Building the Case for Change

PROGRAM DESCRIPTION

Join Sales Assembly and Jen Allen-Knuth, Founder of DemandJen, for this program titled Building the Case for Change – part of the Complex Selling skill certification.   

This program focuses on helping executives connect inaction to business risk. Participants learn to identify cost-of-inaction drivers, quantify lost opportunity, and construct a narrative that motivates change. The emphasis is on creating urgency rooted in data and insight—not pressure—so decisions feel both logical and necessary.

This program helps participants strengthen one of the key drivers of revenue growth – improving deal velocity and win rates.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.