Inspiring Action with Impact

PROGRAM DESCRIPTION

Join Sales Assembly and Mark Smyth for Inspiring Action with Impact, part of the Value Articulation certification.

This module focuses on making a strong business case through quantifiable outcomes. Participants learn how to present cost-of-inaction scenarios, estimate return on investment, and deliver compelling financial justifications that move buyers forward with confidence.

WHAT YOU’LL WALK AWAY WITH

• The pain-to-value model: work through the problem, the consequence, the scale and the change before you talk money.
• Tip the teeter-totter: deals stall when change feels riskier than staying the same, so make the cost of doing nothing visible.
• Find the hidden consequences: what gets delayed, lost or exposed, and who else feels it.
• Size it with fuzzy math: how many people, how often and how long turns a nuisance into a business case.
• Build ROI with the buyer: use their numbers, keep them conservative, then validate with finance together.
• A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.

FROM A PREVIOUS SESSION

67 attended ◦ 4.57/5 average rating

“I liked picking an issue and going through each of the steps to build the story WITHOUT money being the focus.” Solutions Consultant

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.