Discovery Best Practices: How to Cultivate a Deep Understanding of Your Prospects Pains, Needs, and Goals

PROGRAM DESCRIPTION

Join Sales Assembly and Sarah Brazier, Mid Market Account Executive at Gong, as we share how to effectively use discovery to gain valuable insights, build strong relationships with potential customers, and close more deals.

In this session, we’ll uncover the best practices of:

• Active listening and effective questioning techniques to uncover prospect pain, needs, and goals
• Getting to the root of prospect motivation for, or hesitation toward, change
• Conducting discovery throughout the sales process
• Leveraging discovery to build trust with prospects and gain momentum within your deals

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email lissie@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.

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