Expert Techniques for Handling Technical Objections

PROGRAM DESCRIPTION

Join Sales Assembly and Justin Jay Johnson, Founder and CEO of Sales Rep Accelerator, as we dive into expert techniques for handling technical objections. This program will empower participants to confidently address complex questions and concerns that arise during the sales process. By mastering the art of understanding technical challenges, aligning solutions to customer needs, and demonstrating credibility, participants will learn to turn objections into opportunities for trust-building and closing deals.

PROGRAM TAKEAWAYS

• Learn how to identify and understand the root causes of technical objections.
• Discover effective communication techniques to address objections with clarity and confidence.
• Gain strategies for aligning technical solutions with customer pain points and objectives.
• Master methods for leveraging internal resources and subject matter experts to overcome objections.
• Develop a proactive approach to anticipating and preempting technical concerns during the sales process.

GENERAL PROGRAM INFO

This program is a Skill Development Module (SDM). All SDMs are designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to dive into the practical elements of the topic at hand, leveraging templates, frameworks, and resources to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space.  We focus on ensuring all SDMs are timely in context of the B2B calendar and at varying complexity to ensure we have multiple opportunities to meet learners where they are.  

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.