Going wide Early: Multithreading in the Mid-Funnel

PROGRAM DESCRIPTION

Join Sales Assembly and Nate Nasralla for Going Wide Early: Multithreading in the Mid-Funnel, part of the Deal Management certification.

This program focuses on navigating complex buying committees and aligning competing priorities. Participants learn to connect stakeholder goals, leverage the “Three T’s” to empower champions as internal sellers, and identify the right contacts to engage — ensuring influence expands without overwhelming the buying process.

WHAT YOU’LL WALK AWAY WITH

• A Minimum Viable Committee: just enough influence to move the deal, because more contacts means more ways to stall.
• The four threads in order: problem owner, then the influencer, then the skeptic, then security, legal, IT and procurement.
• Find the real influencer: ask “on your last important project, who did you turn to first?” and match the answers.
• Draw skeptics in early: name their concern and ask for their input before they work against you behind the scenes.
• Forwardable emails: write short notes your champion can send, because people answer people they know.
• A learner takeaway guide with two exercises for that week and ready-to-use AI prompts.

FROM A PREVIOUS SESSION

183 attended ◦ 4.60/5 average rating

“Love the templates and angles for addressing skeptics/detractors.” Strategic Accounts Director

Watch a clip from the last session

ADDITIONAL INFO TO KNOW

This program was built in collaboration with one of our Executives-in-Residence. To earn the certification, complete all required live programs (in any order) and be live on Zoom for at least 40 minutes of each. The program is open to all employees of Sales Assembly member companies who are logged in to their account (for help, email support@salesassembly.com), and all registrants comply with our Terms and Conditions.