Balancing Organizational vs Customer Advocacy

PROGRAM DESCRIPTION

Join Sales Assembly and Dustin Brown, Sr. Global Strategic Account Manager at 6sense, as we explore the balance between advocating for your organization and championing customer needs. This program will provide strategies for aligning company goals with customer success, handling conflicts of interest, and fostering long-term partnerships. By mastering this balance, sales professionals can build trust and drive stronger customer relationships.

PROGRAM TAKEAWAYS

• Learn how to align customer needs with business objectives.
• Discover strategies for advocating for both parties effectively.
• Gain insights into resolving conflicts of interest.
• Master techniques for fostering trust and long-term partnerships.
• Develop a strategic approach to balancing advocacy efforts.

GENERAL PROGRAM INFO

This module is part of the Skill Certification Program. The content of each module is designed and facilitated by the Thought Leader in collaboration with Sales Assembly. All Thought Leaders are guided and coached to tap into the foundational elements and strategies needed to develop the necessary proficiency to perform within the role in practice as part of the B2B Tech space. To earn your certification, you need to complete all required modules and fulfill participation requirements. Modules can be completed in any order and at your own pace, offering flexibility to fit your schedule.

*Certification Programs do not have an enforced order or limit on timeframe for completion.

ADDITIONAL INFO TO KNOW

This program is open to all employees of SA member companies. You must be logged into your account to RSVP for this program. If you need help logging in or need help setting up your account, please email hello@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.