sr. Director of Account Management at Highspot, as we hone into Risk Mitigation as a skill.

This program will cover the importance of multithreading to influence your retention rate better and share best practices to get all your external stakeholders on the same page.

PROGRAM TAKEAWAY

1. Multithreading accounts by engaging 5+ executives increases win rates by 31%, expands deal sizes by 25%, and accelerates deal cycles by 17%.  
2. Creating a 3×3 persona map for each account helps systematically identify relationships across seniority levels and departments.
3. Investing time to establish trust and share value earns the right to get warm introductions for expanding opportunities.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.